Latest news with #EditaFoodIndustriesS.A.E.
Zawya
10-03-2025
- Business
- Zawya
Egypt: Edita Food Industries reports record-breaking revenues of $317mln in FY2024
Edita Food Industries S.A.E. has announced a milestone year, with revenues soaring 33.2% year-on-year (y-o-y) to reach EGP 16.1 billion in 2024. The company's strategic diversification, successful pricing strategies, and regional expansion efforts have played a pivotal role in its impressive financial performance. Edita's net profit climbed to EGP 1.4 billion, bolstered by a surge in revenues across all product segments. The cake segment, which remains the company's primary revenue driver, grew 37.1% y-o-y, contributing to more than 50% of total revenues. Meanwhile, smaller product segments saw remarkable expansion, with wafers, biscuits, and candy revenues rising by 60.8%, 144.4%, and 57.6% y-o-y, respectively. Pricing Strategy Drives Profitability Amid Inflation Despite inflationary pressures and the impact of the Egyptian pound's devaluation, Edita successfully navigated cost challenges through strategic repricing and commercial initiatives. This resulted in a gross profit of EGP 4.9 billion, reflecting a 25% increase y-o-y. The company maintained a gross profit margin (GPM) of 30.4% for the year, with a notable improvement in the fourth quarter, where GPM reached 30.9%. Expanding Regional Presence: Morocco and Iraq Take Center Stage Edita's regional expansion efforts yielded significant results in 2024, with net export sales rising 42.1% y-o-y to EGP 1.6 billion. Edita Morocco played a crucial role in this growth, recording EGP 475.6 million in revenues, up 45.8% y-o-y, as its second production line reached higher utilization levels. The company also leveraged Morocco as a strategic hub to enter West African markets, with its first shipment to Mauritania completed in November 2024. Further strengthening its regional footprint, Edita made a strategic move into the Iraqi market, one of the region's fastest-growing snack food sectors. In January 2025, the company acquired a 49% stake in Tuama Jebur Abbas, a Baghdad-based manufacturer, with plans to commence operations in the second half of the year. With a diversified portfolio, strong export momentum, and continued regional expansion, Edita is well-positioned for sustained growth in 2025 and beyond. © 2024 Daily News Egypt. Provided by SyndiGate Media Inc. ( Daily News Egypt
Daily News Egypt
09-03-2025
- Business
- Daily News Egypt
Edita Food Industries Reports Record-Breaking Revenues of EGP 16.1 Billion in FY2024
Edita Food Industries S.A.E. has announced a milestone year, with revenues soaring 33.2% year-on-year (y-o-y) to reach EGP 16.1 billion in 2024. The company's strategic diversification, successful pricing strategies, and regional expansion efforts have played a pivotal role in its impressive financial performance. Edita's net profit climbed to EGP 1.4 billion, bolstered by a surge in revenues across all product segments. The cake segment, which remains the company's primary revenue driver, grew 37.1% y-o-y, contributing to more than 50% of total revenues. Meanwhile, smaller product segments saw remarkable expansion, with wafers, biscuits, and candy revenues rising by 60.8%, 144.4%, and 57.6% y-o-y, respectively. Pricing Strategy Drives Profitability Amid Inflation Despite inflationary pressures and the impact of the Egyptian pound's devaluation, Edita successfully navigated cost challenges through strategic repricing and commercial initiatives. This resulted in a gross profit of EGP 4.9 billion, reflecting a 25% increase y-o-y. The company maintained a gross profit margin (GPM) of 30.4% for the year, with a notable improvement in the fourth quarter, where GPM reached 30.9%. Expanding Regional Presence: Morocco and Iraq Take Center Stage Edita's regional expansion efforts yielded significant results in 2024, with net export sales rising 42.1% y-o-y to EGP 1.6 billion. Edita Morocco played a crucial role in this growth, recording EGP 475.6 million in revenues, up 45.8% y-o-y, as its second production line reached higher utilization levels. The company also leveraged Morocco as a strategic hub to enter West African markets, with its first shipment to Mauritania completed in November 2024. Further strengthening its regional footprint, Edita made a strategic move into the Iraqi market, one of the region's fastest-growing snack food sectors. In January 2025, the company acquired a 49% stake in Tuama Jebur Abbas, a Baghdad-based manufacturer, with plans to commence operations in the second half of the year. With a diversified portfolio, strong export momentum, and continued regional expansion, Edita is well-positioned for sustained growth in 2025 and beyond.
Daily News Egypt
26-01-2025
- Business
- Daily News Egypt
Edita Food Industries Expands Product Portfolio with Launch of HOHOs Family Roll
Edita Food Industries S.A.E., a leader in Egypt's packaged snack food market and listed on both the Egyptian Exchange ( and the London Stock Exchange (EFID.L), has announced the launch of its latest product, the HOHOs Family Roll. This new offering, which expands the company's flagship HOHOs brand, is designed to cater to families with a larger, shareable snacking option at an accessible price point of EGP 18 per pouch. The HOHOs Family Roll comes in three flavors—chocolate, vanilla, and strawberry—providing a versatile range that appeals to diverse consumer tastes. The launch aligns with Edita's strategy of broadening its product offerings across a wider price spectrum, ensuring value-driven, premium options for Egyptian families. 'By entering a new price point, we aim to address the evolving preferences of our customers while maintaining the quality and indulgence associated with the HOHOs brand,' the company stated. The introduction of the HOHOs Family Roll is part of Edita's commitment to continuous innovation and its focus on addressing the dynamic needs of Egypt's growing snack food market. Recognizing the demand for high-quality, shareable snacks, Edita has enhanced its production capabilities to ensure an efficient rollout of the new product across its extensive distribution network. This investment in production not only ensures that the company can meet anticipated demand for the HOHOs Family Roll but also positions it for future growth and innovation within the cakes category. The new product represents Edita's dedication to delivering on its brand promise of combining indulgence with value, while simultaneously catering to the needs of Egypt's family-oriented consumers. As one of the leading players in Egypt's snack food sector, Edita Food Industries continues to drive innovation and diversify its portfolio, ensuring it remains at the forefront of the market. With the launch of the HOHOs Family Roll, the company solidifies its position as a key player in delivering high-quality, value-added snacking options tailored to modern lifestyles. For more information on the HOHOs Family Roll and other Edita products, customers can visit Edita's website or inquire at leading retail outlets nationwide.
