Latest news with #Enrich
The Star
a day ago
- Business
- The Star
Malaysia Airlines launches global campaign 'Time for Premium Escapades'
SEPANG: Malaysia Airlines launched its latest global campaign, Time for Premium Escapades, inviting travellers to elevate their journey with exclusive Business Class fares. The campaign runs from now to June 19 for travel periods until May 31 next year and offers access to a wide range of destinations across Asia, Australia, Europe and beyond. Travellers departing from Malaysia, Singapore and across Asean can enjoy all-in return fares starting from RM699 in Business Class for domestic routes, and from RM1,149 for international destinations. Enrich, the travel and lifestyle loyalty programme of Malaysia Airlines, is offering members early access to the campaign via an exclusive Priority Sale on June 4 and 5, with an additional 5% savings. Travellers who are not yet members can sign up for Enrich to access these exclusive deals during the Priority Sale designed for those seeking a comfortable, seamless journey from take-off to touchdown, the campaign offers exclusive fares across its extensive domestic and international network. Malaysia Aviation Group chief commercial officer (airlines) Dersenish Aresandiran said, 'At Malaysia Airlines, we are proud to offer a Business Class experience that reflects our continuous commitment to providing our passengers with comfort, innovation and the signature warmth of Malaysian Hospitality. 'From private terminal transfers and Chef-on-Call gourmet dining to lie-flat seats and full connectivity onboard, every detail has been carefully crafted to ensure a seamless and indulgent journey for our passengers. 'The introduction of our A330neo aircraft — featuring our all-new Elevation seats and individual suites with privacy doors — underscores our commitment to setting new standards in premium travel. Through the 'Time for Premium Escapades' campaign, we invite travellers to rediscover the joy of flying, where every moment is designed to feel exceptional.' Travellers flying Business Class can expect a seamless experience from the moment they arrive at the airport — including fast-track services, access to Malaysia Airlines' Golden Lounge and even private transfers at Kuala Lumpur International Airport Terminal 1 (KLIA T1) in partnership with Mercedes Benz. Comfort meets sophistication as guests can unwind in lie-flat seats, personalised service and complimentary Wi-Fi – available onboard select aircraft for all guests regardless of cabin class or loyalty tier, ensuring guests stay effortlessly connected throughout their journey. The journey is further elevated with a range of thoughtful enhancements designed to delight every type of traveller. Passengers can savour the airline's Best of Asia menu — a regional culinary showcase, now refreshed with new chef-curated dishes inspired by destinations across the network. Guests can also pre-select their preferred meals via Chef-on-Call for added personalisation. For added comfort on longer journeys, Business Class passengers can also enjoy premium touches such as pyjamas, while families are welcomed with child-friendly meals and activity packs for a more inclusive inflight experience on selected flights. Elegantly served and thoughtfully designed, the inflight offering reflects Malaysia Airlines' commitment to comfort, care and the warmth of Malaysian Hospitality. This campaign also features affordable and rewarding journeys in Economy Class, with great value across the network where travellers can enjoy all-in return fares starting from RM119 to domestic destinations and from RM469 for international destinations. Economy Class' travellers can expect the same warm service and thoughtful touches across regional and long haul routes. All fares are available for booking via the MHmobile app, and authorised travel agents worldwide. *Terms and conditions apply. Offers are subject to availability.
