Latest news with #EnergizerMax
Global News
9 hours ago
- Business
- Global News
Duracell sues Energizer over battery life claims in high-voltage feud
In a battle of the batteries, Duracell has sued Energizer, accusing its rival of crossing the positive line and misleading consumers in a nationwide TV and online ad campaign about whose batteries last longer. Duracell, owned by Warren Buffett's Berkshire Hathaway, filed a complaint in Manhattan federal court on June 13, stating that it has suffered irreparable harm and lost customer goodwill due to Energizer Max ads featuring Energizer's sunglasses-clad, drum-beating pink bunny. Duracell contested claims that Energizer Max outlasts Duracell Power Boost batteries by 10 per cent, that it 'beats' Duracell, and is 'proven to last longer' in the ongoing power struggle between the two brands. It said Energizer based those claims solely on a comparison of AA batteries under the non-profit American National Standards Institute's personal grooming products standard and does not apply to all Duracell batteries. Story continues below advertisement The claims 'necessarily imply the false message that Energizer Max batteries outlast all Duracell batteries' and represent 'a clear effort by Energizer to expand its market share — at Duracell's expense,' Duracell said in the high-voltage feud against its competitor. 3:59 Health Matters: Button battery poisoning One of Energizer's recent YouTube ads shows their pink bunny battling it out with a battery that looks very similar to a Duracell product. Get daily National news Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy 'There's no competition. Energizer Max outlasts Duracell Power Boost by 10 per cent. No fluff. Just facts. Energizer Max now powered by enhanced energy,' a voiceover states. Duracell accused Energizer of false advertising under federal and New York unfair competition laws but Energizer has yet to respond to the claim. It is seeking unspecified compensatory and punitive damages, including lost profits and an injunction requiring 'corrective advertising.' Story continues below advertisement This isn't the first time the companies have battled it out in a fully charged courtroom. In 2022, Energizer won a seven-year court case against Duracell in a Canadian court after arguing that Duracell packaging couldn't claim its products lasted longer than Energizer products because of the contravened trademark law, since their slogan is famously associated with the Energizer Bunny that 'keeps going and going and going.' The court ruled in Energizer's favour regarding the use of its trademarks in Duracell's campaign, awarding Energizer a permanent injunction and $179,000 in damages. In 2019 and 2020, Duracell and Energizer sued each other in the Manhattan court over performance claims in ads for Duracell Optimum and Energizer Max batteries. Both lawsuits were resolved and voluntarily dismissed in December 2020. It seems that Energizer 'keeps suing and suing and suing' as they won another lawsuit against Duracell in 2016 for using a pink bunny mascot in their ads even though Duracell began using a pink bunny in 1973. View image in full screen Pink rabbit and a drum, emblem of Duracell from 1973. Apic/Getty Images Energizer began featuring a pink bunny in their ad campaigns in 1989 and Duracell retained European rights to the bunny in a deal between the two companies in 1992. But Energizer claimed its rights were violated in 2016 because packages of Duracell batteries featuring the rabbit began showing up in stores in the United States after being imported from Europe. Story continues below advertisement View image in full screen The Energizer Bunny during the filming of a television commercial, July 27, 2000, in Los Angeles, Calif. Getty Images/Bob Riha, Jr. After Energizer filed a trademark infringement and contract violation against its rival, Duracell replied and said the cases Energizer cited came from overseas distributors imported packages abroad and that they did not have the power to stop those distributors from shipping them. In November 2017, a United States District judge threw out most of Energizer's claims in the judgement, but left the breach of the 1992 territorial contract. As for the latest legal power struggle between the two battery giants, it seems the feud will keep on going and going with a fully charged debate. — With files from Reuters
CNET
27-05-2025
- Business
- CNET
30+ Memorial Day Deals Under $25 Still Remaining: You Can Still Save on Tech, Kitchen Items and More
