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Isha Ambani breaks silence over Mukesh Ambani's decision to acquire Kelvinator, says, 'Our mission has always....'
Isha Ambani breaks silence over Mukesh Ambani's decision to acquire Kelvinator, says, 'Our mission has always....'

India.com

time22-07-2025

  • Business
  • India.com

Isha Ambani breaks silence over Mukesh Ambani's decision to acquire Kelvinator, says, 'Our mission has always....'

Mukesh Ambani and Isha Ambani (File) Isha Ambani's Reliance Retail acquires Kelvinator: In a significant update for Mukesh Ambani and Isha Ambani led Reliance Retail, the company recently announced the acquisition of consumer durables brand Kelvinator from the Electrolux Group. Pegged at SEK 180 million (nearly Rs 160 crore), the deal is seen by experts as market-changing, aimed at accelerating growth in the rapidly expanding premium home appliances including refrigerators, air conditioners, air coolers and washing machines in India. Why Reliance Retail acquired Kelvinator brand? Notably, Reliance Retail had earlier used the Kelvinator brand under license from Electrolux Home Products Inc. The acquisition of the Kelvinator brand is poised to significantly amplify the company's leadership in India's fast-growing consumer durables sector. How has Isha M Ambani reacted to the deal? 'The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,' Reliance Retail Ventures Ltd Executive Director Isha M Ambani said in a statement. 'Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,' the Executive Director, Reliance Retail Ventures Limited (RRVL) added. How much is the Reliance Retail- Kelvinator deal worth? While Reliance Retail did not disclose the value of the acquisition, Electrolux Group in its interim report for Q2 2025 said 'its operating income included a positive effect from the divestment of the Kelvinator trademark portfolio in India of SEK 180 million' and it had net sales of SEK 31,276 million in the quarter. The company said by integrating Kelvinator's rich legacy of innovation with Reliance Retail's expansive retail network, the company is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India. This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives, it added. (With inputs from agencies)

New Electrolux Vacuum Elevates Home Care Game
New Electrolux Vacuum Elevates Home Care Game

Associated Press

time21-05-2025

  • Business
  • Associated Press

New Electrolux Vacuum Elevates Home Care Game

Company launches its first wet-dry vacuum in North America CHARLOTTE, N.C., May 21, 2025 /PRNewswire/ -- The company has launched its first wet-dry vacuum under the Electrolux brand in North America, with two models designed to clean everyday messes with flexibility and ease. The Electrolux 2-in-1 Wet-Dry Vacuum standard model is perfect for hard surfaces, while the Complete Home model adds a convenient, motorized bristle attachment for tackling carpeted areas for a complete home cleaning. The products are priced at $499 and $699, respectively, and are now available on 'We're pleased to be bringing these efficient, versatile vacuum cleaners to the North American market under our Electrolux brand, as we strive to help consumers live better,' says Jackie Orsini, director for Consumables & Accessories, Small Domestic Appliances and Wellbeing for Electrolux Group North America. 'We understand consumer preferences vary, and these models ensure their family's needs are met while also reducing the number of floorcare appliances in the home.' The products' features will elevate consumers' cleaning routines in the following ways: * Pricing and promotions subject to change and can vary by retailer. About Electrolux Group Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024, Electrolux Group North America had sales of $4.3 billion and employed more than 9,000 people. For more information go to View original content to download multimedia: SOURCE Electrolux Group

Electrolux Laundry Pair Named 2025 Sustainable Product of the Year
Electrolux Laundry Pair Named 2025 Sustainable Product of the Year

