Latest news with #EllaWild
Daily Mail
25-04-2025
- Daily Mail
EXCLUSIVE Vegan protester who had megaphone smashed by Asda shopper says she forgives 'genuinely nice guy' after his repeated apologies - but vows to keep on demonstrating
A vegan protester whose megaphone was smashed by an Asda shopper has said she forgives the 'genuinely nice guy' after he repeatedly apologised - and vows to keep demonstrating. Ella Wild was part of a small group of anti-meat campaigners who staged a demonstration inside an Asda store in Canterbury, Kent, on Easter Saturday. But as she warned customers exactly what they were buying, a man came up, grabbed her loudhailer and smashed it to pieces on the floor. He immediately apologised afterwards and gave her money to replace her equipment - and sent her several messages later to reiterate how sorry he was. Ms Wild has now revealed she forgives the 'genuinely nice guy' - and that nothing will stop her protesting, as the group continued demonstrating without the hailer and staged other, similar protests later that day. She told MailOnline his wife pulled her aside around ten minutes after it happened and said he wanted to talk to her: 'He just said, "Look, I want to apologise, I'm really sorry, I feel terrible for the way I reacted, I want to pay you for a new megaphone". 'He asked me how much it was and handed over the money and was very apologetic.' She added: 'He just seems like a genuinely nice guy. And I think he just maybe lost his temper a little bit.' The protester carried on protesting in the Asda, without the hailer - and went on to do other, similar demonstrations elsewhere that afternoon, after making a quick detour home to get another megaphone. Ms Wild, who runs the 'Vegan Fairy' Instagram account documenting her protest efforts, said: 'It's going to take a lot for me to stop, I don't think I ever will to be honest. 'I receive a lot of abusive messages online and comments, people saying really, really nasty things, threatening me, telling me all sorts of horrible things, basically calling you nasty names. 'None of this puts me off because at the end of the day, my main goal is to help the animals. 'Because the way I see it, yeah, I might get abusive messages, verbally, physically potentially, but none of that really is anything in comparison to what these animals are forced to endure.' She added of the man who smashed the hailer, just after she had started her protest speech: 'I think he did feel just very sorry about the way he reacted to the whole situation.' She said she 'had a bit more respect' for him after he apologised so quickly: 'I thought, "OK, that's actually quite rare for anybody who behaves in such a way. '"They don't normally apologise and pay you for the damage caused without us asking". 'It's not like we asked or the police asked, none of that happened, he just voluntarily did it after he'd calmed down a bit... I felt calm and just carried on.' Ms Wild finished: 'I sort of felt, "OK, he seems like a decent guy, I think he's actually right".' Witnesses in the store confirmed to MailOnline that shortly after the clash, once he had completed his shopping, the man sought out Ms Wild so he could make peace with her and offer to buy her new equipment. One said the man was 'not acting out of anger or malice', adding: 'With tears in his eyes, he handed over £60 as remuneration during which he explained how his time in Northern Ireland had left him with a profound case of PTSD. 'It was the megaphone itself that paralleled what he had been subjected to in the past and through a "trigger" event he could not control, he smashed it.' Ms Wild was with a group gathered to warn shoppers of the way animals are killed for meat at Easter - and to protest against the use of animal products such as dairy and eggs. They were holding up screens showing footage of animal slaughter while Ms Wild spoke through the megaphone, when the man took the hailer from her. Footage uploaded to Ms Wild's Instagram page, called 'Vegan Fairy', shows him wordlessly snatching it from her as she was mid-sentence, talking about how animals are celebrated at Easter - yet also eaten. The witness explained: 'He does so silently, as if it were directed towards the activists, he would have said something to them. 'He walks away to remove himself from the situation as he was not there to debate their reason for protest or become embroiled in an argument, he just acted upon the scars of past events and departed the scene.' They emphasised the man was 'a victim of past events, not an angry reactor to the situation of the present'. In the clip, the man uses force to yank the megaphone out her hands as she resists, knocking her to the side before throwing it to the floor, where it smashes into pieces. As he walks off, her fellow protesters shout, 'Hey, what is wrong with you? You're an idiot!', to the shock and bewilderment of shoppers - and even some Asda workers themselves - nearby. The person filming says, 'A violent person', as they follow the man with the camera as he walks away. Store staff and security then come over to talk to the protesters, while Ms Wild picks up the pieces of the broken megaphone. One protester says, 'We have a right to be here', as the group has a discussion with staff about contacting the police. They went on to continue protesting after the incident. People who saw the footage on social media took to the comments to express their views. One person commented: 'You [the protesters] should have been kicked out the moment you stepped in the store.' Ms Wild responded to their remark too: 'You pay for it, so you should be fine with seeing it... 'The animals have to live it. If you don't want to see it, imagine what it's like for them, and they're just babies.' She added: 'We stayed and continued with our protest to raise awareness for the sentient beings harmed for meat, dairy and eggs.' Someone else said: 'Protesting is fine, but shouting and protesting is causing a ruckus to other customers. Do it outside.' Another person added: 'Causing disruption is not going to help your cause, probably the opposite.' Someone else chimed in: 'You're silly if you didn't expect some sort of reaction.' A Kent Police spokesperson said: 'Kent Police was called at 1.46pm on Saturday 19 April to a report of a disturbance involving a small group of people at ASDA on Sturry Road, Canterbury.
Daily Mail
22-04-2025
- Daily Mail
EXCLUSIVE Hero shopper who smashed vegan's megaphone as she protested about Easter lamb in Asda 'apologises and gives her £60'
A hero shopper who smashed a vegan protestor's megaphone during a supermarket protest over Easter lamb has apologised to her and given her £60 to replace it. Ella Wild was part of a small group of anti-meat campaigners who staged a demonstration inside an Asda store in Canterbury, Kent, on Easter Saturday. But as she warned customers exactly what they were buying, a man came up, grabbed her loud hailer and smashed it to pieces on the floor. It has now been revealed that he immediately apologised afterwards and offered to replace her equipment. Witnesses told MailOnline that shortly after, once he had completed his shopping, the man sought out Ms Wild so he could make peace with her and offer to buy her new equipment. One said the man was 'not acting out of anger or malice': 'With tears in his eyes, he handed over £60 as remuneration during which he explained how his time in Northern Ireland had left him with a profound case of PTSD. 'It was the megaphone itself that paralleled what he had been subjected to in the past and through a "trigger" event he could not control, he smashed it.' Ms Wild was with a group gathered to warn shoppers of the way animals are killed for meat at Easter - and to protest against the use of animal products like dairy and eggs. They were holding up screens showing footage of animal slaughter while Ms Wild spoke through the megaphone, when the man took the hailer from her. Footage uploaded to Facebook shows him wordlessly snatching it from her as she was mid-sentence, talking about how animals are celebrated at Easter - yet also eaten. The witness explained: 'He does so silently, as if it were directed towards the activists, he would have said something to them. 'He walks away to remove himself from the situation as he was not there to debate their reason for protest or become embroiled in an argument, he just acted upon the scars of past events and departed the scene.' They emphasised the man was 'a victim of past events, not an angry reactor to the situation of the present'. In the clip, the man uses force to yank the megaphone out her hands as she resists, knocking her to the side before throwing it to the floor, where it smashes into pieces. As he walks off, her fellow protesters shout, 'Hey, what is wrong with you? You're an idiot!', to the shock and bewilderment of shoppers - and even some Asda workers themselves - nearby. The person filming says, 'A violent person', as they follow the man with the camera as he walks away. Store staff and security then come over to talk to the protesters, while Ms Wild picks up the pieces of the broken megaphone. One protester says, 'We have a right to be here', as the group has a discussion with staff about contacting the police. They went on to continue protesting after the incident. People who saw the footage on social media took to the comments to express their views. One person commented: 'You [the protesters] should have been kicked out the moment you stepped in the store.' Ms Wild responded to their remark too: 'You pay for it, so you should be fine with seeing it... 'The animals have to live it. If you don't want to see it, imagine what it's like for them, and they're just babies.' She added: 'We stayed and continued with our protest to raise awareness for the sentient beings harmed for meat, dairy and eggs.' Someone else said: 'Protesting is fine, but shouting and protesting is causing a ruckus to other customers. Do it outside.' Another person added: 'Causing disruption is not going to help your cause, probably the opposite.' Someone else chimed in: 'You're silly if you didn't expect some sort of reaction.' A Kent Police spokesperson said: 'Kent Police was called at 1.46pm on Saturday 19 April to a report of a disturbance involving a small group of people at ASDA on Sturry Road, Canterbury. 'Officers attended and spoke to those present before the group dispersed. Enquiries to establish the full circumstances are ongoing.'
Scottish Sun
21-04-2025
- Scottish Sun
Moment Asda shopper SMASHES vegan's megaphone, hurls it to floor & stomps off during protest over eating lambs at Easter
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THIS is the moment a fuming shopper smashed a vegan protestor's megaphone during a protest against lamb at Easter. The group held up screens showing footage of animal slaughter and spoke through a loud speaker inside an Asda branch in Canterbury, Kent. Sign up for Scottish Sun newsletter Sign up 2 An animal rights protestor had her megaphone pulled out of her hand Credit: Ella Wild/Triangle News 2 Ella Wild uploaded the video to her Facebook page Credit: Ella Wild/Triangle News But one man saw red as he grabbed the woman's loud hailer and hurled it to the floor before stomping off. While some said the group were in the wrong for being inside the store, others described the man as a 'stereotypical meat headed, meat eating man-atrocity.' Protester Ella Wild uploaded the video to her Facebook page, saying 'an angry man' had destroyed her megaphone. Footage from inside the store shows Ella speaking about how animals are celebrated at Easter - yet also eaten. The man then grabs her megaphone, knocking her to the side before he smashes it to pieces on the floor. Police then arrive as the protestors remonstrate with store staff. Many who saw the footage said the man was in the wrong but insist the protestors shouldn't have been in the shop in the first place. One commenter said: 'I don't agree with the man breaking the megaphone... but the staff should have kicked the protesters out because a megaphone in a store about what people eat is just ridiculous.' Another added: 'Not needed in a store in my eyes, 'You should have been kicked out the moment you stepped in the store.' We must tax all meat to force Brits into vegan lifestyle, Labour donor claims in fiery Never Mind the Ballots clash Others rallied behind Ella calling the man "pathetic" and a "wimp". One said: 'Big brave bloke goes for girl with megaphone. 'The standard of what passes for a man these days is just effing pathetic." Another added: 'Pretty much sums up a stereotypical meat headed, meat eating man-atrocity.' But others said he had been provoked. One commenter said: "You're using a megaphone to cause a loud disturbance in order to 'raise awareness about animal cruelty." 'I'm vegetarian and I am proud to be, that wouldn't cause me to try and turn others away from their decision.' Another added: 'Causing disruption is not going to help your cause, probably the opposite.' Kent Police and Asda have been approached for comment.
The Irish Sun
21-04-2025
- The Irish Sun
Moment Asda shopper SMASHES vegan's megaphone, hurls it to floor & stomps off during protest over eating lambs at Easter
THIS is the moment a fuming shopper smashed a vegan protestor's megaphone during a protest against lamb at Easter. The group held up screens showing footage of animal slaughter and spoke through a loud speaker inside an Asda branch in Canterbury, Kent. 2 An animal rights protestor had her megaphone pulled out of her hand Credit: Ella Wild/Triangle News 2 Ella Wild uploaded the video to her Facebook page Credit: Ella Wild/Triangle News But one man saw red as he grabbed the woman's loud hailer and hurled it to the floor before stomping off. While some said the group were in the wrong for being inside the store, others described the man as a 'stereotypical meat headed, meat eating man-atrocity.' Protester Ella Wild uploaded the video to her Facebook page, saying 'an angry man' had destroyed her megaphone. Footage from inside the store shows Ella speaking about how The man then grabs her megaphone, knocking her to the side before he smashes it to pieces on the floor. Police then arrive as the protestors remonstrate with store staff. Many who saw the footage said the man was in the wrong but insist the protestors shouldn't have been in the shop in the first place. One commenter said: 'I don't agree with the man breaking the megaphone... but the staff should have kicked the protesters out because a megaphone in a store about what people eat is just ridiculous.' Most read in The Sun Another added: 'Not needed in a store in my eyes, 'You should have been kicked out the moment you stepped in the store.' We must tax all meat to force Brits into vegan lifestyle, Labour donor claims in fiery Never Mind the Ballots clash Others rallied behind Ella calling the man "pathetic" and a "wimp". One said: 'Big brave bloke goes for girl with megaphone. 'The standard of what passes for a man these days is just effing pathetic." Another added: 'Pretty much sums up a stereotypical meat headed, meat eating man-atrocity.' But others said he had been provoked. One commenter said: "You're using a megaphone to cause a loud disturbance in order to 'raise awareness about animal cruelty." 'I'm vegetarian and I am proud to be, that wouldn't cause me to try and turn others away from their decision.' Read more on the Irish Sun Another added: 'Causing disruption is not going to help your cause, probably the opposite.' Kent Police and Asda have been approached for comment.
Daily Mail
21-04-2025
- Daily Mail
Shocking moment shopper SMASHES vegan protester's megaphone during protest against eating Easter lamb in Asda
This is the shocking moment a shopper smashed a vegan protester's megaphone during a protest against eating Easter lamb in an Asda store. Protester Ella Wild was taking part in the demonstration inside the supermarket branch in Canterbury, Kent, when 'an angry man' grabbed her hailer, hurled it to the floor and stomped off. She was with a group gathered to warn shoppers of the cruel way animals are killed for meat at Easter - and to protest the use of animal products like dairy and eggs. They were holding up screens showing footage of animal slaughter while Ms Wild spoke through the megaphone, when the man saw red. Astonishing footage Ms Wild uploaded to Facebook shows him wordlessly snatching it from her as she was mid-sentence, talking about how animals are celebrated at Easter - yet also eaten. He uses force to yank it out her hands as she resists, knocking her to the side before throwing the megaphone to the floor, where it smashes into pieces. Her fellow protesters quickly run to her defence, with one shouting at the man as he goes to storm off, 'Hey, what is wrong with you? You're an idiot!'. They went on to continue protesting after the moment of violence. While some in the comments section said the group were in the wrong for being in the store, others described the man as a 'stereotypical meat headed, meat-eating man-atrocity'. While some in the comments section said the group were in the wrong for being in the store, others described the man as a 'stereotypical meat headed, meat-eating man-atrocity' In the clip, the man storms off after his moment of fury to the shock and bewilderment of shoppers - and even some Asda workers themselves - nearby. The person filming says, 'A violent person', as they follow the man with the camera as he walks away. Store staff and security then come over to talk to the protesters, while Ms Wild picks up the pieces of the broken megaphone. One protester says, 'We have a right to be here', as the group has a discussion with staff about contacting the police. Many who saw the footage on social media said the man was wrong for being so violent - but the group should not have been in the store protesting in the first place. One said: 'Don't agree with the man breaking the megaphone... but the staff should have kicked the protesters out because a megaphone in a store about what people eat is just ridiculous.' Ms Wild replied: 'It's a protest against animal cruelty.' Another person commented, 'Not needed in a store in my eyes', continuing: 'You should have been kicked out the moment you stepped in the store.' Ms Wild responded to their remark too: 'You pay for it, so you should be fine with seeing it... 'The animals have to live it. If you don't want to see it, imagine what it's like for them, and they're just babies.' She added: 'We stayed and continued with our protest to raise awareness for the sentient beings harmed for meat, dairy and eggs.' Someone else said: 'Protesting is fine, but shouting and protesting is causing a ruckus to other customers. Do it outside.' Others were not so kind to the man who grabbed the speaker. One person said: 'He came in for an extra large tub of margarine and some Kleenex. He stayed for the casual violence.' Another added: 'Big brave bloke goes for girl with megaphone. The standard of what passes for a man these days is just effing pathetic. 'Whether you agree or disagree with the protest in question, attacking a girl is just the weakest of acts.' Someone else replied, 'I mean that's 100 per cent criminal damage' - while another described him as a 'wimp'. Another said: 'Pretty much sums up a stereotypical meat-headed, meat-eating man-atrocity.' But there were some people in the comments section who felt the man had been provoked to his act of fury. 'You're using a megaphone to cause a loud disturbance in order to "raise awareness about animal cruelty"', one said. 'I'm vegetarian and I am proud to be, that wouldn't cause me to try and turn others away from their decision.' Another person added: 'Causing disruption is not going to help your cause, probably the opposite.' Someone else chimed in: 'I expect it was more about you shouting in his ear with a megaphone, you were less than arm's length away. 'You're silly if you didn't expect some sort of reaction.'
