Latest news with #EricVaughan
Time of India
2 days ago
- Business
- Time of India
CEO Eric Vaughan laid off nearly 80% of employees: How AI literacy could make or break your career
In early 2023, IgniteTech CEO Eric Vaughan made a move that shook the tech world. He laid off nearly 80% of his workforce. The reason? Widespread resistance to adopting artificial intelligence (AI). Vaughan had introduced 'AI Mondays,' a weekly day dedicated entirely to AI projects. But when employees, especially the technical teams, pushed back, he chose replacement over persuasion. Looking back, Vaughan described the decision as 'extremely difficult,' yet he said he would do it again, according to the Fortune. For students and professionals navigating today's workplace, this isn't just a headline — it's a wake-up call. AI literacy is no longer optional. It's a skill that can shape careers, open doors, and, in some cases, determine whether you keep your job. Why AI literacy matters AI literacy isn't just about learning a new software or tool. It's about understanding how AI works, its strengths and limitations, and the broader ethical questions it raises. It's about knowing how to use AI to solve real-world problems, not just following instructions. When you build AI literacy, you approach technology with curiosity rather than fear. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Your Finger Shape Says a Lot About Your Personality, Read Now Tips and Tricks Undo You see opportunities instead of obstacles. And in a world where AI is becoming central to almost every industry, that mindset is everything. For professionals: Staying ahead of the curve For those already in the workforce, AI literacy can be a career game-changer. It allows you to integrate AI into your workflows, make faster decisions, and find creative solutions to problems. Those who resist risk being left behind, overtaken by colleagues or competitors who are comfortable leveraging AI to their advantage. But AI literacy isn't just a technical skill. It sharpens your ability to think critically, make ethical choices, and solve complex problems creatively. Professionals who master AI aren't just workers, they become indispensable contributors in a tech-driven world. For students: Preparing for the future For students stepping into the workforce, the stakes are just as high. Early exposure to AI, whether through projects, coursework, or personal experimentation, can give you an edge in a competitive job market. Understanding AI helps you meet the expectations of future employers and shows that you're adaptable, curious, and proactive. Students who embrace AI as a collaborator, rather than a threat, also gain confidence in problem-solving and innovation. Learning to work with AI early sets the stage for creative thinking and equips you to navigate challenges in professional settings with ease. How to navigate the AI landscape Learning AI isn't just about tools or coding, it's a mindset. It's about seeing AI as something that can augment human capabilities, not replace them. The more you engage with AI, experiment, and reflect on its outcomes, the better you understand its potential, and its limits. Ethics also matter. Knowing the societal impact of AI ensures that you use it responsibly, balancing innovation with accountability. In other words, AI literacy isn't just a career skill — it's a professional responsibility. The story of IgniteTech's workforce overhaul is a stark reminder: in a world shaped by AI, failing to adapt is risky. For students entering the job market and professionals looking to stay relevant, investing time in AI literacy isn't just smart, it's essential. When you embrace AI, you don't just keep pace — you gain the tools to navigate complexity, enhance your work, and contribute to a future where technology works for people, not the other way around. TOI Education is on WhatsApp now. Follow us here. Ready to navigate global policies? Secure your overseas future. Get expert guidance now!
Time of India
2 days ago
- Business
- Time of India
Brutal CEO cut 80% of workers who rejected AI - 2 years later he says he would do it again
When most leaders cautiously tested AI, Eric Vaughan, the CEO of IgniteTech, took a gamble that shocked the tech world. The IgniteTech CEO replaced nearly 80% of his staff in a bold move to make artificial intelligence the company's foundation. His decision, controversial yet transformative, shows the brutal reality of adapting to disruption. Vaughan's story shows that businesses must change their culture, not just their technology, to thrive in the AI era. In early 2023, IgniteTech CEO Eric Vaughan faced one of his toughest decisions. Convinced that artificial intelligence was not just a tool but an existential shift for every business, he dismantled his company's traditional structure. ALSO READ: Orca attack mystery: What really happened to marine trainer Jessica Radcliffe Why did IgniteTech face resistance to AI? Live Events When Vaughan first pushed the company to use AI, he spent a lot of money on training. Mondays turned into "AI Mondays," which were only for learning new skills, trying out new tools, and starting pilot projects. IgniteTech paid for employees to take AI-related courses and even brought in outside experts to help with adoption, as per a report by Fortune. However, resistance emerged rapidly. It was surprising that the most pushback came from technical employees, not sales or marketing. A lot of people were doubtful about what AI could do, focusing on what it couldn't do instead of what it could do. Some people openly refused to take part, while others worked against the projects. Vaughan said that the resistance was so strong that it was almost sabotage. His experience is backed up by research. According to a 2025 report on enterprise AI adoption, one in three workers said they were against or even sabotaging AI projects, usually because they were afraid of losing their jobs or were frustrated with tools that weren't fully developed, as per a report by Fortune. ALSO READ: Apple iPhone 17 Air and Pro get surprise release date change — here's the new timeline How did Vaughan rebuild the company? Vaughan came to the conclusion that believing in AI was not up for debate. Instead of making his current employees change, he started hiring new people who shared his vision. He called these new hires "AI innovation specialists." This change affected every department, including sales and finance, as per a report by Fortune. Thibault Bridel-Bertomeu, IgniteTech's new chief AI officer, was a key hire. Vaughan reorganized the company so that every division reported to AI after he joined. This centralization stopped things from being done twice and made it easier for people to work together, which is a common problem when companies use AI. The change was expensive, disruptive, and emotionally draining, but Vaughan says it had to said, "It was harder to change minds than to add skills,' as per a report by Fortune. What can other companies learn from this? Even though it hurt, IgniteTech got a lot of benefits. By the end of 2024, it had released two AI solutions that were still in the patent process. One of them was Eloquens AI, an email automation platform. Revenue remained in the nine-figure range, with profit margins near 75% Ebitda. During the chaos, the company even made a big purchase. ALSO READ: Alien Attack in November? Harvard scientists warn mysterious space object could be advanced technology Vaughan's story teaches us a crucial lesson: using AI is as much about culture as it is about technology. While companies like Ikea focus on augmenting workers instead of replacing them, Vaughan chose radical restructuring to ensure alignment. Both methods show how hard it is for businesses to find a balance between trust and innovation. FAQs Why did Eric Vaughan fire so many people at IgniteTech? He thought that people who didn't want to use AI would hurt the company's future, so he decided to rebuild with people who shared his vision. What happened after IgniteTech changed its AI? The company introduced new AI products, set up a central AI division, and made more money, even though the change was hard.
Time of India
2 days ago
- Business
- Time of India
CEO who laid off 80% employees globally for refusing to adopt AI, says after two years that he…
IgniteTech CEO Eric Vaughan stands by his radical decision to replace nearly 80% of his workforce in 2023 after employees resisted the company's aggressive artificial intelligence adoption mandate. The enterprise software executive told Fortune he would repeat the mass personnel overhaul despite describing it as "extremely difficult." Vaughan's dramatic restructuring began in early 2023 when he declared AI an "existential threat" to businesses and implemented "AI Mondays" – weekly workdays where employees could only focus on artificial intelligence projects. When hundreds of workers pushed back against the company-wide transformation, Vaughan chose replacement over persuasion. Technical staff resisted AI transformation most Surprisingly, technical staff showed the most resistance to AI adoption, according to Vaughan's Fortune interview. These employees voiced concerns about AI limitations rather than embracing its capabilities, while marketing and sales teams proved more receptive to the new tools and training programs. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Use an AI Writing Tool That Actually Understands Your Voice Grammarly Install Now Undo The CEO invested 20% of payroll in mass AI education initiatives, including reimbursements for AI tools and prompt engineering classes. However, employee sabotage and flat refusal to participate led to the wholesale personnel changes that reshaped the company over 12 months. CEO's mass firing strategy delivered 75% profit margins The painful transformation delivered substantial returns by 2024. IgniteTech launched two patent-pending AI solutions and maintained near 75% EBITDA while completing a major acquisition, demonstrating the financial viability of Vaughan's aggressive approach. Research from AI platform WRITER reveals Vaughan's experience reflects broader industry challenges, with one-third of workers actively sabotaging corporate AI initiatives. The study shows 41% of millennial and Gen Z employees resist AI implementation through various forms of non-compliance. Despite the success metrics, Vaughan doesn't recommend his mass replacement strategy to other leaders, calling it an unintended consequence of cultural resistance rather than a planned approach. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Yahoo
3 days ago
- Business
- Yahoo
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
Eric Vaughan, CEO of enterprise-software powerhouse IgniteTech, is unwavering as he reflects on the most radical decision of his decades-long career. In early 2023, convinced that generative AI was an 'existential' transformation, Vaughan looked at his team and saw a workforce not fully on board. His ultimate response: He ripped the company down to the studs, replacing nearly 80% of staff within a year, according to headcount figures reviewed by Fortune. Over the course of 2023 and into the first quarter of 2024, Vaughan said IgniteTech replaced hundreds of employees, declining to disclose a specific number. 'That was not our goal,' he told Fortune. 'It was extremely difficult … But changing minds was harder than adding skills.' It was, by any measure, a brutal reckoning—but Vaughan insists it was necessary, and says he'd do it again. For Vaughan, the writing on the wall was clear and dramatic. 'In early 2023, we saw the light,' he told Fortune in an interview, adding that he believed every tech company was facing a crucial inflection point around adoption of artificial intelligence. 'Now I've certainly morphed to believe that this is every company, and I mean that literally every company, is facing an existential threat by this transformation.' Where others saw promise, Vaughan saw urgency—believing that failing to get ahead on AI could doom even the most robust business. He called an all-hands meeting with his global, remote team. Gone were the comfortable routines and quarterly goals. Instead, his message was direct: Everything would now revolve around AI. 'We're going to give a gift to each of you. And that gift is tremendous investment of time, tools, education, projects … to give you a new skill,' he explained. The company began reimbursing for AI tools and prompt engineering classes, and even brought in outside experts to evangelize. 'Every single Monday was called 'AI Monday,'' Vaughan said, with his mandate for staff that they could only work on AI. 'You couldn't have customer calls, you couldn't work on budgets, you had to only work on AI projects.' He said this happened across the board, not just for tech workers, but also for sales, marketing, and everybody at IgniteTech. 'That culture needed to be built. That was… that was the key.' This was a major investment, he added: 20% of payroll was dedicated to a mass-learning initiative, and it failed because of mass resistance, even sabotage. Belief, Vaughan discovered, is a hard thing to manufacture. 'In those early days, we did get resistance, we got flat-out, 'Yeah, I'm not going to do this' resistance. And so we said goodbye to those people.' The pushback: Why didn't they get on board? Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels. They were the 'most resistant,' he said, voicing various concerns about what the AI couldn't do, rather than focusing on what it could. The marketing and salespeople were enthused by the possibilities of working with these new tools, he added. This friction is borne out by broader research. According to the 2025 enterprise AI adoption report by WRITER, an AI platform that specifically helps enterprise clients with AI integration, one in three workers say they've 'actively sabotaged' their company's AI rollout—a number that jumps to 41% of millennial and Gen Z employees. This can take the form of refusing to use AI tools, intentionally generating low-quality outputs, or avoiding training altogether. Many act out due to fears that AI will replace their jobs, while others are frustrated by lackluster AI tools or unclear strategy from leadership. WRITER's Chief Strategy Officer Kevin Chung told Fortune the 'big eye-opening thing' from this survey was the human element of AI resistance. 'This sabotage isn't because they're afraid of the technology … It's more like there's so much pressure to get it right, and then when you're handed something that doesn't work, you get frustrated.' He added that WRITER's research shows that workers often don't trust where their organizations are headed. 'When you're handed something that isn't quite what you want, it's very frustrating, so the sabotage kicks in, because then people are like, 'Okay, I'm going to run my own thing. I'm going to go figure it out myself.'' You definitely don't want this kind of 'shadow IT' in an organization, he added. Vaughan says he didn't want to force anyone. 'You can't compel people to change, especially if they don't believe.' He added that belief was really the thing he needed to recruit for. Company leadership ultimately realized they'd have to launch a massive recruiting effort for what became known as 'AI Innovation Specialists.' This applied across the board, to sales, finance. marketing, everywhere. Vaughan said this time was 'really difficult' as things inside the company were 'upside down … We didn't really quite know where we were or who we were yet.' A couple key hires helped, starting with the person who became IgniteTech's chief AI officer, Thibault Bridel-Bertomeu. That led to a full reorganization of the company that Vaughan called 'somewhat unusual.' Essentially, every division now reports into the AI organization, regardless of domain. This centralization, Vaughan says, prevented duplication of efforts and maximized knowledge sharing—a common struggle in AI adoption, where WRITER's survey shows 71% of the C-suite at other companies say AI applications are being created in silos and nearly half report their employees left to 'figure generative AI out on their own.' No pain, no gain? In exchange for this difficult transformation, IgniteTech reaped extraordinary results. By the end of 2024, the company had launched two patent-pending AI solutions, including a platform for AI-based email automation (Eloquens AI), with a radically rebuilt team. Financially, IgniteTech remained strong. Vaughan disclosed that the company, which he said is in the nine-figure revenue range, finished 2024 at 'near 75% EBITDA'—all while completing a major acquisition, Khoros. 'You multiply people … give people the ability to multiply themselves and do things at a pace,' he said, touting the company's ability to build new customer-ready products in as little as four days—an unthinkable timeline in the old regime. What does Vaughan's story say for others? On one level, it's a case study in the pain and payoff of radical change management. But his ruthless approach arguably addresses many challenges identified in the WRITER survey: lack of strategy and investment, misalignment between IT and business, and the failure to engage champions who can unlock AI's benefits. The 'boy who cried wolf' problem To be sure, IgniteTech is far from alone in wrestling with these challenges. Joshua Wöhle is the CEO of Mindstone, a firm similar to WRITER that provides AI upskilling services to workforces, training hundreds of employees monthly at companies including Lufthansa, Hyatt, and NBA teams. He recently discussed the two approaches described by Vaughan—upskilling and mass replacement—in an appearance on BBC Business Today. Wöhle contrasted the recent examples of Ikea and Klarna, arguing the former's example shows why it's better to 'reskill' existing employees. Klarna, a Swedish buy-now pay-later firm, drew considerable publicity for a decision to reduce members of its customer support staff in a pivot to AI, only to rehire for the same roles. 'We're near the point where [AI is] more intelligent than most people doing knowledge work. But that's precisely why augmentation beats automation,' Wöhle wrote on LinkedIn. A representative for Klarna told Fortune the company did not lay off employees, but has instead adopted several approaches to its customer service, which is managed by outsourced customer-service providers who are paid according to the volume of work required. The launch of an AI customer-service assistant reduced the workload by the equivalent of 700 full-time agents—from roughly 3,000 to 2,300—and the third-party providers redeployed those 700 workers to other clients, according to Klarna. Now that the AI customer service agent is 'handling more complex queries than when we launched,' Klarna says, that number has fallen to 2,200. Klarna says its contractor has rehired just two people in a pilot program designed to combine highly trained human support staff with AI to deliver outstanding customer service. In an interview with Fortune, Wöhle said one client of his has been very blunt with his workers, ordering them to dedicate all Fridays to AI retraining, and if they didn't report back on any of their work, they were invited to leave the company. He said it can be 'kinder' to dismiss workers who are resistant to AI: 'The pace of change is so fast that it's the kinder thing to force people through it.' He added that he used to think that if he got all workers to really love learning, then that could help Mindstone make a real difference, but he discovered after training literally thousands of people that 'most people hate learning. They'd avoid it if they can.' Wöhle attributed much of the AI resistance in the workforce to a 'boy who cried wolf' problem from the tech sector, citing NFTs and blockchain as technologies that were billed as revolutionary but 'didn't have the real effect' that tech leaders promised. 'You can't really blame them' for resisting, he said. Most people 'get stuck because they think from their work flow first,' he added, and they conclude AI is overhyped because they want AI to fit into their old way of working. 'It takes a lot more thinking and a lot more kind of prodding for you to change the way that you work,' but once you do, you see dramatic increases. A human can't possibly keep five call transcripts in their head while you're trying to write a proposal to a client, he offers, but AI can. Ikea echoed Wöhle when reached for comment, saying that its 'people-first AI approach focuses on augmentation, not automation.' A spokesperson said Ikea is using AI to automate tasks, not jobs, freeing up time for value-added, human-centric work. The WRITER report notes that companies with formal AI strategies are far more likely to succeed, and those who heavily invest in AI outperform their peers by a large margin. But, as Vaughan's experience shows, investment without belief and buy-in can be wasted energy. 'The culture needed to be built. Ultimately, we ended up having to go out and recruit and hire people that were already of the same mind. Changing minds was harder than adding skills.' For Vaughan, there's no ambiguity. Would he do it again? He doesn't hesitate: He'd rather endure months of pain and build a new, AI-driven foundation from scratch than let an organization drift into irrelevance. 'This is not a tech change. It is a cultural change, and it is a business change.' He said he doesn't recommend that others follow his lead and swap out 80% of their staff. 'I do not recommend that at all. That was not our goal. It was extremely difficult.' But at the end of the day, he added, everybody's got to be in the same boat, rowing in the same direction. Otherwise, 'we don't get where we're going.' This story was originally featured on Sign in to access your portfolio
Martechvibe
29-05-2025
- Business
- Martechvibe
IgniteTech Acquires Khoros
The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint. Staff Writer less than a minute ago IgniteTech has announced the acquisition of Khoros, a platform focused on digital-first customer engagement. The company plans to apply its existing AI technologies across the Khoros suite. The move comes at a time when brands lacking AI tools are seeing declines of up to 40% in visibility and interaction. 'Khoros has found its ideal home at IgniteTech. As an AI-first innovation company, we recognise the fundamental shift in how customers interact with brands. AI answer engines are rapidly widening the gap between market leaders and those failing to understand the changes required to keep up,' said Eric Vaughan, CEO of IgniteTech. 'We'll deliver an AI Community Orchestrator and Brand Defender, plus a complete AI-driven Brand Intelligence Suite, all multilingual and sensitive to global cultural nuances—transforming the Khoros Communities and Khoros Service (previously Khoros Care) product lines, helping brands maintain control over their narrative.' Chris Tranquill, CEO of Khoros, said, 'This acquisition marks an exciting new chapter for Khoros and its customers. Our customers have built valuable communities and brand care programs, now challenged by AI answer engines.' 'By joining the IgniteTech family, they'll gain critical competitive advantages as slower-adoptive competitors see their digital investments lose relevance and value in the AI-first world.' This acquisition follows IgniteTech's complete shift into an AI-first organisation, pioneering AI technologies from the ground up in less than 10 months. These innovations will enhance the entire Khoros product suite, creating smarter, more interactive experiences across all digital touchpoints. IgniteTech's AI integration improves both Khoros Communities and Khoros Service by focusing on a human-centred model. Instead of replacing people or leaving them unsupported, the system enables collaboration, combining AI efficiency with human insight. Therefore, community managers and service agents stay in control while AI takes on routine tasks, offers real-time support, and extends their capabilities. The approach ensures AI supports human decisions without trying to replace human creativity or judgment. ALSO READ: Databricks Unveils Data Intelligence for Marketing The Martechvibe team works with a staff of in-house writers and industry experts. 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It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
