Latest news with #Elf
Daily Mirror
a day ago
- Entertainment
- Daily Mirror
Victoria Beckham 'struggling' as Brooklyn's marriage row 'threatens to rupture'
EXCLUSIVE: Victoria Beckham is said to be "struggling" as the rumoured feud between her, David and their son Brooklyn rumbles on, with the family reportedly being torn apart As the rumoured feud within the Beckham clan continues to rumble on, eldest son Brooklyn is thought to be feeling an 'emotional burden' as he's torn between his wife and family. Speculation of tension between Victoria and David and their son and his wife was initially sparked by an incident over a wedding dress and, three years on, LA-based Brooklyn and Nicola Peltz have now reportedly cut contact altogether. A source claims to New magazine that Victoria is struggling with the situation because 26-year-old Brooklyn is 'always going to be her bab y '. 'He's her first-born and they've always had a wonderful relationship, she feels like Nicola has taken over and it's really tough to deal with as a mother,' they said. READ MORE: What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive 'David is frustrated with Brooklyn's behaviour and is telling Victoria it's unacceptable, but she's just upset to feel like she's losing her first baby. She's very family-oriented so it's a worry that Brooklyn and Nicola will start their own family and Victoria won't have contact with her first grandchild – it's a devastating thought.' But a friend of the couple exclusively told the Mirror: 'Nicola and Brooklyn didn't cut contact - if anything, David and Victoria seem to have wanted the distancing since Nicola has made plenty of positive gestures like wearing Victoria's clothes over the years, but somehow she and Brooklyn get all the criticism in the relationship. It's understandable that there would be some natural distancing after years and years of being on the receiving end of unnecessary attacks and untruths.' Psychotherapist Kamalyn Kaur tells new that as the eldest of the four Beckham children, she believes Brooklyn's choice of partner has a 'ripple effect' on the whole family, and if it isn't perceived as a good choice, could rupture the family unit. 'The eldest child often carries a very unique emotional burden within the family, and particularly those that are tightly bound into the family unit, or in a family that are publicly scrutinised in the way that the Beckhams or the royals are, for example,' she tells us. 'The role of the eldest, and most people can probably relate, comes with lots of unspoken expectations, and one of those is to lead by example. Whether that's leading by example in their career, their social life or their relationship, it almost becomes a template for the younger siblings. 'So when that eldest child begins to separate, or they begin to have a bit of an identity of their own, which they will when they get older and they enter a relationship, it can create a ripple effect. Not just because they're moving on but because they're shifting the family dynamic. So in close families, especially those in the spotlight, it can feel like a rupture rather than a natural evolution.' The speculation about a potential family fallout was low key until David's recent 50th birthday bashes. While A-listers were out in force, Brooklyn and Nicola, 30, were absent. The drama seemed to spill over onto social media last week when youngest son Cruz posted what many saw as a direct clap back to an earlier post by Brooklyn. The aspiring racing driver posted a video of himself and his wife on a motorcycle, and wrote in the caption: 'My whole world x I will love you forever x I always choose you baby x you're the most amazing person i know xx me and you forever baby.' Many of his followers interpreted the post as a direct dig at his family – and laid the blame squarely at Nicola's door, with one writing: 'Real love doesn't make you choose', and another adding: 'Any loving wife should never make her husband choose between her and her husband's family.' Shortly after the post, 20-year-old Cruz shared a family photograph from happier times – which included Brooklyn – to his own Instagram stories, accompanied by a message of support for his mum and dad. 'I love my family, I love you guys more than anything, mum & dad, you gave us life and cared for us no matter what' he wrote, 'I cannot tell you how blessed we all are to have you in our lives x.' According to psychotherapist Kamalyn, the responsibility to bring the family back together now lies firmly with Victoria and David. Comparing Brooklyn's situation with that of Prince Harry, who is also somewhat estranged from his own family after what many people perceived as him 'choosing' Meghan Markle over them, she says neither man is actually doing anything wrong. 'I don't think they're doing anything they shouldn't be,' she explained. 'Every woman, like Nicola and Meghan, wants to marry a man that prioritises her and doesn't sit there with his mum. That's basic. But because they're in the spotlight and because there's so much pressure for the family to present themselves in a certain way, instead of it being looked at as a natural evolution, it's looked at as something that's negative.' Unless there's been a verbal, physical or emotional altercation, she added, they need to focus on accepting Brooklyn's choices and avoid criticising or judging, because that's what 'drives a child away'. 'Brooklyn's priorities might have changed, and that's totally okay. Also, accept that as parents, they might need time and space to heal from the shift in dynamic. And also, accept that they might need to re-evaluate their expectations of Brooklyn now, and try to establish a new normal.' Given Cruz and Brooklyn's social media posts, they need to be mindful of not letting their dramas poison the relations between their kids as siblings, Kamalyn believes. 'As a parent, it's still your job to protect siblings from anything you're feeling, especially any hostility. You don't ever want your child to feel like they have to choose between a sibling and a parent.'