Memorial Day has come and gone, but some of the deals still linger on. If you missed out on a chance to shop the top deals over the weekend, don't worry. There are quite a few deals still remaining from major retailers, including Amazon, Walmart and Best Buy. This includes discounts on the big-ticket items like appliances, TVs and mattresses, but you can still save cash on the budget items, many of which are under $25. If you want to grab a Memorial Day deal without spending too much, you're in the right place. We've found top deals on all sorts of items, ranging from batteries to Bluetooth speakers, meat thermometers, and and more. Be quick, though, because these deals likely won't last for much longer. CNET's team will keep refreshing this page to reflect the leftover deals post Memorial day, so check back regularly. You may still be able to spot a gem or two. Memorial Day deals under $25 on tech Anker Soundcore P20i earbuds: $20 It's hard to argue with earbuds that cost just $20, especially from a top brand like Anker. This pair has fast charging and tap controls that you can customize, too. Details Save $20 $20 at Amazon Close Anker charger and cable (2-pack): $14 This excellent deal nets you not one but two USB-C adapters and cables in this bundle. Each charger has a 20-watt USB-C port, which is enough to quickly charge the latest iPhones or Android devices. You'll also find that a USB-A port is included so that you can charge more than one device at a time. There are two included USB-C cables as well, and each measures 5 feet long. Details Save $5 $14 at Amazon Close Energizer AA and AAA batteries (48-count): $24 Batteries are one of the items tariffs are expected to impact the most, so now is a great time to stock up if you haven't in a while. Get a 24-pack of Energizer Max alkaline AA batteries and a 24-pack of Energizer Max alkaline AAA batteries with this deal that saves you a handful of cash. Details Save $5 $24 at Amazon Close Anker surge protector power strip: $24 This Anker surge protector can handle a ton of your electronics. It has 12 AC outlets, two USB-A ports and one USB-C port, along with a 5-foot cable and a flat plug. It's great for an office or entertainment space. Details Save $12 with coupon $24 at Amazon Close Amazon Fire TV Stick HD: $20 This Fire TV Stick is a media streamer that brings the Fire TV platform to your current TV. You can stream in full HD, stream your favorite apps like YouTube, Max or Spotify and it comes with the Alexa voice remote for voice-control and easy searching. Details Save $15 $20 at Amazon Close Blink Mini 2 security camera: $20 Need eyes on things while you're away from home? Save 50% on this indoor cam with two-way audio, color night view, motion detection and more. Details Save $20 $20 at Target Close Memorial Day deals under $25 on home and kitchen Keurig K-Cup Pods: $15 You can score Krispy Kreme Doughnuts Classic medium roast coffee, McDonald's McCafe medium premium roast coffee and more popular flavors at a discount during Best Buy's Memorial Day sale. Details Save $6 $15 at Best Buy Close Sam's Club 1-year membership: $25 You can save on everyday essentials and bulk buys with a Sam's Club membership -- and save on the membership itself with this 50% off deal at StackSocial. Details Save $25 $25 at StackSocial Close Cosori Electric Kettle: $22 This Cosori electric kettle comes with a British Stix thermostat and a power of 1,500 watts, which means it can boil water very quickly. You also get a stainless steel spout and filter, which makes it safer than the typical plastic alternatives. This one will fit right into your kitchen. Details Save $6 $22 at Amazon Close What are the best Memorial Day deals under $25? You can find plenty of great deals on various items for under $25 for Memorial Day. Sales are well underway, bringing savings on everything from kitchen and home essentials to tech devices like speakers and streaming sticks. Whichever categories you're looking in, you're sure to find great deals under $25. What else is on sale for Memorial Day? Tons of retailers have slashed prices on TVs, furniture and even major appliances for Memorial Day. Some of those retailers include Best Buy, Amazon, Walmart, Target and Home Depot. How we choose the best Memorial Day deals under $25 Many of us here at CNET have covered shopping events for several years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. We've gotten good at weeding out scams and superficial deals, so you see only the best offers from all over. We look for real discounts, quality reviews and remaining sale time when choosing deals to show you. We have a team of experts who have tested countless products to make sure we're only sharing the best budget-friendly options.
