Latest news with #EricaTaylor
Yahoo
7 days ago
- Business
- Yahoo
Hard MTN Dew Puts Baja Blast Cans Up for Adoption
Do you want to father a can of Hard MTN Dew? Through Father's Day, June 15, the soda brand's alcoholic beverage is giving consumers the chance to 'adopt' a can of its spiked Baja Blast flavor-and become a Hard MTN Daddy. After completing an adoption application on its site, prospective fathers will be asked a series of questions before the brand matches top applicants with a "Baja Baby"-a Hard MTN Dew Baja Blast souvenir can. Hard MTN Daddies will also receive an "It's a Can!" Fatherhood Starter Pack, with an adoption certificate, $2,000 in cash, an announcement plaque, and summer gear: a dad hat, grill tools, and golf balls. 'When we first launched a few years ago, fans went absolutely crazy, telling us the most wild ways they were willing to get their hands on one of the first cans of Hard MTN Dew,' Erica Taylor, the brand's senior brand director, told ADWEEK. 'Since then, we've cultivated this pretty extreme fandom by giving fans an opportunity to get in on the fun-again, in the most absurd ways.' In addition to the adoption push, other 'absurd' campaigns include hosting a retirement party at a Florida community and saving redheads, a dwindling population. It Started With One Beer, but Samuel Adams Is So Much More PepsiCo partnered with Boston Beer Company, maker of Samuel Adams and Twisted Tea, to launch Hard MTN Dew in 2022. In its most recent Q1 earnings, Boston Beer Company reported net revenue of $453.9 million, a 6.5% increase year-over-year. Earlier this year, Mountain Dew spotlighted its fan-favorite Baja Blast flavor in a quirky Super Bowl spot featuring Seal, Becky G, and new mascot, Mountain Dude. With the Hard MTN Daddies campaign, the brand hopes to spark fun and laughter. 'We'd love to say that we brought something totally unexpected and genuinely fun to the Father's Day conversation,' Taylor said. 'Our goal was to give fans a reason to celebrate in a way only we can deliver-and to get people who might not know about Hard MTN Dew laughing.'
Miami Herald
29-04-2025
- Business
- Miami Herald
Boston Beer Company bets big on boozy lemonade
Wine and beer haven't quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking less, and there has been a shift to mocktails and non-alcoholic beer, which account for part of the drop. Uncarbonated canned cocktails, part of the ready-to-drink (RTD) category, are one bright spot in the adult-beverage category. Don't miss the move: Subscribe to TheStreet's free daily newsletter According to data company Circana, vodka-infused teas and lemonade grew 332% in 2024, which may be why brands like Anheuser-Busch and Coca-Cola's Red Tree Beverages have jumped in with both feet. Anheuser-Busch sells Cutwater Spirits, Nutryl, and Phorm Energy, while Red Tree Beverages has Jack Daniel's Coca-Cola, Simply Spiked Lemonade, and Topo-Chico Margarita Hard Seltzer. Related: Costco's craft brewery collab is the best deal around Now Boston Beer Company (SAM) is expanding its offerings, too. Boston Beer Company, parent company to Sam Adams Lager, is no stranger to this category, since the company also owns Truly and Twisted Tea. These malt-liquor beverages have been top sellers for years. Image Source: Getty Images Though alcohol sales in general are down in the U.S. - around 1% in 2024 compared to 2023, according to the Distilled Spirits Council of the United States - some categories are growing, including RTD. More Food News: McDonald's, Starbucks targeted by rival fast-food chain's takeoverPopular retailer unveils affordable line with unexpected brandOreo celebrates 113th birthday bringing back fan favorite The global RTD market was estimated to be around $3.2 billion in 2024, and is expected to experience a compound annual growth rate (CAGR) of around 15% from 2025 to 2030, according to market-research company Grandview Research. The company's 2024 "Ready-to-Drink Cocktails Market Size Share & Trends Analysis" offered an in-depth look at the category. Related: Coca-Cola makes controversial move to win customers Sales of those two RTD brands have reportedly softened, but the brewer launched its vodka-infused Sun Cruiser Iced Tea last year and has been pleased enough with sales that it decided to expand the line. The ready-to-drink Sun Cruiser Iced Tea & Vodka just earned the title of "Best Alcoholic Beverage" at the Bar & Restaurant Expo in Las Vegas, and now Boston Beer Company is expanding the line. "In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun," said Senior Brand Director at Sun Cruiser Erica Taylor. The additional flavors are Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade & Iced Tea. The Sun Cruisers line will be available in 45 states. The drinks have a 4.5% ABV, 1 gram of sugar and 100 calories. At Total Wine, the 8-pack is currently $17.99. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Associated Press
17-04-2025
- Business
- Associated Press
Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors
BOSTON, April 17, 2025 (GLOBE NEWSWIRE) -- Just over one year after the launch of Sun Cruiser Iced Tea & Vodka, the fast-growing, spirits-based brand from The Boston Beer Company is adding NEW Sun Cruiser Lemonade & Vodka – a four-flavor lineup of smooth, deliciously refreshing lemonades made with real fruit and premium vodka. Bright, balanced, and easy to enjoy, Sun Cruiser Lemonade & Vodka is crafted for carefree hangs, anytime sipping and old school outdoor fun, wherever the sunshine takes you. The new line-up features four refreshing flavors: Landing at a time when the premium ready-to-drink (RTD) category is seeing unprecedented growth, Sun Cruiser Lemonade & Vodka meets drinkers' demands for full-flavor, spirits-based options with light, easy-to-drink profiles. As the #1 new RTD brand family of 2024, Sun Cruiser is off to a hot start. Currently holding the #1 fastest-moving vodka iced tea 8-pack in its Classic Iced Tea style **, and recently awarded Best Alcoholic Beverage at the Bar & Restaurant Expo in Las Vegas, Sun Cruiser is proving to be a fast fan-favorite. 'In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun,' said Erica Taylor, senior brand director for Sun Cruiser. 'Expanding our lineup to bring even more flavor to fans, Sun Cruiser's Lemonades are balanced, bright and about to be in your frequent rotation this summer.' Coming in at just 100 calories, 1g of sugar per 12 oz. serving, 4.5% ABV, and made with no bubbles, Sun Cruiser is an easy choice for any summer moment – from beach days to concerts to ballgames. Now available in 45 states and sold in an 8-count variety pack, fans can easily sample all four lemonade flavors. Whether you're reaching for something new or sticking with the brand's Classic Iced Tea & Vodka, Sun Cruiser is more than something to sip – it's your laidback companion for those moments of spontaneous fun and adventure. Crack one open, kick back and let the good times cruise. For more information about Sun Cruiser Iced Tea & Vodka or Sun Cruiser Lemonade & Vodka, visit To find Sun Cruiser at a retailer near you, check out the brand's product finder. About Sun Cruiser Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at About The Boston Beer Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative 'beyond beer' products. The Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at which includes links to our respective brand websites. ### Media Contact: Elizabeth Walter [email protected] *CY 2024 Total US MULO + Conv + Circana Liquor Markets **L13wk Total US MULO + Conv + Circana Liquor Markets Attachments Taylor Jette Sun Cruiser Iced Tea & Vodka [email protected]
Yahoo
03-04-2025
- Entertainment
- Yahoo
The Boston Beer Company and AEG Presents Announce Strategic Live Music Partnership
Multiyear Partnership to Bring Premium, Ready-to-Drink Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea and Angry Orchard Hard Cider to Nearly 30 Iconic AEG Presents Music Venues and Festivals Nationwide BOSTON, April 03, 2025 (GLOBE NEWSWIRE) -- The Boston Beer Company has joined forces with AEG Presents, a global leader in live entertainment, to bring its portfolio of brands—headlined by Sun Cruiser Iced Tea & Vodka and also including Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider—to the heart of the live music experience. The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including Brooklyn Steel (NY), Resorts World Theatre (Las Vegas), and Roadrunner (Boston) as well as multiple festivals from coast to coast, including Electric Forest in Rothbury, Michigan, and the New Orleans Jazz & Heritage Festival (New Orleans). As the first major music partnership for Sun Cruiser, coming just one year after its debut, this partnership will help the fast-growing spirits-based iced tea establish itself as a go-to choice for music lovers. The brand and its lineup of flavors—Classic Iced Tea, Lemonade + Iced Tea, Raspberry, and Peach—will be prominently featured across AEG Presents' iconic venues and festivals. Fans of legal drinking age can elevate their concert-going experience through on-site activities such as product sampling, exclusive giveaways, limited-edition merchandise, and more.* "Sun Cruiser is all about bringing drinkers that nostalgic, summertime feeling all year long, and there's no better place to let the good times cruise than live music events,' said Erica Taylor, senior brand director for Sun Cruiser. 'We want to be where our drinkers are, and we know they love live music, so this is our way of helping them savor every moment of their experience at AEG Presents' concerts and festivals.' Made with real iced tea, real vodka and natural flavors, Sun Cruiser delivers a smooth sip with no bubbles, 4.5% ABV, 100 calories and just 1 gram of sugar per 12oz. serving, making it an easy sipping experience, perfect for a festival weekend or concert night. "Boston Beer's products represent the perfect blend of quality and innovation that we seek in our strategic partnerships,' said Bret Heiman, SVP, Global Partnerships at AEG Presents. 'Their fresh approach and standout offerings will enhance the fan experience across our extensive network of venues and festivals, creating memorable moments that extend far beyond the stage.' The brand-new partnership underscores The Boston Beer Company's commitment to the live music space and sets the foundation for future growth as well as expanded activations across the AEG Presents portfolio. For more information on The Boston Beer Company and its brands, please visit To find Sun Cruiser Iced Tea & Vodka near you, check out the brand's product finder. For more on AEG Presents, visit About The Boston Beer Company: The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. The Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our brands include household names like Angry Orchard Hard Cider, Dogfish Head, Hard Mountain Dew, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at which includes links to our respective brand websites. About Sun Cruiser Iced Tea & Vodka: Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka is made with real brewed tea and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at About AEG Presents: Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock En Seine and All Points East — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at About AEG: Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships. And Ticketing, through its ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs festival, rodeos and family events. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at *Subject to state legalities; experiences may differ by venue. CONTACT: Kasey Barrow Boston Beer Company 443-945-5355 Dennis Dennehy AEG Presents ddennehy@ Sam Johnson AEG Presents sjohnson@ Shannon Donnelly AEG Global Partnerships in to access your portfolio
CNN
11-03-2025
- Lifestyle
- CNN
Brown mascara is the must-have your everyday makeup is missing, according to makeup artists. Here's why
Brown mascara quick picks Drugstore mascara: L'Oréal Paris Voluminous Lash Paradise Mascara Tubing mascara: Tarte Tartelette Tubing Mascara Mascara for fine lashes: Clinique Lash Power Long-Wearing Mascara While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It's universally flattering and an especially great anti-aging makeup hack. 'Brown mascara can be used to diminish the appearance of fine lines and wrinkles by reducing contrast and creating an overall softer look,' says makeup artist Rose Siard. '[Brown mascara] is ideal for a more natural or minimal look, whereas black mascara creates bolder, dramatic definition that lends itself to more intense or evening looks,' she says. According to makeup artist Erica Taylor, this effect is rooted in color theory. 'The red tone of a warm brown can amplify a green eye, while the orange tone in a brown mascara will complement blue eyes,' she says. 'Even brown eyes reflect a more amber quality with a rich brown mascara.' Regular black creates a bigger contrast and can make the eyes appear more distinct, but it doesn't play off of these nuances and can even have a harsh effect. Along with getting the experts' recommendations for the best brown mascaras to try, I made the switch and tested a few myself. Read on for our suggestions. Your search for brown mascara should look the same as how you pick out traditional black mascara. The main focus is the effect of the formula. Are you looking for a lengthening mascara? A volumizing one? A curling effect? A combination of all three? You can also factor in whether you want a waterproof formula or a tubing mascara, which tend to be longer wearing and smudge-resistant. Then, with brown mascara, there's more variation in the shade options than just your standard black mascara. For those with deeper skin tones or naturally dark hair, I recommend looking for dark brown or brown-black shades. Since I have nearly black hair, some brown mascara is lighter than my natural hair color, so these darker brown options still add warmth but are dark enough to complement my natural hair color too. On the flip side, if you have a lighter complexion or lighter hair, a standard brown hue won't look as harsh. L'Oréal Paris Voluminous Lash Paradise Mascara L'Oréal's Lash Paradise mascara is a classic drugstore mascara, delivering voluminous, defined lashes with a couple of swipes. Taylor says the Latte Brown is a "warmer, richer brown that enhances all eye colors." Tarte Tartelette Tubing Mascara Celebrity makeup artist Natalie Dresher says she likes this tubing formula, "because it lasts all day, doesn't smudge and is super easy to take off." I also vouch for its long-lasting formula, which I find to be more lengthening than volumizing. Yves Saint Laurent Lash Clash Extreme Volume Mascara Siard recommends this mascara for "max drama and volume" in the shade Uninhibited Brown. It has an almost creamy-feeling application, but the formula is smudge-proof once it dries. Maybelline Falsies Lash Lift Waterproof Mascara Available in a Brownish Black shade, this volumizing, lengthening and waterproof mascara is another one of Siard's favorites. "I love this one for everyday," she says. "The darker brown adds definition but is softer relative to true black." CoverGirl Lash Blast Supercloud Mascara One of my favorite beauty launches this year, this affordable mascara evenly lengthens and defines lashes for a natural-looking effect. The air-whipped formula also helps keep my naturally straight lashes lifted. I like the depth of the Black Brown shade, but it comes in the slightly lighter Brown option too. Wander Beauty Mile High Club Length and Define Mascara Now available in Espresso, this award-winning mascara offers a rich, nearly black finish. "It separates and defines the lashes so well you can't tell that it's not black until closer inspection," Dresher says. Lisa Eldridge Kitten Lash Mascara Offering a warm, dimensional tone, the Burnt Umber shade of this mascara complements my naturally dark hair perfectly. It helps lift and hold my straight lashes, and it applies evenly without clumping. For others with oily skin like mine, light smudging might occur because of the wax-based formula. Clinique Lash Power Long-Wearing Mascara This tubing formula helps keep lashes lifted and curled while enhancing length. Taylor says the Dark Chocolate mascara is a particularly good choice for those with naturally light-colored hair. "I love this mascara because it has a very small brush that can get to the finest lashes for even blond and gray hairs, whereas some larger [applicators] cannot get to the root of really light lashes," Taylor says. Westman Atelier Eye Want You Mascara Siard says this formula "gives more length, and it's easy to build up." Created by celebrity makeup artist Gucci Westman, it's a flexible mascara made with candelilla and carnauba waxes, plus shea butter, to keep lashes looking full and fluttery. The Le Brun Clean shade, a chocolate terracotta, makes blue, green and hazel eyes pop, according to Siard. The following FAQs have been answered by makeup artists Natalie Dresher, Rose Siard and Erica Taylor. Who should wear brown mascara? Who should wear brown mascara? The makeup artists agree that anyone can wear brown mascara. 'Everyone can wear brown mascara if they want to soften their overall makeup look, but it works organically with softer eye colors and people with fairer complexions,' Siard says. Dresher says that brown mascara will enhance different facets of different eye colors. She loves the look of brown mascara with blue or green eyes. 'It makes them pop and beautifully changes the hue of their eye color,' she says. 'I also love it on brown eyes because the brown mascara pulls the warm hues from within the eye color.' Taylor adds says brown mascara is 'especially beneficial for fair skin and those of us with light lashes, where black mascara is too harsh.' Is brown mascara better for mature eyes? Is brown mascara better for mature eyes? 'As we mature, colors that are too intense, like black, can enhance the appearance of texture around the eyes,' Taylor says. A brown mascara offers a softer contrast that defines the eyes but doesn't draw attention to fine lines and wrinkles, according to Siard. Does brown mascara make eyes look bigger? Does brown mascara make eyes look bigger? While Dresher points out that mascara in general makes eyes look big and wide by fanning out lashes and adding volume, Siard says brown mascara can have a particularly magnifying effect. 'I attribute this quality to the fact that black mascara creates a stark boundary between the white of your eye and lash line, whereas brown mascara lets the lashes fade from your eye into the lid,' Siard says. For this article, we consulted the following beauty experts to gain their professional insights on the best brown mascaras. Natalie Dresher, celebrity makeup artist Rose Siard, makeup artist and founder of Rose and Ben Beauty Erica Taylor, professional makeup artist and educator of over 27 years CNN Underscored has a skilled team of writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when it makes sense to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this article, beauty and fashion editor Sophie Shaw consulted professional makeup artists about the best brown mascaras and tested a variety of products herself.
