Latest news with #EdzraGibson
Yahoo
4 days ago
- Yahoo
When is the right time to take your kids on their first road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research. The survey of 2,000 American parents with children under the age of 13 asked respondents about the best — and worst — ages to go on a road trip with their children. When asked why this was the worst age, parents' top reason was because their little one gets bored easily (46%). Others said this was the worst age because their 3-and-a-half-year-old will throw a tantrum in the car (39%) and they don't enjoy road tripping at this age (31%). And 55% of parents have purposefully avoided traveling with their child at certain ages because of how difficult they thought it would be. Commissioned by good2grow ahead of their On The Road campaign and conducted by Talker Research, the survey found that while 3 and a half was pinpointed as the most difficult to road trip with, age 6 was found to be the easiest. Regardless of their age, parents said seven hours is the cut-off — that's the maximum length of time they're comfortable road tripping with a child under the age of 13. In those seven hours, parents are likely to hear 'Are we there yet?' 22 times (3.2 times per hour), experience 18 sibling fights (2.6 per hour) and deal with 14 tantrums (2 per hour) in the car. Perhaps it's no surprise, then, that 59% of parents surveyed said road tripping is 'somewhat' or 'very' stressful. 'Traveling with young kids isn't always easy, but our research shows that 93% of parents still find road trips to be a fun and memorable experience,' said good2grow VP of Brand Marketing Edzra Gibson. 'With our annual On The Road campaign, we want to help take the mess and stress out of family travel — so there's more room for smiles, laughter and connection for both kids and parents.' Parents said the most stressful parts of a road trip are the prep and packing (46%), keeping their child entertained throughout the journey (36%) and the drive itself (36%). The number one way parents reduce this stress? Giving their child snacks to help keep them occupied (53%). This was followed by having movies or TV shows pre-loaded and ready for the car (52%), as well as giving their child toys to help keep them occupied (47%). When it comes to the snacks they want to give their children, parents look for snacks that don't have to be refrigerated (56%), ones that are mess-free (51%) and easy to share (51%) — potentially to help prevent any additional sibling disagreements. They also prioritize snacks that come in a variety of flavors (44%) and 'better-for-you snacks' (i.e., not junk food) (32%) 'Kids' snacks and beverages are an everyday treat that helps families enjoy smooth, meltdown-free travel,' said Gibson. 'This summer, families can go the extra mile with our mess-free options with reusable packaging, packed with flavor and fun for maximum value on every adventure.' Top tips for parents taking summer road trips with their kids, based on the survey results — Pack plenty of snacks Ensure there are movies, TV shows and toys to keep their child entertained Pick a destination five hours or less away from home, to help ensure the 'perfect' trip Regardless of the length, make regular stops along the way to get out of the car Be a little flexible with the rules — maybe giving more screen time to help make it a smooth journeyTalker Research surveyed American parents with children under the age of 13; the survey was commissioned by good2grow and administered and conducted online by Talker Research between May 5–9, 2025.
