Latest news with #EmiratesNBD
Campaign ME
3 hours ago
- Business
- Campaign ME
Emirates NBD's anti-fraud campaigns enhance consumer protection
As banking undergoes a digital revolution, the sophistication of financial fraud is keeping pace. As banks adopt advanced technologies to improve customer experience and streamline operations, cybercriminals are similarly exploiting these innovations to craft more sophisticated schemes targeting mobile and online users. Recognising the pressing challenge of fraud, Emirates NBD, a prominent banking group in the MENAT region, has unveiled a multifaceted anti-fraud initiative under the banner of #UnitedAgainstFraud. This comprehensive campaign, launched in collaboration with Dubai Police and the Central Bank of the UAE and featuring a series of consumer awareness videos on social media, exemplifies the bank's unwavering commitment to customer protection. Financial fraud has become increasingly sophisticated, with scammers exploiting digital platforms to target unsuspecting victims. Emirates NBD's proactive stance aims to raise public awareness and educate consumers about real-time scams, encouraging individuals to remain vigilant against fraudulent activities and actively report such incidents. Emirates NBD has remained at the forefront of customer protection in digital banking, committing AED 1bn to digital transformation. This significant allocation supported a four-year IT transformation, which entered its final year in 2020, and was dedicated to building world-class capabilities through significant architecture, infrastructure, operating model and platform upgrades. The bank's approach acknowledges that technology alone cannot combat this threat – it requires a collaborative effort between financial institutions, law enforcement, and an educated public. The #UnitedAgainstFraud campaign emerges from this understanding, representing a holistic approach that goes beyond traditional security measures to create a culture of awareness and vigilance. The #UnitedAgainstFraud campaign, featuring innovative Ripple Effect storytelling, immersive Vox cinema experiences, a 'Spot the Fraudster' campaign, and trending social content, builds on a legacy of public awareness efforts. These include the 2023 #IWillSurvive campaign, an upbeat video adapted from Gloria Gaynor's hit to encourage fraud reporting, and the 2019 Dubai Police collaboration 'It Wasn't Me' video, which provided identity and account security guidelines. The #UnitedAgainstFraud campaign has delivered exceptional results across multiple channels and touchpoints, showcasing the power of integrated marketing strategies in public awareness initiatives. The diverse campaign portfolio demonstrates remarkable versatility in audience engagement approaches. 'The campaign goes beyond traditional security measures to create a culture of awareness and vigilance.' Collectively, the campaign generated an impressive 13.7 million total impressions and successfully reached 7.5 million people, with the 'Spot the Fraudster' series alone contributing 814,000 views to the overall engagement figures. These outstanding metrics not only highlight the campaigns' extraordinary success in capturing widespread public attention but also validate the effectiveness of combining creative narrative techniques with urgent educational messaging. One of the most impactful components of the #UnitedAgainstFraud initiative is the Ripple Effect campaign, which illustrates the far-reaching consequences of unreported fraud. This campaign utilises powerful storytelling to demonstrate how silence in the face of scams creates a dangerous cycle that affects not just individual victims, but entire communities. The campaign features two compelling video narratives that drive home a critical message about fraud reporting. The first video emphasises that scammers thrive when their activities go unreported, creating a dangerous ripple effect of consequences that spread beyond the initial victim. The second video in the series represents a ground-breaking achievement in regional advertising. Emirates NBD pioneered the region's first AI-powered storytelling film for fraud awareness, featuring Hanan's story set in a virus lab. This creative approach uses the metaphor of viral spread to illustrate how unreported scams multiply and contaminate the digital ecosystem, much like a virus spreading through a laboratory. The AI-generated narrative serves as a bold reminder that every report of a scam counts, encouraging viewers to speak up, stay safe, and remain vigilant. The campaign demonstrates how cutting-edge technology can be leveraged for social good, creating impactful messaging that resonates with modern audiences. Another notable and successful activation is the Freej video campaign, where the bank teamed up with the much-loved characters from Freej to raise awareness among Emiratis about various types of fraud activities, and how to avoid them. The 'Spot the Fraudster' campaign transforms fraud education into an engaging, interactive experience that challenges participants to differentiate between legitimate contacts and potential scammers. By offering AED 2,000 as an incentive, the campaign creates a compelling reason for public participation while building critical fraud detection skills. This gamification approach makes the serious topic of fraud prevention accessible and engaging for younger demographics who might otherwise ignore traditional awareness campaigns. The interactive nature of 'Spot the Fraudster' serves multiple educational purposes. Participants must actively analyse communication patterns, identify red flags, and make decisions about legitimacy – exactly the skills they need in real-world situations. By encouraging participants to think critically about potential threats, the campaign builds lasting behavioural change that extends far beyond the game itself. One of the most eye-opening initiatives within the #UnitedAgainstFraud campaign is the Vox social experiment, which provided crucial insights into real-world consumer behaviour when faced with potential scams. Conducted with 220 moviegoers at a local UAE cinema, this experiment created a controlled environment to test how people respond to fraudulent schemes in realistic settings. The experiment placed unsuspecting cinema attendees in a simulated real-time scam situation where a bot offered free popcorn via an SMS link, leading to a mock hacking experience for participants. The results were both sobering and educational: nearly 90 per cent of participants fell for the scam, highlighting the vulnerability of even cautious consumers to well-crafted fraudulent schemes. This activation effectively illustrated how easily personal details, OTPs, and banking information can be compromised through seemingly innocent interactions. More importantly, it created a lasting psychological impact on participants who experienced first-hand the sophisticated nature of modern scams. The social experiment also highlighted the importance of staying vigilant across all digital platforms, as fraudsters increasingly use diverse channels including social media, messaging apps, and even entertainment venues to reach potential victims. The campaign emphasised that scammers continuously adapt their tactics, using various platforms and sources to attack victims and steal information, personal details, IDs, OTPs, and banking information. Likewise, Emirates NBD's video awareness series represents a dynamic approach to fraud prevention that tackles the most current and prevalent fraud schemes targeting UAE consumers. This responsive strategy ensures that fraud prevention education remains relevant and timely, addressing emerging threats as they appear in the market. The comprehensive series covers a wide range of contemporary scams that affect different segments of the UAE population. For instance, the fake Hajj scam video, contextually produced for the Hajj season, addresses the exploitation of religious obligations, warning consumers about unofficial packages that lack proper permits and official procedures. The message is clear: 'Don't let scammers ruin your Hajj. Every year, many people get tricked by fake Hajj deals that lead to nothing. If someone offers you a package without proper permits, official steps, or a real office, it's not a deal, it's a scam.' This campaign specifically targets one of the UAE's most vulnerable demographics during holy seasons, when emotional investment can override rational decision-making. Concert ticket fraud receives attention through messaging that encourages consumers to secure their entertainment experiences by purchasing only from verified websites or trusted sellers. The campaign uses relatable language – 'Don't let fake tickets steal your spotlight!' – that resonates with younger demographics who frequently purchase entertainment tickets online, connecting with their interests while delivering crucial safety information. The UAE Pass scam video addresses a particularly sophisticated form of identity theft targeting official government services. The campaign emphasises that 'Scammers are after your UAE Pass. Don't let them steal your identity. Never share your banking details or OTPs.' Given the UAE Pass's critical role in accessing government services, this campaign addresses a threat that could compromise both personal finances and official documentation access. WhatsApp scams, which often begin with deceptively friendly greetings, receive specific attention in a video that highlights how innocent interactions can lead to financial loss. The campaign message – 'WhatsApp scams may start with a friendly 'Hi!' But it can end in financial loss' – encourages consumers to question everything and protect their digital lives, acknowledging that modern scams often begin with social engineering rather than obvious requests for money. Seasonal awareness is addressed through targeted Black Friday campaigns that warn against fake deals and phishing scams during high-volume shopping periods. These campaigns provide practical guidance, encouraging consumers to 'tick the checklist' before purchasing and report suspicious activity immediately. The messaging combines prevention strategies with action-oriented responses: 'Don't let Black Friday become Black Fraud Day! Shop smart online and avoid shady deals. Safety over sales!' Through its 'United Against Fraud' campaign, Emirates NBD also actively educates labourers in camps on safe banking and financial literacy to prevent them from falling victim to scams. Beyond these social and community-focused initiatives, Emirates NBD's commitment to fraud prevention extends to the academic sphere as well. The strategic partnership between Emirates NBD and the University of Wollongong in Dubai (UOWD) represents a forward-thinking approach to fraud prevention education that targets students and the wider academic community. This collaboration recognises that young adults, particularly university students, represent both a vulnerable demographic and powerful advocates for fraud awareness within their social networks. The university partnership integrates fraud awareness into educational programmes and activities, ensuring that fraud prevention becomes part of the broader educational experience rather than a standalone initiative. Students, as digital natives, are simultaneously particularly vulnerable to sophisticated online scams and highly effective at spreading awareness through their extensive social networks. They often have limited financial experience but high digital engagement, making them prime targets for scammers while also serving as influential voices within their peer groups. Furthermore, the partnership extends the campaign's reach into the wider community, as students often serve as informal educators for family members and friends who may be less digitally savvy. This multiplier effect ensures that fraud prevention knowledge spreads beyond the immediate target demographic to reach vulnerable populations who might not otherwise receive this education. Contribution by Emirates NBD.
