Latest news with #ElizabethArden
Business of Fashion
a day ago
- Health
- Business of Fashion
Beauty's Great Menopause Conundrum
In the early to mid 20th century, beauty brands such as Elizabeth Arden and Helena Rubinstein touted an ingredient that later became long-lost: Oestrogen. A 1949 ad for Arden's Joie de Vivre hormone cream warned that '30 is often the critical age for beauty,' telling women just exiting their 20s that they needed the cream's 'abundant supply' of 'natural hormones.' Regulations classifying oestrogen as a drug helped to bring an end to the fad at the beauty counter. But more recently, oestrogen skin creams are back in full force, thanks to telemedicine startups like Alloy and Midi, with more on the way. They join a wider wave of wellness and beauty labels tapping into opportunities in skincare, telemedicine and hormone alternatives such as All Golden, Naomi Watts' Stripes and Womanness. Investors see big profit potential for an underserved consumer, driven by celebrity- and influencer-led visibility and retailer demand. A report by women's health VC firm Amboy St. Ventures valued the US menopause wellness market at $131 billion in 2025, calling the category an overlooked 'ghost market' estimated to include around 63 million US women. In September 2024, Ulta Beauty launched menopause wellness brand Joylux and expanded it to 300 physical stores this month, growing a roster of brands that started with Womaness in 2022. Walgreens released a torrent of advertisements this summer intending to 'reframe' the stage — #MenopauseIsHot — and directing customers to the supplements and medicines stocked in its pharmacy. 'They're really doubling down on women's wellness, and specifically menopause, because that really resonates with their customer base,' said Joylux founder and CEO Colette Courtion. But whether brands can successfully marry menopause with beauty is another question. Some early companies in the space have already shuttered or had to relaunch, and newcomers have honed their messaging and widened their audiences. They also face challenges speaking to customers who have long felt ignored, or overmarketed to. 'There's, unfortunately, a lot of mistrust, gaslighting and dismissal of women in the health care system today, especially when it comes to menopause,' said Ally Tam Tumasova, a former investor who left the VC world to co-found the menopause wellness platform Respin Health with actress Halle Berry. Can Beauty Mix With Menopause? Beauty and wellness have long been intertwined, but menopause is a category where their links are strongest, tying together endocrine system support with claims about looking and feeling better. Demand for these prescriptions has led directly to a boom in hormone telemedicine startups like Alloy and Midi, created in response to women's difficulty in obtaining hormone therapy — and ushering in an oestrogen skincare resurgence. Menopause-focussed company Alloy expanded its two-year-old M4 oestrogen skincare into a multi-product line with serum and eye cream last week. Respin launched hormone telemedicine on July 28 so its audience could access prescription-strength solutions, and later plans to enter skincare with an oestrogen offering in luxe packaging. These join a market of oestrogen skincare offerings from other telemedicine companies like Midi and generalist Musely. 'It was just this really sort of hidden secret that not many people knew about,' said Anne Fulenwider, the co-founder and co-CEO of Alloy Women's Health and former editor in chief of Marie Claire. The 'beautification' of menopause isn't a good idea to everyone. Dr. Jen Gunter, an OB/GYN known for criticisms of Goop's health claims, took aim at the oestrogen face cream market in a February 2025 article for her newsletter 'The Vajenda.' She described the products as 'woefully understudied' and lacking in oversight from the FDA, given the fact that they're made from compounding pharmacies that are frequently used by telemedicine companies. 