Campaign Saudi Briefing 2025: Strategy and Technology
Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Strategy and Technology, gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at Sheraton Riyadh Hotel and Towers in Riyadh on 15 May 2025.
Join us for an insightful event focused on the changing landscape of Saudi Arabia's brand and marketing industry. With the nation's burgeoning cultural and entertainment scene attracting significant investment, businesses are increasingly focusing on experiential marketing to craft memorable campaigns that resonate deeply with audiences.
These strategies signify a pivotal shift from traditional marketing approaches to those that prioritise dynamic, digital engagement and influencer partnerships, reshaping media buying and consumer interaction. The anticipated FIFA World Cup 2035 and the Esports Olympics also positions Saudi Arabia as a forthcoming titan in sports marketing, and esports and gaming realm, presenting unique opportunities and challenges for brands aiming to engage local and global audiences.
As Saudi Arabia's economy thrives and disposable incomes increase, the demand that PIF-led gigaprojects, including The Red Sea Project, Diriyah, NEOM, and ROSHN, have witnessed is considerable. This boom necessitates innovative marketing strategies for B2B markets and opens avenues for technology-driven advancements in CRM and data analytics.
Furthermore, the proliferation of internet and social media usage in Saudi Arabia underscores the critical role of digital marketing services tailored to local cultural nuances. As nearly the entire population accesses the internet and engages with social platforms, there is an increasing demand for Arabic-language content, performance evaluation through data analytics, and hyper-personalised consumer experiences.
Marketers who have the tools to exploit digital transformations effectively, must also focus on personalisation aligned with ethical data practices and Saudi Arabia's Personal Data Protection Law. Discussions would address the balance between technological innovation and cultural sensitivity, a necessary equilibrium for successful campaign development in the Kingdom's rapidly evolving digital landscape.
When: 15/05/2025 9:00 am
Where: Sheraton Riyadh Hotel and Towers (location map)
THE AGENDA
09:00am: Registration & Breakfast
10:00am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East
10:05am: Chair's Opening Remarks by Anup Oommen, Editor, Campaign Middle East
10:15am: Keynote presentation
10:30am: Panel
11:00am: Panel
11:30am: Networking power break
12:00pm: Fireside chat
12:20pm: Panel
12:50pm: Closing comments by Anup Oommen, Editor, Campaign Middle East
1:00pm: Lunch and networking
For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at [email protected] or call 052 1466150
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