Latest news with #EoS
Business Wire
07-05-2025
- Business
- Business Wire
EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
DALLAS--(BUSINESS WIRE)-- EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint. 'EoS' momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger,' said Rich Drengberg, chief executive officer, EoS Fitness. 'More than numbers, our growth is about continuing to push the boundaries of what's expected. We're intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward.' Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association's 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z. To meet the needs of today's and tomorrow's gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including: Refresh, an area featuring a cold plunge, a hot tub and an infrared sauna in one convenient space for contrast therapy, which helps reduce inflammation, ease muscle soreness and improve circulation. The Set, a dedicated camera-friendly space for content creators, outfitted with cutting-edge strength equipment, custom art installations and lighting curated by local artists, delivering an aesthetic fitness experience perfect for filming. EoS Smart Strength Equipment powered by EGYM, a revolutionary strength training equipment line that personalizes and gamifies each member's workout to their individual goals. The Tank, a recovery space with Hyperice percussion massagers and Normatec compression boots ideal for the ultimate rest day. Assisted Stretch, which provides members with expert support to move with less pain, lower stress levels, concentrate on breathing and accelerate recovery. EoS' newest group fitness concepts, Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab. To celebrate this key moment, EoS is giving each of its 1.5 million members a free personal training session as a thank you for being part of the community. Whether members are just starting or looking to push their limits, the complimentary session with a certified personal trainer provides guidance, expert coaching and an added boost of motivation to achieve their fitness goals. 'Behind every milestone we celebrate are the team members who show up every day with the passion, knowledge and dedication to deliver a premium experience to our members,' said Richard Idgar, chief operating officer, EoS Fitness. 'Our team members are at the heart of everything we do at EoS and fuel our success as we continue bringing our unrivaled energy to more communities nationwide. Together, we're committed to helping fitness practitioners of all levels reach their health and wellness goals.' For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month.
Reuters
16-04-2025
- Business
- Reuters
Gym chain EoS Fitness explores $1 billion sale, sources say
NEW YORK, April 16 (Reuters) - EoS Fitness is exploring a sale that could value the fast-growing gym chain at around $1 billion, including debt, according to people familiar with the matter. The company, which is owned by private equity firm BRS & Co, is working with investment bank Piper Sandler to gauge interest from potential buyers which include other private equity firms, the sources said, requesting anonymity as the discussions are confidential. Piper Sandler declined to comment. EoS and BRS did not immediately respond to requests for comment. EoS Fitness is a budget fitness club that targets middle-income customers, with memberships as low as $9.99 per month. Private equity firms are big investors in the fitness and wellness industry due to the predictable cash flows from subscription memberships. Earlier this week, private equity firm Leonard Green & Partners bought peer gym chain Crunch Fitness, which had been exploring a sale. Crunch uses a franchised business model whereas EoS locations are company-owned. EoS has over 175 locations across Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah. New York-based middle market investment firm BRS acquired EoS with another investment firm in 2015 when the fitness club only had 16 locations.
Yahoo
09-04-2025
- Business
- Yahoo
EoS Fitness Powers into 2025, Setting New Fitness Industry Benchmarks
Q1 Was Packed with Innovations, Partnerships and Growth, Kicking Off a Game-Changing Year for the High Value. Low Price.® (HVLP) Gym DALLAS, April 09, 2025--(BUSINESS WIRE)--EoS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power — the fitness industry's first-ever brand character — to opening several new locations nationwide, EoS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category. "After a standout 2024, EoS Fitness is charging into 2025 with even bigger ambitions. We're not just evolving — we're leading the industry forward," said Rich Drengberg, chief executive officer, EoS Fitness. "Last year, we opened 21 new locations and improved every major same-store member experience, including friendliness, cleanliness, equipment condition and facility upkeep. We aim to open 28 gyms this year while continuing to invest in existing gyms and member engagement." Meet Will Power: EoS' Newest Member EoS made history in Q1 by introducing Will Power, a first-of-its-kind brand character in the fitness industry. Clay-sculpted in EoS' signature blue, Will's relatable persona debuted across all major marketing channels in January, setting a new benchmark for engaging members and quickly building a fan base. Celebrated for his humor, resilience and authenticity, Will Power has become a movement, capturing the attention of industry leaders and fitness enthusiasts. The campaign has already earned acclaim, winning two Gold and two Silver ADDY Awards from the American Advertising Federation Phoenix, advancing to the district