2 days ago
#MYPalmPride 2025: Youth power ignites global movement for sustainable palm oil
KUALA LUMPUR - It's back and this time, it's bigger, bolder, and global. The highly anticipated youth-led campaign, #MYPalmPride, officially launched on 1st June 2025, kicking off a 6-month journey of creativity, pride, and sustainability that stretches far beyond Malaysian borders.
Spearheaded by REGENERASI, a dynamic youth-powered NGO, this campaign is not only for youth but fully led by youth, guided by the visionary leadership of its President, Datin Emilia Uzir. The goal? To raise awareness about Malaysian sustainable palm oil in a way that truly connects with today's generation through real stories, bold ideas, and creative content that speaks their language.
This year's campaign would never have taken off without the continuous support from Malaysian Palm Oil Council (MPOC), the campaign's powerful partner and biggest believer in youth potential.
'We are proud to continue supporting #MYPalmPride. This youth-led initiative is pushing boundaries and telling the real story about sustainable palm oil in fresh, relatable ways. Their drive, authenticity, and creativity are the real game changers,' said Ms. Belvinder Sron, Chief Executive Officer of MPOC.
Following a landmark debut in 2024 which reached over 1.4 million Malaysians, this year's edition turns its compass to Southeast Asia and beyond, with an emphasis on regional collaboration and global youth engagement.
And the momentum doesn't stop there. REGENERASI has teamed up with UCSI University, FELCRA College, Al-Bukhary International University (AIU), and International Islamic College (IIC) ; a powerful lineup of educational institutions ready to fuel this mission with real reach and influence on campus grounds. By tapping into these academic ecosystems, #MYPalmPride will not only amplify its reach but also empower thousands of young voices to take charge of the narrative around sustainability, and champion Malaysian palm oil with pride.
This year, joining us all the way from Australia is REGENERASI AUSTRALIA, a youth-led association based in Western Australia dedicated to empowering young leaders in environmental regeneration and sustainable governance. As part of the #MYPalmPride campaign, they bring fresh perspectives on climate action, food security, and ethical leadership, aiming to amplify youth voices and drive lasting impact.
'#MYPalmPride has grown into a movement. This isn't just about palm oil anymore it's about identity, truth, and the power of youth to rewrite the narrative. We're proud to be taking Malaysian Sustainable Palm Oil stories to the global stage,' said Datin Emilia Uzir, President of REGENERASI.
In addition, the Consulate General of Malaysia in Perth has extended its full support to REGENERASI Australia in driving the #MYPalmPride campaign recognising the initiative's role in complementing the Government of Malaysia's broader and ongoing efforts on inclusivity and sustainability.
Joseph Tek Choon Yee, a veteran leader in Malaysia's palm oil industry, has accepted the role of #MYPalmPride Mentor Professor for REGENERASI. With over 30 years of experience, he brings deep insight, a passion for sustainability, and a commitment to youth development. A regular columnist, Joseph hopes to share lessons, spark ideas, and inspire future leaders.
Adding further strength to the movement are returning supporters and industry champions such asMalaysian Palm Oil Certification Council (MSPO), Malaysian Palm Oil Association (MPOA), Malaysian Palm Oil Board (MPOB), Malaysian Palm Oil Green Conservation Foundation (MPOGCF) and endorsed by the Ministry of Plantation & Commodities. Together with MPOC, these allies form the backbone of Malaysia's palm oil ecosystem and recognize the youth as the pulse of a more sustainable and progressive future.
This year's campaign is set to be more dynamic than ever, with targeted outreach into Southeast Asia (SEA) and engagement through social media, digital talk shows and academic partnerships, all designed to raise awareness, pride, and informed dialogue about Malaysia's leadership in sustainable palm oil production.
From TikTok videos and culinary challenges to international students involvement and eco-dialogues, #MYPalmPride will continue to inspire, educate, and unite youth voices in building a more sustainable and proud Malaysian identity this time on the world stage.
For more updates, follow the hashtag #MYPalmPride on all major platforms.
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