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Emirates opens first retail store in Singapore, with carrier expecting higher air traffic
Emirates opens first retail store in Singapore, with carrier expecting higher air traffic

Straits Times

time06-05-2025

  • Business
  • Straits Times

Emirates opens first retail store in Singapore, with carrier expecting higher air traffic

The Emirates World store, which spans over 330 sq m, is located at Odeon 333, across the street from Raffles Hotel. ST PHOTOS: DESMOND FOO SINGAPORE - Dubai-based airline Emirates on May 6 opened its first retail store in Singapore, where customers can experience its first-class suite and be assisted with services like ticket purchases or upgrades. The Emirates World store, which spans over 330 sq m, is located at Odeon 333, across the street from Raffles Hotel. This comes as Emirates said it has flown more than 800,000 passengers between Singapore and Dubai in 2024, with the airline expecting the numbers to grow. Mr Adnan Kazim, Emirates' deputy president and chief commercial officer, who inaugurated the opening of the store, said: 'Singapore has always been a cornerstone of Emirates' operations in South-east Asia... We look forward to welcoming customers into this new home and continuing to grow in Singapore in the years ahead.' 'We realised that many companies are moving away from interaction and connection with people, and it's important that we create that link with our consumers and passengers,' he said, adding that the retail store is an important component of Emirates' aim to connect with their customers. Customers can find expert advice on travel planning from the store's consultants. The store also features interactive displays to let visitors experience the airline's in-flight experience in person, including an experiential First Class Suite installation where they can check out the plush leather seating and sliding privacy doors. Travellers value in-person retail experiences, particularly for travel, said Emirates in a statement on May 6. The store 'offers a human touch to booking, allowing visitors to receive personalised travel recommendations, access exclusive fare deals, and explore Emirates' best-in-class products up close', the airline said. The store is part of a 100 million dirham (S$35 million) investment with a three-year plan, in which Emirates is mapping more than 40 retail stores by 2028 in places including the United States, Europe and Asia. 'We don't just want to offer our customers air tickets, we also want to offer holiday packages and upgrades to their tickets – it's a more interactive experience that we want to provide,' said Mr Kazim. Those who visit the store can also explore smart technology experiences such as the 'selfie mirror', which snaps pictures of travellers against scenic destination backdrops. The new store also showcases a wide range of Emirates' upcycled products, such as bags, document holders and travel pouches. Emirates operates four daily flights from Singapore to Dubai and beyond, as well as one daily flight to Phnom Penh, Cambodia. In the airline's first full year of operations in Singapore in 1990, it flew more than 12,500 passengers between the Republic and Dubai. Emirates is one of the two flag carriers of the United Arab Emirates, with the other being Abu Dhabi-based Etihad Airways. Join ST's Telegram channel and get the latest breaking news delivered to you.

Emirates inaugurates experiential Emirates World in Cairo
Emirates inaugurates experiential Emirates World in Cairo

Zawya

time31-01-2025

  • Business
  • Zawya

Emirates inaugurates experiential Emirates World in Cairo

Cairo, Egypt: Emirates, the world's largest international airline, unveils its Emirates World store in Egypt, expanding the reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies and expert travel consultants. The Emirates World store, located at the luxurious 5A WaterWay in Cairo, was inaugurated by Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer and Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, in the presence of Her Excellency Mariam Al Kaabi, UAE Ambassador, Pilot Montaser Mana, the Deputy Minister of Civil Aviation of Egypt and Amr Kady, CEO of Egypt Tourism Authority. The opening ceremony was also attended by other distinguished guests, trade and media partners. Commenting on the milestone, Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer said, 'This year marks our fourth decade of operations. Egypt was one of the first five destinations that we launched to at the very beginning of our operations, and we are proud to further enhance our offering for customers with the inauguration of Emirates World in Cairo.' He continued, 'Our global retail strategy is perfectly aligned with our 'Fly Better' promise, offering our customers the elevated hospitality they expect from Emirates, along with smart and efficient technologies, hands-on product displays and expert support and advice. We will continue to roll out Emirates World concept stores in Africa and across our network, to connect more deeply with our customers at more touchpoints on the ground.' Personalised and dedicated levels of service At 332m2, Emirates World Cairo brings the airline's iconic product and services even closer to customers in the city. With its light and airy colour palette and open-plan lounge-like environment, the concept store is reminiscent of the airline's signature inflight look and feel, further amplified by the full-size showcase of the iconic Emirates A380 Onboard Lounge experience and the First Class suite display. Nine customer service counters staffed by expert consultants offer a comprehensive range of services from planning travel itineraries, supporting reservations and ticketing as well as general enquiries. Smart technologies such as the 'selfie mirror' snap pictures of travellers against scenic destination backdrops, inspiring customers to explore more; while self-service kiosks empower customers with a self-service touchpoint, minimising wait time and offering a faster service. Reaffirming Emirates' commitment to Egypt For nearly four decades, Emirates has been a steadfast partner of aviation, tourism and trade in Egypt. Since the first flight in 1986, when the airline was less than a year old, Emirates has flown over 10.6 million passengers. Today, Emirates serves Cairo with four daily flights. Emirates has also created significant employment opportunities, with over 920 Egyptian nationals currently serving as cabin crew members, contributing to local job creation and ensuring that Egyptian hospitality and culture are represented on a global stage.

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