Latest news with #Earnscape
Time Business News
11-08-2025
- Entertainment
- Time Business News
How To Advertise An App to Gamers Using Live Streaming
The gaming industry is booming, with millions of people tuning in to watch their favorite creators play, review, and discuss new games every single day. If you've been wondering how to advertise an app effectively to gamers, tapping into live streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming might just be your golden ticket. Live streaming isn't just entertainment; it's an interactive marketing channel where your app can shine in real time. For enterprises looking to market their apps to a highly engaged audience, this method blends authenticity with direct exposure. Let's explore how you can harness the power of live streaming to promote your app and drive results. Before diving into how to advertise an app through live streaming, you need to understand what makes gamers tick. Gamers are passionate, community-driven, and curious about new tools that enhance their gaming experience. Whether your app is a companion tool, a game itself, or a platform like Earnscape that helps users track and maximize gaming-related earnings, your marketing needs to align with their culture. Gamers value authenticity and expertise. If they sense that an app is being pushed without genuine enthusiasm from the streamer, they'll tune out. Your mission is to connect with the audience through trusted influencers who can present your app in a way that feels organic and useful. When figuring out how to advertise an app to gamers, the platform you choose matters. Each has its strengths: Twitch : The largest live streaming platform dedicated to gaming. Great for reaching hardcore gamers and niche communities. : The largest live streaming platform dedicated to gaming. Great for reaching hardcore gamers and niche communities. YouTube Gaming : Ideal for live streaming and on-demand content. Perfect if you want your app featured in tutorials or reviews. : Ideal for live streaming and on-demand content. Perfect if you want your app featured in tutorials or reviews. Facebook Gaming: A growing platform with strong integration into social networks, helping you reach more casual gamers. Your choice should depend on your target demographic and the type of app you're promoting. For example, suppose your app is like Earnscape, designed to help gamers optimize their in-game monetization. In that case, Twitch might be your best bet because of its high concentration of creators who actively discuss income streams. The heart of successful live streaming promotions lies in influencer partnerships. Not every popular streamer will be a good fit for your brand. When deciding how to advertise an app through a streamer, focus on: Audience relevance : Does the streamer's audience match your target users? : Does the streamer's audience match your target users? Content style : Will they present your app in a way that aligns with your brand tone? : Will they present your app in a way that aligns with your brand tone? Engagement levels: A smaller streamer with a loyal, engaged community can sometimes outperform a large channel with low viewer interaction. For example, an enterprise launching Earnscape would benefit more from partnering with mid-tier streamers who are passionate about maximizing gaming revenue rather than a big name who rarely discusses monetization tools. Once you've chosen your platform and influencer, the next step in how to advertise an app is crafting a compelling campaign idea. Here are some effective strategies: Live Demonstrations Have the streamer use your app in real time. For example, if you were promoting Earnscape, the streamer could show how they track their earnings from Twitch subscriptions, sponsorships, and ad revenue through the app. Interactive Challenges Encourage viewers to download the app and participate in challenges during the stream. Leaderboards, time trials, or community milestones can make this exciting. Exclusive Offers for Viewers Offer promo codes or bonuses for downloads made during the live stream. Limited-time offers create urgency and drive conversions. Q&A Sessions Let the audience ask the streamer questions about your app. This builds trust and provides real-time testimonials. If you want to maximize exposure when learning how to advertise an app, don't limit yourself to one influencer or platform. Running a coordinated campaign with multiple streamers can create a wave of curiosity across different communities. Imagine launching Earnscape by having 10 streamers use it simultaneously during a themed event, like a 'Monetization Mastery Week,' where each streamer showcases how they're increasing their income with the app. Viewers who see multiple trusted creators endorsing the product will be more inclined to check it out themselves. Enterprises need to justify marketing spend, so tracking your campaign performance is critical. The key metrics when evaluating how to advertise an app through live streaming include: Download numbers (before, during, and after the campaign) Engagement rate on the live stream (chat activity, likes, shares) Conversion rate from viewers to app users For a platform like Earnscape, you could also track how many users link their accounts to start monitoring their gaming revenue, which directly measures the app's adoption among streamers and their communities. To truly master how to advertise an app in this space, follow these best practices: Integrate seamlessly into the content : Don't force a hard sell. Let the streamer use your app naturally as part of their routine. : Don't force a hard sell. Let the streamer use your app naturally as part of their routine. Provide high-quality visuals : Ensure your app looks sharp on camera. This is especially important for gamers who care about aesthetics. : Ensure your app looks sharp on camera. This is especially important for gamers who care about aesthetics. Engage in the chat : Have a brand representative present during the live stream to answer questions and drop helpful links. : Have a brand