Latest news with #ElodiePeribere
Business Wire
4 days ago
- Business
- Business Wire
Manchester United Announces Multi-Year Partnership With Coca-Cola
MANCHESTER, England--(BUSINESS WIRE)--Manchester United plc (NYSE: MANU) is delighted to announce a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club's Official Carbonated Soft Drinks Partner in the United Kingdom and Europe. Coca-Cola named Official Carbonated Soft Drinks Partner of Manchester United across the UK and Europe Share The partnership will see Coca-Cola headline across matchdays and fan experiences, offering fans the perfect refreshment at Old Trafford and beyond. The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero — providing a wide range of carbonated options at the stadium. Manchester United and Coca-Cola will work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives - all designed to create memorable experiences for our fans across the UK and Europe, and moments to truly 'Drink it In'. Marc Armstrong, Chief Business Officer at Manchester United, said: "Coca-Cola and Manchester United are two of the world's most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways." Elodie Peribere, Senior Marketing Director, Coca-Cola, said: "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We're proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola." This partnership also complements Coca-Cola's ongoing league-wide agreement with the Premier League and further reinforces its commitment to connecting with football fans in meaningful ways. About Manchester United Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 147-year football heritage we have won 69 trophies, enabling us to develop what we believe is one of the world's leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate, and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club. About Coca-Cola Great Britain Coca-Cola Great Britain is responsible for marketing 13 brands and over 55 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. For more information, visit Coca-Cola GB at or follow us on Instagram at
Scottish Sun
01-05-2025
- Entertainment
- Scottish Sun
‘Legendary' Coca-Cola bottles back in UK shops from TODAY – 12 years after being discontinued
Plus, customers will be able to scan a QR code to get more options BOTTLE BACK 'Legendary' Coca-Cola bottles back in UK shops from TODAY – 12 years after being discontinued Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A PARTICULAR kind of "legendary" Coco-Cola bottles are back in UK shops from today - 12 years after being discontinued. The comeback is inspired Gen Z's quest for "authentic connection," the beloved brand has said. Sign up for Scottish Sun newsletter Sign up 3 Coca-Cola is bringing back an iconic campaign 3 Cans and bottles will have a wider range of names this summer In 2013, Coca Cola's "Share a Coke" campaign saw customers able to buy a range of personalised cans and bottles. Among the most popular products was the classic coke bottle, with the customer's name printed on the logo in place of the brand name. On May 1, the new and improved launch will offer even more names to choose from, including nicknames, surname and pet names. These will be particularly marketed towards the younger generation, according to the brand. Buyers will be able to pick bottle with terms like 'My Bestie', 'My Bae', 'My Mate', 'My Fam' and 'My Day One.' And, they can ever scan a QR code to create a totally unique tag. Coca-Cola will then introduce a new feature of the campaign this summer - called Coke Memory Maker. The online digital experience allows you to create memes with your friends and family and lets you make your own videos. "Share a Coke" was first rolled out in Australia, where it quickly soared in popularity, before being rolled out in 80 countries around the world. Advertising bosses received plaudits for their work on the campaign - with multiple awards at the Creative Effectiveness Lion Awards at Cannes. Coca Cola Christmas, over the years The re-launch will be another global campaign, according to Coca Cola. Elodie Peribere, Senior Marketing Director UK & Ireland, said the company was "excited" bring back the iconic bottles. She said: ''Share a Coke' is about celebrating the magic of human connections, one personalised Coca-Cola pack at a time. "Returning after its initial popularity in 2013, we're excited to be able to give consumers more ways to connect over a Coca-Cola. "Given the nation's fondness for nicknames, Brits have the chance to personalise a can with a surname, term of affection or nickname of choice, meaning people can create something totally unique to them." It comes after fans raved over the company's new Bacardi & Coca-Cola ready-to-drink beverage, hailing it a "game changer". The drink is a take on the famed Cuba Libre cocktail. The 250ml cans have an RRP of £2.30 and are 5 per cent alcohol by volume (ABV).
The Sun
01-05-2025
- Entertainment
- The Sun
‘Legendary' Coca-Cola bottles back in UK shops from TODAY – 12 years after being discontinued
A PARTICULAR kind of "legendary" Coco-Cola bottles are back in UK shops from today - 12 years after being discontinued. The comeback is inspired Gen Z's quest for "authentic connection," the beloved brand has said. 3 3 In 2013, Coca Cola's "Share a Coke" campaign saw customers able to buy a range of personalised cans and bottles. Among the most popular products was the classic coke bottle, with the customer's name printed on the logo in place of the brand name. On May 1, the new and improved launch will offer even more names to choose from, including nicknames, surname and pet names. These will be particularly marketed towards the younger generation, according to the brand. Buyers will be able to pick bottle with terms like 'My Bestie', 'My Bae', 'My Mate', 'My Fam' and 'My Day One.' And, they can ever scan a QR code to create a totally unique tag. Coca-Cola will then introduce a new feature of the campaign this summer - called Coke Memory Maker. The online digital experience allows you to create memes with your friends and family and lets you make your own videos. "Share a Coke" was first rolled out in Australia, where it quickly soared in popularity, before being rolled out in 80 countries around the world. Advertising bosses received plaudits for their work on the campaign - with multiple awards at the Creative Effectiveness Lion Awards at Cannes. The re-launch will be another global campaign, according to Coca Cola. Elodie Peribere, Senior Marketing Director UK & Ireland, said the company was "excited" bring back the iconic bottles. She said: ''Share a Coke' is about celebrating the magic of human connections, one personalised Coca-Cola pack at a time. "Returning after its initial popularity in 2013, we're excited to be able to give consumers more ways to connect over a Coca-Cola. "Given the nation's fondness for nicknames, Brits have the chance to personalise a can with a surname, term of affection or nickname of choice, meaning people can create something totally unique to them." It comes after fans raved over the company's new Bacardi & ready-to-drink beverage, hailing it a "game changer". The drink is a take on the famed Cuba Libre cocktail. The 250ml cans have an RRP of £2.30 and are 5 per cent alcohol by volume (ABV). 3