The Star
2 days ago
- Business
- The Star
Why Elf Beauty is banking big on Rhode, Hailey Bieber's fan-favourite brand
A Rhode pop-up sells products from the beauty brand founded by Hailey Bieber, the fashion model, entrepreneur and wife of pop star Justin Bieber, in New York. Photo: The New York Times Rhode, the upstart beauty brand founded by fashion model and entrepreneur Hailey Bieber, has been acquired by Elf Beauty for US$800mil (approximately RM3.4bil) in cash and stock, an eye-popping sum for a line of blushes and lip glosses that's not yet three years old. In an industry crowded with other celebrity-fronted beauty brands, Rhode has experienced rapid growth, which many attribute to Hailey's considerable influence on social media. Hailey, a daughter of actor Stephen Baldwin and the wife of pop star Justin Bieber, has 55 million followers on Instagram and 15 million on TikTok. 'Rhode has seen exponential growth over the past three years because of deliberate decisions and best-in-class marketing and community building,' Hailey said in a statement. 'To continue to grow strategically, we need the partnership of Elf. Beauty to fuel innovation and global expansion.' On top of the guaranteed US$800mil (RM3.4bil) payout, the Elf deal, which was announced Wednesday (May 28), includes the potential for an additional US$200mil (RM850mil), contingent on Rhode's growth over the next three years. Rhode, which Hailey founded with Lauren and Michael D Ratner, reported net sales of US$212mil (RM901mil) in the year that ended March 31. Read more: Hailey Bieber, known for setting beauty trends, may sell her makeup brand Rhode According to Tarang Amin, the CEO of Elf Beauty, the acquisition had been in the works since October. Amin said he was eager to close on it to marry the Generation Alpha fans Hailey has pulled in with the Millennials and Gen Z consumers whom Elf has traditionally relied on. The expansion includes a partnership with Sephora that will bring Rhode products to physical stores for the first time since the brand's debut. But even without a consistent presence in brick-and-mortar shops, Rhode had built a fan base that Amin found impressive. 'I have not seen another brand where there are communities waiting, or a pop-up event in LA (Los Angeles), willing to camp out overnight for 14 hours in line – not just for product, but to buy into the entire lifestyle,' Amin said in a video interview Thursday (May 29). Last summer, hundreds waited in line in New York to experience the Rhode pop-up – and possibly get a glimpse of Hailey – in a SoHo storefront. Amin said he admired Rhode's ability to 'engage and entertain' its customer base. Compared with Elf, he added: 'They skew younger, but their level of engagement is what really appeals to me.' As part of the deal, Hailey will stay on at Rhode as the brand's chief creative officer, and she will serve as a strategic adviser to both companies. Korinne Wolfmeyer, a senior research analyst at investment bank Piper Sandler who specialises in the beauty and wellness markets, believes that Hailey's ability to translate her connection with her fans into sales is what most aligns with Elf's strategic priorities. Read more: 'I want to be everywhere possible': Hailey Bieber plans on beauty world takeover 'It seems like they really appreciate the way Hailey connects with her followers and her community,' Wolfmeyer said. 'They view it as a similar path as Elf, using that consumer connection to really drive the performance.' While celebrity brands like Kylie Jenner's Kylie Cosmetics and Selena Gomez's Rare Beauty have proved to be significant players in the cosmetics industry, Hailey's fame may not be the biggest attraction for Elf Beauty. Celebrities bring a lot of reputational and trend risk, and companies are usually wary of how much they invest in their brands, Wolfmeyer said. But unlike other beauty companies, Rhode also veers into wellness, marketing many of its products with claims that they promote skin health. 'Rhode was maybe one of the earlier movers in that category,' Wolfmeyer said. 'There is obviously a lot of white-space potential, and it does resonate with the younger consumers. I think that's very appealing.' – ©2025 The New York Times Company This article originally appeared in The New York Times.
