24-07-2025
Squid Game Slays Nielsen Streaming Top 10 With Season 3 Release, Ironheart Does What Daredevil Never Did
Netflix's Squid Game with the release of its third and final season dominated Nielsen's latest U.S. ranking of streaming originals.
For the week of June 23, Squid Game amassed 3.2 billion minutes viewed across 22 total episodes, marking the chart's second-largest tally of the year — trailing only the 4.6 billion minutes that Squid Game racked up during the Dec. 30, 2024-Jan. 5, 2025 measurement period.
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Nielsen notes that Squid Game drew considerable viewership from Hispanic audiences (who accounted for 44% of the watch time). Adults 18-49 made up the bulk of the total (58%), though it was weighted a bit toward the Under 35 crowd (32%).
Placing a distant second on the originals chart was Peacock's Love Island USA (with 1.8 billion minutes/235 episodes), followed by Netflix's The Waterfront (1.5 billion minutes/eight episodes), Netflix's Ginny & Georgia (980 million minutes/30 episodes) and the chart return of Hulu's The Bear (920 million minutes/38 episodes).
Rounding out the Top 10 streaming originals for the week of June 23 were Disney+'s Ironheart (526 million minutes/three available episodes) — landing on the Top 10 chart whereas Marvel Television predecessor Daredevil: Born Again never did during its entire Season 1 run — Netflix's Trainwreck: Poop Cruise docu (512 million minutes), Netflix's America's Sweethearts: Dallas Cowboy Cheerleaders (488 million minutes/14 episodes), Prime Video's We Were Liars (420 million minutes/eight episodes) and Netflix's Stranger Things (380 million minutes/34 episodes).
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