Latest news with #Ed-a-Mamma
Hans India
5 days ago
- Entertainment
- Hans India
World Environment Day: Meet the Bollywood Icons who are actively investing in sustainable choices for a greener planet
World Environment Day 2025 on June 5 is a call for collective action to tackle plastic pollution and to work towards the ideation and implementation of real-world solutions. It issues an invitation every year to individuals, organisations, industries, and governments, encouraging them to adopt sustainable practices that drive systemic change. Meet celebrities from the entertainment industry who have heeded the call and are investing their time and resources in environmental health. They are showing by example that they believe in positive action and not in empty proclamations. Darshan Yewalekar Celebrity hair designer Darshan Yewalekar who has worked with stars like Ranveer Singh, Akshay Kumar, Salman Khan, Saif Ali Khan and Jaideep Ahlawat is also a successful entrepreneur. His dream Project D Barbershop now has two branches in Mumbai. In keeping with Darshan's passion for sustainability, D Barbershop boasts biodegradable towels as well as non-toxic and cruelty-free products. There is also a sharp focus on minimising plastic usage in this new-age grooming space. Setting a precedent in the grooming industry, Darshan is demonstrating that sustainability can be seamlessly incorporated into a brand via eco-friendly practices. Darshan also advocates for mindful grooming, educating his clientele about the benefits of cleaner, greener choices in personal care. These small, consistent changes could include eco-conscious brands as well as minimising water and energy wastage. Alia Bhatt Since her debut in 2012, Alia Bhatt has not only established herself as an accomplished, versatile, award-winning actor but also as an astute entrepreneur. Known also for repeating her outfits including her wedding saree when she received a National Award, Alia often speaks up for the environment and sustainable fashion. She has also founded an eco-friendly kidswear brand, Ed-a-Mamma. Named after her beloved pet Edward, the brand is known for clothing made from natural fabrics that are light on the skin, non-irritable and good for kids as well as the planet. Ed-a-Mamma has also expanded its range to include toys, accessories, sling bags and more. Ajay Devgn Ajay Devgn has been appointed as the brand ambassador for the World Environment Day 2025 campaign by Ravin Group and a leading environmental NGO, Bhamla Foundation. Through this association, Devgn has underlined his commitment to working towards a greener tomorrow while highlighting the importance of individual responsibility in protecting the environment. He has also participated in various tree plantation drives including the one steered by the Green India Challenge. He also took part in the Mega Vriksha Campaign of the Brihanmumbai Municipal Corporation (BMC). He is also demonstrating how important it is to work towards a healthy environment by planting saplings and expanding urban green cover. Kriti Sanon Actor Kriti Sanon's Hyphen is a skincare brand with a difference as it adheres to ethical practices and is committed to environmental responsibility. Hyphen's range of products is 100% vegan and promises a zero-plastic footprint. Kriti launched Hyphen in 2023, as a brand focused on science-backed, eco-sensitive solutions. She has also co-founded The Tribe, a fitness and wellness brand with a holistic approach to well-being. Additionally, she is the brand ambassador of the sanitary napkin brand Pro-ease which actively promotes menstrual hygiene and awareness through initiatives like the #BadalKarDekho campaign and a Pro-hygiene Camp. Ritesh and Genelia Deshmukh Ritesh and Genelia Deshmukh co-founded Imagine Foods, a plant-based meat brand in 2020. This was their way to counter the adverse impact of factory farming on the environment. Genelia has also collaborated with Starbucks India to initiate a new plant-based meat menu in order to expand vegan options and increase the availability of plant-based food choices. For her contribution to the plant-based food space, Genelia was honoured at the MEWA India 2025 conclave. Genelia has been speaking passionately and consistently about the need to combine taste with sustainability so that consumers can savour cruelty-free foods while also reducing their environmental footprint.