Hi Dubai
6 hours ago
- Business
- Hi Dubai
Dubai Land Department and Emirates NBD Partner to Streamline Real Estate Transactions and Boost Investor Confidence
The Dubai Land Department (DLD) has signed a strategic memorandum of cooperation with Emirates NBD, one of the region's leading banking groups, to accelerate real estate innovation and improve transaction efficiency across the sector. The move marks a significant step in enhancing investor confidence and customer experience in Dubai's property market. Under this collaboration, both entities will undertake two major joint studies to streamline real estate transactions. The first study will focus on optimising the registration process for real estate transactions conducted outside the UAE, while the second will explore financial services that simplify local real estate sales registrations. His Excellency Omar Hamad BuShehab, Director General of the Dubai Land Department, stated: 'We are continuously working to develop innovative solutions that place the customer at the centre of the real estate ecosystem. This partnership opens new horizons for advancing registration services and reinforces Dubai's position as a global destination for real estate investment.' The agreement reflects Dubai's vision to modernise regulatory frameworks and promote transparency in property dealings, aligning with the Dubai Real Estate Strategy 2033, which seeks to build a resilient and competitive real estate sector powered by innovation and digital transformation. Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD, added: 'This partnership reflects our commitment to innovation and delivering customer-focused solutions. Integrated offerings from this collaboration will improve the property transaction journey and foster stronger investor confidence.' The partnership also supports the broader objectives of the Dubai Economic Agenda D33, aimed at positioning Dubai among the world's top three global cities. By introducing seamless procedures and banking solutions, the initiative will help attract international investors, simplify cross-border property registration, and advance the emirate's reputation as a premier real estate hub. Beyond improving services for current investors, the partnership sets a new model for government-financial sector collaboration, supporting Dubai's long-term goals of digital excellence, sustainability, and continued global competitiveness. News Source: Dubai Media Office
Emirates 24/7
8 hours ago
- Business
- Emirates 24/7
Dubai Land Department, Emirates NBD Forge Strategic Partnership to Advance Real Estate Ecosystem and Deliver Innovative Customer Financial Solutions
Dubai Land Department has signed a memorandum of cooperation with Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, to establish a joint framework for conducting regulatory and technical studies. The partnership aims to develop streamlined mechanisms for real estate transaction registration and enhance the efficiency of the broader real estate ecosystem. It will focus on delivering innovative financial solutions that prioritise customer experience and support investors throughout their property journey. Under this partnership, both parties will collaborate on two forward-looking studies addressing procedural, and regulatory aspects. The first study will focus on optimising the registration process for real estate transactions concluded outside the UAE, while the second will focus on offering financial services that simplify the registration of real estate sales transactions. This strategic collaboration supports Dubai's efforts to attract international investors by enhancing trust, simplifying processes, and reinforcing confidence in the emirate's dynamic real estate sector. His Excellency Omar Hamad BuShehab, Director General of Dubai Land Department, said: 'We are continuously working to develop innovative solutions that place the customer at the centre of the real estate ecosystem and contribute to enhancing operational efficiency and market transparency. This partnership marks a significant step toward establishing a shared knowledge base that opens up new horizons for advancing real estate registration services, thereby further strengthening Dubai's position as a global destination for real estate investment. These efforts also align with the objectives of the Dubai Real Estate Strategy 2033, which aims to build a resilient, competitive, and innovation-driven sector that reflects the emirate's status as a global leader in real estate.' Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, Emirates NBD, said: "This partnership with Dubai Land Department represents a significant milestone in our commitment to innovation and delivering customer-focused solutions. Integrated offerings under this collaboration will help enhance the property transaction experience while building greater confidence among market participants, including investors, ensuring Dubai maintains its leadership position in the global real estate sector." This collaboration reflects Dubai's comprehensive development vision under its D33 Economic Agenda, which aims to position the emirate among the world's top three economic cities. It also aligns with a broader direction to enhance the real estate market's readiness to attract high-quality investments by providing a supportive regulatory environment that promotes sustainable growth and elevates the investor experience both locally and internationally. The partnership serves as an effective model of integration between government entities and financial institutions, supporting Dubai's efforts to build a real estate ecosystem capable of adapting to future shifts in the business environment and driving further progress in digital transformation and service excellence.