'It sure seems that for some influencers, the need for women to have quality science is flexible based on what is making money or getting a video to go viral. And right now the gold rush is fueled by [oestrogen] face cream,' she wrote. To address scientific doubts, Alloy commissioned clinical studies in both 2023 and 2025 to back up its claims. The M-Word Beyond telemedicine, early 2020s launches have already resulted in some failures for menopause-centred beauty startups. Glossier's former president Henry Davis created the skincare brand State of Menopause with influencer Stacy London, which closed in 2023, while 'menopause-centric' skincare brand Pause Well-Aging shut down in 2024. Others have undergone revamps. Stripes is still in business after being sold at auction for $500,000 in 2023, while P&G-backed Pepper & Wits was eventually rebranded to Kindra. According to founders who have launched brands for the 40+ shopper since then, the earlier brands were a bit too enthusiastic about using the m-word in their marketing, and are taking a different approach by emphasising positive ageing. 'There are a bunch of brands that really jumped in the market very focussed on menopause, which on the one hand, was great that it wasn't stigmatised and people were talking about it, but on the other hand, it was like, 'Okay, now am I just about my menopause?'' said Sarah Kugelman, who launched skincare brand All Golden for the 45-plus age group in December 2024. (Kugelman previously founded the brand Skyn Iceland, which was acquired by the Amerikas in 2024.) She uses the word menopause 'a little bit' in marketing language, instead focusing on 'well ageing' and product innovation. She's doubled down on TikTok traction for All Golden's full-eye wraparound mask. Others like Jones Road, Sarah Creal Beauty and Yse Beauty have avoided the word, instead positioning themselves as brands for Gen X or 'mature skin.' As Yse Beauty founder Molly Sims told InStyle earlier this year, 'I don't want to talk about beauty during menopause or being someone's grandmother.' Still, the conversation is flourishing as beauty businesses approach the category. Mainstream brands are starting to co-opt the terminology, targeting elder Millennials with discussion of perimenopause: Paula's Choice's offers a Phytoestrogen Elasticity Renewal Serum and L'Oréal-owned Vichy has a Neovadiol Peri-Menopause Day Cream. As celebrity founders and influencers are also helping to drive chatter, some hope that stigmas around talking about menopause are finally waning. 'I didn't even use the word menopause ever on the air as a journalist; we never talked about this,' said Tamsen Fadal, a former broadcast journalist and the author of the book 'How to Menopause,' who discusses menopause with her 1.6 million followers. She's planning on launching her own menopause brand, which she said will be squarely in the wellness arena rather than beauty. 'We just didn't even have the conversations, more or less, the opportunity to use the words.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
Daily Mail
5 days ago
- Business
- Daily Mail
The brand behind the iconic Eight-Hour Cream has a huge sale with 25% off EVERYTHING (plus, how to get a £227 goody bag)
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Fans of the iconic Eight Hour product line have been sent into a frenzy as Elizabeth Arden launches a sitewide sale with up to 25 per cent off. In a rare summer sale, Elizabeth Arden is giving beauty lovers the chance to shop some of their bestsellers, including the legendary multitasking Eight Hour Cream Skin Protectant for less. And that's not all. Elizabeth Arden Eight Hour Cream Skin Protectant The Eight Hour Cream is an iconic beauty product that's been championed for decades - and it can be yours for 25 per cent off. As a regular part of your beauty routine, it's effective for everything from moisturising dry skin to smoothing errant strands of hair. Deeply moisturising and hydrating, the dermatologist-tested formula goes beyond moisturisation and can be used to shape brows, add shine to cheeks, soothe dry hands and nails, and so much more. It's a handbag must-have for winter. £23.25 (save £7.75) Shop As well as sitewide discounts, when you spend £50 or more you will gain access to an exclusive summer blockbuster worth £227 but yours for just £75. Fans of Elizabeth Arden's bestselling, and award-winning, Eight Hour Cream Skin Protectant are racing to snap up the product for under £24 in a limited-time deal. Elizabeth Arden's bestsellers are all up for grabs for a fraction of the price thanks to the sitewide 25 per cent off sale - an unmissable chance to stock up on favourites or try out their award-winning skincare and brand's latest additions. But you'll need to hurry as the 25 per cent off sale ends August 1 2025. A perfect time to treat yourself and upgrade your makeup bag this summer, when you spend £50 or more you can shop the Summer Blockbuster; a nine-piece collection with six full-size products worth £227 for just £75.
NZ Herald
7 days ago
- Health
- NZ Herald
Hands Feeling Dry, Cracked or Scaly? 14 Hand Creams To Restore Skin To Its Supple Best
These beauty editor-approved hand creams, balms and salves offer dry, dehydrated or overwashed hands some welcome reprieve. It's no secret that winter can wreak havoc on complexions. The sharp contrast between icy outdoor temperatures and soaring internal heating remains one of the primary causes of trans-epidermal water loss (or TEWL for short). The result? Skin that feels dry, dehydrated, irritated or itchy. The same can be true for hands, especially when factoring in frequent hand washing, which can lead to flare-ups in skin conditions like eczema or contact dermatitis. Thankfully, help is at hand – with a coterie of cosseting serums, creams, masks and more set to restore winter-ravaged hands to their supple best until spring makes its timely return. From the high-end luxury items worth stashing in your handbag, or the pharmaceutical favourites sure to ease symptoms of dryness or discomfort, discover every beauty editor-approved pick below. The Icons L'Occitane Shea Butter Hand Cream, $63 A best-seller for a reason, L'Occitane's nourishing hand balm highlights a 20% concentration of shea butter to protect and restore dry to very dry skin. Recently reformulated with 96% natural origin ingredients and a new vegan status, this creamy balm envelops hands in shea butter, argan and coconut oils, which absorb quickly to restore moisture levels. The delicate aroma of sweet jasmine and ylang-ylang makes the ritual of applying hand cream a truly sensorial experience. Not to mention, each tube is crafted from 95% recycled aluminium to ensure a lighter footprint on the environment. Elizabeth Arden Eight Hour Cream Intensive Moisturising Hand Treatment, $49 The cult-favourite hand cream passed down by generations of beauty lovers, Elizabeth Arden's Eight Hour Cream Moisturising Hand Treatment features the brand's signature Eight Hour formulation to care for rough or weather-beaten hands. It works overtime to soften dry patches, alleviate cracking and restore the skin barrier, leaving hands hydrated for up to eight hours. The best part? It absorbs quickly, meaning you can apply it on the go without that dreaded sticky or greasy residue. The Luxury Beauty Buys La Mer The Hand Treatment, $219 The golden thread throughout all of La Mer's skin and body care is the addition of its patented Miracle Broth ingredient, sourced from giant sea kelp and fermented over three to four months. Together with key vitamins, minerals and nutrients, La Mer's Miracle Broth is said to transform skin to its calm, smooth and balanced best. In this luxurious hand cream, it works to deeply condition skin and soothe callouses, while alleviating redness and dryness – leaving hands soft, smooth and comfortable all winter long. Chanel Le Lift La Creme Main, $122 The luxury beauty purveyor positions this pebble-shaped hand cream as anti-ageing skincare for hands, thanks to the blend of botanical alfalfa concentration and natural liquorice extract. Together, this potent cocktail helps to firm and smooth skin, while brightening age spots for a more even-toned appearance. It's fast-absorbing and non-sticky, but gentle enough for use on even the most sensitive skin types. Plus, its unique aesthetic makes for a covetable addition to any handbag. The K-Beauty Heroes Dear Dahlia Skin Paradise Sheer Soft Hand Cream, $51 K-beauty brands continue to lead the charge when it comes to affordable yet efficacious skincare, and the same can be said for their approach to hand and body care. A Sephora exclusive, Dear Dahlia's highly moisturising hand cream contains a blend of plant-derived ingredients, including its namesake dahlia variabilis flower extract, to gently nourish dry skin. With ongoing use of its non-sticky formula, expect hands to remain hydrated and healthy-looking. Dr. Jart+Ceramidin Moisturising Hand Cream, $47 The latest product to launch from viral K-beauty brand Dr. Jart+ is this cushiony hand cream brimming with glycerin, ceramides and panthenol. The fast-absorbing formulation is said to create a glove-like moisture layer that leaves hands soft and protected from environmental aggressors. Ceramides remain buzz-worthy in beauty for their ability to fortify the skin barrier and lock in hydration, panthenol is revered for its soothing abilities, while glycerin is a tall glass of water for skin that feels dry or tight. The Fine Fragrances Glasshouse Fragrances Kyoto In Bloom Hand Cream, $38 Glasshouse Fragrances is known for drawing inspiration from notable cities to inspire its suite of luxurious scents, and now it's treading even lighter on the planet thanks to its stylish new look – a 100% aluminium hand cream tube. The new-look packaging houses scents like Kyoto In Bloom, a soft and sensual aroma which highlights zesty top notes of fresh lime, bergamot and citrus, a heart of camellia and lotus, set amongst soft, comforting notes of amber, sandalwood, musk and vanilla. The formula itself combines white turmeric and tamanu oil for hands that stay silky soft. Jo Malone London English Pear & Freesia Hand & Body Lotion, $132 English Pear and Freesia remains