Latest news with #EllieTheElephant
Forbes
3 days ago
- Entertainment
- Forbes
New York Liberty Themed Brooklyn Public Library Cards Debut This June
Ellie the Elephant, New York Liberty's mascot, poses with her new Brooklyn Public Library card in ... More honor of the 2024 WNBA Championship New York City hoopers and readers, your time has come. In honor of the New York Liberty winning the 2024 WNBA Championship and the kickoff of the 2025 WNBA season, The Brooklyn Public Library today announced a collaboration to issue special edition library cards featuring the New York Liberty players, and Liberty mascot, Ellie the Elephant. 100,00 Liberty and Brooklyn Basketball-themed library cards will be available at all branches of the Brooklyn Public Library starting next Monday, June 2. Library cards are free to New Yorkers of all ages and can be used at all 61 branches of the Brooklyn Public Library, as well as for digital resources including ebooks and audiobooks. This partnership is also an initiative to support the library's summer reading programming and promote literacy. New York Liberty Forward Breanna Stewart ("Stewie") poses with the Brooklyn Public Library WNBA ... More Championship library card This Sunday, June 1, The Liberty and Brooklyn Public Library will celebrate their collaboration as part of Ellie's Birthday at the Liberty game at Barclays Center. Fans attending the 1 p.m. game can enjoy book-themed activations in and around the arena, including a Brooklyn Public Library bookmobile on the plaza, offering books for loan to library card holders. Inside the arena, a special photo booth will be set up, and Ellie-themed bookmarks will be given away for free. Each bookmark will include a QR code linking to an Ellie-approved reading list for readers of all ages. Ellie's curated summer reading list includes Brooklyn and basketball themed titles like Lola Joins the Team by Keka Novales, A Kids Book about Equality by Billie Jean King, Love and Sportsball by Meka James, Remember Us by Jacqueline Woodson, and Coming Home by Brittney Griner. To further recognize the New York Liberty's commitment to the community, Liberty CEO Keia Clarke will accept the 2025 Brooklyn Public Library Gala Award, presented by Jacqueline Woodson, on behalf of the team at the library's annual gala on Wednesday, June 11 at the Brooklyn Central Library. Ros Gold-Onwude, a national sportscaster and retired basketball player, will host the charitable event, also honoring Google. WNBA Commissioner Cathy Engelbert and NBA Commissioner Adam Silver are on the chair committee, among other notable philanthropists and business leaders. Individual tickets start at $1500. The New York Liberty recently broke records with a $450 million valuation, the highest ever for a professional women's sports franchise. The new valuation followed a recently announced investment in the team by a group including supermodel Karlie Kloss, Alibaba founder Jack Ma, Metropolitan Capital CEO Karen Finerman, TIAA president and CEO Thasunda Brown Duckett, philanthropist and private equity founder Gabrielle Rubenstein, and philanthropist Samantha Lasry.
Vogue
22-05-2025
- Entertainment
- Vogue
On the Podcast: The New York Liberty's Breanna Stewart! Plus: Balenciaga Has a New Creative Director
When the New York Liberty won the WNBA Finals last year, power forward Breanna Stewart wasn't sure anyone would come to the 'Canyon of Heroes' ticker tape parade. But as Stewart's float turned a corner, thousands of cheering fans came into full view—to no one but Stewart's surprise. The fandom around the WNBA, and the Liberty in particular, has reached a fever pitch. In today's episode of The Run Through, Vogue's digital style director, Leah Faye Cooper, and fashion writer Hannah Jackson talk to Stewart, a.k.a. Stewie, in the Barclays arena days after the team's home opener. They discuss Stewie's experience at the Met Gala, what it's like to be a bonafide basketball star, and who is really behind the Liberty's famous mascot, Ellie the Elephant. Plus, Chloe and Chioma break down Pierpaolo Piccioli's appointment at Balenciaga and the latest celebrity looks out of Cannes.
Yahoo
11-05-2025
- Entertainment
- Yahoo
Fenty Gets In The Game: Rihanna's Beauty Empire Joins Forces With The New York Liberty
Rihanna's Fenty Beauty and Fenty Skin have taken their WNBA partnership to the next level, inking a new deal with the reigning champions, the New York Liberty, to become the team's official makeup and beauty sponsor—an announcement made on May 7. According to Allure, whom Rihanna gave an exclusive interview to after the partnership was announced, the deal marks Fenty's first foray into business with the WNBA, and will entail the inclusion of Fenty logos on the team's pregame warm-up jackets and shooting sleeves as well as some in-arena activations and product discovery moments. Advertisement 'I've always said that makeup is there to have fun with, to express yourself with. It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I'm excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season,' Rihanna told Allure in an interview. The Liberty also feature arguably the best mascot in all of sports, and the WNBA's most recognizable and marketable one, Ellie the Elephant, and the Black-woman coded pachyderm will be a big part of the in-arena activations and other promotions that will highlight the collaboration between the team and Rihanna's Fenty Beauty and Skin lines. As Shana Stevenson, the Liberty's chief brand officer told Fast Company about the mascot, Ellie represents the Liberty's location in Brooklyn and the borough's energy on a level that few other mascots do. Advertisement 'The person that we know as Ellie today auditioned during that open audition, and just blew us away with their talent and with their interpretation of Ellie,' Stephenson recalled to the outlet. 'It was so different, so fresh, so raw. And we were like, 'This is our person.' And it also felt very New York, very Brooklyn in a way that we hadn't seen before.' Keia Clarke, the CEO of the New York Liberty, expressed the team's excitement at the sponsorship with Rihanna's beauty brands, Clarke believes that Fenty and the team share values like championing women and celebrating individuality. 'The New York Liberty are thrilled to team up with Fenty Beauty—a trailblazing brand that shares our values of championing women and celebrating individuality, authenticity and confidence. Aligning with like-minded brands allows us to deliver meaningful connections and experiences that truly resonate with our fan base. Together, we will embrace empowerment, boldness, and a commitment to creativity,' Clarke said in a statement. On the heels of the Met Gala, which some Liberty players like Jonquel Jones, Breanna Stewart, and Sabrina Ionescu attended in addition to Rihanna herself, Rihanna alluded to her belief that New York is perfectly embodied by the Liberty squad in a press release. Advertisement 'There is no energy and spirit like New York City's,' Rihanna said in a statement. 'The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible. We're excited to partner with them to get their game faces on.' RELATED CONTENT: Let Her Cook: GloRilla Is Now Ambassador For All Of Rihanna's Fenty Brands
