Latest news with #EnterpriseDataCloud
Time of India
08-07-2025
- Business
- Time of India
Inside Pure Storage's vision to redefine enterprise data management
'I have three backups,' Pure Storage CEO Charles Giancarlo said as we discussed cyber resilience. 'Local drive, network attached storage for the house, and the cloud.'It's not every day that a CEO opens with a personal anecdote about his own risk-averse habits. But then again, Giancarlo isn't an everyday tech executive. That moment set the tone for a wide-ranging conversation on the sidelines of Pure//Accelerate 2025 in Las Vegas — one that spanned agentic AI, hyperscalers, reverse cloud migrations, and the fast-growing talent base in emerged was a vision shaped not just by technical superiority, but by first principles thinking — reimagining data storage as a strategic function, not a siloed, manual process. From bespoke to cloud-like: Rethinking enterprise storage 'It's enterprise data architecture catching up with the modern world and IT environment, because everything else in our personal lives has, in many ways, become virtualized,' Giancarlo said. Enterprise data storage has traditionally been heavily customized for each application — a patchwork of bespoke setups. But now, there's a shift in recognizing that data storage within an enterprise can be transformed to resemble its own private cloud, no matter where the physical infrastructure resides — on-prem, hybrid, or in the public cloud. By making storage appear and behave like a cloud, organizations can access data from anywhere within the enterprise, automate protection through policies like backups or snapshots, and apply specific handling rules for different types of data. At the centre of this vision is Pure's new platform — the Enterprise Data Cloud (EDC) — announced at the event. 'It gives organizations the ability to easily manage their data across their estate with unrivaled agility, efficiency and simplicity,' said Giancarlo. With EDC, IT teams can centrally manage a virtualized cloud of data with unified control—spanning on-premises, public cloud, and hybrid environments—and enable intelligent, autonomous data management and governance. Pure fusion: Unified and intelligent by design At the heart of this autonomous approach is Pure Fusion, which unifies storage into a dynamic pool of adaptable resources. Arrays are self-discoverable and can automatically detect and integrate with a broader fleet. Admins can manage the entire system from any array, as every array functions as an endpoint. This is a continuation of Pure's founding belief in simplification. 'We started Pure with the belief that flash would replace all disks,' Giancarlo recalled. 'And we decided all modalities — file, object, block — should be built on one core software, Purity.' Avoiding the fragmentation that typically follows M&A-driven expansion, Pure chose to build internally. 'We brought in software engineers — not storage people. We treated data storage as high technology.' Analyst Matt Kimball , VP & Principal Analyst at Moor Insights & Strategy, noted: 'Pure's Enterprise Data Cloud represents a tangible shift in how enterprises manage data. By abstracting the complexity of hybrid environments into a unified, policy-driven platform, Pure is delivering on the vision in a way that's actionable today.' Evolving beyond hardware: The software trajectory Despite being known for its hardware, Pure is actively expanding its software play through platforms like Portworx and extending Fusion to third-party storage systems. 'Over the next five years or so, I believe that we will be doing more and more that does not necessarily require our hardware,' Giancarlo said. 'That being said, some of the capabilities we've developed in Purity for direct flash are quite unique and will keep us in the physical part of the market for quite some time. I think more of our revenue will come from outside of the hardware.' A new dynamic with hyperscalers As Fusion extends to integrate with hyperscalers, Pure is repositioning itself within the enterprise ecosystem. 'It allows hyperscalers to actually be a closer and more fundamental part of an enterprise data strategy,' Giancarlo said. He envisions a 'cloud of clouds' approach — a unified enterprise cloud that includes SaaS, hyperscalers, and on-prem infrastructure. So, does EDC challenge the hyperscalers, complement them, or rebalance the equation for customers? 'In situations like this, it is a little bit of all of the above. There's a very common term in high technology called coopetition. You have to cooperate with companies even though there's some overlap. But when there's some overlap, it is actually good for customers in a number of ways,' Giancarlo said. 'Us selling into the hyperscalers — that's very exciting for us right now. We continue to expect, at Meta, to ship one to two exabytes this year, which is quite a large amount of storage. And next year, we're expecting shipments in the low double digits. What's very exciting about Meta is that they've certified us for every level of storage in their environment — from the highest performance down to the lowest cost,' he added. The AI shift: From storage to infrastructure intelligence Alongside EDC, Pure is leaning heavily into intelligence and automation. The AI Copilot is an always-on assistant that delivers fleet-aware, personalized insights across topics like security, performance, sustainable operations, and support. 'By doing more in automating storage, we also allow our customers to do a better job of managing their data. We want to get to the point where the storage is managed automatically, completely autonomously,' Giancarlo said. The bedrock of Agentic AI is Model Context Protocol. Giancarlo said, 'It shows the AI agent exactly how the storage works and provides the real-time state of our arrays — performance, capacity, functionality.' The agent can then either recommend an action to the user or, if permitted, carry it out autonomously, Giancarlo said, with the additional caveat that many customers are not yet willing or ready to allow an agent to do it autonomously. India at the centre of innovation Where does the next wave of growth come from? Giancarlo is clear: Market share gains in enterprise, and deeper integration with hyperscalers. 'Fusion creates more value for the enterprise.' India plays a central role in both product development and go-to-market momentum. 'God's honest truth, our growth in India and Bangalore is the highest in the world,' he said. Leadership from the India R&D centre is responsible for core capabilities, especially around file storage. The combination of low power consumption, compact footprint, and high reliability aligns well with market needs in India. Giancarlo expects to see 'continued strong growth' in the region. Pure's North Star for the next few years? AI, cloud infrastructure, and the Enterprise Data Cloud—each reinforcing the other. From its early bet on flash to its emerging leadership in autonomous data platforms, Pure Storage isn't just iterating, it's redefining.
Tahawul Tech
03-07-2025
- Business
- Tahawul Tech
Pure Storage delivers performance at any scale with new products
IT pioneer Pure Storage recently announced an expansion of its next-generation storage product portfolio designed for demanding and high-performance workloads. 'In an era where data is king and IT complexity remains a major hurdle to accessing and using data for optimal business value, Pure Storage is once again redefining what's possible for customers', said John Colgrove (Coz), Founder and Chief Visionary at Pure Storage. 'Pure Storage delivers the magic by rejecting the norms we've come to accept for storage infrastructure; they are what's holding us back within this new era of exponential data growth and logarithmic growth of insight value'. As data volumes rise and business demands shift faster than ever, traditional storage infrastructures create fragmentation, silos, and uncontrolled data sprawl. Organisations must fundamentally change their approach to data storage and management to one that nimbly and efficiently helps customers meet and scale growing data needs. An Enterprise Data Cloud (EDC) redefines how data is delivered, governed, and consumed by creating a virtualized cloud of data delivering a single, seamless data layer with consistent control across on-premises, public cloud, and hybrid environments. Only the Pure Storage platform offers the performance, efficiency, and intelligence to deliver such data management at scale. FlashArray and FlashBlade – Built To Do More Core to the Pure Storage platform are Pure Storage FlashArray™ and Pure Storage FlashBlade®, which underpin the delivery of performance, reliability, and flexibility in a unified storage experience. The latest Pure Storage FlashArray and Pure Storage FlashBlade offerings extend the platform — unlocking massive performance density gains, enabling faster results, and seamlessly scaling for future applications and demands — with capabilities to handle the full workload spectrum. NEW: Pure Storage FlashArray//XL The next generation of Pure Storage FlashArray, FlashArray//XL™ R5, sets the bar for performance at extreme scale so customers can consolidate diverse workloads into a unified platform. FlashArray//XL: Doubles the amount of IOPS (Input/Output Operations Per Second) per rack unit compared to the previous generation and increases max raw capacity by up to 50 percent. NEW: Pure Storage FlashArray//ST Continuing to push the boundaries of high-performance platforms, FlashArray//ST™ is a new offering designed to serve the most latency-sensitive workloads such as in-memory databases, large OLTP, log writing, and scale-out and sharded NOSQL databases. FlashArray//ST: Delivers over 10 million IOPS per five rack units through an optimized IO path. NEW: Pure Storage FlashBlade//S Next-generation controller blades in FlashBlade//S™ R2, the latest version of Pure Storage FlashBlade//S, enhance the platform to help organizations accelerate time-to-insight, consolidate infrastructure, and realize faster outcomes from the most demanding data pipelines. FlashBlade//S: Performs up to 30% greater than competitors across critical workloads like genome sequencing, inference, and electronic design automation simulations, as well as other extensive datasets required for effective AI reasoning. NEW: Single Architecture of Block, File, and Object Addressing the explosive growth of unstructured data, Pure Storage extends object support to FlashArray, creating a true single architecture for block, file and object across the entire Pure Storage platform. Object support for FlashArray: Simplifies data management with block, file, and object consolidated on a single unified platform and consistent experience. 'Pure Storage was born to disrupt the industry, as we introduced new capabilities to reliably achieve better and better performance at any scale', continued Colgrove. 'We are unwavering in our mission to enable our customers' ambitions, providing the most innovative and reliable foundation they need to confidently meet any future challenge or opportunity'. Image Credit: Pure Storage
TECHx
30-06-2025
- Business
- TECHx
Pure Storage Unveils Next-Gen Storage Platforms
Home » Emerging technologies » Storage » Pure Storage Unveils Next-Gen Storage Platforms Pure Storage® (NYSE: PSTG), has announced the expansion of its next-generation storage portfolio. The launch includes new innovations designed for high-performance workloads across modern IT environments. The company revealed that its latest advancements are aimed at simplifying data management, accelerating performance, and supporting scalability. This move comes as data volumes grow rapidly and traditional storage infrastructures struggle to keep up. According to John Colgrove, Founder and Chief Visionary at Pure Storage, 'In an era where data is king and IT complexity remains a major hurdle, Pure Storage is once again redefining what's possible.' He added that the company continues to challenge conventional storage models, which limit progress in today's data-driven landscape. Pure Storage reported that its platform now supports an Enterprise Data Cloud (EDC) model. This virtualized cloud of data delivers a seamless data layer with consistent control across on-premises, public cloud, and hybrid environments. At the core of this platform are the enhanced FlashArray™ and FlashBlade® systems. These technologies promise improved reliability, flexibility, and performance across a wide range of workloads. The company introduced several new products: FlashArray//XL R5: Doubles IOPS per rack unit and boosts raw capacity by up to 50%. FlashArray//ST: Targets latency-sensitive workloads, delivering over 10 million IOPS in just five rack units. FlashBlade//S R2: Features next-gen controller blades and offers up to 30% better performance on workloads like genome sequencing and AI reasoning. Additionally, Pure Storage revealed extended object support to FlashArray. This creates a unified architecture for block, file, and object storage. The update simplifies data management and ensures a consistent user experience across the platform. Colgrove emphasized that the company remains focused on performance and scale. 'We are unwavering in our mission to enable our customers' ambitions,' he said. With these updates, Pure Storage continues to position itself as a key player in delivering advanced, reliable, and scalable data storage solutions.
Techday NZ
20-06-2025
- Business
- Techday NZ
Pure Storage unveils Enterprise Data Cloud for unified control
Pure Storage has announced the availability of its Enterprise Data Cloud (EDC) platform, an approach designed to address the data management and storage requirements facing organisations today. The EDC aims to assist organisations in navigating growing volumes of data driven by artificial intelligence initiatives and shifting business demands, which often lead to fragmented storage systems and increased data sprawl. Rather than focusing solely on storage hardware, Pure Storage advocates for a model where organisations concentrate on understanding and managing their data estate irrespective of its location. Centralised control Within the EDC architecture, information technology teams can manage data centrally across on-premises, public cloud, and hybrid environments. The intention is to provide organisations with the flexibility to govern, access, and automate data management using a unified control plane. The Pure Storage platform is positioned as a means of implementing an EDC, enabling a single point of management and control over diverse data assets. The platform offers the ability to deliver data as a service, unifying disparate datasets and policies for streamlined operations. "It's time to stop managing storage and start managing data. With AI increasing the potential value of enterprise data, and cyber-threats imperilling it, data storage architectures and the tools for managing data have not kept pace. Only Pure Storage has innovated an architectural approach that enables enterprise customers to manage their global data estate. Pure Fusion allows customers to create their own global Enterprise Data Cloud empowering them to manage their data with the control, automation and tracking needed to lead in a data-driven world," said Charles Giancarlo, Chairman and CEO, Pure Storage. Central to the platform is Pure Fusion, which operates by unifying storage as a resource pool. This pool is adaptable, with arrays that support self-discovery, making it possible to expand the managed fleet of storage systems without detailed manual configuration. Every storage array is an access point, allowing fleet management from any endpoint. Feature upgrades The latest iteration of Pure Fusion introduces workload automation and new management presets for file, block, and object storage, supporting remote provisioning and reducing the necessity for administrators to undertake manual configuration or detailed pre-planning. These presets are intended to help lower the risk of non-compliance and improve resiliency by ensuring correct provisioning at the outset. Automation is extended across the platform to cover multiple functions, including provisioning and migration, with policy-driven orchestration and self-service capabilities implemented to reduce human error. Compliance and security features are embedded into the platform, aiming to increase cyber resilience and lower operational risk. The workflow orchestration system enables organisations to apply application or infrastructure automation by using existing connectors with third-party software such as Cisco, Microsoft, VMware, ServiceNow, and Slack. Administrators can run standard recipes or create bespoke automations that match their business processes. Security partnerships New integrations with Rubrik and CrowdStrike are expected to bolster cyber threat detection and recovery capabilities for customers. With Rubrik, Pure Fusion's new workflow orchestration integration allows for automated management and recovery following cyber incidents. If Rubrik Security Cloud detects an anomaly, Pure Fusion labels indelible SafeMode snapshots that Rubrik's ransomware scanning can identify as free from compromise. Should more precise recovery be required, Rubrik's backups are also available as a fallback. These tasks are managed through Pure1 Workflow Automation, aiming to reduce manual intervention and improve recovery times. Working with CrowdStrike, Pure Storage now offers an on-premises storage solution optimised for Falcon LogScale deployments. This new solution brings together Pure Storage's high-performance infrastructure with Falcon LogScale's log analytics for improved scalability, search, and security insights within environments that need to retain on-premises control. Disaster recovery and AI Copilot The Pure Protect system has expanded to support recovery from VMware to VMware, in addition to previous options like AWS and on-premises to cloud. The offering supports business continuity through flexible recovery workflows and assessment tools. The AI Copilot assistant is now available with capabilities to provide context-aware insights across various operational topics, such as security, performance, and sustainability, and is designed to operate continuously with updated contextual awareness of the managed storage and data fleet. Industry commentary Matt Kimball, Vice President & Principal Analyst, Moor Insights & Strategy, commented on the EDC approach: "Pure's Enterprise Data Cloud represents a tangible shift in how enterprises manage data and represents real change at the architectural level. By abstracting the complexity of hybrid environments into a unified, policy-driven platform, Pure is enabling organisations to bring clarity and control to data management at scale. With automation, intelligence, and simplicity built in, Pure is delivering on the vision of an enterprise data cloud in a way that's actionable today. It's a bold, thoughtful approach — and one that sets a new bar for the industry." Pure Storage asserts that its platform has been created to underpin the EDC model by combining infrastructure, intelligence, and integrated services to simplify data management for organisations dealing with increasingly complex requirements.
TECHx
19-06-2025
- Business
- TECHx
Pure Storage Unveils Enterprise Data Cloud Platform
Home » Emerging technologies » Storage » Pure Storage Unveils Enterprise Data Cloud Platform Pure Storage® (NYSE: PSTG), an IT company specializing in advanced data storage technology, has announced the launch of its Enterprise Data Cloud (EDC). This new platform introduces a bold architectural approach to simplify data and storage management. The company revealed that as AI accelerates data growth and business needs evolve, traditional storage methods are no longer efficient. These outdated models often result in silos, fragmentation, and data sprawl. Pure Storage stated that the EDC enables organizations to shift from managing storage infrastructure to managing data. This shift helps reduce risks, cut costs, and improve operational efficiency. According to the company, the EDC provides unified control over data across on-premises, public cloud, and hybrid environments. It allows IT teams to manage data as a single virtualized cloud with intelligent automation and governance. The EDC is delivered through the Pure Storage platform. This platform lets organizations unify data across their environments and manage it through a centralized control plane. The result is simplified, service-based data delivery. Charles Giancarlo, Chairman and CEO of Pure Storage, commented on the launch. He said, 'It's time to stop managing storage and start managing data.' He emphasized that only Pure Storage offers a solution that enables global data estate management at this scale. At the core of the platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Arrays are self-discoverable and manageable from any system. This eliminates the need for in-depth configuration. New features were also announced: Workload Automation: Pure Fusion now includes presets and remote provisioning for fleetwide file, block, and object. This improves resiliency and reduces compliance risk. Pure Fusion now includes presets and remote provisioning for fleetwide file, block, and object. This improves resiliency and reduces compliance risk. Workflow Orchestration: Admins can deploy workflows across storage, compute, network, and applications using thousands of third-party integrations. Security enhancements were also reported. The company introduced built-in compliance and cyber resilience features. These reduce risk by automating provisioning and data governance. Further partnerships were revealed to enhance the platform's security capabilities: Rubrik Integration: Rubrik Security Cloud works with Pure Fusion for automated threat response. It tags secure SafeMode snapshots for clean data recovery and reduces recovery time to near-zero. Rubrik Security Cloud works with Pure Fusion for automated threat response. It tags secure SafeMode snapshots for clean data recovery and reduces recovery time to near-zero. CrowdStrike Partnership: Pure Storage now supports Falcon LogScale in on-premises environments, providing high-performance log analytics and threat hunting capabilities. Additionally, Pure Protect™ now offers VMware-to-VMware recovery, along with existing recovery to AWS and on-prem environments. This helps customers maintain business continuity with flexible failover options. The company also reported that its AI Copilot is now generally available. This assistant provides personalized, fleet-aware insights across areas like performance, security, and sustainability. Matt Kimball, Vice President & Principal Analyst at Moor Insights & Strategy, shared his view. He said Pure Storage's EDC is 'a tangible shift' in enterprise data management, calling the approach 'bold' and 'actionable.' Pure Storage emphasized that the full potential of an Enterprise Data Cloud requires a platform built from the ground up. With this launch, it aims to combine infrastructure, intelligence, and integrated services into a unified experience.