New York Post
5 days ago
- New York Post
When is the right time to take your kids on their first road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research. The survey of 2,000 American parents with children under the age of 13 asked respondents about the best — and worst — ages to go on a road trip with their children. When asked why this was the worst age, parents' top reason was because their little one gets bored easily (46%). Others said this was the worst age because their 3-and-a-half-year-old will throw a tantrum in the car (39%) and they don't enjoy road tripping at this age (31%). 5 The survey found that while 3 and a half was pinpointed as the most difficult to road trip with, age 6 was found to be the easiest. Getty Images And 55% of parents have purposefully avoided traveling with their child at certain ages because of how difficult they thought it would be. Commissioned by good2grow ahead of their On The Road campaign and conducted by Talker Research, the survey found that while 3 and a half was pinpointed as the most difficult to road trip with, age 6 was found to be the easiest. Regardless of their age, parents said seven hours is the cut-off — that's the maximum length of time they're comfortable road tripping with a child under the age of 13. 5 55% of parents have purposefully avoided traveling with their child at certain ages because of how difficult they thought it would be. SWNS 5 59% of parents surveyed said road tripping is 'somewhat' or 'very' stressful. SWNS In those seven hours, parents are likely to hear 'Are we there yet?' 22 times (3.2 times per hour), experience 18 sibling fights (2.6 per hour) and deal with 14 tantrums (2 per hour) in the car. Perhaps it's no surprise, then, that 59% of parents surveyed said road tripping is 'somewhat' or 'very' stressful. 'Traveling with young kids isn't always easy, but our research shows that 93% of parents still find road trips to be a fun and memorable experience,' said good2grow VP of Brand Marketing Edzra Gibson. 'With our annual On The Road campaign, we want to help take the mess and stress out of family travel — so there's more room for smiles, laughter and connection for both kids and parents.' 5 Parents said seven hours is the cut-off — that's the maximum length of time they're comfortable road tripping with a child under the age of 13. Getty Images/iStockphoto Parents said the most stressful parts of a road trip are the prep and packing (46%), keeping their child entertained throughout the journey (36%) and the drive itself (36%). The number one way parents reduce this stress? Giving their child snacks to help keep them occupied (53%). This was followed by having movies or TV shows pre-loaded and ready for the car (52%), as well as giving their child toys to help keep them occupied (47%). 5 Parents look for snacks that don't have to be refrigerated (56%), ones that are mess-free (51%) and easy to share (51%). SWNS When it comes to the snacks they want to give their children, parents look for snacks that don't have to be refrigerated (56%), ones that are mess-free (51%) and easy to share (51%) — potentially to help prevent any additional sibling disagreements. They also prioritize snacks that come in a variety of flavors (44%) and 'better-for-you snacks' (i.e., not junk food) (32%) 'Kids' snacks and beverages are an everyday treat that helps families enjoy smooth, meltdown-free travel,' said Gibson. 'This summer, families can go the extra mile with our mess-free options with reusable packaging, packed with flavor and fun for maximum value on every adventure.' Top tips for parents taking summer road trips with their kids, based on the survey results — Pack plenty of snacks Ensure there are movies, TV shows and toys to keep their child entertained Pick a destination five hours or less away from home, to help ensure the 'perfect' trip Regardless of the length, make regular stops along the way to get out of the car Be a little flexible with the rules — maybe giving more screen time to help make it a smooth journey Survey methodology: Talker Research surveyed American parents with children under the age of 13; the survey was commissioned by good2grow and administered and conducted online by Talker Research between May 5–9, 2025.
Miami Herald
5 days ago
- Miami Herald
What's the worst age to take your child on a road trip?
