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National Post

Announcing the Winners of the 2025 Canadian Public Relations Society (CPRS) Toronto Chapter's Achieving Communications Excellence (ACE) Awards

Article content Edery & Lord Communications win Best in Show Campaign. Paradigm and Edgewell take home Top Creative Campaign of the Year Article content Article content TORONTO — The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2025 annual ACE Awards. The prestigious awards celebrate the industry's top communicators and public relations programs and campaigns from the past year. The ACE Awards Gala was held last night at The Carlu in Toronto, during which 25 gold, 53 silver and 56 bronze trophies were presented to PR professionals from the Greater Toronto Area. Article content 'Congratulations to all the 2025 ACE Awards finalists and winners,' said Andrea Chrysanthou, President of the CPRS Toronto Chapter. 'We received more than 150 incredible entries highlighting this year's most creative and impactful campaigns. They all demonstrate the exceptional level of expertise within our industry.' Article content The ACE Awards celebrate excellence in creativity, innovation, and impact within the public relations and communications industry. They honour outstanding campaigns in multiple categories, including events, media relations, social and digital media, community relations, corporate social responsibility (CSR), government relations, brand development, employee engagement, issues and crisis management, and diversity, equity, and inclusion. Article content 'I would like to extend my sincere gratitude to our Board of Directors and the dedicated volunteers who worked tirelessly to make these awards possible,' said Chrysanthou. 'I also want to express my appreciation to this year's sponsors, including The Canadian Press and Business Wire. Their support has enabled us to continue celebrating the outstanding communicators in industry.' Article content Best in Show Article content F***Off Open-Net Pen Salmon Farms – Edery & Lord Communications / Pacific Wild Article content Top Creative Campaign Article content I am Number 12 Campaign: ChangeMakers and Takeda – Gold SHT: IKEA Canada and Edelman Canada – Gold Unboxing Hunger: ChangeMakers and Save the Children – Silver Let's Talk About Sex Trafficking: ChangeMakers & Covenant House Toronto – Silver Short Life Stories: Narrative XPR, Bensimon Byrne, White Ribbon – Silver Driving Your Future: Mercedes-Benz Canada with Team X (Omnicom Canada agencies Porter Novelli Canada, TrackOMC) with The Go-To. – Silver Powerline Safety: Proof Strategies & Electrical Safety Authority – Silver McHappy Day: McDonald's Canada x Weber Shandwick Canada – Silver Fraud Fighters: Interac Corp. with Burson – Bronze Toronto Refugee Crisis Summer of 2023: DAYO Media & Communications Inc. – Bronze F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Bronze Pet Hunger Awareness Day™: Porter Novelli + PetSmart Charities of Canada – Bronze 'Step Up for Sustainability': Maple Leaf Foods & Strategic Objectives – Bronze Heart & Stroke x Heart Month Campaign: Heart & Stroke and Talk Shop – Bronze Article content Best Publication Article content Mighty o.b. Makes a Comeback with Gen Z: Paradigm, Edgewell Personal Care – Gold Weber 2024 Social Media Campaign: Weber-Stephen & Strategic Objectives – Gold #OwnYourWellness: Porter Novelli and Florida Department of Citrus – Silver Embark Couponing Campaign: Talk Shop and Embark – Silver Pop-Tarts x UNFROSTED: Kellanova Canada x Weber Shandwick Canada – Silver #WalmartFinds – Toys: Walmart Canada x APEX PR – Bronze The Employee Recognition Contest: ADP Canada and Kaiser & Partners – Bronze AsktoBsure: Porter Novelli and GSK – Bronze International Day of the Girl: Proof Strategies and Plan International Canada – Bronze My McDonald's Thing: McDonald's Canada x Weber Shandwick Canada – Bronze Article content SHT: IKEA Canada and Edelman Canada – Gold McRib: McDonald's Canada x Weber Shandwick Canada – Gold Philadelphia Bagel Wholes: Philadelphia Cream Cheese with Zeno Group Canada – Gold Shingles Risks & Misconceptions: ChangeMakers & GSK – Silver F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Silver LOTTO MAX Record-Breaking Jackpot: OLG x Weber Shandwick Canada – Silver FoodHero Expansion Program: FoodHero x Weber Shandwick Canada – Silver Big Arch: McDonald's Canada x Weber Shandwick Canada – Silver Canada's Kindest Community: Coca-Cola in Canada x Weber Shandwick Canada – Silver Family Day: RMHC Canada x Weber Shandwick Canada – Silver Merrymakers – Sherri-Lyn Brown, Ceilidh McMeekin, Rebecca McLaren, Alex Wilcox, Ricardo Fartura – Bronze Walmart Canada Back-to-School Campaign: Walmart Canada x APEX PR – Bronze Mydoh's Canadian Allowance Report: Craft Public Relations & Mydoh – Bronze VORANIGO™ Launch: energi PR – Bronze CDHF x Fody Foods Partnership: energi PR – Bronze 101 Spadina Launch: Devron Developments and Kaiser & Partners – Bronze 30th Anniversary of Watier Neiges: Groupe Marcelle Inc. & Strategic Objectives – Bronze Article content RLP 2024 Most Affordable Canadian Cities: Royal LePage and Hill & Knowlton – Gold The Royal Agricultural Winter Fair: Craft Public Relations – Silver 2024 Digital Workspace Survey Campaign: CDW Canada and Kaiser & Partners – Silver Behind the Gig: Securian Canada Insights: Securian Canada and Kaiser & Partners – Silver Willful: Category Communications – Bronze The Launch of The Toronto Tempo: Craft Public Relations & The Toronto Tempo – Bronze The Original Santa Claus Parade 2024: Edery & Lord Communications / The Original Santa Claus Parade – Bronze Average Canadian FICO® Score: FICO and Kaiser & Partners – Bronze Article content Polly Pocket 35th Birthday: Mattel x APEX PR – Gold Shine A Light: Sherri-Lyn Brown, Ceilidh McMeekin, Rebecca McLaren, Alex Wilcox, Mishka Jaiswel – Silver Staub 50th Anniversary: ZWILLING x APEX PR – Silver Pan-Holiday 2024: Mattel x APEX PR – Silver Locked Out Campaign: ChangeMakers & Crohn's and Colitis Canada – Silver Agribusiness Trade Mission to Vancouver: ChangeMakers & USDA – Silver Tim Hortons Pet Merch Collection Launch Event: Craft Public Relations & Tim Hortons – Silver Moosehead Achievement Hour: Craft Public Relations – Silver Tim Hortons Spring Market: Craft Public Relations & Tim Hortons – Silver IAMS FOR LIFE™ Caravan: Mars Petcare Canada x Weber Shandwick Canada – Silver Toronto Raptors: Power of 3's: McDonald's Canada x Weber Shandwick Canada – Silver Truly Hard Seltzer – Merch Collab Launch: Craft Public Relations – Bronze And/Or With Reitmans: Craft Public Relations & Reitmans – Bronze Tim Hortons Retro Donuts Launch Event: Craft Public Relations & Tim Hortons -Bronze The Original Santa Claus Parade 2024: Edery & Lord Communications / The Original Santa Claus Parade – Bronze Anything Roots Post Pop-Up: Narrative XPR, Roots – Bronze Come Alive with Hawaiian Tropic: Paradigm, Edgewell Personal Care – Bronze Driving Your Future: Mercedes-Benz Canada with Team X (Omnicom Canada agencies Porter Novelli Canada, TrackOMC) with The Go-To. – Bronze Article content Community Relations Campaign of the Year Article content Crisis or Issues Management Campaign of the Year Article content 2024 Slo-Pitch Marketing Campaign: Recreation Services – Marketing Services – Gold It's Finger Lickin' KD: Zeno Group Canada and KD – Gold Keep Toronto Safe: Blue Door Agency and Toronto Police Association – Silver Nintendo Switch x Maitreyi Ramakrishnan: Craft Public Relations – Silver Reshaping the obesity narrative: Eli Lilly Canada, Obesity Canada & GCI Canada – Silver Your EV Deserves Better: Proof Strategies & Electrical Safety Authority – Silver Whitby's 'Care Closer to Home' Campaign: Whitby Communications and Creative Services Team – Silver SMB Immersive Shopping Experience: Mastercard Canada x Weber Shandwick Canada – Silver Out of Office for Migraine Awareness: Pfizer Canada x Weber Shandwick Canada – Silver A Soaring Legacy: Vince Carter: Air Canada x Weber Shandwick Canada – Silver Remix Menu: McDonald's Canada x Weber Shandwick Canada – Silver Bon Appetite: Air Canada x Weber Shandwick Canada – Silver IAMS FOR LIFE™ Caravan: Mars Petcare Canada x Weber Shandwick Canada – Silver Raptors for Research 2024: ChangeMakers and Sinai Health Foundation – Bronze The Launch of Tim Hortons Flatbread Pizza: Craft Public Relations, DDMG Communications & Tim Hortons – Bronze SHT: IKEA Canada and Edelman Canada Bronze Powerline Safety: Proof Strategies & Electrical Safety Authority – Bronze Rogers Centre Renovation: Toronto Blue Jays – Bronze Case of the Missing O's: Mondelez International x Weber Shandwick Canada – Bronze Fly The Flag: Paris Games 2024: Air Canada x Weber Shandwick Canada – Bronze Article content New Product or Service Launch Campaign of the Year Article content Healthy Gums at Home with Colgate: GCI Canada and Colgate-Palmolive – Gold Besties…For A Limited Time: The Coca-Cola Company x Mondelez x Weber Shandwick Canada – Gold Joy Sparks Here: Zeno Canada + Newell Brands – Gold The Launch of Tim Hortons Flatbread Pizza: Craft Public Relations, DDMG Communications & Tim Hortons – Silver PENN. ♥️ Meredith Collection Launch: Craft Public Relations – Silver OREO Space Dunk: Mondelez International x Weber Shandwick Canada – Silver The Canadian Launch of Kobo Colour: Craft Public Relations – Bronze Maison Perrier: A New Era in Premium Ref: Team N and Maison Perrier – Bronze Article content CPRS Sector Speak Communication Plan: Isabella Vergara Bedoya, Molly Syms-Wilson – Bronze Nest & Bloom Homes: Daniella Muñoz, Isabella Vergara Bedoya, Jackson Sparks, and Molly Syms-Wilson – Bronze Gear Up Madawaska: Esmahan Nor, Zuhaib Dirie and Princess Appiah – Silver OHO Coffee Launch Campaign: Jasmine Marcial, Tu (Lucy) Luc & Tanishk Srivastava; OHO Coffee – Silver Modern Madawaska: Marya, Izabela, Jessica – Gold Article content Leadership Awards Article content Article content Article content Article content Contacts Article content Article content Article content