Announcing the Winners of the 2025 Canadian Public Relations Society (CPRS) Toronto Chapter's Achieving Communications Excellence (ACE) Awards
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Edery & Lord Communications win Best in Show Campaign. Paradigm and Edgewell take home Top Creative Campaign of the Year
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TORONTO — The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2025 annual ACE Awards. The prestigious awards celebrate the industry's top communicators and public relations programs and campaigns from the past year.
The ACE Awards Gala was held last night at The Carlu in Toronto, during which 25 gold, 53 silver and 56 bronze trophies were presented to PR professionals from the Greater Toronto Area.
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'Congratulations to all the 2025 ACE Awards finalists and winners,' said Andrea Chrysanthou, President of the CPRS Toronto Chapter. 'We received more than 150 incredible entries highlighting this year's most creative and impactful campaigns. They all demonstrate the exceptional level of expertise within our industry.'
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The ACE Awards celebrate excellence in creativity, innovation, and impact within the public relations and communications industry. They honour outstanding campaigns in multiple categories, including events, media relations, social and digital media, community relations, corporate social responsibility (CSR), government relations, brand development, employee engagement, issues and crisis management, and diversity, equity, and inclusion.
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'I would like to extend my sincere gratitude to our Board of Directors and the dedicated volunteers who worked tirelessly to make these awards possible,' said Chrysanthou. 'I also want to express my appreciation to this year's sponsors, including The Canadian Press and Business Wire. Their support has enabled us to continue celebrating the outstanding communicators in industry.'
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Best in Show
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F***Off Open-Net Pen Salmon Farms – Edery & Lord Communications / Pacific Wild
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Top Creative Campaign
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I am Number 12 Campaign: ChangeMakers and Takeda – Gold
SHT: IKEA Canada and Edelman Canada – Gold
Unboxing Hunger: ChangeMakers and Save the Children – Silver
Let's Talk About Sex Trafficking: ChangeMakers & Covenant House Toronto – Silver
Short Life Stories: Narrative XPR, Bensimon Byrne, White Ribbon – Silver
Driving Your Future: Mercedes-Benz Canada with Team X (Omnicom Canada agencies Porter Novelli Canada, TrackOMC) with The Go-To. – Silver
Powerline Safety: Proof Strategies & Electrical Safety Authority – Silver
McHappy Day: McDonald's Canada x Weber Shandwick Canada – Silver
Fraud Fighters: Interac Corp. with Burson – Bronze
Toronto Refugee Crisis Summer of 2023: DAYO Media & Communications Inc. – Bronze
F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Bronze
Pet Hunger Awareness Day™: Porter Novelli + PetSmart Charities of Canada – Bronze
'Step Up for Sustainability': Maple Leaf Foods & Strategic Objectives – Bronze
Heart & Stroke x Heart Month Campaign: Heart & Stroke and Talk Shop – Bronze
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Best Publication
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Mighty o.b. Makes a Comeback with Gen Z: Paradigm, Edgewell Personal Care – Gold
Weber 2024 Social Media Campaign: Weber-Stephen & Strategic Objectives – Gold
#OwnYourWellness: Porter Novelli and Florida Department of Citrus – Silver
Embark Couponing Campaign: Talk Shop and Embark – Silver
Pop-Tarts x UNFROSTED: Kellanova Canada x Weber Shandwick Canada – Silver
#WalmartFinds – Toys: Walmart Canada x APEX PR – Bronze
The Employee Recognition Contest: ADP Canada and Kaiser & Partners – Bronze
AsktoBsure: Porter Novelli and GSK – Bronze
International Day of the Girl: Proof Strategies and Plan International Canada – Bronze
My McDonald's Thing: McDonald's Canada x Weber Shandwick Canada – Bronze
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SHT: IKEA Canada and Edelman Canada – Gold
McRib: McDonald's Canada x Weber Shandwick Canada – Gold
Philadelphia Bagel Wholes: Philadelphia Cream Cheese with Zeno Group Canada – Gold
Shingles Risks & Misconceptions: ChangeMakers & GSK – Silver
F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Silver
LOTTO MAX Record-Breaking Jackpot: OLG x Weber Shandwick Canada – Silver
FoodHero Expansion Program: FoodHero x Weber Shandwick Canada – Silver
Big Arch: McDonald's Canada x Weber Shandwick Canada – Silver
Canada's Kindest Community: Coca-Cola in Canada x Weber Shandwick Canada – Silver
Family Day: RMHC Canada x Weber Shandwick Canada – Silver
Merrymakers – Sherri-Lyn Brown, Ceilidh McMeekin, Rebecca McLaren, Alex Wilcox, Ricardo Fartura – Bronze
Walmart Canada Back-to-School Campaign: Walmart Canada x APEX PR – Bronze
Mydoh's Canadian Allowance Report: Craft Public Relations & Mydoh – Bronze
VORANIGO™ Launch: energi PR – Bronze
CDHF x Fody Foods Partnership: energi PR – Bronze
101 Spadina Launch: Devron Developments and Kaiser & Partners – Bronze