Age 3 and a half is when kids are the most challenging to travel with, according to new research. The survey of 2,000 American parents with children under the age of 13 asked respondents about the best - and worst - ages to go on a road trip with their children. When asked why this was the worst age, parents' top reason was because their little one gets bored easily (46%). Others said this was the worst age because their 3-and-a-half-year-old will throw a tantrum in the car (39%) and they don't enjoy road tripping at this age (31%). And 55% of parents have purposefully avoided traveling with their child at certain ages because of how difficult they thought it would be. Commissioned by good2grow ahead of their On The Road campaign and conducted by Talker Research, the survey found that while 3 and a half was pinpointed as the most difficult to road trip with, age 6 was found to be the easiest. Regardless of their age, parents said seven hours is the cut-off - that's the maximum length of time they're comfortable road tripping with a child under the age of 13. In those seven hours, parents are likely to hear "Are we there yet?" 22 times (3.2 times per hour), experience 18 sibling fights (2.6 per hour) and deal with 14 tantrums (2 per hour) in the car. Perhaps it's no surprise, then, that 59% of parents surveyed said road tripping is "somewhat" or "very" stressful. "Traveling with young kids isn't always easy, but our research shows that 93% of parents still find road trips to be a fun and memorable experience," said good2grow VP of Brand Marketing Edzra Gibson. "With our annual On The Road campaign, we want to help take the mess and stress out of family travel - so there's more room for smiles, laughter and connection for both kids and parents." Parents said the most stressful parts of a road trip are the prep and packing (46%), keeping their child entertained throughout the journey (36%) and the drive itself (36%). The number one way parents reduce this stress? Giving their child snacks to help keep them occupied (53%). This was followed by having movies or TV shows pre-loaded and ready for the car (52%), as well as giving their child toys to help keep them occupied (47%). When it comes to the snacks they want to give their children, parents look for snacks that don't have to be refrigerated (56%), ones that are mess-free (51%) and easy to share (51%) - potentially to help prevent any additional sibling disagreements. They also prioritize snacks that come in a variety of flavors (44%) and "better-for-you snacks" (i.e., not junk food) (32%) "Kids' snacks and beverages are an everyday treat that helps families enjoy smooth, meltdown-free travel," said Gibson. "This summer, families can go the extra mile with our mess-free options with reusable packaging, packed with flavor and fun for maximum value on every adventure." Top tips for parents taking summer road trips with their kids, based on the survey results: Pack plenty of snacksEnsure there are movies, TV shows and toys to keep their child entertainedPick a destination five hours or less away from home, to help ensure the "perfect" tripRegardless of the length, make regular stops along the way to get out of the carBe a little flexible with the rules - maybe giving more screen time to help make it a smooth journey Survey methodology: Talker Research surveyed American parents with children under the age of 13; the survey was commissioned by good2grow and administered and conducted online by Talker Research between May 5–9, 2025. We are sourcing from a non-probability frame and the two main sources we use are: Traditional online access panels - where respondents opt-in to take part in online market research for an incentiveProgrammatic - where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan. Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value. Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample. Interviews are excluded from the final analysis if they failed quality-checking measures. This includes: Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speedersOpen ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant textBots: Captcha is enabled on surveys, which allows the research team to identify and disqualify botsDuplicates: Survey software has "deduping" based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access. The post What's the worst age to take your child on a road trip? appeared first on Talker. Copyright Talker News. All Rights Reserved.
Yahoo
20-05-2025
- Business
- Yahoo
good2grow Launches Summer Road Trip Sweepstakes and Partnership With Pack Up + Go
The "On the Road" campaign will give families a chance to win a pre-planned, stress-free road trip and weekly prizes ATLANTA, May 20, 2025--(BUSINESS WIRE)--good2grow, a leading beverage and snack brand for kids, has launched its fourth annual "On the Road" campaign with exciting new opportunities for families to enjoy the summer road trip season, including a national sweepstakes and partnership with Pack Up + Go. Now through July 25, 2025, the two brands are giving families the opportunity to enter for a chance to win a free road trip as well as weekly first-prize giveaways. good2grow's annual summer campaign aims to help families enjoy mess- and meltdown-free travel through prizes, resources and like-minded partnerships. This year, the brand is taking their sweepstakes to the next level through its partnership with Pack Up + Go, a travel agency that specializes in planning surprise vacations across the U.S. Two grand prize winners will receive their own personalized