Zawya
a day ago
- Business
- Zawya
Mideast Stocks: Gulf markets mixed as strong earnings offset US tariff concerns
Stock markets in the Gulf ended mixed on Monday, as investors weighed positive corporate earnings against concerns over U.S. trade policy changes. The European Union is exploring broader counter-measures against the U.S. as prospects of an acceptable trade agreement with Washington fade, according to EU diplomats. Investors had been hoping for some progress in trade talks ahead of U.S. President Donald Trump's August 1 tariff deadline; Commerce Secretary Howard Lutnick is still confident a deal could be reached with the EU. Saudi Arabia's benchmark index gained 0.2%, ending a nine-day losing streak, led by a 1.6% gain in sharia-compliant lender Al Rajhi Bank and a 1.2% increase in Saudi National Bank, as the duo reported a rise in quarterly net profit. But International Petrochemical Company declined 5.7%, after the firm turned to losses in the second quarter. If upcoming earnings reports are broadly positive, the market may rebound, Osama Al Saifi, managing director for MENA at Traze, said. Dubai's main share index dropped 0.8%, easing from a multi-year high, hit by a 3.7% slide in top lender Emirates NBD. Profit-taking weighed on the market, with noticeable pressure on the financial sector, Saifi said. "Investors could secure their profits after a long period of strong momentum ahead of the Q2 earnings releases." Air Arabia leapt 4.8% to a fresh record high after securing a bid to operate a new Saudi low-cost national airline, set to launch by 2030. In Abu Dhabi, the index fell 0.2%. Oil prices dipped slightly, with the latest European sanctions on Russian oil expected to have minimal impact on supplies while U.S. tariffs ensure demand concerns remain. The Qatari index closed 0.7% higher, with the Gulf's biggest lender Qatar National Bank gaining 1.5%. Outside the Gulf, Egypt's blue-chip index edged 0.2% higher, hitting a new record high. SAUDI ARABIA rose 0.2% to 10,981 Abu Dhabi fell 0.2% to 10,262 Dubai dropped 0.8% to 6,045 QATAR gained 0.7% to 11,022 EGYPT added 0.2% to 34,130 BAHRAIN was down 0.3% to 1,938 OMAN rose 1.5% at 4,743 KUWAIT was up 0.1% to 9,302 (Reporting by Ateeq Shariff in Bengaluru; Editing by Sahal Muhammed)
Zawya
a day ago
- Automotive
- Zawya
Emirates NBD launches summer credit card campaign with a chance to win a Tesla Model 3 Performance
Riyadh, Saudi Arabia – Emirates NBD, the leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has unveiled an exciting new summer credit card campaign in Saudi Arabia, giving customers the opportunity to win one of three Tesla Model 3 Performance vehicles through a lucky draw. Running from June 24 to August 22, 2025, the campaign is open to both new and existing Emirates NBD credit cardholders in the Kingdom. Customers can enter the draw simply by applying for or using an Emirates NBD credit card during the campaign period. The initiative highlights Emirates NBD's continued commitment to offering innovative, rewarding financial experiences while supporting the Kingdom's ambitious goal of achieving 30% electric vehicle adoption by 2030. By promoting electric vehicle (EV) adoption, the campaign not only incentivizes card usage but also raises awareness of the importance of sustainable living and the circular economy and represents a tangible step towards accelerating the shift to greener transportation. Emirates NBD has been at the forefront of sustainability in the banking sector, with a growing number of its Saudi branches achieving LEED® Gold certifications. The bank currently operates 22 branches across the Kingdom, catering to salaried individuals, high-net-worth clients, and business owners. As part of its vision to be the most innovative financial institution serving customers, people, and communities, Emirates NBD continues to expand access to its full suite of offerings—including Priority Banking, Private Banking, Business Banking, and Corporate Banking—designed to meet the evolving needs of the Saudi market. The launch of Summer Credit Card Campaign marks another milestone in Emirates NBD's journey toward creating meaningful customer engagement and supporting the Kingdom's transformation agenda. To learn more about Emirates NBD – KSA and the bank's new summer campaign, please visit:
