Latest news with #publicrelations
Yahoo
2 days ago
- Business
- Yahoo
Celestine Achi Launches Free AI Readiness Assessment Tool and Maturity Framework to Accelerate Africa's AI Adoption in PR, Media, and Communications
LAGOS, Nigeria, June 1, 2025 /PRNewswire/ -- As the AI revolution sweeps across industries worldwide, one African innovator is ensuring the continent doesn't just keep up — but leads. Dr. Celestine Achi, renowned AI educator, PR technology pioneer, and author of AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence, has unveiled a groundbreaking AI Maturity Assessment Framework and AI Readiness Assessment Tool tailored for African organizations and professionals. This dual innovation is designed to democratize access to strategic AI evaluation for businesses, agencies, nonprofits, and public sector entities — with a special focus on public relations, media, and communications professionals. "AI shouldn't be a privilege for the West. It must be a catalyst for transformation in Africa — starting with those who shape public narratives," said Celestine Achi, Founder of Cihan Digital Academy and architect of the TABS-D AI Implementation Framework. Empowering Africa's Future-Ready Workforce The AI Readiness Assessment Tool, now freely available at enables individuals and teams to instantly evaluate their current AI capabilities across key pillars such as strategy, skills, systems, and culture. Upon completion, users receive a customized AI readiness report with practical steps for growth — no technical background required. The companion AI Maturity Assessment Framework provides a structured pathway for organizations to transition from AI experimentation to enterprise-level integration. Rooted in real-world case studies and tested across PR agencies, newsrooms, and regulatory bodies, the framework allows African leaders to map their journey across five maturity stages: Nascent, Aware, Engaged, Strategic, and Transformational. Built for Communicators. Designed for Africa. What sets this initiative apart is its deep contextual relevance. Drawing from Celestine's extensive work with media agencies, government communicators, and enterprise brands across Nigeria and beyond, the tools are optimized for African realities — where connectivity, capacity gaps, and talent development remain major hurdles. "PR and media professionals are the architects of trust. They deserve the right tools to thrive in this intelligent era," Achi emphasized. "With this framework, they can now measure, learn, and lead AI transformation — regardless of their current digital maturity." A Movement, Not Just a Tool Already embraced by industry leaders and professional bodies, the AI Maturity Framework and Readiness Tool are part of the broader AI-Powered PR Ecosystem, a multi-dimensional platform offering: The AI-Powered PR playbook An immersive PR simulation game built on the TABS-D framework Community engagement tools and certification programs To access the free assessment and start your AI journey, visit: About Celestine Achi Celestine Achi (FIIM, MNIPR, ANIMC, Dr. FAIMFIN) is Africa's foremost authority on AI in PR and digital media transformation. He is the author of AI-Powered PR, developer of the TABS-D Framework, and founder of Cihan Digital Academy - a pioneer in AI education for communicators. Photo - View original content to download multimedia: SOURCE Cihan Media Communications Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CBS News
3 days ago
- Business
- CBS News
PR firm reveals plan to revamp city of Howell, Michigan's image
Months after being hired by the city of Howell to help improve its image, Michigan-based public relations firm Burch Partners says it is working to tell the city's story better. "My work is very much behind the scenes," said Brian Burch, the firm's managing partner. "The great people are the story here. The great business owners, the great families, the great history that have done to make our community a better place. That's the story." The city announced in December 2024 that it would hire a public relations firm to revamp the area's reputation after reported incidents of racism and homophobia. Past reporting shed light on a troubled history in Howell, including a period in the '70s when Ku Klux Klan gatherings were allegedly held on the farm of KKK Grand Dragon Robert E. Miles, who, according to reports, held white supremacist rallies and was also sentenced for a school bus bombing. In November, there were reports of a Neo-Nazi demonstration outside a performance of the play The Diary of Anne Frank. During the hunt for a PR firm to help, the city experienced another racist incident with another reported Nazi demonstration, this time outside of the Historic Howell Theater. The firm was hired in March 2025. "We're not rehabbing anything; what we're doing is we're telling Howell's story as it actually is," Burch said. When asked how the last couple of incidents fit into that story, Burch said, "It doesn't fit in. Things that fit in are kind of the great communities, the safe streets, the amazingly responsible police department. I don't believe that a few bad actors from out of town can change that." Burch said his work centers around highlighting events happening in the city, new projects like the Depot Lot Expansion, and the community's natural areas. "I think the story is showing people how great we live," he said. Meanwhile, some Howell residents say they were happy to hear the city is taking action, and some felt it wasn't necessary or a good use of money.
