11 hours ago
AI FOR BUSINESS GROWTH
AS customer expectations rise and operations become more complex, enterprises are turning to AI-powered platforms to boost efficiency and satisfaction.
Malaysian technology company Emerico wants to make those problems a thing of the past for businesses.
With its recently launched AI-powered customer experience platform, the Alexis S Series aims to transform the way businesses assist their customers in acquiring, engaging and retaining them more effectively.
In banking, Alexis S Series helps reduce wait times and operational costs by handling routine requests, while ensuring smart routing to a human advisor for more complex needs.
This launch signals Emerico's intention to expand its international presence, tapping into the rapidly growing market for AI-driven automation solutions.
Making AI work for business
The Alexis S Series is like a digital Swiss army knife for businesses.
Imagine walking into a branch or logging onto a website and being greeted by a friendly virtual assistant that can handle your customers' questions, verify their identity and even assist them in filling out forms – all in just a few minutes. That is what Alexis is designed to do.
Emerico developed the Alexis S Series with a leading American AI team, creating a platform that's smart and practical.
Emerico's patented protective sleeve, featuring biometric and card reader technology, underscores the company's commitment to innovation and intellectual property.
This platform leverages the latest technologies of Agentic AI – think of this as an assistant that runs 24/7, learning, adapting and making real-time decisions to automate processes, analyse behaviour and optimise operations.
Supporting this, DataOps ensures only clean, reliable data feeds into the system, while MLOps manages the lifecycle of machine learning models, keeping them accurate, up-to-date and scalable.
This allows the platform to adapt to evolving data, maintain accuracy and operate in compliance with business and regulatory standards.
This integrated approach helps businesses automate routine tasks, freeing up staff for higher-value work, reducing operational costs and errors and responding quickly to market trends and emerging risks through real-time analytics.
The smart platform adapts to the needs of the grocery sector, helping businesses by addressing customer questions, recommending products and even suggesting recipes, making shopping easier for the customer.
All these capabilities are integrated into a streamlined solution that supports e-KYC (electronic identity verification, including biometric scanning and real-time document authentication), AI-powered chat support and secure data handling.
The Alexis S Series is designed as a one-stop solution for organisations looking to drive service efficiency, strengthen security and deliver a future-ready customer experience.
Riding the AI wave
Industry data highlights a robust future for AI customer service tools.
According to Emerico, the global AI chatbot market is projected to grow from US$15.6bil in 2024 to US$46.6bil by 2029, with the broader conversational AI market expected to reach US$59.4bil by 2030.
This growth is fuelled by businesses' increasing need to automate customer service, optimise operations and deliver swift, reliable digital experiences.
Emerico's AI platform offers solutions that address common business challenges, including acquiring new customers, managing support efficiently and tailoring services to individual needs.
Intelligent customer engagement
At the core of the S Series is Agentic AI,enabling the platform to operate independently, learn from large volumes of data, and make real-time decisions. This is especially valuable for businesses in dynamic or complex sectors.
Its key features include:
> Predictive customer segmentation: analyses data to identify high-value prospects, allowing businesses to focus marketing resources where they are most likely to succeed
> AI-powered lead scoring: automatically ranking leads by conversion likelihood, helping sales teams prioritise efforts and close deals more efficiently
> Real-time customer insights: enables businesses to monitor customer behaviour and campaign outcomes and refining strategies on the fly to maximise return on investment.
These capabilities empower businesses to deliver highly targeted marketing, craft personalised customer journeys and optimise spending, ultimately improving conversion rates and customer lifetime value.
Seamless human-AI interaction
The Alexis S Series also combines AI-powered chatbots with live video conferencing and virtual assistants. Routine queries are managed instantly via chatbots, while complex issues can be seamlessly escalated to human agents through intelligent video routing, ensuring rapid, personalised responses.
Additional business-focused features include:
> AI-powered identity verification and object recognition: enhances security and streamlines onboarding
> Flexible integration: customisable for industries from banking to retail and government, with support for mobile applications, digital payments and remote onboarding.
Protecting innovation
Emerico's commitment to innovation is also reflected in its approach to intellectual property.
The company shared that the Kuala Lumpur High Court recently awarded it over RM7.7mil in damages after ruling its favour in a patent infringement case.
The case involved a patented notepad protective sleeve featuring biometric and card reader technology, now protected in Malaysia, Singapore, Japan, the Philippines, Germany, Thailand, the Republic of Korea and the People's Republic of China, with patents pending in several other countries.
This legal victory underscores the company's role as a homegrown technology innovator.
By blending advanced AI, robust data management and seamless human integration, the platform aims to help organisations stay ahead in a competitive landscape.
Emerico's expansion into the global market with the Alexis S Series highlights the growing importance of AI in shaping the future of business and reaffirms Malaysia's place on the map as a technology innovator.
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