Latest news with #EkBadnaamAashramSeason3Part2
Economic Times
18-07-2025
- Entertainment
- Economic Times
India on OTT screen from everywhere
India's OTT scene is booming with bolder stories, louder voices and genre-busting ambition. Every new season is breaking fresh ground, with edgier scripts, braver narratives and a fearless appetite for reinvention. Earlier this week, Ormax Media released its mid-year report ranking the Top 50 most-watched OTT originals, capturing this change in viewing mood. Leading the pack is Pankaj Tripathi's Criminal Justice: A Family Matter, with 27.7 mn views, followed by Ek Badnaam Aashram Season 3 Part 2 with 27.1 mn. Despite opening to mixed reviews, Season 4 of Panchayat comes in third, clocking 23.8 mn viewers. Three trends stand out from the report: Indian viewers are pivoting from dark, gritty thrillers to more family-friendly dramas, romances and comedies. And original language is no longer a barrier to viewership. In fact, much of this shift is being driven by the rising power and taste of tier-2 and tier-3 audiences, who are reshaping mainstream preferences. Interestingly, the Top 50 list has just 5 direct-to-OTT films. What's striking about this narrative evolution is that viewers are no longer enamoured by tales of the ultra-rich, or set in metropolitan India. Instead, there's a growing appetite for stories that reflect how everyone, everywhere lives - without the 1970s Manmohan Desai-style cliched binary of poor hero Amitabh vs rich villain Prem Chopra. Streaming platforms and content creators, many from small towns, are responding to this shift with nuance, honesty and bold storytelling. Characters are more rooted, conflicts more relatable, and resolutions less fantastical. It's a creative feast that was long overdue. One can only celebrate this explosion of perspective, language, emotional range and true diversity on screen.
Indian Express
17-07-2025
- Entertainment
- Indian Express
Nadaaniyan surpasses Adolescence; Great Indian Kapil Show ahead of Black Warrant: Criminal Justice, Ashram, Panchayat most watched shows in first half of 2025
Ormax Media recently shared the list of Top 50 streaming original in India in the first half of 2025. The list only includes original content on streaming platforms. Their viewership estimates are a measure of the number of individuals who watched at least one full episode of a show or at least 30 minutes of a film. These measures don't reflect the number of OTT accounts used but the actual number of viewers. Every viewer is just counted once. Making it to the top three are Pankaj Tripathi's Criminal Justice, Bobby Deol's Ek Badnaam Aashram Season 3 Part 2, and Jitendra Kumar's Panchayat Season 4. According to the report, Criminal Justice on the Hotstar has garnered a viewership of 27.7 million. Meanwhile, Ek Badnaam Aashram is in the second place with 27.1 million viewership and Panchayat Season 4 on third with 23.8 million viewership. ALSO READ | Salman Khan's first bike was 'jugadu', he made it himself in nearly 2 months: 'My friend took it away when I was asleep and threw it in Film City lake' The list is followed by Jaideep Ahlawat's Paatal Lok on Amazon Prime Video with a viewership of 16.8 million. Korean show Squid Game season 3 is on the fifth spot with a viewership of 16.5 million views. The list goes The Legend of Hanuman S6 (16.2 mn), The Royals, (15.5 mn), The secret of the Shiledars (14.5 mn), Chidiya Udd (13.7 mn), and Jewel Thief (13.1 mn). Top Streaming Originals in India : Jan-Jun 2025: Meanwhile, Sooraj Barjatya's Bada Naam Karenge is on the 34th spot with 7.4 million views and Sanya Malhotra's critically acclaimed film Mrs on number 35. Madhavan, Nayanthara, and Sidharth's Netflix film Test is on number 41 with 6.5 million views.
