6 days ago
Capgemini & Anchora among winners at 2025 Adobe ANZ Partner Awards
Adobe has announced the recipients of its 2025 ANZ Partner Awards, recognising partners across Australia and New Zealand for their achievements in delivering customer success and advancing Adobe Experience Cloud implementations.
Recognition for partners
Capgemini has been named ANZ Partner of the Year, reflecting its alignment with Adobe's business strategy, sustained collaboration with Adobe sales teams, and effect on client outcomes. The Partner Awards acknowledge organisations delivering significant value within the Adobe ecosystem, with Capgemini's performance highlighted as a result of its continued investment and results.
Regarding the awards, Randall Wood, Head of Partner Organisation for Adobe Australia and New Zealand, said, Our partners play a vital role in helping customers unlock the full potential of Adobe Experience Cloud solutions. This year's winners exemplify the spirit of innovation, collaboration, and impact we strive for in our ecosystem. Congratulations to all our partners on their exceptional performance.
Adobe stated that Capgemini earned the recognition for its results throughout the financial year, marked by "deep alignment with Adobe's go-to-market strategy, fostered strong collaboration with Adobe sales teams, and made a significant impact on licensed sales." Adobe noted that, "Through ongoing investment in enablement and co-marketing, Capgemini continues to accelerate its Adobe practice and deliver market-leading outcomes for clients."
Growth for Anchora
As part of the 2025 awards, Anchora was awarded Emerging Partner of the Year. This reflects its recent momentum and increasing influence within the Adobe community. Over the last two years, Anchora has developed its presence via a consistent, solution-based sales approach, which has contributed to its recognition. Adobe stated that, "Anchora is recognised as the FY25 Emerging Partner of the Year for its rapid growth and increasing influence in the Adobe ecosystem. Over the past 24 months, Anchora has built strong momentum with top-tier clients through a consistent, solution-led sales approach, establishing itself as a key player in the ANZ market. In FY24 Anchora was awarded Strategic Partner of the Year."
The Partner Awards' focus on customer experience orchestration supports Adobe's mission to help partners and clients integrate creativity, marketing, and artificial intelligence for comprehensive customer engagement solutions.
Additional category awards
Beyond the main Partner of the Year and Emerging Partner of the Year awards, Adobe also recognised success in four specific partner categories. Deloitte Digital was named Content Partner of the Year, identified for its creative work and strategic utilisation of Adobe Experience Cloud in media and content projects.
I Am Helium received Data Partner of the Year for what was described as its "innovative approach to harnessing data to drive meaningful customer outcomes." Meanwhile, Craft CXM secured Journeys Partner of the Year for its focus on delivering seamless, personalised experiences to customers.
The Commerce Partner of the Year category was awarded to Aligent, which was acknowledged for its track record in providing digital commerce solutions to clients seeking to enhance their online business platforms.
Supporting customer objectives
Adobe underlined the role its solution partners play in advancing customer goals through digital transformation, highlighting the "depth of capability and customer-first mindset demonstrated by Adobe's solution partners, who continue to drive exceptional results across the region." The awards collectively serve as a reflection of partner performance and reinforce Adobe's collaborative ecosystem approach for the ANZ region.
