2 days ago
- Business
- Wall Street Journal
Toward One Rewards Plan for All Your Travel
Traveling in this day and age means accumulating hoards of points and miles, earned and valued at different rates. Spending them means navigating multiple loyalty accounts.
What if there were an easier way: Imagine if one currency could be used across all your travel-loyalty programs—a kind of eurozone for points and miles. Some travel-loyalty executives and analysts see this as the future of frequent-flier programs. 'The writing is on the wall for that to happen because there are too many players pursuing the same thing,' said Evert de Boer, managing partner at On Point Loyalty, an advisory firm based in Singapore.