level with the potential to compete nationally. Expanding Access to Premium, Affordable Fitness Options Continuing to expand its national footprint, EoS opened seven new gyms in key markets across four states in Q1, with six additional leases signed to fuel its long-term goal of reaching 250 locations by 2030. Blending high-end strength training and cardio equipment, innovative recovery options and signature amenities, EoS opened the following new gyms in the first quarter: 750 E. Guadalupe Road, Tempe, Arizona 3921 Bedford Canyon Road, Corona, California 335 E. Alessandro Blvd., Riverside, California 1775 N. Congress Ave., Suite B, Boynton Beach, Florida 1345 E. Osceola Parkway, Kissimmee, Florida 11230 Legacy Ave., Palm Beach Gardens, Florida 22314 FM 529 Road, Suite 100, Cypress, Texas EoS also reinvested over $3.2 million into existing gyms in Q1 and plans to invest $14 million more through the end of the year, underscoring its continuous drive to improve and elevate member value through innovation. Next-Level Gym Recovery: Investing in Recovery and Performance Reinforcing its pledge to drive innovation, EoS continued to roll out its latest amenity, Refresh, in several new locations. Refresh includes a cold plunge, a hot tub and an infrared sauna in one convenient space. This unique setup allows for contrast therapy — an emerging trend in holistic fitness meeting a growing demand for gym recovery, longevity and preventative amenities aimed at restoring balance and enhancing wellness. The health benefits of contrast therapy — alternating between the cold plunge and the infrared sauna or hot tub — include improved circulation and pain management, reduced inflammation and better sleep and performance. Strengthening Impact Through Partnerships Celebrating the shared values of self-acceptance, inclusion and community, EoS joined forces with Zumba® for the "Say It. Believe It." campaign, inspiring people to embrace their inner confidence through movement. More than 1,670 participants came together on March 29 for Say It Saturday, a nationwide initiative with special Zumba® classes held at 34 EoS locations. "Partnering with EoS for Say It Saturday brought our 'Say It. Believe It.' campaign to life in an unforgettable way, uniting communities through movement and confidence. It's incredible to see the impact when we come together to celebrate self-acceptance and inclusivity," said Rebecca Dorfman, vice president of consumer marketing, Zumba®. For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. View source version on Contacts Media Contact:Melissa Ruemkr@ 208-850-5939
Associated Press
04-04-2025
- Health
- Associated Press
EoS Fitness Crowns 2025 Submit Your Fit Winners
EoS Fitness announced its annual Submit Your Fit contest winners for 2025, honoring five extraordinary members whose commitment to health and wellness has powerfully changed their lives. The campaign spotlights EoS members' strengths, struggles and wins. Their collective experiences inspire and empower others to embark on journeys of their own. 'Success is different for every individual and doesn't come in one shape or size. Our annual Submit Your Fit competition is an amazing opportunity to celebrate the determination and willpower of our members, who are overcoming obstacles and achieving life-changing goals,' said Shilpi Sullivan, chief marketing officer, EoS Fitness. 'From the welcoming and enthusiastic team members at the front desk greeting each member with a big smile to the personal trainers offering their expertise and encouragement, it is incredibly rewarding to witness our members persevere. Our 2025 winners remind us why we do what we do, have redefined what is possible and inspire all of us to grow and evolve.' The Top Five Submit Your Fit Winners for 2025 After more than 904 submissions and over 6,700 votes, EoS proudly presents the top five winners of Submit Your Fit for 2025: First Place: David L. from Indio, California, was diagnosed with multiple sclerosis following a long, multifaceted fitness career. With an unwavering determination to stay active and reach his goals, David continues to overcome hurdles physically, mentally and emotionally through the power of community and fitness. Second Place: Stevie D.A. from Fullerton, California, was tired of letting his weight hold him back from everyday activities. Once he made the conscious decision to make a positive change despite the obstacles that came along with it, his determination led him to reclaim his life and lose over 100 pounds. Third Place: Vladimira C. from Palm Desert, California, experienced a health scare that kicked-started her journey to become the best version of herself. Through persistence and exercising both her physical and mental strength, Vladimira was invigorated to take life head-on. She lost over 130 pounds and became the woman she's always wanted to be. Fourth Place: Alexandra B. from Kendall, Florida, put her needs last when balancing parenting, work and academics, resulting in escalating health problems. Committed to making a lasting change in how she lives her life, Alexandra used exercise to regain control of her health, confidence, passion for life and the ability to enjoy her kids to the fullest. Fifth Place: Tanya B. from Lutz, Florida, hit her lowest point juggling all the responsibilities of being a working mother while feeling physically drained. She began her journey to reclaim her sense of self through fitness, feel recognized, inspire others and serve as an example of health, strength and self-care for her kids. Full stories of the top five winners are available at The complete list of gym-level winners is available at Submit Your Fit Process and Awards Each year, Submit Your Fit invites EoS members from across the country to share how fitness has helped them overcome obstacles, regain control of their lives and achieve new milestones. Submissions include before-and-after photos and motivating stories of physical, mental and emotional growth. EoS team members select a gym-level winner from each location who advances to be a finalist in the national competition. The EoS community, including members, family and friends, determines the top five winners through a popular vote. This year's top five winners received up to two years of free EoS membership and a bundle of Hyperice recovery products. All gym-level winners were awarded 10 EoS personal training sessions and a $100 gift card to continue their fitness journeys. With more than 175 locations open or on the way, EoS continues to expand its footprint as the High Value. Low Price.® (HVLP) gym brand focused on access, innovation and community. For more information about EoS Fitness memberships or to join, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. 208-850-5939 SOURCE: EoS Fitness Copyright Business Wire 2025. PUB: 04/04/2025 12:05 PM/DISC: 04/04/2025 12:05 PM
Yahoo
04-04-2025
- Health
- Yahoo
EoS Fitness Crowns 2025 Submit Your Fit Winners
The High Value. Low Price.® (HVLP) Gym Brand Honors the Top Five Transformational Fitness Stories Selected from Over 900 Submissions Nationwide DALLAS, April 04, 2025--(BUSINESS WIRE)--EoS Fitness announced its annual Submit Your Fit contest winners for 2025, honoring five extraordinary members whose commitment to health and wellness has powerfully changed their lives. The campaign spotlights EoS members' strengths, struggles and wins. Their collective experiences inspire and empower others to embark on journeys of their own. "Success is different for every individual and doesn't come in one shape or size. Our annual Submit Your Fit competition is an amazing opportunity to celebrate the determination and willpower of our members, who are overcoming obstacles and achieving life-changing goals," said Shilpi Sullivan, chief marketing officer, EoS Fitness. "From the welcoming and enthusiastic team members at the front desk greeting each member with a big smile to the personal trainers offering their expertise and encouragement, it is incredibly rewarding to witness our members persevere. Our 2025 winners remind us why we do what we do, have redefined what is possible and inspire all of us to grow and evolve." The Top Five Submit Your Fit Winners for 2025 After more than 904 submissions and over 6,700 votes, EoS proudly presents the top five winners of Submit Your Fit for 2025: First Place: David L. from Indio, California, was diagnosed with multiple sclerosis following a long, multifaceted fitness career. With an unwavering determination to stay active and reach his goals, David continues to overcome hurdles physically, mentally and emotionally through the power of community and fitness. Second Place: Stevie D.A. from Fullerton, California, was tired of letting his weight hold him back from everyday activities. Once he made the conscious decision to make a positive change despite the obstacles that came along with it, his determination led him to reclaim his life and lose over 100 pounds. Third Place: Vladimira C. from Palm Desert, California, experienced a health scare that kicked-started her journey to become the best version of herself. Through persistence and exercising both her physical and mental strength, Vladimira was invigorated to take life head-on. She lost over 130 pounds and became the woman she's always wanted to be. Fourth Place: Alexandra B. from Kendall, Florida, put her needs last when balancing parenting, work and academics, resulting in escalating health problems. Committed to making a lasting change in how she lives her life, Alexandra used exercise to regain control of her health, confidence, passion for life and the ability to enjoy her kids to the fullest. Fifth Place: Tanya B. from Lutz, Florida, hit her lowest point juggling all the responsibilities of being a working mother while feeling physically drained. She began her journey to reclaim her sense of self through fitness, feel recognized, inspire others and serve as an example of health, strength and self-care for her kids. Full stories of the top five winners are available at complete list of gym-level winners is available at Submit Your Fit Process and Awards Each year, Submit Your Fit invites EoS members from across the country to share how fitness has helped them overcome obstacles, regain control of their lives and achieve new milestones. Submissions include before-and-after photos and motivating stories of physical, mental and emotional growth. EoS team members select a gym-level winner from each location who advances to be a finalist in the national competition. The EoS community, including members, family and friends, determines the top five winners through a popular vote. This year's top five winners received up to two years of free EoS membership and a bundle of Hyperice recovery products. All gym-level winners were awarded 10 EoS personal training sessions and a $100 gift card to continue their fitness journeys. With more than 175 locations open or on the way, EoS continues to expand its footprint as the High Value. Low Price.® (HVLP) gym brand focused on access, innovation and community. For more information about EoS Fitness memberships or to join, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. View source version on Contacts Media Contact:Melissa Ruemkr@ 208-850-5939 Sign in to access your portfolio
