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San Francisco Chronicle
a day ago
- Sport
- San Francisco Chronicle
NFL teams will again stencil messages in the end zone, including 'End Racism' and 'Choose Love'
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.
2 days ago
- Sport
NFL teams will again stencil messages in the end zone
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity. ___
Yahoo
2 days ago
- Politics
- Yahoo
NFL will continue featuring social justice messages including 'End Racism' in end zones
The social justice messages stenciled at the back of NFL end zones appeared as if they might be on their way out after the league did not use "End Racism" on the back line during last season's Super Bowl. However, the NFL will feature these messages again this season including "End Racism," along with 'Stop Hate,' 'Choose Love,' or 'Inspire Change" on one of the back lines. The opposite end zone in every NFL game will have the message "It Takes All of Us." Before Super Bowl LIX in February, the NFL's decision fueled speculation that removing the "End Racism" slogan from the rotation of messages was intended to appease President Donald Trump and his initiatives against diversity, equity and inclusion programs and policies in the federal government and higher education. Trump became the first sitting U.S. president to watch a Super Bowl in person, invited as a guest of New Orleans Saints owner Gayle Benson. Last season's Super Bowl featured "Choose Love" at the back of one end zone and "It Takes All of Us" in the other. Leading up to the game, NFL spokesman Brian McCarthy denied that the decision had anything to do with Trump. And when the story about the end zone stencils was originally reported by The Athletic, NFL commissioner Roger Goodell said he was "proud" of the league's efforts to promote diversity. 'We got into diversity efforts because we felt it was the right thing for the National Football League,' Goodell told The Athletic's Michael Silver. 'And we're going to continue those efforts, because we've not only convinced ourselves we've proven it to ourselves — it does make the NFL better.' "End Racism" will be on the back of one end zone for every one of the NFL's international games this season, with "It Takes All of Us" on the other back line. The defending Super Bowl champion Philadelphia Eagles will have "Choose Love" on one of their end zones when they open the season versus the Dallas Cowboys, the AP reports. However, the team will rotate all four of the social justice messages during the season. "End Racism" has been stenciled on NFL end zones since 2020 as part of the league's "Inspire Change" initiative, in which the four social justice messages (which initially included "Vote" in place of "Inspire Change") were featured in response to the protests throughout the country following the murder of George Floyd by a police officer in Minneapolis. "Choose Love" was added in 2022, resonating especially with the Buffalo Bills and their fans after a mass shooting at a Buffalo supermarket. In addition to the social justice messages along the end zone back lines, the NFL will also promote charitable campaigns including Salute to Service to honor the military community and Crucial Catch for cancer research in its end zones during select weeks through the season.
Economic Times
2 days ago
- Sport
- Economic Times
NFL's social justice campaign enters sixth year with refreshed messaging
The defending Super Bowl champion Philadelphia Eagles will open the season on September 4 against the Dallas Cowboys with 'Choose Love' in their end zone. (Image Credit: X) For the sixth straight season, the NFL will feature on-field social justice messages at all games. Each of the league's 32 teams will display one of four approved slogans - 'End Racism', 'Stop Hate', 'Choose Love' or 'Inspire Change' - in one end zone during home games. The opposite end zone will read 'It Takes All of Us' at every game. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' International games will continue to feature 'End Racism' and 'It Takes All of Us' in the back of both end zones. These messages are part of the league's broader cause campaigns, including Salute to Service and Crucial Catch, which will appear during select weeks. Talking to The The Associated Press, Anna Isaacson, the NFL's senior vice president of social responsibility, emphasised the league's commitment to amplifying player voices and fostering unity, noting that football has long brought people from diverse backgrounds together to enjoy America's most popular sport. The defending Super Bowl champion Philadelphia Eagles will open the season on September 4 against the Dallas Cowboys with 'Choose Love' in their end zone. They will rotate all four messages during the season. 'Choose Love,' introduced in 2022, gained prominence after the Buffalo supermarket shooting that killed 10 people and has since been widely embraced as a message of healing and will again be allowed to display one of five messages - including 'It Takes All of Us' - on helmet decals. Since launching the Inspire Change initiative in 2017, the NFL has contributed over $460 million to grant partners and grassroots organisations. The league views these combined on-field and off-field efforts as a serious responsibility to promote unity and drive positive community impact.
New York Times
2 days ago
- Politics
- New York Times
NFL to continue end zone social justice slogans including ‘End Racism' in upcoming season: Report
The NFL will continue to stencil social justice slogans in end zones for the sixth straight season, the Associated Press reported Thursday, carrying on a program that began in the wake of the murder of George Floyd and the subsequent protests against police brutality. As has been the case in recent years, teams will be able to choose between 'End Racism,' 'Choose Love,' 'Inspire Change' or 'Stop Hate' in one end zone, with 'Inspire Change' replacing 'Vote,' offered in 2024. The opposite end zone will feature 'It Takes All of Us.' Players can also voluntarily choose to wear one of the slogans on their helmets. The NFL will also continue other end zone slogans such as 'Salute to Service,' honoring veterans, the AP reported. Advertisement 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told the AP. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport.' From 2021 to 2024, the NFL featured 'End Racism' in one of the end zones during the Super Bowl, but in 2025, the league decided that Super Bowl LIX would feature 'Choose Love' alongside 'It Takes All of Us' instead. That decision faced criticism in a moment when diversity initiatives were under attack, including by the recently inaugurated President Donald Trump, who was in attendance at the Super Bowl. But NFL commissioner Roger Goodell told The Athletic in February that the decision to swap 'End Racism' for 'Choose Love' was in response to tragedies in the months leading up to the game, including a terrorist attack in New Orleans, the wildfires in the Los Angeles area and a plane crash near Washington, D.C. 'Choose Racism' had been previously featured in the NFC Championship Game in Philadelphia and will remain a stencil option this upcoming season. It's unclear which slogans will be featured at Super Bowl LX. Spot the pattern. Connect the terms Find the hidden link between sports terms Play today's puzzle
