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Scotsman
09-05-2025
- Entertainment
- Scotsman
Innis & Gunn begins search for Scotland's top beer taster
Fancy free beer and VIP tickets? They could all be yours – all you need is a love of lager. Sign up to our Arts and Culture newsletter, get the latest news and reviews from our specialist arts writers Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Innis & Gunn, the award-winning Scottish beer brand, is on the hunt for Scotland's most discerning pint lover, with a once-in-a-lifetime opportunity that could land you the title of official Beer Taster. To mark the launch of their on-pack promotion this month, Innis & Gunn have teamed up with video interview platform Willo to bring the job interview experience to life, quite literally, with a pop-up booth at The Social Hub in Glasgow. Advertisement Hide Ad Advertisement Hide Ad The booth, which stopped busy Glaswegians in their tracks, invited passers-by to answer a few tastefully curated questions, ranging from the serious ('Describe the flavour of a pint in five words') to the slightly more frothy ('Let's see you pull an imaginary pint'). Innis & Gunn Pint Pro The result was a hilarious reel of passionate pitches from potential pint professionals. Applicants who impress the judges could be in for more than just bragging rights: successful beer tasters will be rewarded with VIP tickets to Scotland's top cultural events, including Belladrum, Edinburgh Christmas Market, Celtic Connections, and even The Royal Edinburgh Military Tattoo. Successful candidates will also have access to new beers and a training session at the Innis & Gunn Taproom. Five beer tasters will be selected for a full year, effective from July 1 2025. Advertisement Hide Ad Advertisement Hide Ad Dougal Sharp, founder and master brewer at Innis & Gunn said: 'Glasgow's got personality by the pint, so it made perfect sense to kick off our search for Scotland's top beer taster right here. Innis & Gunn Pint Pro 'We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that's exactly what happened at The Social Hub. 'With help from our friends at Willo, we've captured some brilliant characters who know their way around a beer, and we can't wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country - so get your applications in as soon as you can.'
Daily Record
09-05-2025
- Business
- Daily Record
Dream job for beer lovers as popular Scottish brewery looks to recruit 5 tasters
No CV is required for this role, which is set to kick off in the summer. A dream job for beer lovers is up for grabs, as one of Scotland's top breweries has launched a nationwide search for a new beer taster - a role that requires little more than a passion for lager and promises unique VIP experiences. Innis & Gunn is seeking to fill five coveted beer taster positions for a full year, with the work set to start on July 1, 2025. Far from needing a traditional CV, the main requirement is a genuine love for their lager, which will of course, be provided free of charge. The rewards for these lucky individuals go beyond sampling new brews. The chosen tasters will gain VIP access to some of Scotland's most prestigious cultural events, Scottish Daily Express reported. Those who get the job will have the opportunity to enjoy Belladrum, the Edinburgh Christmas Market, Celtic Connections, and even The Royal Edinburgh Military Tattoo. Innis & Gunn believes this "could genuinely be the best gig in the country." The search for these 'pint professionals' kicked off in a unique way in Glasgow. The brewery partnered with video interview platform Willo to create a live, interactive application experience. A special pop up booth was set up at The Social Hub in Glasgow, inviting passersby to step inside and participate. The booth captured the attention of busy Glaswegians, prompting them to answer a series of cleverly designed questions. These ranged from the technical, such as describing the flavour of a pint in just five words, to the more playful, asking applicants to demonstrate pulling an imaginary pint. The result was a "hilarious reel of passionate pitches" from enthusiastic potential candidates. While the Glasgow launch offered a fun twist on the interview process, the opportunity itself is a serious one with fantastic perks. The selected tasters will receive training in addition to gaining exclusive access to new beers at the Innis & Gunn Taproom. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. Dougal Sharp, founder and master brewer at Innis & Gunn, explained the choice of launch location: "Glasgow's got personality by the pint, so it made perfect sense to kick off our search for Scotland's top beer taster right here. "We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that's exactly what happened at The Social Hub." He added: "With help from our friends at Willo, we've captured some brilliant characters who know their way around a beer, and we can't wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country so get your applications in as soon as you can." For those hoping to land one of these dream roles but who missed the Glasgow event, applications can be made online. Simply pick up a promotional pack of Innis & Gunn lager in store and follow the instructions provided to throw your hat in the ring.
STV News
08-05-2025
- Business
- STV News
Scottish brewer launches search for year long 'beer tasters'
An award winning Scottish brewer has launched a search for year long 'beer tasters'. Innis & Gunn have teamed up with video interview platform Willo to search for five candidates to be offered the position of Beer Taster for a full year, effective from July 1, 2025. Successful applicants will gain early access to new beers and will receive VIP tickets to some of Scotland's top cultural events, including Belladrum, Edinburgh Christmas Market, Celtic Connections, and even The Royal Edinburgh Military Tattoo. Full training will also be provided at the Innis & Gunn taproom. The process started with a pop-up booth at The Social Hub in Glasgow, where passer-by's were invited in to ask questions, ranging from 'describe the flavour of a pint in five words' to 'let's see you pull an imaginary pint'. You apply for the next pop up booth on the Innis & Gunn website. Dougal Sharp, founder and master brewer at Innis & Gunn said: 'Glasgow's got personality by the pint, so it made perfect sense to kick off our search for Scotland's top beer taster right here. 'We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that's exactly what happened at The Social Hub. 'With help from our friends at Willo, we've captured some brilliant characters who know their way around a beer, and we can't wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country – so get your applications in as soon as you can.' Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
Scotsman
08-05-2025
- Business
- Scotsman
Fancy a job tasting pints? Innis & Gunn are on the hunt for Scotland's top beer tasters
Innis & Gunn are on the hunt to find Scotland's biggest beer fan for the role of a lifetime. In a unique recruitment campaign, the Scottish drinks company are searching for a new official Beer Taster. Beginning the hunt with a pop-up booth at The Social Hub in Glasgow - with the help of video interview platform Willo - potential "professionals" were asked a number of questions, ranging from "describe the flavour of a pint in five words" to "can you pull an imaginary pint". And for those who missed out, but who firmly believe their palate meets the brief, Innis & Gunn are also calling on lager lovers from around the country to apply online. We hit the streets of Glasgow to conduct some *very serious* pint-erviews 😉 No CVs. No awkward handshakes. Just plenty laughs and free beers! Want to be our Beer Taster? There's still time to apply - simply pick up a promo pack of our lager and scan the QR code. — Innis & Gunn (@innisandgunn) May 8, 2025 With five open roles, successful candidates will be offered the position of Beer Taster for a full year, effective from July 1, 2025. In addition to early access to new beers, successful applicants will receive VIP tickets to some of Scotland's top cultural events, including Belladrum, Edinburgh Christmas Market, Celtic Connections, and even The Royal Edinburgh Military Tattoo. Full training will also be provided at the Innis & Gunn taproom. Dougal Sharp, founder and master brewer at Innis & Gunn said: "Glasgow's got personality by the pint, so it made perfect sense to kick off our search for Scotland's top beer taster right here. "We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that's exactly what happened at The Social Hub. "With help from our friends at Willo, we've captured some brilliant characters who know their way around a beer, and we can't wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country - so get your applications in as soon as you can." Fancy becoming a Beer Taster for Innis & Gunn? Here's how If you're looking to throw your hat in the ring and become a Beer Taster all you need to do is pick up a promotional pack of Innis & Gunn Lager in-store and follow the instructions to apply online.
