Latest news with #EmmaGriffin


ITV News
17-07-2025
- Entertainment
- ITV News
Brooms & black cats? They're so last century! Meet the ‘Witch'Tokers' with billions of views
If you're asked to think of a witch, what comes to mind? Pointy hats, black cats and broomsticks? But what about TikTok?! Dubbed 'WitchTok', this growing online trend is bringing modern witchcraft into the mainstream, with posts using the hashtag increasing 50% over the past twelve months. Today, the internet's most popular witches Emma Griffin, her daughter Holly Kenyon, and Katy Whyte join us to share how they're casting a spell over the TikTok generation by bringing a new cohort of sorcerers out of the broom closet!


Daily Mail
17-07-2025
- Entertainment
- Daily Mail
This Morning fans fume 'I've had to switch off, it's absolutely pathetic!' after TikTok WITCHES take over studio - and blast ITV for 'taking the show to rock bottom'
This Morning fans fumed 'I've had to switch off' after TikTok witches took over the studio. Thursday's instalment of the ITV show saw co-hosts Cat Deeley and Ben Shephard sit down with three women who identified as witches. Mother and daughter duo Emma Griffin and Holly Kenyon, as well as Katy Whyte opened up about their lives as professional witches. All three post about their magical activities on TikTok and Emma explained: 'I think because the word 'witch' people are scared of it because of the movies, and I think now people are looking at it as a form of wellness and good for their emotions and inner calmness. 'It's really beautiful to see younger generations, especially Holly's age stepping into witchcraft and sharing their magic.' Holly had been brought up surrounded by witchcraft as both her mother and grandmother practised. Emma revealed that 'anyone can be a witch' and Katy opened up about how she was interested in it from being young. Katy said: 'For me, when I was a teenager, I was drawn to it, I would end up in the witchy shops. 'I was completely in the closet, all my books hidden from my parents because I was really embarrassed by it because back then it wasn't on social media so this is why I think it's so lovely now.' She revealed she was interested in 'the cycles of nature' and the moon. While Holly explained: 'I've been doing it since my earliest memory is 7 years old, I used to make potions from my mums stuff in the bathroom and carried it on from there.' As for those who are more cynical to witchcraft, Holly said: 'I look at it as a way of it's a lifestyle and it's a beautiful way to connect to nature and it's embracing slow living and going back to what our ancestors gave us.' However, the witches were not well received by some viewers who took to social media to share their thoughts. One posted on X: 'FFS! ...I am lost for words . ..Witches #ThisMorning.' However, the witches were not well received by some viewers who took to social media to share their thoughts Another added: 'This is so ridiculous and mind numbing, had to switch off, absolutely pathetic! #ThisMorning.' Someone else raged: 'It's the segment of talking b*****s tra la la la la la la la la la #Thismorning.' 'Producers seeing how far down they can take this programme,' another posted, alongside an image of a hole in the ground. While one watcher said: 'Witches eh? More believeable than mermaids I suppose. #thismorning.' On a more positive note, Cat Deeley's chic River Island outfit went down a treat with fans, who praised it as looking 'much more expensive than it is.'