09-02-2025
- Entertainment
- South China Morning Post
20 years of Erdem Moralıoğlu: the London-based designer shares his inspirations
London-based designer Erdem Moralıoğlu is a big fan of the city's cafes, sights and cultural venues. Photo: WireImage Icons and Influencers
Born in Canada to a Turkish father and a British mother, Erdem Moralıoğlu is a true citizen of the world. The London-based designer, who is celebrating the 20th year anniversary of his label this year, is known for romantic and beautiful collections that are always highlights of London Fashion Week. His inspirations include the late Duchess of Devonshire Deborah Cavendish and opera singer Maria Callas, while Selena Gomez, Demi Moore and Kate Winslet are all celebrity fans.
Here are some of his favourite finds from around the world. What I'm watching The Leopard, directed by Italian Luchino Visconti and starring Alain Delon. Photo: SCMP Archives
I've recently been watching all the films by Luchino Visconti. The Leopard is a masterpiece. I also listen to many podcasts. I love Ruthie Rogers' Ruthie's Table 4 and Bad Gays in particular. My Instagram inspo is ... Gay's The Word in London. Photo: Handout
My friend and brilliant art director Thomas Persson – I think he's great. I follow Donlon Books and Gay's The Word, two of my favourite bookshops, as well as the National Portrait Gallery and the Maureen Paley, which I think is one of the best galleries in London. A grooming essential I can't live without Vetiver Extraordinaire by Frederic Malle. Photo: Handout
I wear Frederic Malle Vetiver Extraordinaire, and I also love Santa Maria Novella's Vetiver Eau de Cologne. My top London spots
