Latest news with #EsportsOlympics
Campaign ME
09-04-2025
- Business
- Campaign ME
Campaign Saudi Briefing 2025: Strategy and Technology
Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Strategy and Technology, gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at Sheraton Riyadh Hotel and Towers in Riyadh on 15 May 2025. Join us for an insightful event focused on the changing landscape of Saudi Arabia's brand and marketing industry. With the nation's burgeoning cultural and entertainment scene attracting significant investment, businesses are increasingly focusing on experiential marketing to craft memorable campaigns that resonate deeply with audiences. These strategies signify a pivotal shift from traditional marketing approaches to those that prioritise dynamic, digital engagement and influencer partnerships, reshaping media buying and consumer interaction. The anticipated FIFA World Cup 2035 and the Esports Olympics also positions Saudi Arabia as a forthcoming titan in sports marketing, and esports and gaming realm, presenting unique opportunities and challenges for brands aiming to engage local and global audiences. As Saudi Arabia's economy thrives and disposable incomes increase, the demand that PIF-led gigaprojects, including The Red Sea Project, Diriyah, NEOM, and ROSHN, have witnessed is considerable. This boom necessitates innovative marketing strategies for B2B markets and opens avenues for technology-driven advancements in CRM and data analytics. Furthermore, the proliferation of internet and social media usage in Saudi Arabia underscores the critical role of digital marketing services tailored to local cultural nuances. As nearly the entire population accesses the internet and engages with social platforms, there is an increasing demand for Arabic-language content, performance evaluation through data analytics, and hyper-personalised consumer experiences. Marketers who have the tools to exploit digital transformations effectively, must also focus on personalisation aligned with ethical data practices and Saudi Arabia's Personal Data Protection Law. Discussions would address the balance between technological innovation and cultural sensitivity, a necessary equilibrium for successful campaign development in the Kingdom's rapidly evolving digital landscape. When: 15/05/2025 9:00 am Where: Sheraton Riyadh Hotel and Towers (location map) THE AGENDA 09:00am: Registration & Breakfast 10:00am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East 10:05am: Chair's Opening Remarks by Anup Oommen, Editor, Campaign Middle East 10:15am: Keynote presentation 10:30am: Panel 11:00am: Panel 11:30am: Networking power break 12:00pm: Fireside chat 12:20pm: Panel 12:50pm: Closing comments by Anup Oommen, Editor, Campaign Middle East 1:00pm: Lunch and networking For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at [email protected] or call 052 1466150
Yahoo
11-02-2025
- Sport
- Yahoo
Esports Olympics to debut in Saudi Arabia later than expected in 2027
LAUSANNE, Switzerland (AP) — The first Olympic Esports Games will be hosted in Riyadh in 2027, two years later than expected when a 12-year deal with Saudi Arabia was signed last year. The International Olympic Committee said Tuesday its founding partner for the event will be the kingdom's Esports World Cup Foundation. The first annual Esports World Cup was held last July and August in Riyadh with tens of millions of dollars in prize money paid for games including Call of Duty, Fortnite and Street Fighter. It is unclear which, if any, shooter games the IOC will allow on the Esports Olympics program, which it has repeatedly said must align with Olympic values. A six-person panel, co-chaired by veteran IOC member Ser Miang Ng and Saudi sports minister Prince Abdulaziz bin Turki Al Faisal, will work on deciding the games program, the IOC said. Details of the inaugural Esports Olympics were confirmed two days after Saudi crown prince Mohammed bin Salman hosted a visiting Olympic delegation in Riyadh, including its president Thomas Bach, who leaves office in June. The 12-year deal was confirmed last July on the eve of the Paris Olympics as the latest prime sporting asset for the oil-rich kingdom to own or host. FIFA confirmed Saudi Arabia as host of the 2034 World Cup in men's soccer in December. IOC members were told in Paris the vision for the Esports Olympics was to hold it every two years starting in 2025, with 'physical, simulated and electronic games' included. Qualifying competitions for national teams are set to start this year. ___ AP sports: The Associated Press
Associated Press
11-02-2025
- Sport
- Associated Press
Esports Olympics to debut in Saudi Arabia later than expected in 2027
LAUSANNE, Switzerland (AP) — The first Olympic Esports Games will be hosted in Riyadh in 2027, two years later than expected when a 12-year deal with Saudi Arabia was signed last year. The International Olympic Committee said Tuesday its founding partner for the event will be the kingdom's Esports World Cup Foundation. The first annual Esports World Cup was held last July and August in Riyadh with tens of millions of dollars in prize money paid for games including Call of Duty, Fortnite and Street Fighter. It is unclear which, if any, shooter games the IOC will allow on the Esports Olympics program, which it has repeatedly said must align with Olympic values. A six-person panel, co-chaired by veteran IOC member Ser Miang Ng and Saudi sports minister Prince Abdulaziz bin Turki Al Faisal, will work on deciding the games program, the IOC said. Details of the inaugural Esports Olympics were confirmed two days after Saudi crown prince Mohammed bin Salman hosted a visiting Olympic delegation in Riyadh, including its president Thomas Bach, who leaves office in June. The 12-year deal was confirmed last July on the eve of the Paris Olympics as the latest prime sporting asset for the oil-rich kingdom to own or host. FIFA confirmed Saudi Arabia as host of the 2034 World Cup in men's soccer in December. IOC members were told in Paris the vision for the Esports Olympics was to hold it every two years starting in 2025, with 'physical, simulated and electronic games' included. Qualifying competitions for national teams are set to start this year. ___
Arab News
09-02-2025
- Sport
- Arab News
Saudi crown prince meets president of International Olympic Committee
RIYADH: Crown Prince Mohammed bin Salman met Thomas Bach, president of the International Olympic Committee, at Al-Yamama Palace in Riyadh on Sunday. During the meeting, they discussed the cooperation between Saudi Arabia and the IOC and ways to develop the Olympic Games domestically and globally, the Saudi Press Agency reported. Prince Abdulaziz bin Turki Al-Faisal, the minister of sports, Yasir Al-Rumayyan, governor of the Public Investment Fund, and Abdulaziz Baeshen, the CEO and secretary-general of Saudi Olympic and Paralympic Committee, attended the meeting. In July, Saudi Arabia and the IOC signed a 12-year partnership to host the new e-sports Olympics, beginning with the Esports Olympics in 2025, in Riyadh.