Yahoo
3 days ago
- Business
- Yahoo
E.l.f. Beauty inks $1B deal to acquire Hailey Bieber's Rhode
Cosmetics brand e.l.f. Beauty (ELF) has reached an agreement to acquire Hailey Bieber's own skincare brand, Rhode, in a deal worth up to $1 billion. Wealth host Brad Smith and Yahoo Finance senior reporter Allie Canal dive into the known details of this deal and the landscape of celebrity-owned beauty products. To watch more expert insights and analysis on the latest market action, check out more Wealth here. Model and businesswoman, Hailey Bieber, joining the coveted billionaires club. E.l.f. Beauty, Elf Beauty announcing a deal to acquire Bieber's skincare brand, Rhode, for $1 billion. The deal includes $800 million in cash and stock, and additional $200 million tied to the brand's performance over the next three years. Still with me, we've got Yahoo Finance Senior Reporter, Alexandra Canal. I mean, what what does this deal mean for the two entities, especially with a valuation of a billion dollars here? Yeah, well, investors certainly seem to like it. We've seen Elf shares surge. I think the last I looked, it was up around 25% today. And this comes after Rhode has really made a lot of inroads in the beauty industry. It's acquired $212 million in net sales from just 10 products. The CEO of Elf calling this unprecedented. And when I first heard this news, I was a little surprised because Elf Beauty, it's known as this affordable beauty brand overall. But this is its first foray into this premium category. So something that investors seem to be liking at this point. And we know that celebrity-backed beauty ventures, they've attracted some very high valuations. You have Fenty Beauty by Rihanna that was estimated at a valuation of around $2.8 billion, according to Forbes. We have Selena Gomez's Rare Beauty that's estimated at around $1 billion. Kim Kardashian launched a new skin brand after Cody acquired a 20% stake in her previous KKW beauty brand for $200 million. We have Ariana Grande. So there's a lot of celebrity-backed brands out there that seem to be doing well. But it's also a category that, you know, it's very tough to break through, especially with trends that constantly change within the beauty space. Skincare right now seems to be the biggest thing. Hailey Bieber is known as having beautiful skin. I have a lot of friends that use her products, they love them. I have not used any Rhode products at this point, but now I'm curious. And maybe it'll be a little, little cheaper, maybe a little more inexpensive. We'll see how Elf does with this brand. Well, she's going to stay on as founder and chief creative officer, we do know, and ahead of innovation at Rhode. Do you think the trend of these celebrity founders is is here to stay, especially as they're all doing, as we discuss on this show all the time, and making sure that you've got streams of income? Mhm. That seems to be the playbook, right? You build this brand with your name, you sell it direct to consumer, maybe you get into Sephora, and then you have a big company like Cody or Elf come in and acquire a stake or maybe even buy out the brand full stop. So yes, I do think this is something that's going to continue, and especially in the era of influencing, TikTok, Instagram, you can send out these products to folks to try on, and do get ready with me videos, and it's just taken off. So I definitely think it's going to stay. The GRWM videos. Yeah. Yes. We got to do one, Brad. Look, I mean, Get ready with me into host wealth. I put makeup on every day. Maybe I should start a makeup line. Exactly. Yeah, you should! We have to know. I I would buy it. Let's do it. Oh, done. Got one buyer already. First customer. Thanks so much. Appreciate it. Appreciate it. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
3 days ago
- Business
- Time of India
Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal
Model Hailey Bieber 's makeup and skincare brand, Rhode , is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials. Elf said on Wednesday it would pay Rhode shareholders $800 million in a combination of cash and stock and an additional potential earnout consideration of $200 million subject to certain performance-related conditions. Last month, Reuters reported that Bieber was exploring a sale of the brand, which could be worth more than $1 billion. For Elf, the deal would mark a shift in strategy and expand into the prestige beauty market as the company faces weak demand from mass market customers who are being pressured by persistent high inflation. Elf - short for eyes, lips and face - offers products priced as low as $2 at U.S. retailers including Walmart, Ulta Beauty and Target. On the other hand, Rhode - which launched in 2022 and gained popularity with TikTok viral products such as its $18 "peptide lip treatments" - sells exclusively through its own website or pop-up stores, relying heavily on Hailey Bieber's social media influence. "e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally," Bieber said. The company raked in about $212 million in sales for the year ended March 31 and is planning to start selling at Sephora stores across the U.S. and Canada coming this fall, followed by the UK. "Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible," Elf CEO Tarang Amin said in a statement. Earlier this year, Elf's shares cratered 20% after the company cut its annual forecasts and warned of weakening demand. Elf's deal with Rhode would mark its biggest acquisition to date and follows its $355 million acquisition of skincare company Natrium in 2023. Bieber will continue her role as founder and will also act as a "strategic advisor" after the deal closes. The transaction is expected to close in the second quarter of fiscal 2026. Separately, Elf on Wednesday refrained from providing a fiscal 2026 forecast due to uncertainty surrounding import tariffs despite beating Wall Street expectations for fourth-quarter sales. The company, which sources about 75% of its products from China, down from 100% back in 2019, said last week it would raise prices by $1 to combat tariff pressure.
India Today
3 days ago
- Business
- India Today
Elf beauty buys Hailey Bieber's Rhode in $1 billion deal
Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and said on Wednesday it would pay Rhode shareholders $800 million in a combination of cash and stock and an additional potential earnout consideration of $200 million subject to certain performance-related month, Reuters reported that Bieber was exploring a sale of the brand, which could be worth more than $1 billion. For Elf, the deal would mark a shift in strategy and expand into the prestige beauty market as the company faces weak demand from mass market customers who are being pressured by persistent high inflation."The Rhode deal is a bold move for e.l.f. into premium beauty at a time when the prestige side of the industry has lost some of its momentum as a result of consumers buying less or trading down," said Sky Canaves, eMarketer Rhode has bucked this trend, Canaves added, with a strong Gen Z following and significant buzz around its product launches, positioning it well for a strong — short for eyes, lips and face — offers products priced as low as $2 at US retailers including Walmart WMT.N, Ulta Beauty ULTA.O and Target the other hand, Rhode — which launched in 2022 and gained popularity with TikTok viral products such as its $18 "peptide lip treatments" — sells exclusively through its own website or pop-up stores, relying heavily on Hailey Bieber's social media influence."e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally," Bieber company raked in about $212 million in sales for the year ended March 31 and is planning to start selling at Sephora stores across the U.S. and Canada coming this fall, followed by the UK."Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible," Elf CEO Tarang Amin said in a this year, Elf's shares cratered 20% after the company cut its annual forecasts and warned of weakening deal with Rhode would mark its biggest acquisition to date and follows its $355 million acquisition of skincare company Natrium in will continue her role as founder and will also act as a "strategic advisor" after the deal closes. The transaction is expected to close in the second quarter of fiscal Elf on Wednesday refrained from providing a fiscal 2026 forecast due to uncertainty surrounding import tariffs despite beating Wall Street expectations for fourth-quarter company, which sources about 75% of its products from China, down from 100% back in 2019, said last week it would raise prices by $1 to combat tariff of Elf were down about 1% after the bell.
