Latest news with #EileenFisher
%3Amax_bytes(150000)%3Astrip_icc()%2Ftal-nordstrom-anniversary-last-chance-womens-fashion-sale-tout-0952009e11704b65952fd8b0c7c66873.jpg&w=3840&q=100)
Travel + Leisure
02-08-2025
- Business
- Travel + Leisure
Nordstrom's Anniversary Sale Is Almost Over—Don't Miss These 55 Last-chance Fashion Deals Up to 70% Off
The Nordstrom Anniversary Sale is one of the biggest shopping events of the season, and while it has offered an unbeatable selection of deals since it kicked off on July 12, the sale is finally coming to a close tomorrow, August 3. Fortunately, the final hours of the event are still rich with women's clothing you'll be eager to pack for your next trip, and with discounts reaching up to 70 percent off, you can load your cart to the brim with budget to spare. After scouring the Nordstrom sale in search of travel-ready, packable pieces you'll want to show off, we found 55 last-chance deals worth shopping—and some prices have dropped even lower than before. Comfy dresses, footwear, linen pants, and more are now available for as little as $21, so don't hesitate to snatch them up before prices return back to normal on August 4. Farm Rio Luang Long Sleeve Maxi Dress, $210 (originally $298) Free People Astrid Minidress, $65 (originally $108) Eileen Fisher High-waist Wide Leg Pants, $105 (originally $158) Ryka Rezorb Max Walking Sneakers, $90 (originally $120) Toms Diana Mule Sandals, $60 (originally $90) Lucky Brand Pintuck Henley Tank, $59 (originally $90) Tie Front Lace Trim Tank, $32 (originally $79) Mango Claus Eyelet Maxi Skirt, $70 (originally $100) Lands' End Essential Strappy Flat Sandals, $39 (originally $70) Caslon Cotton Gauze Shorts, $34 (originally $50) Farm Rio, Free People, Vince Camuto, and more shopper-loved brands currently have gorgeous summer dresses marked down to round out Nordstrom's Anniversary Sale. So, whether you're drawn to colors, patterns, or neutrals, you'll easily find something you're excited to wear during your next big trip. The BP. Button Front Cotton Minidress is a simple, versatile pick that can be dressed up or down for countless occasions, and at 51 percent off, it's a steal. And if you've been on the lookout for an eye-catching statement dress to wear as a wedding guest (or even a solo vacationer), the opulent Farm Rio Luang Long Sleeve Maxi Dress will be a stunning addition to your closet, on rare sale for nearly $100 off. Steve Madden Osiris Lace Maxi Dress, $85 (originally $129) Open Edit Bateau Neck Sleeveless Mini Dress, $53 (originally $80) Vince Camuto Floral Print Sleeveless Maxi Dress, $60 (originally $89) Hope & Henry Women's Organic Ruched Chambray Dress, $35 (originally $51) Farm Rio Luang Long Sleeve Maxi Dress, $210 (originally $298) En Saison Laurel Floral Cotton Midi Dress, $66 (originally $146) BP. Button Front Cotton Minidress, $29 (originally $60) City Studio Eyelet Embroidery A-line Midi Dress, $31 (originally $69) Cleobella Magnila Check Print Sleeveless Dress, $108 (originally $288) Free People Astrid Minidress, $65 (originally $108) Everything from linen pants to denim is still available at significant markdowns in celebration of Nordstrom's Anniversary Sale, so you can experiment with your personal style this summer without blowing your travel budget. The Eileen Fisher High-waist Wide Leg Pants are a timeless and versatile pick that can be just as easily worn to the airport as a nice dinner out, and with their $53 price cut, you won't want to leave them out of your cart. But should you be looking for a bolder pick to show off your personality, it's the gorgeous (and comfy) Halogen Floral Wide Leg Pants you'll want to snag now that they're just $41. Caslon Drawstring Straight Leg Linen Pants, $49 (originally $70) Petal & Pup Wren Linen Pants, $65 (originally $99) Eileen Fisher High-waist Wide Leg Pants, $105 (originally $158) Wayf Sara Pull-on Cotton Pants, $29 (originally $69) Bobeau Trim Inset Wide Leg Pants, $33 (originally $62) Halogen Floral Wide Leg Pants, $41 (originally $99) Lioness Bessette Low Rise Pants, $27 (originally $89) Paige Zoey Tie Waist Wide Leg Jeans, $113 (originally $250) Zella Studio Luxe High Waist Pocket 7/8 Leggings, $50 (originally $79) Free People Level Up Stripe Side Slit Bootcut Jeans, $85 (originally $128) Comfortable footwear is perhaps the most important thing to have on your packing list regardless of your destination, but that doesn't mean your shoes need to be devoid of style to provide the necessary support. The Ryka Rezorb Max Walking Sneakers are a well-cushioned pick featuring a gorgeous color combination still on sale for under $100, while the Dr. Scholl's Right On Sneakers are a more streetwear-style option at just $65. And if it's a comfy pair of sandals you're after, you can't go wrong with the beachy and supportive Toms Diana Mule Sandals for $60. Rag & Bone Retro Runner Sneakers, $166 (originally $248) Franco Sarto Oakes Square Toe Flats, $80 (originally $130) Ryka Rezorb Max Walking Sneakers, $90 (originally $120) Mia Qwest Clogs, $45 (originally $70) Chinese Laundry Sonia Mary Jane Pumps, $60 (originally $90) Mephisto Helen Toe Loop Sandals, $110 (originally $159) Toms Diana Mule Sandals, $60 (originally $90) Converse Gender Inclusive Run Star Trainer Sneakers, $60 (originally $95) Ted Baker London Everly Slide Sandals, $100 (originally $150) Dr. Scholl's Right On Sneakers, $65 (originally $100) Nordstrom has no shortage of breezy summer blouses still in-stock as its Anniversary Sale comes to a close, with so many gorgeous styles coming in at a fraction of the regular price. The Tie Front Lace Trim Tank is about to become your new most-worn vacation top with its dainty design and flattering fit, and now that it's 70 percent off you have no excuse not to add it to your cart to wear with bold and neutral bottoms alike. Meanwhile, the Sanctuary The Time Off Flutter Sleeve Button-up Top is a statement piece that's well-stocked in nearly a full range of sizes in the Sunny Riviera color combination—and for the final hours of the sale it's now just $40. Rag & Bone Jenny Stripe Sweater Tank, $166 (originally $248) Sanctuary The Time Off Flutter Sleeve Button-up Top, $40 (originally $79) French Connection Pinstripe Cotton Poplin Tank, $48 (originally $68) Lucky Brand Pintuck Henley Tank, $59 (originally $90) Pact Organic Cotton Double Gauze Square Neck Cami, $49 (originally $58) Lucky Brand Pointelle Square Neck Top, $26 (originally $40) Tie Front Lace Trim Tank, $24 (originally $79) Open Edit Tie Strap Linen Blend Tank, $30 (originally $45) Halogen Lapel Collar Sweater Vest, $39 (originally $59) Rails Brielle Organic Cotton Gauze Tie Neck Top, $71 (originally $188) To round out your dream summer wardrobe, we uncovered an impressive selection of flowy skirts, comfy shorts, and stylish matching sets starting at just $36 from brands like Free People, Mango, and Sam Edelman. If your closet is missing a basic maxi to wear endlessly throughout your adventures, the now-$53 Mango Claus Eyelet Maxi Skirt is a must-have—and it's made with a stretchy elastic waistband that'll keep you comfy all day long. But if the goal is to look instantly put-together effortlessly, you can't go wrong with the Free People Bali Alana Top & Pant Set since it's 55 percent off and versatile enough to provide a multitude of styling options throughout your trip. Shopping on a budget? Nordstrom's Anniversary Sale is packed with countless travel-ready picks under $50, including comfy walking shoes, lounge sets, and basics. At $39, the Lands' End Essential Strappy Flat Sandals prove that it shouldn't be a struggle to uncover budget-friendly, trendy footwear you'll actually look forward to wearing, while the Zella Replay Half Zip Polo Tank is another unbeatable markdown at 55 percent off in the perfect sky blue shade. Plus, if you've been phasing out denim shorts from your summer wardrobe, don't miss the chance to score the Caslon Cotton Gauze Shorts while they're on sale for a mere $25. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
%3Amax_bytes(150000)%3Astrip_icc()%2Ftal-nordstrom-anniversary-sale-tout-c684cc9d6c9b48d69af974f57139ac05.jpg&w=3840&q=100)
