Latest news with #EternalCapital
Time of India
06-08-2025
- Business
- Time of India
Protein foods brand Gladful raises Rs 8 crore in fresh funding
Live Events Gladful, a clean-label food brand focused on nutrition for children, has raised Rs 8 crore in a funding round led by Eternal Capital by former BharatPe COO Dhruv Dhanraj Bahl . The round also saw participation from existing investors Antler India and Venture Catalysts, both of whom doubled down on their investment in the brand. Other participants include RWA Advisors, Arav Ventures, and angels Aman Tekriwal, and Sairam the brand raised Rs 7 crore—from Antler India, Venture Catalysts, and Shark Tank—in a seed round in brand's products, which are all centred around breakfast like chilla, dosa, pancake, and idli, provide 5–8 gms of protein per serve from largely plant-based sources. They are designed to prepare 10-minute meals—free from palm oil, refined sugar, maltodextrin, and other harmful additives. All of Gladful's products are manufactured in US FDA-registered facilities and tailored to the nutritional needs of growing Gladful also entered the Rs 12,000 crore kids' health drinks segment with NutraMilk — a clean-label alternative made with nuts, seeds, jaggery, dates, and 25 essential vitamins and minerals. The category expansion was driven by deep consumer insights, especially from mothers seeking a nutritious, sugar-free milk mix for daily Sharma, Co-founder & CEO of Gladful, said in a statement, 'We're here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we're building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy.'The company plans to use the fresh capital to strengthen its core team across R&D, marketing, and growth; invest in innovation; and deepen digital distribution—especially on quick-commerce Dhanraj Bahl, Founder & Managing Partner, Eternal Capital, said in a statement, 'Gladful is creating a 'trusted, protein-first' brand that parents have been searching for — an easy, guilt-free 'yes' in every kitchen. Today's parents are reading the fine print on health drinks and are rejecting the old guard of sugar and fillers. Gladful's offering, especially their Nutra milk mix, is the intelligent answer to that shift. We invested because with them, you're not just trusting a product, you're also trusting the founders, their commitment to the vision, and their stellar execution.'
The Hindu
09-07-2025
- Business
- The Hindu
Cookd, a home-cooking start-up, raises ₹16 crore of funding
Cookd, a digital home-cooking start-up headquartered in Chennai, has raised ₹16 crore in a Pre-Series A Round, led by Spring Marketing Capital with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. Apart from online videos, Cookd offers a wide range of products ranging from biryani kits, masalas, cooking pastes, and ready-to-use recipe kits. 'We will be using the funds to expand our presence in the Tamil Nadu market. We will also enter the Kerala and Andhra Pradesh market. A lot of people watch our videos in these two markets and there has been good demand,' Aathitiyan V.S., founder of Cookd told The Hindu. 'With the fresh funds, we are building a new category of cooking products that combines authenticity, convenience, and control. Our goal is simple: help people cook more often and with joy,' he added. Founded in 2020, Cookd boasts over 6 million followers across YouTube, Instagram, and Facebook, with 150 to 170 million views on each month. Their products are being sold in over 1,600 retail stores. 'Everyone in the market came up with biryani masala. We offered a kit and the formula clicked well for us,' Mr. Aathitiyan said.
The Hindu
06-07-2025
- Business
- The Hindu
Cookd, a home-cooking start-up, raises ₹16 crore of funding in Pre-Series A Round
Cookd, a digital home-cooking start-up headquartered in Chennai, has raised ₹16 crore in a Pre-Series A Round, led by Spring Marketing Capital with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. Apart from online videos, Cookd offers a wide range of products ranging from biryani kits, masalas, cooking pastes, and ready-to-use recipe kits. 'We will be using the funds to expand our presence in the Tamil Nadu market. We will also enter the Kerala and Andhra Pradesh market. A lot of people watch our videos in these two markets and there has been good demand,' Aathitiyan V.S., founder of Cookd told The Hindu. 'With the fresh funds, we are building a new category of cooking products that combines authenticity, convenience, and control. Our goal is simple: help people cook more often and with joy,' he added. Founded in 2020, Cookd boasts over 6 million followers across YouTube, Instagram, and Facebook, with 150 to 170 million views on each month. Their products are being sold in over 1,600 retail stores. 'Everyone in the market came up with biryani masala. We offered a kit and the formula clicked well for us,' Mr. Aathitiyan said.
Entrepreneur
29-05-2025
- Business
- Entrepreneur
Home Hygiene Brand Cleevo Raises Funding Led by Eternal Capital
The fresh funds will be used to expand manufacturing 10X, invest in R&D, scale digital and B2B channels, enter global markets, and boost talent acquisition and brand-building efforts. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Home hygiene brand Cleevo has raised USD 1 million in a seed funding round led by Eternal Capital, with participation from Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and members of the Venture Garage Network. The freshly secured capital will fuel Cleevo's next growth phase, powering a 10X expansion in manufacturing, deeper investments in research and development, and aggressive scaling across digital-first distribution channels, B2B pilots, and select international markets. The company will also direct funds toward talent acquisition and brand-building initiatives, aiming to deepen consumer engagement and amplify awareness. Cleevo was founded in 2022 by Mayank Jain and Karan Shah, combining their strengths in brand-building, business strategy, and manufacturing. The brand delivers non-toxic, high-performance home cleaning products in concentrate formats, rethinking traditional liquid cleaners that are inefficient, bulky, and environmentally taxing. "Home hygiene hasn't seen meaningful innovation in decades. We're still buying bottles that are 90% water and 10% performance, paying more for packaging and logistics than for effectiveness. Cleevo questions that model from the ground up," said Mayank Jain, Founder and CEO. "This fundraise isn't just about capital—it's validation of our mission to create smarter, safer, and more sustainable cleaning solutions." Cleevo's products are designed to reduce plastic waste, cut carbon emissions, and enable conscious consumption. The compact concentrates are easier to store, cheaper to ship, and perform better—without the ecological cost of traditional cleaners. Already, the brand has served over 1.5 lakh customers across India, gaining traction on Zepto, Amazon, Flipkart, and its own D2C platform. "Cleevo is proving that conscious cleaning doesn't need to be costly or inconvenient," said Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital. "They're re-engineering every aspect of the category—format, logistics, and formulation—to make sustainability the new default." With innovation at its core and sustainability in its DNA, Cleevo is redefining what clean means for the modern Indian household.