30th Anniversary of Watier Neiges: Groupe Marcelle Inc. & Strategic Objectives – Bronze
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RLP 2024 Most Affordable Canadian Cities: Royal LePage and Hill & Knowlton – Gold
The Royal Agricultural Winter Fair: Craft Public Relations – Silver
2024 Digital Workspace Survey Campaign: CDW Canada and Kaiser & Partners – Silver
Behind the Gig: Securian Canada Insights: Securian Canada and Kaiser & Partners – Silver
Willful: Category Communications – Bronze
The Launch of The Toronto Tempo: Craft Public Relations & The Toronto Tempo – Bronze
The Original Santa Claus Parade 2024: Edery & Lord Communications / The Original Santa Claus Parade – Bronze
Average Canadian FICO® Score: FICO and Kaiser & Partners – Bronze
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Polly Pocket 35th Birthday: Mattel x APEX PR – Gold
Shine A Light: Sherri-Lyn Brown, Ceilidh McMeekin, Rebecca McLaren, Alex Wilcox, Mishka Jaiswel – Silver
Staub 50th Anniversary: ZWILLING x APEX PR – Silver
Pan-Holiday 2024: Mattel x APEX PR – Silver
Locked Out Campaign: ChangeMakers & Crohn's and Colitis Canada – Silver
Agribusiness Trade Mission to Vancouver: ChangeMakers & USDA – Silver
Tim Hortons Pet Merch Collection Launch Event: Craft Public Relations & Tim Hortons – Silver
Moosehead Achievement Hour: Craft Public Relations – Silver
Tim Hortons Spring Market: Craft Public Relations & Tim Hortons – Silver
IAMS FOR LIFE™ Caravan: Mars Petcare Canada x Weber Shandwick Canada – Silver
Toronto Raptors: Power of 3's: McDonald's Canada x Weber Shandwick Canada – Silver
Truly Hard Seltzer – Merch Collab Launch: Craft Public Relations – Bronze
And/Or With Reitmans: Craft Public Relations & Reitmans – Bronze
Tim Hortons Retro Donuts Launch Event: Craft Public Relations & Tim Hortons -Bronze
The Original Santa Claus Parade 2024: Edery & Lord Communications / The Original Santa Claus Parade – Bronze
Anything Roots Post Pop-Up: Narrative XPR, Roots – Bronze
Come Alive with Hawaiian Tropic: Paradigm, Edgewell Personal Care – Bronze
Driving Your Future: Mercedes-Benz Canada with Team X (Omnicom Canada agencies Porter Novelli Canada, TrackOMC) with The Go-To. – Bronze
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Community Relations Campaign of the Year
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Crisis or Issues Management Campaign of the Year
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2024 Slo-Pitch Marketing Campaign: Recreation Services – Marketing Services – Gold
It's Finger Lickin' KD: Zeno Group Canada and KD – Gold
Keep Toronto Safe: Blue Door Agency and Toronto Police Association – Silver
Nintendo Switch x Maitreyi Ramakrishnan: Craft Public Relations – Silver
Reshaping the obesity narrative: Eli Lilly Canada, Obesity Canada & GCI Canada – Silver
Your EV Deserves Better: Proof Strategies & Electrical Safety Authority – Silver
Whitby's 'Care Closer to Home' Campaign: Whitby Communications and Creative Services Team – Silver
SMB Immersive Shopping Experience: Mastercard Canada x Weber Shandwick Canada – Silver
Out of Office for Migraine Awareness: Pfizer Canada x Weber Shandwick Canada – Silver
A Soaring Legacy: Vince Carter: Air Canada x Weber Shandwick Canada – Silver
Remix Menu: McDonald's Canada x Weber Shandwick Canada – Silver
Bon Appetite: Air Canada x Weber Shandwick Canada – Silver
IAMS FOR LIFE™ Caravan: Mars Petcare Canada x Weber Shandwick Canada – Silver
Raptors for Research 2024: ChangeMakers and Sinai Health Foundation – Bronze
The Launch of Tim Hortons Flatbread Pizza: Craft Public Relations, DDMG Communications & Tim Hortons – Bronze
SHT: IKEA Canada and Edelman Canada Bronze
Powerline Safety: Proof Strategies & Electrical Safety Authority – Bronze
Rogers Centre Renovation: Toronto Blue Jays – Bronze
Case of the Missing O's: Mondelez International x Weber Shandwick Canada – Bronze
Fly The Flag: Paris Games 2024: Air Canada x Weber Shandwick Canada – Bronze
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New Product or Service Launch Campaign of the Year
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Healthy Gums at Home with Colgate: GCI Canada and Colgate-Palmolive – Gold
Besties…For A Limited Time: The Coca-Cola Company x Mondelez x Weber Shandwick Canada – Gold
Joy Sparks Here: Zeno Canada + Newell Brands – Gold
The Launch of Tim Hortons Flatbread Pizza: Craft Public Relations, DDMG Communications & Tim Hortons – Silver
PENN. ♥️ Meredith Collection Launch: Craft Public Relations – Silver
OREO Space Dunk: Mondelez International x Weber Shandwick Canada – Silver
The Canadian Launch of Kobo Colour: Craft Public Relations – Bronze
Maison Perrier: A New Era in Premium Ref: Team N and Maison Perrier – Bronze
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CPRS Sector Speak Communication Plan: Isabella Vergara Bedoya, Molly Syms-Wilson – Bronze
Nest & Bloom Homes: Daniella Muñoz, Isabella Vergara Bedoya, Jackson Sparks, and Molly Syms-Wilson – Bronze
Gear Up Madawaska: Esmahan Nor, Zuhaib Dirie and Princess Appiah – Silver
OHO Coffee Launch Campaign: Jasmine Marcial, Tu (Lucy) Luc & Tanishk Srivastava; OHO Coffee – Silver
Modern Madawaska: Marya, Izabela, Jessica – Gold
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Leadership Awards
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