Latest news with #Emirati-born
Campaign ME
5 days ago
- Business
- Campaign ME
ONE Development picks Kenshō Mindful Communications as PR partner
ONE Development, an Emirati-born boutique developer that aims to transform the region's real estate and hospitality landscape, has entrusted homegrown, GCC-based Kenshō Mindful Communications with shaping its public narrative and share its vision with regional and global audiences. The collaboration aims to fuse ONE's ambitious blueprint with Kenshō's expertise in integrated storytelling, delivering messages that resonate as powerfully as the destinations themselves. Within a year since its launch, ONE Development has delivered three landmark developments and two hotels across three cities, with a combined value of AED4bn. Anchored by Al Gebely Holding's 43-year legacy and guided by Founder and Chairman, Ali Al Gebely, the company is pursuing a growth vision that transcends bricks and mortar, with an intention to craft destinations rich in identity, purpose and cultural significance. Kenshō will look to shape the narrative behind these landmark projects – from their unveiling to the ideas and ambitions that bring them to life. In a market defined by noise, the agency aims to ensure ONE Development's presence is not merely seen, but felt. 'The MENA real estate market is louder and more competitive than ever,' said Marise Assaf, the Founder and Chief Executive Officer of Kenshō Mindful Communications. 'Standing out demands more than scale; it demands soul. ONE Development approaches each project with clarity and conviction, crafting spaces that resonate far beyond their walls. Our role is to ensure that this vision leaves an enduring imprint; one that is both unmistakable and unforgettable,' Assaf added. Through 2025, ONE Development has debuted several developments across the MENA region – from Laguna Residences, the AED2.3bn development located in the heart of Dubai Land, to DO New Cairo and Dubai Islands, the first musical-themed hotels that integrate music, AI and wellness, created with global icon Amr Diab. In the months to come, the brand aims to make more announcements in line with its brand vision to influence on the way the region lives, works and connects.
Entrepreneur
03-06-2025
- Business
- Entrepreneur
Emirati-Born Brand 'Gahwatna' Partners With Union Coop to Launch First-of-its-Kind Pop-Up at Etihad Mall
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Gahwatna, an Emirati-born brand which sells authentic 'gahwa' [a type of coffee native to the UAE], has partnered with Union Coop, the UAE-based grocery retail giant, to launch a first-of-its-kind experiential pop-up at Etihad Mall. This initiative aims to create an environment where the Emirati brand doesn't just sell Gahwa—rather it also immerses visitors engaging all five senses in a celebration of identity, tradition, and vision. Gahwatna is led by its partners Ali Mansoor, Chief Executive Officer and the creative force behind the brand, and Saeed Al Suwaidi, Chief Commercial Officer and the strategic shaping its vision and market presence. Together, they have curated an experience that merges modern design, authentic Emirati Gahwa traditions, and immersive storytelling. Image source: Gahwatna "At the heart of this collaboration lies a powerful belief: Union Coop belongs to us," said Mansoor. "It's where Emirati families feel at home, and Gahwatna proudly starts its journey from that place of belonging—with a mission to take our story from us, to the world." Mohamed Al Hashemi, CEO of Union Coop, visited the pop-up to personally experience what Gahwatna represents. Impressed by the depth and originality of the activation, he extended an invitation for Gahwatna to participate in the grand opening of Union Coop's new Khawaneej branch, where a tailored mini popup was launched the same day. Image source: Gahwatna "Gahwatna is a sense of belonging—it's a movement. It's Emirati, it's human, and it's global," added Mansoor. "We are honored to start this journey with Union Coop, and together, we aim to make our heritage accessible, visible, and proud across every branch." Gahwatna is now in discussions with Union Coop to roll out nationwide activations, with the goal of bringing authentic Emirati experiences to every neighborhood through storytelling, retail innovation, and sensory engagement. With Eid Al Adha holidays around the corner, Gahwatna invites families to visit the Etihad Mall pop-up and enjoy a unique experience of Gahwat Al Dhaif, Kaif, and Saif—all wrapped in a spirit of togetherness, pride, and possibility.