The Star
07-05-2025
- Business
- The Star
EnrichMoney unveils first-of-its-kind feature in Malaysia 'Pay with Points'
From left to right: Malaysia Aviation Group Loyalty and Travel Services chief executive officer Philip See, Merchantrade Asia Sdn Bhd chief executive officer Ivan Alias, Commercial PayNet senior director Azrul Fakhzan Mainor, and Enrich Loyalty head Hemanth Jayaraman at the launch. IN a move to further enhance travel and lifestyle experiences, Enrich has expanded the capabilities of EnrichMoney with its latest feature: Pay with Points. This new functionality allows members to instantly redeem their EnrichMoney Points via DuitNow QR at participating merchants, marking the first solution of its kind in Malaysia. Introduced in 2023, EnrichMoney is a multi-currency e-wallet and Visa prepaid card designed to cater to the evolving needs of modern travellers. With features such as buying and selling up to 20 foreign currencies in-app, competitive exchange rates, and seamless integration with the Enrich loyalty programme, EnrichMoney offers a convenient, secure, and rewarding way to manage spending whether at home or abroad. The introduction of Pay with EnrichMoney Points further enhances the experience, allowing members even greater flexibility and value by converting their loyalty points into everyday spending power. Malaysia Aviation Group Loyalty and Travel Services chief executive officer Philip See said, they are thrilled to offer their members a seamless and rewarding way to use their Enrich Points beyond travel. 'This latest innovation underscores our unwavering commitment to enhancing the Enrich experience by integrating more convenience, relevance, and everyday utility into our members' lifestyles. 'As we continue to evolve Enrich into a holistic travel and lifestyle loyalty programme, we remain focused on delivering benefits that truly matter to our members at every step of their journey,' he added. To celebrate the launch, from now until May 31 May, members who use the Pay with Points feature will receive up to RM5 off their transactions, making it even easier to enjoy the benefits of their loyalty with every purchase. Download the EnrichMoney app for free on the App Store or Google Play Store. Sign up as an Enrich member today and unlock a world of possibilities with EnrichMoney. Visit for more information.
The Sun
05-05-2025
- Business
- The Sun
Malaysia Airlines – confident on tourism growth, mindful of headwinds
KUALA LUMPUR: Malaysia Airlines is confident on the continued recovery of tourism in 2025 and beyond, supported by stronger consumer confidence, greater mobility and improved economic conditions. However, the airline remains cautious, as rising tariffs, inflationary trends and global supply chain disruptions are expected to exert ongoing pressure on its operational costs. Malaysia Aviation Group chief commercial officer of airlines Dersenish Aresandiran said as a premium carrier, Malaysia Airlines is focused on delivering a compelling product offering that supports long-term growth. This includes ongoing fleet modernisation, enhanced passenger comfort and an overall improved travel experience. 'We are committed to ensuring network accessibility, offering flexible fare options and strengthening customer engagement through our Enrich loyalty programme and lifestyle integrations,' he told SunBiz. Dersenish said enhancing partnerships with government stakeholders to boost incentives for domestic travel, particularly during peak travel periods, remains a critical strategy. He noted that as the national carrier, Malaysia Airlines is working closely with Tourism Malaysia in supporting the goals of Visit Malaysia 2026 in strengthening air connectivity across the country and enriching the domestic tourism landscape. 'In tandem, we are actively working with state tourism bodies, including Sarawak Tourism Board, to support events such as the Rainforest World Music Festival, and Langkawi Development Authority (Lada) to continue positioning Langkawi as a top-tier domestic destination. These collaborations reinforce our commitment to growing Malaysia's domestic tourism ecosystem and supporting regional economic development,' he said. Malaysia Airlines has signed a memorandum of understanding with the Ministry of Tourism, Arts and Culture (Motac) to put in place promotional activities. 'Building on past festive season initiatives that boosted travel through subsidies, promotions and targeted discounts, there is strong potential to formalise and expand these partnerships. 'By working closely with tourism boards, regional governments and related ministries, new incentive schemes such as travel vouchers, accommodation subsidies and special fare promotions can be developed. 