News18
6 days ago
- Entertainment
- News18
World Environment Day: See How Alia Bhatt, Kriti Sanon, Ajay Devgn Are Making An Impact
Last Updated: Meet the Bollywood icons who are actively investing in sustainable choices for a greener planet. World Environment Day 2025, marked on June 5, is a call for collective action to tackle plastic pollution and to work towards the ideation and implementation of real-world solutions. It issues an invitation every year to individuals, organizations, industries, and governments, encouraging them to adopt sustainable practices that drive systemic change. Meet celebrities from the entertainment industry who have heeded the call and are investing their time and resources in environmental health. 1/10 2/10 He has also participated in various tree plantation drives including the one steered by the Green India Challenge. He also took part in the Mega Vriksha Campaign of the Brihanmumbai Municipal Corporation (BMC). He is also demonstrating how important it is to work towards a healthy environment by planting saplings and expanding urban green cover. (Image: Instagram) 3/10 Since her debut in 2012, Alia Bhatt has not only established herself as an accomplished, versatile, award-winning actor but also as an astute entrepreneur. Known also for repeating her outfits including her wedding saree when she received a National Award, Alia often speaks up for the environment and sustainable fashion. (Image: Instagram) She has also founded an eco-friendly kidswear brand, Ed-a-Mamma. Named after her beloved pet Edward, the brand is known for clothing made from natural fabrics that are light on the skin, non-irritable and good for kids as well as the planet. Ed-a-Mamma has also expanded its range to include toys, accessories, sling bags and more. (Image: Instagram) 5/10 Actor Kriti Sanon 's Hyphen is a skincare brand with a difference as it adheres to ethical practices and is committed to environmental responsibility. Hyphen's range of products is 100% vegan and promises a zero-plastic footprint. Kriti launched Hyphen in 2023, as a brand focused on science-backed, eco-sensitive solutions. (Image: Instagram) 7/10 Genelia and Riteish Deshmukh co-founded Imagine Foods, a plant-based meat brand in 2020. This was their way to counter the adverse impact of factory farming on the environment. Genelia has also collaborated with Starbucks India to initiate a new plant-based meat menu in order to expand vegan options and increase the availability of plant-based food choices. (Image: Instagram) For her contribution to the plant-based food space, Genelia was honoured at the MEWA India 2025 conclave. Genelia has been speaking passionately and consistently about the need to combine taste with sustainability so that consumers can savour cruelty-free foods while also reducing their environmental footprint. (Image: Instagram) 9/10 Celebrity hair designer Darshan Yewalekar, who has worked with stars like Ranveer Singh, Akshay Kumar, Salman Khan, Saif Ali Khan and Jaideep Ahlawat, is also a successful entrepreneur. His dream Project D Barbershop now has two branches in Mumbai. In keeping with Darshan's passion for sustainability, D Barbershop boasts biodegradable towels as well as non-toxic and cruelty-free products. There is also a sharp focus on minimising plastic usage in this new-age grooming space. (Image: Instagram)
Economic Times
6 days ago
- Entertainment
- Economic Times
Kiara Advani just got a gift from husband Sidharth Malhotra's debut co-star Alia Bhatt. Here's what she sent
Tired of too many ads? Remove Ads Kiara Advani's Instagram story About Kiara Advani's work A heartwarming moment unfolded recently when Kiara Advani , who's expecting her first child with husband Sidharth Malhotra , received a thoughtful surprise from none other than Sidharth's debut co-star from 'Student of the Year'. The sweet gesture quickly captured fans' attention, turning heads not just for the celebrity connection but for the grace and warmth behind took to Instagram to share a glimpse of a beautifully curated gift hamper from Alia's sustainable kidswear and maternity brand, Ed-a-Mamma . The package appeared to include cosy maternity pieces and came with a personal handwritten note from Alia herself. In her message, Alia offered a virtual hug and plenty of encouragement, reminding Kiara to slow down, take naps, and cherish the beautiful, if exhausting, journey ahead. Alia Bhatt and Sidharth Malhotra made their Bollywood debut together in Karan Johar's 2012 film Student of the Year. The film introduced them to the industry alongside Varun Dhawan and quickly catapulted all three into the spotlight. Alia played the glamorous and ambitious Shanaya, while Sidharth portrayed Abhimanyu, a hardworking student from a modest background. Their on-screen chemistry and fresh appeal were widely appreciated, making Student of the Year one of the most successful debut forward to 2025, and it's Kiara and Sidharth who are basking in marital bliss, having tied the knot in 2023. Their baby announcement brought joy to Kiara Advani made a striking debut at the Met Gala, becoming the first Indian actor to walk the iconic steps with a visible baby bump . Styled by Anaita Shroff Adajania, she wore a sculptural gown by Gaurav Gupta, featuring an antique gold breastplate adorned with ghungroos and crystals. Kiara completed the look with bold earrings, stacked rings, and an ear cuff. Her wavy, pinned-back hair and smoky eyes added a touch of elegance to the powerful, symbolic ensemble. The actress was last in Game Changer opposite Ram Charan. She has War 2 and Toxic: A Fairy Tale for Grown-Ups in the pipeline.
Time of India
6 days ago
- Entertainment
- Time of India
Kiara Advani just got a gift from husband Sidharth Malhotra's rumoured ex-girlfriend. Here's what she sent
Kiara Advani's Instagram story About Kiara Advani's work A heartwarming moment unfolded recently when Kiara Advani , who's expecting her first child with husband Sidharth Malhotra , received a thoughtful surprise from none other than Sidharth's rumoured ex-girlfriend, Alia Bhatt . The sweet gesture quickly captured fans' attention, turning heads not just for the celebrity connection but for the grace and warmth behind took to Instagram to share a glimpse of a beautifully curated gift hamper from Alia's sustainable kidswear and maternity brand, Ed-a-Mamma . The package appeared to include cosy maternity pieces and came with a personal handwritten note from Alia herself. In her message, Alia offered a virtual hug and plenty of encouragement, reminding Kiara to slow down, take naps, and cherish the beautiful, if exhausting, journey Bhatt and Sidharth Malhotra were long rumoured to be dating in the early 2010s, ever since their debut together in Student of the Year. Although neither ever confirmed the relationship, their frequent public appearances and undeniable chemistry often made forward to 2025, and it's Kiara and Sidharth who are basking in marital bliss, having tied the knot in 2023. Their baby announcement brought joy to Kiara Advani made a striking debut at the Met Gala, becoming the first Indian actor to walk the iconic steps with a visible baby bump . Styled by Anaita Shroff Adajania, she wore a sculptural gown by Gaurav Gupta, featuring an antique gold breastplate adorned with ghungroos and crystals. Kiara completed the look with bold earrings, stacked rings, and an ear cuff. Her wavy, pinned-back hair and smoky eyes added a touch of elegance to the powerful, symbolic ensemble. The actress was last in Game Changer opposite Ram Charan. She has War 2 and Toxic: A Fairy Tale for Grown-Ups in the pipeline.
Fashion Network
01-05-2025
- Business
- Fashion Network
Ed-a-Mamma opens first Bengaluru store in Mall of Asia
Indian sustainable clothing and lifestyle label Ed-a-Mamma has launched its first standalone store in Bengaluru. Located on the second floor of the newly opened Mall of Asia, the 805 square foot outlet marks the brand's fourth brick-and-mortar retail outlet in India and its first in the southern region. 'Ed-a-Mamma's first offline store in Bengaluru is a significant milestone for our brand and a dream come true for me," said brand founder and Bollywood celebrity Alia Bhatt in a press release. 'We began as a small, homegrown business, and with the right partnership with Reliance and a shared purpose, we've been able to grow our world to include clothing, books, toys, and so much more- all designed to nurture a love for the planet.' The store's visual merchandising draws from 'Ed Finds A Home,' Bhatt's debut children's book, and is designed to immerse young visitors in the whimsical world of its central characters. The product lineup includes children's clothing made from natural fabrics, plastic-free trims, upcycled toys, lifestyle accessories, and maternity wear. Each garment for children includes a seed ball potli to encourage tree planting and environmental engagement. The store has been designed using eco-conscious materials and natural textures, reflecting the brand's commitment to sustainability. Founded by actor and entrepreneur Alia Bhatt, Ed-a-Mamma entered a strategic partnership with Reliance Retail Ventures Limited in 2023.
