23-05-2025
Triumphant Return: Pontiac Could Be Coming Back
Read the full story on The Auto Wire
It's been 15 years since the Pontiac brand was officially retired by a bankrupt General Motors. While we've talked about how dumb it was to keep Buick while ditching the performance arm of GM, it seems the automaker might be regretting that decision. In fact, the word on the street is Pontiac is going to be stirs up all sorts of emotions in us and undoubtedly does in you as well. After all, that's one thing Pontiac excelled at during its entire history, which is why we would love to see it come back. The industry has become so boring lately, we need a little excitement.
Pontiac is the brand credited with inventing the muscle car and kickstarting a horsepower war among the Big Three in the 60s and early 70s. With Dodge at least temporarily out of the muscle car segment, the Camaro dead, and the Mustang as the lone offering on the market, Pontiac is very much needed.
Helping to fuel the rumors that Pontiac is being resurrected are reports GM has renewed its trademark for the brand name. We know automakers will sit on names, not doing anything with them sometimes for decades, but this action has given enthusiasts hope.
Can you imagine what Pontiacs would be like now? What would the design language be? Would the brand have a full model range or would it just focus on muscle cars? Would a sports car be in the mix?
We hate to ask this, but it's a thing these days, but would electrification be used in Pontiacs? That could be a hybrid powertrain or fully-electric cars.
Just keep in mind right now that Pontiac's return isn't for sure. But if everyone makes enough noise, that might help seal the deal.
Image via Eddie Gran/Facebook Marketplace
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