Travel + Leisure
25-07-2025
- Lifestyle
- Travel + Leisure
Nordstrom's Anniversary Sale Only Comes Once a Year—These Are 12 Timeless Styles You Won't Regret Buying
In recent years, the trend cycle has begun to speed up. Whereas in the past, we may have been able to enjoy a trend for a few years, most trends now have a lifespan of a few months. Honestly, I'm growing exhausted of trying to keep up, so instead, I'm building up a capsule wardrobe that will hold strong through any fad—and any trip destination. Lucky for me, thanks to Nordstrom's Anniversary Sale, building a collection of elevated, travel-ready basics is easier (and less expensive) than ever. Capsule wardrobes consist of versatile pieces that can be easily mixed and matched to create instantly stylish outfits. I like to stick to neutral colors, timeless silhouettes, and comfy fabrics that I won't get tired of wearing. One major benefit of a capsule wardrobe is that it makes packing so much easier, since all you need are a few workhorse pieces to build many different outfits. I dug through Nordstrom's Anniversary Sale and found 12 travel capsule wardrobe pieces that I'll wear for years to come. They're all sleek and versatile, and they're all on sale. From do-it-all button-up shirts to seasonless sandals, you won't regret buying these items on sale. Keep reading for my top picks from $25. No capsule wardrobe is complete without a simple black dress. This Steve Madden version has a classic midi length, feminine ruched design, and unique bow detailing. It can easily be paired with white sneakers for an everyday look or stylish flats for a dressier ensemble. Not your style? I also love the marked-down French Connection Long-sleeve Rib Maxi Sweater Dress and Nordstrom Polo Sweater Dress. A breezy, wide-leg silhouette and comfy drawstring waist make these black pants an effortless staple you'll want to live in. Plus, the simple yet elevated design will pair with just about anything in your wardrobe, so you can wear these pants on the plane or out to dinner. Plus, check out the stretchy Eileen Fisher High-waist Pants and smoothing Wit and Wisdom Whitney 'Ab'solution Skyrise Pants for more wide-leg options you'll wear with everything. You can save $145 on this gorgeous Coach tote bag today. Whether you're commuting to the office or boarding a flight, this tote has room for all your essentials. Plus, it has a snap closure to keep your items secure and a zippered pocket within for organization. Thanks to its sleek, minimalist design, I'm sure it will become a timeless cornerstone of your capsule wardrobe. Slip-on shoes are necessary for any capsule wardrobe, but they're especially essential for travelers. These stylish Naturalizer flats can easily slip on and off at security, and they're comfortable, too. One reviewer said they required no break-in time, while another called them the 'most comfortable flats [they've] ever owned.' If you prefer a trendier slip-on option, you can also save on the Vionic Heloise Mary Jane Flat and Cole Haan Lana Luxe Penny Loafer. An oversized T-shirt is one of my most-worn closet staples, but I can be picky when it comes to finding the perfect tee. This one has a loose fit without looking frumpy, and according to reviewers, it has a 'nice weight' without being too heavy. The white version is essential, but I also love the black and pink options that are marked down, too. Style them with jeans, shorts, or maxi skirts for summer, and layer them under knits during the colder months. If you prefer a more fitted option, the Allsaints Stevie Cotton T-shirt is another highly-rated option that's discounted in the sale. Black leather sandals go with anything. They'll seamlessly pair with denim cut-offs, linen pants, and elevated dresses, and they'll never upstage your favorite pieces. This Vionic pair is 'comfortable for walking,' according to multiple reviewers, making it a great option for travel. The footbed has slight cushioning, with a hint of arch support to ward off foot pain. Plus, these sandals are just $46 today. If you're shopping for a bolder sandal, I'm also partial to the 27 Edit Naturalizer Via Slingback Pointed Toe Sandal, now 42 percent off. Perhaps nothing is as versatile as a white button-up. Tuck it into trousers for the office, layer it over a swimsuit for the beach, or pair it with denim cut-offs for a casual yet put-together travel look. This one's made of breathable cotton, with a slightly stiff feel that will add some structure to any ensemble. If you prefer something with a flowy drape, I also spotted the Caslon Long-sleeve Drop-hem Button-up Shirt now on sale for just $46. Sometimes fitted jean jackets are in style, other times structured versions are trending, but one thing always remains true: A good jean jacket is a wardrobe essential. I recommend opting for a classic, slouchy style that feels nostalgic without looking dated. I'd throw the Levi's '90s Denim Trucker Jacket over just about anything, pairing it with jeans, all-white outfits, and girly maxi dresses. If you prefer something slightly more elevated, I've also spotted the Levi's Shrunken '90s Denim Trucker Jacket and Madewell Airy Denim Crop Shirt among Nordstrom's best deals. Maxi skirts are majorly trending right now, but if you want an option that will never go out of style, this elevated version is ideal. Whereas cotton poplin and tiered versions might look dated in a year or two, this crinkle version is seasonless. It's available in black and white, and both options can easily be dressed up or down depending on the occasion. Plus, the crinkled fabric will disguise any wrinkles after sitting in your suitcase. Pair it with an oversized T-shirt, button-up shirt, and just about any shoes. If you're looking for jeans that will last you years, you can't go wrong with Levi's. Not only is this classic pair durable, but the straight-leg silhouette never goes out of style and looks on-trend in any destination. Sure, jeans might take up some decent suitcase space, but the outfit possibilities are nearly endless. Pair them with white sneakers or classic black booties—this outfit staple will easily take you from day to night. Booties may be known as a fall staple, but I wear them year-round. This Franco Sarto pair would look as stylish with maxi skirts and denim shorts as it would with jeans and knits. Plus, now is the best time to buy traditional fall styles. Snag a pair of booties while they're on sale, and your autumn self will thank you. There are so many styles to choose from. Cashmere is more commonly worn in winter, but I always travel with a sweater in case of chilly airplane cabins and hotel rooms. The Nordstrom Crewneck Cashmere Sweater is now marked down to under $100, which is a steal considering how often you'll reach for it. Trust me, you won't regret buying it on sale while you can. Prefer a chunkier knit? I also love the now-$73 Caslon Textured Sweater Jacket, which is perfect for chilly summer nights. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Time of India
22-04-2025
- Lifestyle
- Time of India
Earth Day 2025: How to make sustainable fashion choices without compromising on style
Every year on April 22, the world comes together to celebrate Earth Day, a global reminder of our responsibility to protect the planet we call home. What started in 1970 as a grassroots environmental movement has grown into a worldwide call for climate action. This year, as conversations around sustainability grow louder and more urgent, it's time to take a long, hard look at one of the most polluting industries in the world: fashion. From water pollution to textile waste and carbon emissions, the fashion industry is one of the biggest contributors to environmental damage. But the good news? With mindful choices and a little fashion wisdom, you can reduce your carbon footprint without sacrificing style. Here's how to make sustainable fashion choices that honour both the planet and your personal aesthetic. Understand what sustainable fashion means Sustainable fashion isn't just about wearing organic cotton. It's a broader mindset that involves responsible production, mindful consumption, and conscious disposal. It's about asking: Who made my clothes? What were they made from? How long will they last? It considers the entire lifecycle of a garment, from raw material sourcing to post-use recycling. Buy less, choose well The late fashion icon Vivienne Westwood said it best: 'Buy less, choose well, make it last.' Instead of indulging in fast fashion trends that barely last a season, invest in timeless pieces that you'll love for years. High-quality garments may cost more upfront but often save money (and the planet) in the long run. Embrace second-hand and vintage One of the easiest and most stylish ways to reduce your fashion footprint is to shop second-hand. Whether it's curated vintage boutiques, online resale platforms, or charity thrift shops, the preloved market is booming. Not only are you giving clothes a second life, but you'll also discover one-of-a-kind pieces that elevate your style game. Support eco-conscious brands More and more labels are embracing sustainable practices, think ethical sourcing, transparent supply chains, natural dyes, and biodegradable packaging. Do a little research before you shop. Look for certifications like GOTS (Global Organic Textile Standard), Fair Trade, or B Corp to ensure a brand walks its sustainability talk. Some notable eco-conscious brands include Reformation, Eileen Fisher, No Nasties, and Stella McCartney, among others. Closer to home, Indian labels like Nicobar, Doodlage, and The Summer House are redefining sustainable chic with homegrown flair. Get creative with upcycling Before you toss out that old kurta or torn pair of jeans, think again. Upcycling is the art of transforming old clothes into something new and fabulous. Turn a saree into a dress, make a patchwork bag from scrap fabric, or embellish your worn-out jacket with embroidery. It's DIY meets high fashion—and the planet loves it. Rent or borrow for one-time looks Need a lehenga for your best friend's wedding? Instead of splurging on a designer outfit you'll wear once, consider renting. Many online platforms offer a wide selection of designer wear for every occasion. Not only do you save money, but you also reduce waste, win-win. Care for your clothes the sustainable way Sustainability isn't just about what you buy, it's also about how you maintain it. Washing your clothes less frequently, at cooler temperatures, and avoiding tumble dryers can extend the lifespan of garments and reduce energy use. Say goodbye to fast cycles and hello to fabric-friendly habits. Pro tip: Use eco-friendly detergents and skip dry cleaning when possible, many traditional methods use harsh chemicals that are harmful to both your clothes and the environment. Recycle responsibly When it's finally time to part ways with a garment, don't just toss it in the bin. Donate usable items to shelters or NGOs, and for unwearable clothes, look for textile recycling programs. Brands like H&M and Zara offer in-store recycling bins in select cities. You can also explore circular fashion platforms that accept old clothes and reintroduce them into the supply chain. Educate yourself and spread the word Being a conscious consumer is about staying informed. Watch documentaries like The True Cost, follow sustainable fashion influencers, and join conversations around ethical fashion. The more aware you are, the more powerful your choices become and you can inspire others to follow suit. Start a capsule wardrobe Minimalism meets functionality in a capsule wardrobe , a tightly curated collection of versatile pieces that you can mix and match endlessly. Think of it as your style signature: fewer clothes, more looks, zero stress. Building a capsule wardrobe reduces impulsive shopping and ensures every piece earns its place. This Earth Day, let fashion be your protest against overconsumption, waste, and environmental neglect. By making conscious wardrobe choices, you're not just saving the planet; you're redefining what it means to be stylish in 2025. Because sustainability is not a trend. It's the future of fashion and you can lead the way.