representative present during the live stream to answer questions and drop helpful links. Follow up after the stream: Use social media, email marketing, and retargeting ads to keep your app top-of-mind for viewers who didn't convert immediately. Gamers are early adopters of technology and thrive in interactive environments. Live streaming allows you to showcase your app in a real-world, high-energy context while tapping into communities built on trust. The difference between live streaming and traditional ads is that your audience can see the app in action, ask questions, and get answers instantly. For enterprises, understanding how to advertise an app to this audience is about more than exposure; it's about building credibility. An endorsement from a streamer carries weight because it comes from someone the audience already follows and admires. Take Earnscape as an example. By letting streamers walk viewers through the app in real time, showing them how it tracks multiple income sources, and even sharing personal results, the brand establishes itself as a must-have tool for serious gamers. The future of how to advertise an app through live streaming will only get more dynamic. Expect to see: Integrated overlays where apps can appear directly in the live stream interface. In-stream purchasing lets viewers download your app without leaving the platform. AI-driven targeting that matches your app to the right audience segment in real time. With tools like Earnscape, there's also potential for data-driven marketing where streamers can share their live earnings stats on-screen, powered by your app, to entice their audience to join in. Mastering how to advertise an app to gamers using live streaming is about combining authenticity, creativity, and strategic partnerships. Gamers don't just want to see your app; they want to understand how it fits into their world. By working with the right streamers, crafting engaging campaigns, and tracking your results, you can turn live streaming into one of your most effective marketing channels. Whether you're launching a brand-new game, a gaming tool, or a platform like Earnscape, live streaming offers a direct line to your ideal users. Done right, it's not just advertising, it's community building. And in the gaming world, community is everything. TIME BUSINESS NEWS
Associated Press
31-03-2025
- Business
- Associated Press
Earnscape Joins The Binary Holdings Ecosystem To Distribute Its dApp To 169M+ Users in SEA
Earnscape joins The Binary Holdings ecosystem to expand its gaming & streaming reach, tapping into 169M+ telco users in SEA through TBH's distribution network. 'With the addition of Earnscape, The Binary Holdings ecosystem now hosts over 15+ ecosystem partners, reinforcing our position as the go-to distribution layer for dApps and chains alike.' — Siddharth Sahi, CBO, The Binary Holdings DUBAI, UNITED ARAB EMIRATES, March 31, 2025 / / -- The Binary Holdings (TBH), the leading Web3 Distribution Infrastructure provider, is thrilled to welcome Earnscape into its ecosystem. Through this strategic partnership, Earnscape will leverage TBH's expansive distribution network, enabling its gaming and streaming app to reach over 169 million telco users across Southeast Asia. This collaboration marks a major milestone in Web3 content distribution, allowing Earnscape to scale effortlessly while providing users with seamless access to innovative gaming & streaming experiences through OneWave—TBH's built-in dApp 'playstore' integrated within telecom apps. Earnscape is pioneering a new era of mobile-first gaming & streaming, standing out as the first mover in this rapidly growing space. Unlike traditional streaming platforms, Earnscape's engagement-first design transforms casual gamers & streamers into active participants in social campaigns and content creation. The platform introduces a stream and play-to-unlock model, where users progressively access new features, turning passive viewers into content creators through an immersive in-app streaming progression system. Earnscape's model allows players to stake their $EARNS rewards to unlock boosts, benefits, and exclusive perks while those rewards are still vesting, preventing dumps and liquidations. The $EARNS token TGE is on the horizon, offering players even more opportunities to monetize their playtime. With Earnscape now part of the TBH ecosystem, users can watch their favorite gaming streamers and will also earn $BNRY, TBH's native utility token. $BNRY functions like a loyalty point, allowing users to pay for phone bills, purchase data packs and redeem rewards within the telecommunications ecosystem. This effectively grants telco users two tokens for using the same dApp. 'We're showing the industry how to do tokenized gaming & streaming correctly. The Earnscape platform makes it easy for gamers to earn while they watch, play and promote all the mobile games they already play on their devices.' - Steve Wood Founder & CEO This integration bridges the gap between gaming, streaming, and Web3 rewards, offering a frictionless experience where entertainment meets real-world value. 'We're excited to welcome Earnscape to TBH ecosystem,' said Siddharth Sahi, CBO, The Binary Holdings. 'With the addition of Earnscape, The Binary Holdings ecosystem now hosts over 15+ ecosystem partners, reinforcing our position as the go-to distribution layer for dApps and chains alike.' About The Binary Holdings The Binary Holdings (TBH) is a leading Web3 distribution infrastructure provider that connects decentralized applications with millions of users across emerging markets. With a user base exceeding 169 million, TBH drives mass Web3 adoption through scalable, secure, and cost-effective solutions powered by its native $BNRY token. About Earnscape Earnscape brings the power of risk-free blockchain rewards to Web2 and Web3 games. Studios can integrate in under a minute, unlocking Web3 benefits—increased traffic, higher player retention, and measurable revenue growth—without the complexity of launching or managing their own tokens. X LinkedIn Legal Disclaimer:
