Latest news with #EtroHomeTextile
Fashion Network
15-07-2025
- Business
- Fashion Network
Etro opens new home boutique and showroom in Tokyo
Etro developed the concept in collaboration with Oniro Group, its design partner and licensee since 2017. Based in Lombardy, the furniture manufacturer oversees the Etro Home Interiors collection. Meanwhile, Etro designs its Etro Home Textile line in-house, covering cushions, curtains, table linens, and decorative pieces such as vases and tableware. Rooted in a legacy of textiles, the brand began as a fabric editor for home furnishings before expanding into accessories. Celebrated worldwide for its iconic paisley motif and opulent materials, Etro has been majority-owned by L Catterton—a private equity firm co-founded by LVMH—since 2021, while the founding family retains a 40% stake. Today, the label operates 160 stores across more than 20 countries, with a strong presence in Europe, Japan, South Korea, the United States, the Middle East, and the Asia-Pacific region. The Tokyo boutique reflects Etro's broader ambition to carve out a stronger identity in the world of interior design. The brand recently expanded into luxury residential living through a series of branded developments. In October 2022, it unveiled Etro Residences Istanbul in partnership with Rams Global, followed by the announcement of Etro Residences Phuket in April. A third project, revealed in May, will rise in Ras Al Khaimah, United Arab Emirates—just an hour from Dubai—through a collaboration with Mira Developments.
Fashion Network
15-07-2025
- Business
- Fashion Network
Etro opens new home boutique and showroom in Tokyo
Etro developed the concept in collaboration with Oniro Group, its design partner and licensee since 2017. Based in Lombardy, the furniture manufacturer oversees the Etro Home Interiors collection. Meanwhile, Etro designs its Etro Home Textile line in-house, covering cushions, curtains, table linens, and decorative pieces such as vases and tableware. Rooted in a legacy of textiles, the brand began as a fabric editor for home furnishings before expanding into accessories. Celebrated worldwide for its iconic paisley motif and opulent materials, Etro has been majority-owned by L Catterton—a private equity firm co-founded by LVMH—since 2021, while the founding family retains a 40% stake. Today, the label operates 160 stores across more than 20 countries, with a strong presence in Europe, Japan, South Korea, the United States, the Middle East, and the Asia-Pacific region. The Tokyo boutique reflects Etro's broader ambition to carve out a stronger identity in the world of interior design. The brand recently expanded into luxury residential living through a series of branded developments. In October 2022, it unveiled Etro Residences Istanbul in partnership with Rams Global, followed by the announcement of Etro Residences Phuket in April. A third project, revealed in May, will rise in Ras Al Khaimah, United Arab Emirates—just an hour from Dubai—through a collaboration with Mira Developments.