Arab News
7 days ago
- Sport
- Arab News
Ukrainian climber released from detention days after record-breaking Everest ascent
'Andrew is now out of custody after a misunderstanding,' said Ushakov's public relations team 'He is currently working to clarify all matters with the relevant authorities'Katmandu: Ukrainian climber Andrew Ushakov, who completed a journey from sea level to the summit of Mount Everest in a record four days, has been released on bail following his arrest for carrying undeclared foreign currency, a Nepali official told Reuters on Tuesday.'He has to face the charges in court,' said Chandi Prasad Ghimire, director general of the Department of Revenue Investigation. 'If he chooses to raise hands (not fight the case in court) he forfeits the bail money.'Ghimire had previously said that the bail was set at $60,000 — three times the amount allegedly carried by Ushakov, 40, when he was taken into custody on Sunday.'Andrew is now out of custody after a misunderstanding,' Ushakov's public relations team told Reuters on Tuesday. 'He is grateful for the support he has received and is currently working to clarify all matters with the relevant authorities.'Ushakov, a structural engineer who lives in the United States, flew from New York to Nepal on May 15 before scaling Everest without the usual period of several weeks of said he did not use Xenon, the gas inhaled by four British former special forces soldiers who scaled Earth's highest mountain last week, in five days, after leaving London. The climbers used Xenon to pre-acclimatize themselves to the low-oxygen environment they would encounter as they journeyed toward the 8,849-meter official Nakul Pokhrel said that the undeclared foreign currency was detected during baggage screening as Ushakov readied to board a plane leaving Katmandu, Nepal's capital carrying foreign currency worth more than $5,000 is required to declare it to the authorities in Nepal.
Globe and Mail
26-05-2025
- Business
- Globe and Mail
Prime Authority: Expert Media Placement Services to Boost Brand Authority and Online Reputation
In today's fast-paced digital landscape, standing out is no longer enough—credibility and trust are the true differentiators. Prime Authority is revolutionizing the way professionals and businesses build their reputations by delivering strategic public relations solutions that combine thoughtful storytelling with targeted media placements. Their mission goes beyond securing media mentions; it's about crafting authentic narratives that establish authority and drive meaningful engagement. Prime Authority understands that every brand and individual has a unique story that deserves to be told with precision and purpose. Their personalized approach focuses on aligning PR strategies with each client's goals, values, and audience expectations. Serving a diverse clientele—including entrepreneurs, legal professionals, healthcare experts, consultants, and corporate leaders—the agency ensures every campaign is tailored to maximize visibility and credibility in relevant, high-authority media outlets. The comprehensive range of services offered by Prime Authority includes editorial strategy development, press release writing and distribution, targeted media placement, reputation management, and thought leadership campaigns. Each service is designed to amplify online presence, enhance brand authority, and generate tangible business growth. By securing features in trusted publications and earning quality backlinks, Prime Authority also supports improved search engine visibility, helping clients dominate their niche in organic search results. Transparency, collaboration, and a commitment to measurable outcomes set Prime Authority apart in the competitive PR industry. The agency's team works closely with clients to craft compelling messages that resonate with their target audience, driving increased trust and engagement. With a proven track record of over 1,000 successful client partnerships worldwide, Prime Authority is a trusted partner for professionals and brands looking to elevate their profiles in today's crowded digital marketplace. Their forward-thinking PR solutions enable clients to not only gain media exposure but also build lasting influence and grow their businesses. About Prime Authority: Prime Authority is a results-oriented public relations firm dedicated to amplifying the visibility and credibility of professionals and brands worldwide. With an emphasis on personalized strategies, transparency, and high-quality media placements, the firm helps clients build lasting online authority across a broad range of industries.
CBS News
23-05-2025
- Business
- CBS News
Miami Gardens teen earns $2.5 million in scholarships, accepts full ride to UF
Miami Norland Senior High's valedictorian is set to graduate next Wednesday with more than $2.5 million in scholarship offers under her belt. DeJaya Hardy, the Miami Gardens teen, who earned a 5.3 GPA through dual enrollment and Cambridge courses, has accepted a full ride to the University of Florida. A scholar with big dreams and a strategic plan Hardy, who plans to pursue a career in public relations and dreams of working for major companies like Apple, Microsoft, or Google, says she began applying for scholarships in 11th grade—eventually submitting over 100 applications, all on her own. Hardy explained, "For instance, some are low income, some might be for this race or that race, but I say still apply to the ones that you know you can apply for and sometimes you never know. There may be scholarships that no one has applied for, so just apply to everything that you see because you never know what opportunities are out there for you." Her approach was methodical. She used a spreadsheet to track her progress and repurposed essays to speed up the application process. "When you get to that 20 mark, you'll have a whole bunch of essays kind of just sitting there, so there's nothing wrong with taking the essay, just updating it a little bit, and then using that for the next scholarship," Hardy said. Principal applauds trailblazing student Miami Norland Principal Rhonda Gaines Miller praised Hardy for her exceptional performance and inspiring example. "She kind of downplays what she does, but she's such an amazing student and to have $2.5 million in scholarships is amazing and it actually sets a trend for the other students," she said. Though Hardy had to turn down several offers—including full rides from Cornell, the University of Missouri, and FAMU—she plans to keep just over $1 million in scholarship funds. Scholarship search: From Instagram to the cap bulletin Hardy said she found opportunities through school resources and her own research. "A lot of them came from the cap advisor, a lot of them came from the cap bulletin, but I've done my own research as well, so I've seen that there are some Instagram accounts that will shout out scholarships," she said. As she prepares to start her next chapter at the University of Florida, Hardy also has her sights set on media. "I want to have a sort of like a podcast or a TV show," she added.
