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Business Wire
15-07-2025
- Automotive
- Business Wire
Consumers Don't Hear Enough About the Benefits of EVs. Now They Will.
SACRAMENTO, Calif.--(BUSINESS WIRE)--Electric vehicles (EVs) are changing the way people drive—and save—right now. Millions of drivers are already spending less on gas and maintenance and taking advantage of available incentives by buying new and used EVs. Others haven't made the switch because they don't realize how much they could save. At the same time, federal incentives end September 30 th and state EV tax credits and policies are under threat creating more consumer questions. With lower costs to maintain and a smooth, quiet ride, EVs are a smart financial choice now and into the future. That's where the Electric For All education campaign comes in, helping drivers understand what they can save by going electric. Powered by Veloz, a national nonpartisan 501(c)(3) nonprofit, this program provides clear, accessible information about EVs. It arrives at a critical moment as more drivers seek straightforward answers and trustworthy resources. Electric For All is the first and largest nonprofit-led EV education campaign in the U.S., backed by $43.5 million in funding from Electrify America. 'Access and education are the catalyst for accelerating EV adoption—and the gateway to cleaner air and healthier communities,' said Robert Barrosa, President and CEO of Electrify America, and Veloz board member. 'With this campaign, we're expanding our mission to empower consumers nationally with the knowledge they need to confidently choose zero-emission vehicles and drive the transition to a more sustainable future.' EV options are expanding fast to fit every lifestyle, and consumers are responding. In Q1 2025, EV sales jumped 11.4% in the U.S., with California continuing to lead the nation. According to Bloomberg's annual Electric Vehicle Outlook report, EVs are set to represent one in four new passenger vehicles sold globally this year, demonstrating consumer confidence and ongoing momentum. 'Electric For All is rooted in a simple idea: when people have the facts, they're more likely to take action,' said Josh D. Boone, Executive Director of Veloz. 'We are making sure those facts are clear and accessible because the way forward is electric.' Bringing the message to life, this educational effort features a supportive voice who genuinely believes in the benefits of EVs: actor, woodworker and best-selling author Nick Offerman. Known for his role as Ron Swanson in Parks and Recreation and currently appearing in Mission: Impossible – The Final Reckoning, Offerman brings authenticity, relatability, and a grounded tone to this national EV education effort. 'Weaning our civilization off of fossil fuels is the obvious path forward to choose, if we want to be responsible to ourselves and future generations in the way we steward our planet's resources,' said Offerman. 'I'm pleased to lend my voice to this positive effort.' With Offerman leading the voiceover work for a series of educational video spots, he provides a humorous yet trustworthy tone for what Veloz has always championed, making EVs accessible and understandable for all. The Electric For All education program uses a clean, simple visual style to cut through the noise. It blends photoreal live-action EVs with graphic illustration, creating a look that feels both classic and modern. Its multilingual, mixed-media approach builds trust through straightforward messaging and memorable visuals. The program's content highlights the everyday benefits that matter most to drivers, including cost savings from incentives and savings on gas, convenient charging options at home and on the go, driving range, affordability, and the variety of new and used EV models. Featured prominently in the campaign are two of Ford Motor Company's best-selling EVs: the Mustang Mach-E and the F-150 Lightning. 'We're proud to see the Mustang Mach-E and F-150 Lightning featured in this campaign. These vehicles reflect Ford's belief in the freedom of choice and how our electric vehicles are designed to offer a compelling option for every lifestyle,' said Cynthia Williams, Global Director at Ford Motor Company and a Veloz board member. 'Supporting education around electric vehicles is key to helping more drivers see what's possible.' This program will continue into 2026 with in-person experiential components and opportunities for everyday people to have real conversations about the benefits of EVs. The initiative is also committed to reaching low-income and disadvantaged communities. With dedicated multilingual media buys and enhanced tools on including a robust ZIP code search, the initiative ensures messaging, messengers, and media reflect community needs across the U.S. At its core is which is a multilingual hub available in 15 languages, including English and Spanish. It offers easy tools to compare new and used EVs, find available incentives by ZIP code, locate charging stations, and understand long-term cost savings, making EV ownership more accessible for every community. 'Our research consistently shows that people want to learn more about EVs, but they haven't had reliable information,' Boone added. 'Electric For All gives consumers the tools and facts to decide for themselves and see how much they can save by going electric.' About Veloz Veloz is the power behind the nation's largest and most inventive multi-partner public awareness campaign for electric vehicles, the architect of events and programming garnering both state and national attention, and the organization bringing together high-powered, diverse board and members from the public and private sectors. The organization was launched in 2017 and is built on the success of the California Plug-In Electric Vehicle Collaborative founded in 2010. Veloz is a 501 (c)(3) nonprofit.
