4 days ago
Xyxx expands offering with its first seamless vest for men
Men's lifestyle brand Xyxx has announced that it has launched the first ever seamless vest for men. The 'Element Invisible Vest' expands Xyxx's everyday essentials offering and is designed to mix technical precision with comfort.
'At Xyxx, we believe that what you wear underneath is just as important as what you wear on the outside," said Xyxx's founder Yogesh Kabra in a press release. "With the launch of the 'No Show: Invisible Vest', we're addressing a real need for innerwear that not only performs but also elevates the wearer's confidence. This is a step forward in helping the modern Indian man feel more put-together, every day.'
Engineered to deliver a clean, non-restrictive fit, the Invisible Vest is crafted from ultra-soft, breathable super combed cotton, offering twice the softness of regular cotton, according to Xyxx. The seamless construction ensures no visible lines, irritation, or bunching, allowing it to sit smoothly under both formal and casual outfits.
The No Show vest reinforces Xyxx's focus on innovation-led design and its commitment to elevating innerwear for the contemporary Indian consumer. The brand was launched in 2017 by Kabra and is based in Surat, according to business intelligence platform Tracxn.
