Latest news with #EmilyOberg
Hypebeast
22-05-2025
- Entertainment
- Hypebeast
Sporty & Rich x adidas Originals Hit the Tennis Courts
Name:Sporty & Rich x adidas Originals ADIZERO ADIOS; Sporty & Rich x adidas Originals BlancColorway:White/GreenRelease Date:May 30Where to Buy:Sporty & Rich;adidas Sporty & Richandadidas Originalsare back in full swing. After Emily Oberg's outfitter teamed with the Three Stripes back in April to release the Adizero Adios 1 and Adistar Cushion, the duo has returned with a larger collaborative offering that draws inspiration from the tennis court and features both apparel and footwear. Leading the charge are two new footwear models – the Sporty & Rich x adidas Originals ADIZERO ADIOS; Sporty & Rich x adidas Originals Blanc – the former of which comes from the 2000s and the latter from the 1970s. Each sneaker comes dipped in a sleek white and green colorway, hit with subtle Sporty & Rich branded hits throughout the silhouette. As for apparel, the tried-and-true team has presented a cohesive compilation of outerwear, apt for both on and off the court. The selection spans knitwear, skirts and other accessories, all of which land in the same clean colorway stamped with intentional branded hits throughout. Expect the full adidas Originals x Sporty & Rich Court collection to drop for purchase on May 30 at both Sporty & Rich and adidas Originals' webstores.
Wall Street Journal
06-03-2025
- Entertainment
- Wall Street Journal
This Brand Wants to Make You Sporty, Rich—and Now, Sexy
'The Sporty & Rich brand has always been very sexy,' Emily Oberg said recently. The 31-year-old Los Angeles entrepreneur was talking about her fashion brand, which hit $34 million in revenue last year, but also the world she's been building on Instagram for the last 10 years. In Oberg-land, 'health is wealth!' as its peppy sweatshirts and phone cases shout. Sporty & Rich women go riding and play tennis in short shorts, throw camel coats over their skimpy Pilates outfits and idolize Princess Diana in her bike-short era. Visual references include vintage lad magazines Playboy and Lui, as well as modern-day 'girls by the pool half-naked in a hoodie,' Oberg said. This carnal mix of imagery has helped market the brand's athleisure, ready-to-wear, accessories, beauty products and sellout sneaker and apparel collaborations with Adidas.