family road trip planned and booked by Pack Up + Go (valued at $4,000), a prize pack that includes family travel must-haves curated by good2grow and an assortment of the brand's signature character-topped beverages and Snackers. The brand will also select one first-prize winner per week to receive the family travel must-haves prize pack and good2grow product assortment. Details to enter, including rules and regulations, can be found here. "We strive to bring new, fresh elements to our On the Road campaign each year, and our partnership with Pack Up + Go this year adds a whole new level of excitement for our fans," said Edzra Gibson, vice president of brand marketing for good2grow. "Their team's passion for minimizing vacation planning stress and maximizing family fun make them the perfect partner for this campaign." "At Pack Up + Go, we believe travel is one of the best ways for families to take a break from daily life, connect with one another and enjoy new experiences together," said Lillian Rafson, founder and CEO of Pack Up + Go. "We're thrilled to team up with good2grow to help more families create unforgettable memories on the road this summer!" To learn more about good2grow, visit and follow them on Instagram and Facebook. About good2grow good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children's entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™, and CVS™. For more information on the brand and to find a store near you, visit and follow the brand on Instagram, Facebook and TikTok. About Pack Up + Go Pack Up + Go is a travel agency that plans curated vacations around the United States. The catch? Travelers don't discover their destination until the day they depart! Since 2016, Pack Up + Go has sent over 45,000 travelers to more than 300 destinations nationwide, inspiring spontaneous travel and supporting economies in lesser-visited destinations around the country. Pack Up + Go is a woman-owned business, and is committed to making travel stress-free, safe and accessible for all! To learn more about Pack Up + Go, visit and follow the brand on Instagram, Facebook, and TikTok. View source version on Contacts Media Contact: Rob Molkermolke@ 201.925.8478 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
20-05-2025
- Business
- Business Wire
good2grow Launches Summer Road Trip Sweepstakes and Partnership With Pack Up + Go
ATLANTA--(BUSINESS WIRE)-- good2grow, a leading beverage and snack brand for kids, has launched its fourth annual 'On the Road' campaign with exciting new opportunities for families to enjoy the summer road trip season, including a national sweepstakes and partnership with Pack Up + Go. Now through July 25, 2025, the two brands are giving families the opportunity to enter for a chance to win a free road trip as well as weekly first-prize giveaways. 'We strive to bring new, fresh elements to our On the Road campaign each year, and our partnership with Pack Up + Go this year adds a whole new level of excitement for our fans,' said Edzra Gibson, vice president of brand marketing for good2grow. Share good2grow's annual summer campaign aims to help families enjoy mess- and meltdown-free travel through prizes, resources and like-minded partnerships. This year, the brand is taking their sweepstakes to the next level through its partnership with Pack Up + Go, a travel agency that specializes in planning surprise vacations across the U.S. Two grand prize winners will receive their own personalized family road trip planned and booked by Pack Up + Go (valued at $4,000), a prize pack that includes family travel must-haves curated by good2grow and an assortment of the brand's signature character-topped beverages and Snackers. The brand will also select one first-prize winner per week to receive the family travel must-haves prize pack and good2grow product assortment. Details to enter, including rules and regulations, can be found here. 'We strive to bring new, fresh elements to our On the Road campaign each year, and our partnership with Pack Up + Go this year adds a whole new level of excitement for our fans,' said Edzra Gibson, vice president of brand marketing for good2grow. 'Their team's passion for minimizing vacation planning stress and maximizing family fun make them the perfect partner for this campaign.' 'At Pack Up + Go, we believe travel is one of the best ways for families to take a break from daily life, connect with one another and enjoy new experiences together,' said Lillian Rafson, founder and CEO of Pack Up + Go. 'We're thrilled to team up with good2grow to help more families create unforgettable memories on the road this summer!' To learn more about good2grow, visit and follow them on Instagram and Facebook. About good2grow good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children's entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™, and CVS™. For more information on the brand and to find a store near you, visit and follow the brand on Instagram, Facebook and TikTok. Pack Up + Go is a travel agency that plans curated vacations around the United States. The catch? Travelers don't discover their destination until the day they depart! Since 2016, Pack Up + Go has sent over 45,000 travelers to more than 300 destinations nationwide, inspiring spontaneous travel and supporting economies in lesser-visited destinations around the country. Pack Up + Go is a woman-owned business, and is committed to making travel stress-free, safe and accessible for all! To learn more about Pack Up + Go, visit and follow the brand on Instagram, Facebook, and TikTok.