'These initiatives would not only stimulate higher domestic travel demand during high-traffic periods but also support broader national tourism recovery goals, promote regional economic activity, and strengthen public-private sector cooperation in the travel and aviation industries,' Dersenish said. The airline has seen increased domestic airport arrivals (+6.1%), validating the importance of maintaining and optimising intra-Malaysia routes. Among the destinations that recorded significant year-on-year increases in passenger load factors from Kuala Lumpur are Bintulu (+11%), Langkawi Tawau, and Sandakan (+9%), Miri and Penang (+8%), Alor Setar, Kota Bharu, Kuantan, and Sibu (+7%), Kuching, Kuala Terengganu and Labuan (+6%), and Johor Bahru and Kota Kinabalu (+4%). Meanwhile, sister airline Firefly saw its domestic passenger load factors increase by more than 6% in 2024 versus 2023, driven by key routes such as from Subang to Penang and Johor Bahru. In terms of increased capacity, the top domestic routes that saw an increase in available seat kilometres (ASK) year-on-year are Kuala Lumpur to Kota Bharu (+19%) and Johor Bahru (+10%) by Malaysia Airlines, and from Kota Kinabalu to Tawau (+77%) and from Kuching to Tawau (+33%) by Firefly, respectively. Dersenish said Malaysia Airlines has strengthened its network connectivity, particularly to high-demand coastal and beach destinations, reflecting the growing interest in these routes. In addition, the airline has ramped up its marketing efforts to promote domestic tourism through the 'Bonus Side Trip' programme which includes seven key destinations: Alor Setar, Langkawi, Johor Bahru, Kota Bharu, Kuala Terengganu, Kuantan and Penang. This initiative supports Malaysia's economic growth while contributing to the broader ambitions of Visit Malaysia Year 2026. Touching on fleet modernisation and expansion, Dersenish said Malaysia Airlines' commitment to modernise its fleet is underscored by the recent orders for the Boeing 737-8 and 737-10 aircraft under the second phase of its narrow-body replacement programme. He added that this investment will enhance fuel efficiency, reliability and the overall passenger experience. 'The 737-8, which has been in service with Malaysia Airlines since 2023, marks the beginning of our narrow-body fleet renewal. Additionally, we are upgrading some key domestic flights, including services to East Malaysia, by introducing wide-body Airbus A330 aircraft during peak times to increase capacity and enhance cargo capabilities,' Dersenish said. Malaysia Airlines remains committed to supporting national connectivity and affordability. During major festive seasons, Dersenish said, the government deploys subsidised fixed-fare promotions to ensure travel remains accessible to all Malaysians. 'Meanwhile, we are enhancing Firefly's connectivity from Subang with over 2,100 weekly flights to eight destinations, including Kota Kinabalu and Kuching,' he added.
Rakyat Post
05-05-2025
- Business
- Rakyat Post
EnrichMoney Unveils First-Of-Its-Kind Feature In Malaysia – ‘Pay With Points'
Subscribe to our FREE In a move to further enhance travel and lifestyle experiences, Enrich has expanded the capabilities of EnrichMoney with its latest feature: Pay with Points. This new functionality allows members to instantly redeem their EnrichMoney Points via DuitNow QR at participating merchants, marking the first solution of its kind in Malaysia. Introduced in 2023, EnrichMoney is a multi-currency e-wallet and Visa prepaid card designed to cater to the evolving needs of modern travellers. With features such as buying and selling up to 20 foreign currencies in-app, competitive exchange rates, and seamless integration with the Enrich loyalty programme, EnrichMoney offers a convenient, secure, and rewarding way to manage spending whether at home or abroad. The introduction of Pay with EnrichMoney Points further enhances the experience, allowing members even greater flexibility and value by converting their loyalty points into everyday spending power. Philip See, Chief Executive Officer of Loyalty & Travel Services of Malaysia Aviation Group, said, ' We are thrilled to offer our members a seamless and rewarding way to use their Enrich Points beyond travel. This latest innovation underscores our unwavering commitment to enhancing the Enrich experience by integrating more convenience, relevance, and everyday utility into our members' lifestyles. As we continue to evolve Enrich into a holistic travel and lifestyle loyalty programme, we remain focused on delivering benefits that truly matter to our members at every step of their journey. To celebrate the launch, from now until 31 May 2025, members who use the Pay with Points feature will receive up to RM5 off their transactions, making it even easier to enjoy the benefits of their loyalty with every purchase. Whatever your needs may be, EnrichMoney is the essential traveller's wallet for every journey and every day. Download the app for free on the App Store or Google Play Store. Sign up as an Enrich member today and unlock a world of possibilities with EnrichMoney. Visit EnrichMoney's official website Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Business Wire