Hindustan Times
23-06-2025
- Automotive
- Hindustan Times
Mercedes-Benz rethinks EV plans, will retain combustion engines due to slower adoption
Mercedes had previously declared it would be all-electric 'where market conditions allow' by 2030 Notify me In a major strategic pivot, Mercedes-Benz has become the latest in a long list of traditional automakers reassessing their lofty electric vehicle (EV) goals. "We will keep building combustion engines well into the 2030s, longer than originally envisaged," confirmed company CEO Ola Kallenius recently, as global EV uptake lagged behind expectations. A change in course Kallenius told German publication Auto Motor und Sport that the brand has made a 'course correction" in its transition strategy. Mercedes had previously declared it would be all-electric 'where market conditions allow" by 2030. But now, the automaker acknowledges that high-tech hybrid and combustion engines will remain in its lineup for the foreseeable future. 'In today's climate, it's most logical for an established automaker to pursue both paths—EVs and internal combustion engines—without abandoning either," Källenius said, emphasizing the need for flexibility in light of regional demand variations and infrastructure gaps. Also Read : Weak demand for Mercedes G580 EV spurs plans for smaller G-Class with hybrid powertrain EV market growth persists Though such announcements as that of Mercedes might stoke fears of the sustainability of electric mobility, market figures have a more differentiated tale to tell. Worldwide sales of EVs continue on a sharp growth trend. As per the International Energy Agency, sales of EVs increased more than 25 per cent in 2023 to 17 million units globally. BloombergNEF's most recent Electric Vehicle Outlook again forecasts a 25 per cent increase in plug-in hybrid and EV sales in 2025, reaching as high as almost 22 million units. Significantly, China is still reigning supreme in the EV market, and it is forecast to represent nearly two-thirds of these volumes. China remains crucial, despite headwinds Mercedes-Benz continues to rely heavily on China as its most important market, even as the brand faced a 7 per cent year-on-year sales decline there in 2024, down to 683,600 units. Still, the company is adapting to local consumer habits. 'For many Chinese buyers, their vehicle is more than just transportation—it's a personal living space," Kallenius explained, possibly alluding to the increasing digitalization and screen-heavy interiors in recent models. Also Read : Audi delays ICE phaseout, to launch new petrol and hybrid cars till 2033 and beyond The road ahead With Mercedes now echoing the sentiments of fellow German automakers BMW and Audi, it's clear that Europe's luxury carmakers are hedging their bets. All three will hold on to a dual-technology strategy—blending internal combustion engines and EVs—for the foreseeable future. This comes as a concern for how these firms will meet the European Union's planned 2035 ban on the sale of new combustion-engine cars. Some industry players are hoping in silence for delays in regulation, but EU policymakers have demonstrated little such inclination. Meanwhile, Mercedes-Benz looks to be bridging both worlds, walking a delicate path that is at once innovative and pragmatic. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 23 Jun 2025, 09:28 AM IST
Bloomberg
18-06-2025
- Automotive
- Bloomberg
EVs Are Headed for Another Record Year, Even as the US Pulls Back
Thanks for reading Hyperdrive, Bloomberg's newsletter on the future of the auto world. We at BloomberNEF just published our annual Electric Vehicle Outlook. Here are six major storylines from the report:
