08-05-2025
Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors
Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors
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How to make an ice cream sandwich bar
Make an ice cream sandwich bar for your party.
ProblemSolved, USA TODAY
If you've ever wanted to combine your breakfast and dessert, now is your chance.
Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a lineup of ice cream sandwiches and ice cream pints.
According to a news release from the company, the Pop-Tarts pints blend "indulgent ice cream with flavor swirls and pastry-style pieces" while the sandwiches feature creamy ice cream flavors layered between "flavor-filled pastry-style ends."
The ice cream sandwiches will be available in three flavors – Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted Chocolate Fudge. The pints, meanwhile, will be available in the Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted S'mores flavors.
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Customers will start seeing Pop-Tarts ice cream in store freezers soon
Although no specific date was given Kellanova says the sandwiches will be available May 2025 at Walmart, followed by the release of ice cream pints later this summer at select retailers. The company rolled out Eggo and Rice Krispies Treats ice cream sandwiches and pints in January, according to the news release.
"Pop-Tarts is a brand built on delicious flavors and playful spirit – and this frozen debut captures that energy perfectly," said Frances Alvarez, SVP of brand management at Beanstalk, the exclusive global licensing agency for food and beverage for Kellanova.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