24-04-2025
- Business
- Business Wire
Hometap Partners with iGrad to Integrate Enrich Financial Wellness Platform, Enhancing Support for Homeowners' Financial Journey
BOSTON--(BUSINESS WIRE)-- Hometap, the Boston-based financial technology company pioneering home equity financing solutions for American homeowners, announced a partnership with financial education company iGrad to offer its Enrich financial wellness platform to invested homeowners. This strategic partnership enhances Hometap's commitment to homeowner success by providing essential financial education resources that support better decision-making throughout the entire home investment journey and beyond. Through this partnership, invested homeowners will gain free access to Hometap's Financial Health Hub, powered by Enrich. This new platform addresses the critical connection between financial education and long-term homeownership stability that Hometap has identified through years of working with homeowners. The platform includes practical tools that homeowners can immediately apply to their financial habits: nearly 3,000 articles on essential topics like budgeting and credit management, plus over 500 instructional videos, interactive tutorials, and financial calculators. The content is personalized to each homeowner's unique situation and enables them to build confidence, whether they're planning for a successful investment settlement or strengthening their overall financial well-being. "This partnership advances our commitment to empowering homeowners well beyond their home equity needs," said Jeffrey Glass, CEO of Hometap. "By equipping them with personalized tools and guidance, we're helping them navigate financial decisions with confidence throughout their investment journey. We're dedicated to providing support not only at the time of investment, but as they work toward achieving their long-term goals." This initiative comes at an important time when financial stress is a widespread concern. In a recent April CNBC survey, more than 70% of Americans said they feel stressed about their finances. For homeowners juggling daily expenses and long-term goals, that stress can be especially challenging. The 2024 TIAA Institute-GFLEC Personal Finance Index shows that financial literacy can help ease this burden, as individuals with stronger financial knowledge spend less time focused on their finances. This partnership provides homeowners with the personalized resources and financial education they need to reduce stress and feel empowered to make informed decisions, build stronger financial foundations, and work toward sustainable financial security. 'We're thrilled to partner with Hometap to expand access to personalized financial education for homeowners. Enrich was built to meet individuals where they are on their financial journey, and this collaboration allows us to support homeowners during one of the most significant financial decisions they'll make,' said Kevin Soehner, Senior Vice President of Operations at iGrad. 'By combining Hometap's innovative home equity solutions with our data-driven financial wellness platform, we're helping homeowners build confidence, reduce stress, and take control of their financial future.' The integrated financial wellness platform will be available to homeowners who have a home equity investment with Hometap in May. About Hometap Founded in 2017, Hometap is a Boston-based fintech company on a mission to make homeownership less stressful and more accessible. Starting with its industry-leading home equity investment product, the company has helped over 18,000 homeowners across the U.S. access their home equity without having to take on additional monthly payments or sell their home. Hometap expanded its suite of innovative financial products and services in 2022 with the Home Equity Dashboard. This digital platform is designed to help homeowners at every stage of their journey make more informed financial decisions about their home — and take action on those decisions — with confidence. Learn more at About iGrad iGrad is a San Diego-based financial technology company that offers financial wellness solutions to more than 600 colleges and universities, more than 20,000 employers and more than 300 financial institutions. The company's Enrich Financial Wellness platform provides personalized, interactive financial education tools and resources designed to help users improve their financial knowledge and make better financial decisions. The platform has received numerous awards, including Education Program of the Year (The Institute for Financial Literacy) and Best Product award (University Business Magazine). For more information about the Enrich platform, visit