Yahoo
03-04-2025
- Business
- Yahoo
New Report Makes Case for Expanding Textile Recycling in Pakistan
Pakistan's textile industry continues to grow, and a new report from the National Textile University in Faisalabad takes a look at how recycling could help reduce the waste generated by that growth. The Comprehensive Overview of the Pakistan Textile Waste Industry, produced in conjunction with the Sustainable Manufacturing and Environmental Pollution Program and Reverse Resources, looks at Pakistan's textile waste landscape and offers suggestions on how the country can boost its recycling potential, particularly through scaling textile-to-textile recycling. More from Sourcing Journal Eileen Fisher Renews Secondhand Clothes with Indigo Mills Update: Pakistan Producers on Trade Strategies and TENCEL™ Developments A Quiet Revolution in Textiles: Artistic Milliners' Holistic Approach to Sustainability According to Pakistan's Board of Investment, the country is the 8th-largest exporter of textile products in Asia and ranks as the 4th-largest producer and 3rd-largest consumer of cotton. Most of Pakistan's textile waste is cotton-based (68 percent), and the country was in the top third of those exporting cotton waste, with an estimated value of $59.29 million. The country also produces around 887 kilotons of pre-consumer textile waste each year, while also processing 809 kilotons of imported secondhand clothing that is either re-exported or sold locally. The United States is the largest exporter of used clothing to Pakistan, sending around $189 million worth of second-hand garments to the country each year. Pakistan has a long history of recycling, reusing and repurposing textiles. Areas such as Sindh are known for reuse of textiles in a mix of practical and cultural traditions, such as patchwork quilts called Rilli, made by stitching together old clothes into colorful patterns. And reusable clothing items and home textiles often end up in flea markets or charity distribution centers. That said, the report noted that only a small portion of post-consumer textile waste is recycled, primarily through down-cycling, leading to approximately 270 kilotons of post-consumer waste generated locally each year. 'Pakistan's textile sector already has a strong foundation for recycling, but there is immense potential to move beyond conventional methods,' said Yasir Nawab, professor at National Textile University. 'This report helps us identify key gaps and opportunities to transition towards high-value recycling solutions.' While the report acknowledges Pakistan's history of textile recycling with Faisalabad serving as the primary hub for processing waste, limited technological advances and an informal approach to recycling have led to inefficiencies and lower-quality recycled materials. For instance, the majority of Pakistan's textile waste is processed through mechanical recycling, which is best suited for mono-fiber materials and poses significant challenges when dealing with blended materials. 'Strengthening the policy environment remains crucial, as the existing national regulations do not set firm recycling targets or adequately address traceability,' the report said. 'Aligning domestic rules with international requirements, such as Extended Producer Responsibility, can help manufacturers manage end-of-life products more responsibly.' The report suggests implementing public-private partnerships to provide funding for improved infrastructure and technological advancements such as digital tracking for waste flows, as well as ongoing worker training. Improving transparency and establishing a waste collection and material sorting system also will help Pakistan improve the circularity of its textile industry. 'Pakistan has all the ingredients to become a global hub for recycled textiles—a well-established textile industry, major manufacturing groups and increasing amounts of post-consumer waste entering the country,' said Nin Castle, representative, Reverse Resources. 'By improving waste management and supply chain structures, we can unlock vast opportunities for circular solutions.'
Yahoo
11-02-2025
- Business
- Yahoo
EXCLUSIVE: Allbirds Launches ‘Moonshot Zero,' the First Net Zero Carbon Shoe
PARIS — San Francisco-based footwear company Allbirds is launching the world's first net-zero carbon shoe with its limited-edition Moonshot Zero, first dropping Thursday. They settled on the name Moonshot to describe the lofty goal, but also with the understanding that it is achievable with dedication. It's stylized with zeros to convey the shoe's carbon credentials. More from WWD Cole Haan Opens New Flatiron Store With Lifestyle Design Concept Kering and the Saudi Fashion Commission Reveal Inaugural Sustainability Award Winners EXCLUSIVE: Circ Launches 'Fiber Club' With Bestseller, Eileen Fisher and Everlane Creating a net-zero carbon shoe has long been a goal of the company, which is celebrating its 10th anniversary this year. 'This project, in some ways, is 10 years old,' said cofounder and chief innovation officer Tim Brown. 'We founded Allbirds as a B Corp, a belief that there was a generational shift and an understanding of the importance of caring for the environment, and that the fashion industry had been playing lip service to a problem.…The idea has never changed, and that was about innovating from nature.' To do so, they sourced wool from a single location of the Lake Hawea Station in New Zealand, which uses regenerative farming practices and carbon sequestration. The company used independent carbon certification to assess the footprint of the farm, then calculated the carbon intensity of the wool to a product level value. All of that takes into consideration how much carbon is sequestered on the farm through management of forest and native plants. It's a different approach than the company has taken in the past, with a bigger picture of the wool's carbon intensity value, Allbirds believes. Allbirds started labeling all its products with the item's carbon footprint in 2020, the same year they launched a partnership with Adidas to create the lowest carbon performance shoe that either brand had ever produced. That project was a 'catalyst,' said Brown, and Allbirds wanted to see just how low they could go — to zero. 'We've made something with everything that we have, tapping into every decimal point, every contact, every connection, all the way back down to scope three on the farm. And we've made a product imbued with a design language that is that is connected to sustainability,' said Brown. The black slip-on boot design incorporated more of the regenerative wool into the design from the jump, while minimizing other, more carbon-intense materials. Moonshot Zero also features a bio-based midsole foam; methane-capture bioplastic, and sugarcane-derived, and carbon-negative Green PE packaging. 'More than anything else, what's been fascinating about this project is it has been design-led,' said Brown. 'The creativity is born from constraints.…It already has implications for every other object that we make.' Following the successful partnership with Adidas, Brown hopes that Allbirds' work can spur better practices throughout the industry. For example, when the company made the formula for its SweetFoam sugarcane-sourced material available, 100 companies adopted its use. So the company has created an open-source tool kit about the Moonshot Zero development process available for other brands. 'For the progressive conversation for the broader fashion industry, this had to be about sharing,' said Brown. He hopes the shoe and its specs can spark conversation in the industry. 'We're naïve to think that objects and products and services that we use are going to miraculously disappear. We're going to stop consuming them. We need to reimagine them from the molecules up, from the fiber up, with an understanding of the name of the farmer — and hopefully this is an example. It's a starting point and hopefully an example for others to follow,' he said. 'This isn't just about this shoe. This isn't just about us. It's about showing that opportunity for every type of company to think really critically about a problem and solution, and how to share learnings and share motivations and really try to scale these solutions with the world,' said director of sustainability Aileen Lerch. However, the company is clear to focus on detail and not position it as a 'sustainable' shoe, since the word can be confusing to consumers, is losing impact and doesn't necessarily affect purchasing habits against the current economic backdrop. Even if consumers are more aware than ever of the impacts of climate change, there is a lot of 'confusion around a word and concept like sustainability that also, certainly in an American context, feels like it's a word that's out of fashion,' said Brown, noting that it has become 'politicized.' Such a sentiment reinforces the team's commitment to transparency, to help foster consumer understanding. 'We know people care and people are confused, and there's a lot of different information. And so an approach that we've really tried to take over the years and took with Moonshot also is sharing different levels of information' from farm to the store shelf, added Lerch. While a lot of the discourse in fashion is about recycling plastic into clothing, he hopes people can connect with the concept of regenerative farming. 'We need to tell these stories. We need to understand that more than anything else, the answers to our problems in the future lie in the past in our connection with nature, oftentimes in practices,' said Brown. 'There's a lot of value in how do we present many types of different information, touch points, and ultimately the goal here is bringing everyone along on the journey,' added Lerch. The Moonshot Zero will be available in a limited-edition run of 500 numbered pairs at the Allbirds stores in New York, London, and Dubai this week; in Seoul April 1, and roll out to Tokyo later this spring. Best of WWD EXCLUSIVE: New Zero Waste Hoodie Saves 25 Percent Fabric, Solves for One of Fashion's Biggest Problems Rebecca Minkoff Teases ' Product Footprints in Transparency Kick Sustainable Markets Initiative Fashion Taskforce Launches Groundbreaking Digital ID
