Latest news with #EuropeanAccessibilityAct
Yahoo
2 days ago
- Business
- Yahoo
Sinch Unveils Mailgun Inspect
A Scalable, API-First Email QA & Accessibility Solution to Power Martech and Enterprise Compliance Ahead of the EAA STOCKHOLM, June 4, 2025 /PRNewswire/ -- Sinch (Sinch AB (publ)) (XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, today announced the launch of Mailgun Inspect, a powerful new API-first solution that empowers Martech and Enterprise platforms to embed robust email testing and quality assurance tools directly into their products as a white-label offering. For global Martech platforms, Mailgun Inspect offers a powerful, white-label-ready solution that can be deeply embedded into their own products, enabling them to deliver robust email testing capabilities under their own brand, at global scale. For enterprise teams, it provides an intuitive, high-performance toolset to catch rendering issues, ensure accessibility, and optimize inbox experiences, all backed by Mailgun's reliability, performance, and developer-first design. "We built Mailgun Inspect for the platforms powering modern marketing," said Daniel Morris, Senior Vice President of Product at Sinch. "By embedding proven email QA tools through flexible APIs, Martech and Enterprise providers can offer their customers built-in, branded tools that speed up review cycles, improve deliverability, and ensure accessibility, without reinventing the wheel." Built for integration, scale, and performance, Mailgun Inspect brings the trusted capabilities of Sinch Email on Acid into Mailgun's infrastructure, delivering enterprise-grade reliability with developer-first experience. Mailgun Inspect offers advanced features including: Over 100+ client rendering previews, including dark mode and mobile clients Accessibility testing aligned with WCAG 2.2 and EAA standards Content validation (image and link checks) helping detect issues before impacting customer experience White-label APIs and sub user management Usage-based pricing-eliminating restrictive user-seat models The launch comes ahead of the European Accessibility Act (EAA), which takes effect in June of 2025, setting new standards for inclusive digital communication. Mailgun Inspect helps organizations meet these requirements by offering integrated accessibility testing and actionable guidance to create compliance-ready workflows. "Email quality today is about more than design, its about trust, accessibility, and performance," Morris added. With Mailgun Inspect, we're making it easier for platforms and teams to deliver exceptional experiences while staying ahead of changing regulatory demands." With Mailgun Inspect, Sinch continues to lead the charge in email innovation by expanding its portfolio of developer-friendly, enterprise-ready tools, empowering brands and platforms to deliver high-performing, compliant, and accessible email experiences that strengthen customer connections. Learn more at For more information please contact: Janet Lennon, Director of Global PR & Communications |1.206.914.6175 This information was brought to you by Cision View original content: SOURCE Sinch AB Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Irish Examiner
26-05-2025
- Health
- Irish Examiner
Occupied Territories Bill: Ireland set to become first EU country to curb trade with Israel
Ireland is set to become the first EU country to limit trade with Israel as the reworked Occupied Territories Bill is brought to Cabinet by Tánaiste Simon Harris. Mr Harris will today ask Cabinet to approve the drafting of the general scheme of a bill to ban the importation of goods from illegal settlements in the Occupied Palestinian Territory. Mr Harris said last week he has a 'legal view' that including services in the bill is not possible. Palestinians examining the damage at a school hit by Israeli military strike which killed at least 36 people in Gaza City on Monday, May 26, 2025. Picture: Jehad Alshrafi/AP The Tánaiste is expected to tell ministers that while Ireland does 'minimal trade' with the occupied Palestinian territory, the Government has 'been resolute in its determination to use every lever available to end the war in the Middle East'. Trade in goods which originated in occupied Palestinian land accounted for around €700,000 between 2020 and 2024. Palestinians struggle to get donated food at a community kitchen in Khan Younis, Gaza, on Monday, May 5, 2025. Picture: Abdel Kareem Hana/AP It is understood the bill will go to the Oireachtas foreign affairs committee for scrutiny next month, with Mr Harris last week saying he was 'not sure' if the bill could be passed before the summer recess. Mental Health Bill Meanwhile, the Government chief whip and minister of state with responsibility for mental health, Mary Butler, through health minister Jennifer Carroll MacNeill, will seek approval of amendments to the Mental Health Bill 2024, which will make changes to the treatment of those involuntarily admitted to an acute mental health setting, and introduce a revised approach to consent to treatment. The bill will grant new powers to the Mental Health Commission to regulate all community mental health services, including community Camhs. CHI governance Ms Carroll MacNeill will update Cabinet on actions taken to strengthen governance and oversight at Children's Health Ireland and the National Orthopaedic Hospital Cappagh after last week's clinic audit report on hip surgeries. Ms Carroll MacNeill will say that HSE chief executive Bernard Gloster has agreed to respond to the report and its implications within the next week. She will also update on the appointment of two HSE board members to the CHI board, as well as a strengthening of the service-level agreement between the HSE and CHI. Many of the 241 Government committee-stage amendments relate to technical amendments, while others seek to address the concerns of stakeholder groups. European Accessibility Act Meanwhile, ATMs, ticket machines, and other facilities will have to be accessible to all under an EU law being implemented in Ireland Children's Minister Norma Foley will tell Cabinet that the European Accessibility Act is designed to ensure that designated products and services are accessible for people with disabilities. This includes computers and operating systems, ATMs, e-ticketing and check-in machines, digital television services, banking services, and telephony services including smartphones. Also at Cabinet, Minister for Higher Education, James Lawless will bring an update to Government on the rollout of Springboard+ 2025.
Miami Herald
21-05-2025
- Business
- Miami Herald
5 steps businesses should take now to meet Europe's new accessibility rules
5 steps businesses should take now to meet Europe's new accessibility rules A major new regulation is about to change how businesses operate online in the European Union, and the deadline is just weeks away. The European Accessibility Act (EAA) goes into effect on June 28, 2025. It requires websites, apps, and digital services to be fully usable by people with disabilities. That means companies must ensure their digital experiences work for people who rely on screen readers, navigate by keyboard, or require video captions, among other common needs. The law applies broadly to e-commerce sites, banking platforms, digital media services, self-service kiosks, and more, and it's not just limited to European businesses. Any business that offers goods or services to customers in the EU is required to comply, regardless of where it's headquartered. And according to AudioEye's recent Digital Accessibility Index, which analyzed 15,000 websites and found an average of 297 accessibility issues per page, there's still significant ground to cover ahead of the EAA deadline. The Legal Risk Is Real The EAA gives individual EU member states the power to audit companies, investigate complaints, and issue fines, and the penalties can be steep. For example, fines for noncompliance in France are estimated to reach up to $332,000, Germany up to $133,000, and Sweden up to the equivalent of $900,000. More importantly, enforcement is complaint-driven. That means a single user experiencing an accessibility barrier on your site could trigger an investigation. In some cases, companies may be prohibited from offering noncompliant services in the EU until the issues are resolved. Breaking Down Accessibility Under the law, businesses are required to ensure their web content is perceivable, operable, understandable, and robust (POUR), similar to the technical guidelines known as WCAG 2.1 Level AA (Web Content Accessibility Guidelines). These rules outline how to make digital content work for people with a wide range of disabilities, including those affecting vision, hearing, mobility, and cognition. Common issues to address include: Text descriptions for images (alt text)High contrast between text and backgroundKeyboard-friendly navigationCaptions or transcripts for videosClearly labeled buttons and form fields Now that the EAA enforcement date is almost here, accessibility experts say businesses should focus on a few key actions that can be taken quickly and effectively. 5 Steps to Get Your Website Ready With the deadline just weeks away, now is the time for fast, focused action. Here are five things every business should be doing right now to limit exposure and meet baseline requirements. 1. Run a Website Scan Start with a clear picture of where things stand. Free accessibility tools can scan your site and highlight major issues like missing alt text, color contrast problems, or broken form labels. This quick scan won't catch everything, but it will surface the most obvious violations. Digital accessibility solutions providers offer free scans and automated tests that flag common issues in seconds, giving teams a fast way to triage risk and prioritize fixes. Pro tip: Don't stop at automated scans. Utilize expert testers or assistive technology users to reveal problems that automation won't catch. 2. Fix the Most Common Blockers Focus on the issues most likely to result in a legal or user complaint: Add descriptive alt text to imagesEnsure your text contrasts clearly with background colorsMake sure users can tab through your site using a keyboardCaption any video or audio contentLabel all form fields (especially on login, checkout, or contact pages) These changes are relatively low-lift, but they address the most frequent accessibility violations under the EAA and similar laws, such as the Americans with Disabilities Act (ADA). 3. Make Accessibility Part of Your Workflow Many accessibility issues happen when teams aren't trained to build or code accessible content. If your developers, content creators, or marketers upload content without considering accessibility, problems will keep creeping in. Train teams on basic accessibility principles with free accessibility programs and add a quick accessibility check to every website update or content upload. 4. Test Updates Before They Go Live Even if your site is compliant today, one code push or design refresh can introduce new accessibility failures. Just like you'd test for broken links or security bugs, make accessibility part of your launch checklist. At minimum, re-scan updated pages and confirm all key features, especially navigation, forms, and checkout, still work with a keyboard or screen reader. 5. Post an Accessibility Statement If you haven't already, publish an accessibility statement on your website. This is a simple page that explains what your business is doing to improve accessibility, what standards you follow, and how users can report issues. Not only does this show regulators you're taking the EAA seriously, it also helps build trust with customers and gives you a channel to address issues before they escalate. The Countdown to the EAA The EAA is no longer a distant regulation-it's an imminent requirement. With less than a month left until enforcement begins, businesses that haven't taken action face real risk. The good news is that meaningful improvements can still be made quickly. Start with the high-impact fixes, align your teams, and build accessibility into your process going forward. The challenge may feel complex, but the path forward doesn't have to be. And for those who need support, there are tools and partners available to help simplify the process. The opportunity isn't just about compliance-it's about creating better digital experiences, reducing long-term risk, and ensuring your business is well-equipped for the future. This story was produced by AudioEye and reviewed and distributed by Stacker. © Stacker Media, LLC.
Martechvibe
21-05-2025
- Business
- Martechvibe
68% Report Gaps in Digital Accessibility and QA Expertise
Only one-third of respondents involve PWD in digital accessibility efforts, and half of the organisations testing AI and Gen AI exclude underrepresented voices, leading to biased results. Applause has released the results of its fifth annual State of Digital Quality in Accessibility survey, revealing growing awareness and adoption of inclusive design practices ahead of the European Accessibility Act (EAA) deadline as well as interest in adopting AI's accessibility-related capabilities. The survey of 1,500+ developers, engineers and QA, UX, and legal professionals also found gaps in relevant expertise and QA processes that would help ensure optimal experiences for all users. Despite a growing commitment to digital accessibility, organisations still lack the resources for continuous, independent testing. Many are turning to AI-driven solutions to supplement internal efforts, but additional investment, including in external expertise and support, is needed to bridge the gap. The survey also revealed that not enough AI and generative AI (Gen AI) developers are seeking input from diverse user groups, including people with disabilities (PWD) – a critical oversight that risks reinforcing bias and limiting the inclusive potential of these technologies. ALSO READ: Launches Adaptive Automation Solution Key Findings: Digital Accessibility Awareness Reaches New Heights 84% of respondents said that digital accessibility is a top priority (47%) or an important priority (37%) for their company. Fewer than 6% consider it a low priority or not a priority at all. 80% have a person or group at their organisation responsible for ensuring products are accessible – up from 52% in 2022. And, 86% of them are employing inclusive design principles at the planning stage. Teams are more educated on the topic of digital accessibility, with knowledge ticking upward for the past four years, most notably in the areas of 'advanced' and 'basic' understanding. This year, nearly three-quarters of respondents rated their current understanding as 'intermediate' (36%), 'advanced' (30%) or 'expert' (8%). Expertise and QA Challenges Persist Despite Growing Awareness Even with dedicated roles and teams overseeing accessibility efforts, 68% of respondents still reported that they lack the expertise and resources to test for accessibility independently, on an ongoing basis. Only one-third of respondents said they directly engage PWD in digital accessibility efforts. And, half of the organisations testing AI and Gen AI products are not including underrepresented viewpoints, including those of PWD, contributing to biased results. 48% do not have or do not know if they have processes in place to stop the release of inaccessible features into production. AI and Automation Spark Optimism in Accessibility Solutions 47% of respondents said AI currently provides significant value to accessibility testing, while another 37% believe it will in the next two years. 59% of respondents indicated that they use or plan to use automated tools, which can help identify up to 40% of accessibility issues. 40% of respondents plan to use AI to solve accessibility issues within their organisation, while 31% don't know if they'll use AI in this way. 'Our latest survey reveals an increasingly inclusive mindset among the software development community. Organisations want to optimise digital experiences for all users – not just check the compliance box, though the upcoming EAA deadline is certainly on their radar,' said Bob Farrell, Vice President, Solution Delivery & Accessibility, Applause. 'Organisations are creating dedicated teams to help ensure digital experiences are inclusive – but unless they have access to testing experts and end users with disabilities for feedback, it will be a significant challenge achieving this goal.' 'At one time, our clients' main call for accessibility was 'Let's ensure compliance. We don't want to get sued.' And now, they are recognising that by engaging accessibility experts and people with disabilities to review and test their applications, they open their businesses up to new potential customers around the world,' added Bob Farrell, Vice President, Solution Delivery & Accessibility, Applause. 'They want to give all customers an amazing experience that lives up to their high standards for digital quality – ensuring usability for all.' ALSO READ: For The Marketer's Book Shelf: Part 2 The Martechvibe team works with a staff of in-house writers and industry experts. 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By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. 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Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
13-05-2025
- Business
- Yahoo
Applause Survey Highlights Gaps in Digital Accessibility Expertise and QA Processes
Ahead of the EAA deadline, organizations are dedicating teams to inclusive design, but struggle to resource them appropriately BOSTON, May 13, 2025--(BUSINESS WIRE)--Applause, the world leader in digital quality and crowdsourced testing, released the results of its fifth annual State of Digital Quality in Accessibility survey, revealing growing awareness and adoption of inclusive design practices ahead of the European Accessibility Act (EAA) deadline in June, as well as interest in adopting AI's accessibility-related capabilities. The survey of 1,500+ developers, engineers and QA, UX and legal professionals also found gaps in relevant expertise and QA processes that would help ensure optimal experiences for all users. Despite a growing commitment to digital accessibility, organizations still lack the resources for continuous, independent testing. Many are turning to AI-driven solutions to supplement internal efforts, but additional investment, including in external expertise and support, is needed to bridge the gap. The survey also revealed that not enough AI and generative AI (Gen AI) developers are seeking input from diverse user groups, including people with disabilities (PWD) – a critical oversight that risks reinforcing bias and limiting the inclusive potential of these technologies. Key findings: Digital accessibility awareness has grown steadily over the past four years and is considered an important priority for most organizations. 84% of respondents said that digital accessibility is a top priority (47%) or important priority (37%) for their company. Fewer than 6% consider it a low priority or not a priority at all. 80% have a person or group at their organization responsible for ensuring products are accessible – up from 52% in 2022. And, 86% of them are employing inclusive design principles at the planning stage. Teams are more educated on the topic of digital accessibility, with knowledge ticking upward for the past four years, most notably in the areas of "advanced" and "basic" understanding. This year, nearly three-quarters of respondents rated their current understanding as "intermediate" (36%), "advanced" (30%) or "expert" (8%). Despite the increase in awareness, gaps in digital accessibility expertise and QA processes are apparent. Even with dedicated roles and teams overseeing accessibility efforts, 68% of respondents still reported that they lack the expertise and resources to test for accessibility independently, on an ongoing basis. Only one-third of respondents said they directly engage PWD in digital accessibility efforts. And, half of organizations testing AI and Gen AI products are not including underrepresented viewpoints including those of PWD, contributing to biased results. 