Malaysian Reserve

time28-04-2025

  • Business
  • Malaysian Reserve

Electrolux Laundry Pair Named 2025 Sustainable Product of the Year

Recognition demonstrates company's commitment to building sustainable homes through meaningful product innovations. CHARLOTTE, N.C., April 28, 2025 /PRNewswire/ — The Electrolux 700 Series Front Load Laundry pair – designed for cold water efficiency – was named to Green Builder Media's 2025 Sustainable Products of the Year. Green Builder Media's list showcases top-performing innovations that focus on green building and sustainable living. The organization applauded the Electrolux washer's innovative and effective stain removal technology and cold-water wash settings that ensure consumers don't sacrifice cleaning performance for eco-friendliness. The Electrolux laundry pair is the brand's newest laundry product offering to help consumers live better, save money and reduce their environmental impact with ease and without sacrifice. Product features include: ENERGY STAR® Most Efficient 2025 Washer: The highest public declaration of appliance energy efficiency available through EPA ENERGY STAR® in the US and Canada certifies both energy and water efficiency. Optimized for better performance in cold water: Cold water can deliver the same cleaning results, while saving on energy costs, reducing carbon emissions and helping clothes last longer. Smart Boost® technology: Premixes water and detergent for the most effective stain removal, even in cold water. Wear it AgainTM cycle: Dryer cycle that refreshes lightly worn or stored clothing in just 15 minutes, allowing consumer to avoid the wash altogether. 'Leaf' indicator: The Care Meter on the user interface of both washer and dryer shows green leaf levels to help consumers choose settings that save water, energy and are gentler on fabrics. Certified zero waste to landfill: Both products are assembled in a certified zero waste to landfill facility. 'We pride ourselves on equipping consumers – and their loved ones – with the resources they need to make sustainable choices in their home,' said Ricardo Cons, president and CEO of Electrolux Group for business area North America. 'Our laundry technology allows consumers to achieve comparable cleaning performance at lower temperatures while also significantly reducing energy costs, water consumption and carbon emissions. We appreciate the recognition from Green Builder Media and their shared goal of making sustainable homes accessible to all.' About Electrolux GroupElectrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024, Electrolux Group North America had sales of $4.3 billion and employed more than 9,000 people. For more information go to

Electrolux Laundry Pair Named 2025 Sustainable Product of the Year
Electrolux Laundry Pair Named 2025 Sustainable Product of the Year

Associated Press

time28-04-2025

  • Business
  • Associated Press

Electrolux Laundry Pair Named 2025 Sustainable Product of the Year

Recognition demonstrates company's commitment to building sustainable homes through meaningful product innovations. CHARLOTTE, N.C., April 28, 2025 /PRNewswire/ -- The Electrolux 700 Series Front Load Laundry pair - designed for cold water efficiency - was named to Green Builder Media's 2025 Sustainable Products of the Year. Green Builder Media's list showcases top-performing innovations that focus on green building and sustainable living. The organization applauded the Electrolux washer's innovative and effective stain removal technology and cold-water wash settings that ensure consumers don't sacrifice cleaning performance for eco-friendliness. The Electrolux laundry pair is the brand's newest laundry product offering to help consumers live better, save money and reduce their environmental impact with ease and without sacrifice. Product features include: 'We pride ourselves on equipping consumers - and their loved ones - with the resources they need to make sustainable choices in their home,' said Ricardo Cons, president and CEO of Electrolux Group for business area North America. 'Our laundry technology allows consumers to achieve comparable cleaning performance at lower temperatures while also significantly reducing energy costs, water consumption and carbon emissions. We appreciate the recognition from Green Builder Media and their shared goal of making sustainable homes accessible to all.' About Electrolux Group Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024, Electrolux Group North America had sales of $4.3 billion and employed more than 9,000 people. For more information go to View original content to download multimedia: SOURCE Electrolux Group

Electrolux retains its brands in Egypt, plans for growth
Electrolux retains its brands in Egypt, plans for growth

Zawya

time25-02-2025

  • Business
  • Zawya

Electrolux retains its brands in Egypt, plans for growth

Arab Finance: Electrolux Group will maintain its operations in Egypt based on a final evaluation of various options, as per an emailed press release. This follows the potential assets sale announcement made on July 20th, 2023, as the group was preparing to liquidate some assets covering the production and sale of large-scale appliances. The group's brands in Egypt, topped by Zanussi, have a large market share that continues to grow, which encouraged Electrolux to retain its assets in the Middle East and Africa (MEA). Electrolux Group follows a strategy focusing on sustainable innovation in customer experience, backed by digital transformation and direct interaction. This strategy targets achieving sustainable growth and profits as well as providing the required sources. © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (

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