22-07-2025
Samsung and Ocule IT launch bootcamp for SMEs
Samsung is delivering the second phase of the Enterprise Development Bootcamp, while its partner Ocule IT is participating for the first time - providing support and expertise as part of this initiative. This transformative programme designed to prepare small and medium-sized enterprise (SME) participants for investment funding, with the ultimate aim of driving economic growth and job creation.
This Bootcamp which was piloted last year is a critical component of Samsung's R280-million worth Equity Equivalent Investment Programme (EEIP) and aims to equip entrepreneurs with the essential skills and knowledge needed to meet investor requirements and effectively approach the market. It is designed for aspiring entrepreneurs with experience in the Information and Communication Technology (ICT) field with innovative ideas and, this also includes start-ups and established enterprises aiming to scale or overcome challenges.
This bootcamp is an intensive training programme and focuses on areas that include business management, financial planning and pitching to investors; designed to empower young entrepreneurs, particularly those from underserved communities, with skills and knowledge to launch and grow their businesses. Sponsored by Samsung, this EEIP transformative initiative is prioritising alumni from the Ocule IT Electronics Technician/Artisan programme.
This programme is part of Samsung's broader commitment to foster SME development and digital skills development in South Africa – leveraging local talent and expertise. Importantly, it is closely aligned with the National Development Plan (NDP) and black economic empowerment goals that are designed to transform the country's economy by empowering Black South Africans - fostering a more equitable and inclusive society.
Sanele Gcumisa, Managing Member of Ocule IT explained: 'The launch of this Ocule IT and Samsung Enterprise Development initiative aims to empower entrepreneurs for investment readiness. This structured support seeks to ensure that participants are fully prepared to secure the needed funding to grow their businesses. This initiative underscores Ocule IT and Samsung's commitment to foster entrepreneurship and drive economic growth by empowering businesses with business tools to become investor-ready.'
This bootcamp focuses on fostering a dynamic and collaborative environment - empowering a diverse range of participants who already have a foundation in the electronics sector, while also enhancing the programme's relevance and effectiveness. The programme provides training in areas that are relevant to starting and scaling a business, such as business planning, marketing and financial management.
In particular, the structure of the Bootcamp involves a week-long intensive training session with masterclasses and opportunities to pitch business ideas for seed funding. The programme features a comprehensive five-day boot camp which took place the week of 07 – 11 July 2025 and will now be followed by a four-month incubation process that involves intensive mentoring.
During this period, participants will work on creating a professional data room - a critical tool that potential funders and investors use to evaluate businesses. Also, this programme will provide a direct financial contribution of R500,000 to support participants in their entrepreneurial journey and take their businesses to the next level.
A highlight of the initiative is the Pitch and Polish session, scheduled for the end of October 2025, where nine out of fifteen participants will have the opportunity to win cash prizes. These top performers are then divided into three categories, each comprising an average of five participants. The top three winners in the various tiers will be selected from each category, resulting in a total of nine winners. Following the Pitch and Polish session, the nine winners will undergo three months of monitoring as they submit their business plans and financials to potential funders and investors.
Nicky Beukes, Samsung South Africa EEIP Project Manager said: 'For us at Samsung, this programme's impact goes beyond mere investment - it is there to offer financial support to Electronics Technician Programme alumni as well as innovative ideas to start a business and those who already have established enterprises but require additional assistance. The Bootcamp offers a comprehensive programme designed to nurture the entrepreneurial spirit of alumni and this, allows participants to gain access to seed funding, mentorship and business development workshops.'
This holistic approach ensures that participants are equipped not only with financial resources but also with the strategic insights and practical skills necessary to succeed in the competitive electronics industry. With this programme, Samsung is able to provide successful entrepreneurs with access to its supply chain, potentially creating further business opportunities.
Gcumisa added: 'Because effective public, private partnerships (PPPs) are crucial to both our company and Samsung, we are also in the process of engaging with the KwaZulu-Natal Growth fund and Sefda including other business partners. Also, the plan is to have additional partners presenting in October closer to the Pitch and Polish stage to give final advice. All such activities will occur in the last quarter; however, the final details will be shared in due course. For now, the focus is to ensure that learners are presented with material that they can use to prepare for the Pitch and Polish.'
This valuable initiative aligns with Samsung's commitment to fostering entrepreneurship, skills development and positive social impact in the country. In essence, the Samsung EEIP ED Bootcamp provides a platform for ICT entrepreneurs to gain the skills, knowledge and support they need to thrive and contribute to the South African economy.
Beukes concluded: 'Our commitment to sustainable development in collaboration with Ocule IT ensures that the initiative contributes to long-term positive impacts on the local community. By empowering young entrepreneurs, the programme contributes to local economic participation and creates a more inclusive and innovative society.'