48% do not have or do not know if they have processes in place to stop the release of inaccessible features into production. There is excitement around AI-powered accessibility and automated tools. 47% of respondents said AI currently provides significant value to accessibility testing, while another 37% believe it will in the next two years. 59% of respondents indicated that they use or plan to use automated tools, which can help identify up to 40% of accessibility issues. 40% of respondents plan to use AI to solve accessibility issues within their organization – while 31% don't know if they'll use AI in this way. "Our latest survey reveals an increasingly inclusive mindset among the software development community," said Bob Farrell, Vice President, Solution Delivery & Accessibility, Applause. "Organizations want to optimize digital experiences for all users – not just check the compliance box, though the upcoming EAA deadline is certainly on their radar. Organizations are creating dedicated teams to help ensure digital experiences are inclusive – but unless they have access to testing experts and end users with disabilities for feedback, it will be a significant challenge achieving this goal." Additional findings: For the fourth consecutive year, inclusion tops the list of accessibility conformance motivators. When asked to rank the reasons to achieve conformance, 45% of respondents ranked "improving usability for all users" highest. Other motivators, in descending order of importance, include: "building positive public perception" (25%), "gaining/maintaining marketshare" (16%), "improving SEO" (8%) and "avoiding litigation" (5%). Development teams are shifting left, with 77% of developers addressing accessibility at the earliest stages of the SDLC – an increase of 6% since 2023. But, mistakes still slip into production. The top issues cited by users include videos lacking captions (32%), website incompatibility with screen readers (30%) and error alerts that are not descriptive (27%). Organizations are aligning with new and upcoming standards, including the EAA. 94% are preparing for the EAA by the June 28, 2025 deadline versus only 58% in 2024. 54% of respondents reported their company meets WCAG 2.2 standards – a 24% increase since 2022. 70% of respondents know their WCAG 2.2 status, versus 58% last year. "At one time, our clients' main call for accessibility was 'Let's ensure compliance. We don't want to get sued.' And now, they are recognizing that by engaging accessibility experts and people with disabilities to review and test their applications, they open their businesses up to new potential customers around the world," continued Farrell. "They want to give all customers an amazing experience that lives up to their high standards for digital quality – ensuring usability for all." The Accessibility Survey is part of the State of Digital Quality content series from Applause – an extension of 15+ years of helping global organizations achieve and deliver accessible and inclusive experiences to their customers. Based on in-depth analysis of testing platform data, survey results and interviews with customers and internal experts, the report provides guidance on how organizations can build and grow programs that enable optimal, inclusive digital experiences for all users, regardless of disability status. Additional resources: REPORT: The State of Digital Quality in Accessibility BLOG POST: 2025 Accessibility Digital Quality Report VIDEO: Cisco & Applause: Collaboration Without Limits VIDEO: Microsoft Champions Accessibility With Applause About ApplauseApplause is the world leader in digital quality – built by innovators, powered by people and dedicated to the comprehensive digital testing and feedback needs of our global enterprise customers. Our fully managed solutions harness a powerful combination of community-based testing and advanced technology to ensure organizations can move quickly to release apps, devices and experiences that are consistently functional, intuitive and inclusive in any market. Our experts steward customers through the entire testing process, from strategy through execution, at every stage of the software development lifecycle. And, we seamlessly supplement existing resources, providing actionable, real-time insights that drive customer retention and revenue. With specialties including accessibility, AI and payment testing, we're proud to be an essential partner to the most innovative names in the digital economy, as we work together to ensure technology works for everyone, everywhere. Learn more at View source version on Contacts PR Contact Suzanne Wholleypr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