one of Jo Malone's best-sellers and for good reason – the fresh and fruity aroma is a perfectly balanced pick for those who love a touch of sweetness without being cloying. The silky hand lotion couples coconut oil with glycerin to hydrate hands and restore supple skin texture without leaving behind any greasiness. Consider it as part of your fragrance wardrobe, delicate enough to layer well with your favourite perfume for a lasting scent trail. The Sustainability Powerhouses Aesop Resurrection Aromatique Hand Balm, $50 It was Aesop's first foray into hand care, and the Resurrection Aromatique Hand Balm has been a mainstay in handbags and on bedside tables ever since. Dreamed up in the back room of a Melbourne-based hair salon, what started as a rich oil to use on clients as they waited for their hair appointment evolved into the creamy balm we know and love today. Excellent for those who want instant relief from dryness, Resurrection highlights mandarin rind, rosemary leaf and cedar atlas – all of which contribute to its woody, citrussy and herbaceous aroma. Not to mention each tube is made from 100% recycled aluminium, which can be separated from its cap after use and placed in the recycling bin. Commune Seymour Hand Cream, $164 Hailing from Somerset, England, Commune's selection of botanical body care is packed with potent botanicals and natural oils ranging from coconut, jojoba, rosehip and sweet almond, alongside shea and cocoa butters. Its signature Seymour scent is said to help relax both body and mind, with ripe fruits and woody notes including geranium, grapefruit, galbanum and cypress. A beautiful addition to any bathroom sink, the British beauty brand's stylish vessel is rooted in sustainability – with recyclable aluminium bottles and a durable, reusable pump. The Pharmacy Favourites La Roche-Posay Cicaplast Hand Cream, $16 La Roche-Posay's signature cicaplast ingredient is the super soother that inspired a skincare range all of its own, including a cosseting hand cream which boosts the skin barrier of dry, damaged and overwashed hands. The dermatologist-recommended formulation features 4% niacinamide and 30% glycerin to soothe, hydrate and restore hands from damage caused by external aggressors. The richly textured product is geared towards those with sensitive or ultra-dry skin, and can even be used on children. Mixa Hand Cream Cica Repair+, $9 French pharmaceutical brand Mixa launched its range of wallet-friendly, efficacious body care in Aotearoa earlier this year, including its Cica Repair+ Hand Balm. The brand claims it resists three washes, ensuring hands remain hydrated and soft for even longer. An added benefit includes the formula's ability to repair rough or bumpy skin, making it an excellent pick for those who work with their hands or spend a lot of time outdoors. The Mask Must-Haves Margaret Dabbs London Overnight Hand Mask, $76 Breaking news: British beauty expert Margaret Dabbs' range of luxurious hand and foot care products is now available from Mecca. Consider this rose and lemon-scented Overnight Treatment Mask for dry, inflamed or ageing hands – simply smooth on to hands before you snooze. Key ingredients include buriti oil for collagen production, firmness and elasticity, plus turmeric, white water lily and calendula to fend off free radical damage and instantly relieve damaged skin. For best results, consider slipping the treatment gloves on top to allow the formulation to fully absorb into the skin. Paume Overnight Hand and Foot Hydration Mask, $69 New Zealand body care brand Paume specialises in products suited to care for hands and feet, including this multi-purpose mask that can be applied to either to help hydrate, soften and condition skin. The unscented, essential oil-free formulation harnesses shea butter, glycerin, panthenol and squalane works its magic while you sleep – zeroing in on dry or cracked hands or heels. The subtle citrus, floral aroma is sure to make applying this before bed a pleasure. More beauty The makeup artist-approved hacks for applying eyeliner to hooded eyes, 12 people who smell good share their signature scents, and more beauty news. What Perfume Are You Wearing? 12 Of Aotearoa's Coolest Creatives Share Their Favourite Fragrance. Scent has always been inherently personal, and for these 12 creatives, it's part of their identity. The Best Eyeliner Hacks For Hooded Eyes & Other Tips From A Top Makeup Artist. Blotted, blurred and lived-in, or ultra-precise and razor sharp, a swipe of black eyeliner always delivers. Here, makeup artist Leisa Welch shares her favourite liner looks to try now, plus tips on how to tailor them to suit a multitude of eye shapes. Is pH Reactive Makeup The Secret To Faking A Healthy, Natural-Looking Flush In Winter? Chameleon beauty products have ushered in a new era of makeup customisation, but how do they work exactly? And are they worth the hype? Ashleigh Cometti investigates. Indy Clinton's Bouf Haircare Has Landed In Aotearoa. Co-Founder Rachael Wilde Shares What To Expect From The Range. The beauty boss shares her excitement with beauty editor Ashleigh Cometti over her selection of cherry-red hair growth products launching in Aotearoa New Zealand.
Daily Record
21-07-2025
- Entertainment
- Daily Record
Boots offering limited edition 'iconic' luxury perfume at its lowest price
Perfume fans have branded this particular perfume as a "beauty icon." Fans of designer perfumes will know that they are a pricey investment. However, we know where to get one limited edition bottle for its cheapest price. One brand that has earned a massive reputation over the years for its luxurious fragrances is Lancôme, with the French house officially celebrating its milestone 90th anniversary this year. To celebrate, the luxury house recently dropped the new La vie est belle L'Eau de Parfum Sparkling Edition that is worth £100 for a 50ml, but is available to bag for just £50 at Boots - offering a nifty 50 percent on the latest addition. To sweeten the deal, the health and beauty chain is one of the only retailers offering the perfume, and at its cheapest price, as rival The Perfume Shop is the only other place it can be bought from, where it's still full price. Debuting in 2012, La Vie est Belle has become the brand's most distinctive fragrance, as it has become famed for its iris-based aroma that was created exclusively by three of France's greatest perfumers. Lancôme La vie est belle L'Eau de Parfum Sparkling Edition, 50ml £100 £50 Boots Buy here Product Description The pink-tinted perfume opens on a "timeless" and "perfect" balance of iris pallida and accord gourmand, before delving into notes orange blossom and jasmine sambac. Ending on vanilla accord and patchouli to add depth to the overall scent, there's a reason why many loyal buyers say that it is one of their "most complimented" scents in their collection. Adding to its luxury aesthetic, this new collectors edition of the iconic perfume boasts the same renowned bottle, but it now features sparkling accents of silver and pink, alongside a delicate ribbon and wings. We have spotted other nifty deals on other bottles at different retailers, as Superdrug shoppers who purchase a bottle of Marc Jacobs' Daisy Wild Eau de Parfum, priced from £60 for 30ml, can get a free AirPods case from the designer brand. Another perfume that offers exclusivity is Elizabeth Arden's White Tea Eau de Toilette, which we have so far only found on Amazon where a 100ml bottle costs £24.94, down from £42. With Boots being the cheapest retailer for the La Vie est Belle scent, it's worth knowing that it has amassed a 4.8 rating from devoted fans who have praised it as "timeless" and a " beauty icon." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. One glowing review read: "I bought La Vie est Bella long ago and I keep buying it. La Vie est Belle is an iconic fragrance that makes me feel classy and elegant. When I have it everybody always say "you smell so good..!" That is the point of La Vie est Belle." A second shopper remarked: "A beauty icon. This fragrance has become my signature beauty staple, a warm subtle perfume that resembles sophistication." Another loyal buyer said: "Absolutely timeless. Many fragrances tend to change on my skin and lose their appeal—but not this one. It remains beautiful from the first spritz to the dry down. It's my go-to and truly one of my all-time favorites!" Beauty deal of the week YSL Black Opium remains an iconic perfume - and we know where to bag the newest edition for its cheapest price. The YSL BLack Opium Le Parfum offers a more vanilla-heavy fragrance that has been hailed as "intoxicating" in reviews, with a 50ml now half-price at Boots after being dropped from £115 to £57.50. Massive saving aside, it's the cheapest it can be bought for at the moment, as rival retailers Superdrug, Lookfantastic and The Perfume Shop still stock it at full-price. This interpretation of the iconic perfume was only launched in 2022, with its original floral gourmand fragrance still offering its famed notes that include pear accord, green mandarin, orange flower petals, jasmine sambac and cinnamon. However, the iconic coffee accord has been twisted with four different, yet still complimentary, notes of vanilla, which is said to be its most important ingredient, to create an "unexpected smoothness, with uncompromising intensity." Meanwhile, the unique glossy bottle that has been crafted from a precious black stone, with its dazzling glitter emblem at the heart, eludes to the luxuriousness of the fragrance contained within. As for the YSL Black Opium Le Parfum, Boots shoppers wanting to take advantage of the half-price discount will be glad to hear it has amassed a 4.7 rating from thousands of customers who say it "lasts all day" and "literally turns heads" when it is worn. One five-star review read: "I love the fragrance. I used a lot the first time, not realising how intense it was. It lasts all day and continues to smell great. I literally turn heads when I wear it." Don't miss Boots' half-price discount on the YSL Black Opium Le Parfum (50ml) that is now £57.50, down from £115. Although it boasts a near perfect rating, it's fair to say that the scent was not suited to everyone's tastes, as one three-star review read: "The scent is super strong and sweet. It would be a no for me." Comparatively, another five-star review read: "This is my most complimented perfumes. It lasts a very long time. It's suitable for every occasion. It can be worn all year long. It's one of my all time favorites." Boots shoppers can get the Lfor just £50 now.
India Today
19-07-2025
- Lifestyle
- India Today
The historical journey of lipstick: An evolution from the late 19th century to today
Lipstick is more than just a cosmetic product—it's a piece of history, an object of social change, and a daily ritual for millions. What started as a controversial beauty aid worn behind closed doors has blossomed into a powerful symbol on red carpets and runways worldwide. Over the last 150 years, lipstick has witnessed dramatic shifts in fashion, technology, and cultural journey tells stories about changing roles for women, advancements in science, and the eternal human desire to express oneself. Today, the humble lipstick is available in endless colours and forms, yet it carries the rich legacy of all those who have worn it before.1. Lipstick in the Late 19th Century: Scandal or Style?In the late 1800s, wearing lipstick was not widely accepted. Many societies, especially in Europe and the U.S., frowned upon makeup. Queen Victoria called cosmetics 'impolite,' and people often associated painted lips with actresses or individuals considered outside polite society. Despite these views, recipes for homemade lip colour existed, using ingredients like cochineal (a red dye from insects) and alkanet root, blended in wax or oils. Paris-based perfumers took a bold step in 1884 by creating the first commercial lipstick, wrapping it in silk paper and selling it in small, portable containers. Still, every day, women typically apply lip colour discreetly, if at all.2. The Early 20th Century: Lipstick Breaks into Everyday LifeThe new century brought big changes to lipstick. In 1915, the first metal lipstick tube was invented by Maurice Levy, making it easier and more hygienic to carry and apply lip colour. This simple packaging breakthrough turned lipstick into a modern essential and helped it move from backstage to the 1920s flapper era transformed lipstick into a symbol of women's liberation. Movie stars and jazz-age icons wore bold, red lips as a sign of confidence and rebellion. As women fought for voting rights and new freedoms, lipstick became a badge of independence. In 1923, the swivel-up lipstick tube was patented, making lipstick even more accessible and popular.3. War, Hollywood, and Bold Red LipsThe influence of Hollywood in the 1930s and 1940s made lipstick glamorous. Actresses like Clara Bow and Marilyn Monroe set trends with their chosen shades. During World War II, red lipstick was marketed as patriotic; brands produced special colours named for victory and strength, and women were encouraged to wear them to feel powerful and the war, consumer demand grew. Brands like Elizabeth Arden, Revlon, and Max Factor introduced signature shades in stylish packaging. Lipstick is now a staple, found in nearly every woman's purse.4. Modern Innovations: From Matte to GlossadvertisementThe second half of the 20th century brought scientific advances, introducing lipsticks with improved texture, durability, and care. The 1960s saw the rise of a wider range of colours, including pinks and purples, reflecting new kinds of lipstick formulas often include nourishing ingredients like vitamin E and hyaluronic acid to care for lips as well as color them. Matte, glossy, shimmer, and long-wear finishes allow people to choose the exact style they want. Innovative packaging and eco-friendly ingredients have also become priorities in the 21st century.5. Lipstick in Today's World: A Symbol of EmpowermentLipstick continues to symbolise more than beauty; it is a sign of confidence and personal power. Social media and celebrity culture have fuelled new trends each year, from natural 'nude' tones to bold, statement-making leading brands offer shades for every skin tone, and the product is used by people of all genders and ages. In 2025, trend forecasts celebrate moisturising matte finishes, glossy looks, and skin-caring technology in lipstick. The tiny tube that once shocked polite society is now an everyday tool for self-expression and empowerment.- Ends
