Latest news with #Evocus
Time of India
7 days ago
- Business
- Time of India
Evocus enters sports hydration market with new ready-to-drink electrolyte beverage
New Delhi: Functional beverage brand Evocus has expanded its product portfolio with the launch of Hydration IV Electrolytes Drink, marking its entry into the ready-to-drink sports hydration segment, the company said in a media release on Wednesday. The new product is positioned as a clean-label, fast-acting hydration solution aimed at health-conscious Indian consumers. Evocus, known for its black alkaline water offering, is aiming to strengthen its position in the evolving wellness beverage segment with this new launch. The launch is part of the company's strategy to deepen its presence in the premium hydration category, with an ambitious goal to achieve 4 times revenue growth in FY26. 'The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there's a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction - functional, clean, and convenient,' said Aakash Vaghela , founder and managing director at Evocus.
Hindustan Times
01-07-2025
- Health
- Hindustan Times
Should you switch to alkaline water? Know the benefits, risks and who it's for
Contemporary wellness trends are all about enriched everything, from snacks to skincare, to see boosted results. Water is no exception either, as it's getting the fancy upgrade of 'alkaline water.' But is it a game-changer, and who benefits the most from alkaline water? HT Lifestyle reached out to experts to understand this proactive wellness trend that has taken hydration to the next level. Alkaline water is water infused with minerals like calcium, magnesium, and potassium, which raise the pH levels.(Shutterstock) Suvarna Sawant, chief dietician and HoD, clinical nutrition and dietetics, Nanavati Max Super Speciality Hospital, Mumbai, told HT Lifestyle that to understand alkaline water, one must first understand the pH scale, a measurement that determines acidity or a substance. He said, 'Measured between 0-14, each number indicates a ten-fold change, with substances below 7 considered to be highly acidic and those above 7 considered to be basic or alkaline. Alkaline water is simply natural water which has passed over mineral-rich rocks, or through a home ioniser, picking up alkaline helpers like calcium, magnesium, potassium and bicarbonate. The soluble minerals have the ability to raise pH level of the water to the 8-9 range, reducing the acidity, making the water 'healthier.'' What prompted the rise of alkaline water? So what caused the surge in popularity that's making more people reach for alkaline water? Aakash Vaghela, Founder and MD, Evocus, shared with HT Lifestyle that it gained momentum around 2020, a major year that changed how Indians approached wellness. The pandemic encouraged people to become more conscious about their health choices. Alkaline water, infused with minerals and electrolytes, emerged as part of this wave. Aakash said, 'What started as a niche product in select premium retail outlets and wellness stores has now become widely available across modern trade, e-commerce platforms, and even quick-commerce apps. Initially, it was adopted only by the health-conscious and fitness enthusiasts, but over time, we've seen significant uptake among urban millennials and Gen Z consumers who are highly aware, label-conscious, and value long-term health benefits.' He added, 'By 2024, the shift was clearly visible, the premium bottled water market touched $1.2 billion, growing at a 7.5 percent CAGR, with functional waters like alkaline and mineral-rich variants leading the growth. Today, this trend has matured into a demand for transparency and education. Consumers aren't just choosing better, they want to understand the science behind it, from pH levels to antioxidant properties. The evolution of alternate waters in India is no longer just about hydration, it's about informed, intentional living.' But does everyone require alkaline water? But before jumping on the wellness bandwagon, it's worth asking, does everyone really need this mineral-boosted water? According to dietitian Suvarna Sawant, the body already does a pretty good job of balancing its pH on its own. He said, 'However, our lungs and kidneys are responsible for guarding the pH levels of the blood at about 7.4, regardless of what you consume. So for most healthy people, plain safe water hydrates just as well as any 'enhanced' version.' Who may require alkaline water the most? Those who struggle with acid reflux may benefit from alkaline water. (Shutterstock) That being said, alkaline water's effectiveness isn't entirely without merit; some groups, especially those with acidity issues, may find it beneficial. Survana explained, 'Available research shows that water at pH 8.8 can instantly switch off pepsin, the rogue stomach enzyme that fuels acid-reflux symptoms. So, some individuals with chronic heartburn issues may find relief from consuming alkaline water. Some studies also indicate a slightly smoother post-exercise blood flow and modest improvements in glucose control among adults who regularly choose high-pH, electrolyte-rich water. It is important to note that these findings are early, and more research on the matter is ongoing.' What are some potential risks? But again, just like most wellness trends, alkaline water too comes with its own set of caveats. It may be beneficial to some, while consuming in excess may have unintended consequences. The dietician warned,'On the contrary, drinking very high-pH water (above 10) or relying on it exclusively can upset digestion or interfere with mineral uptake and in rare cases may cause nausea, tingling or muscle twitches. Hence, unless you are suffering from chronic acid reflux or an endurance athlete needing quick rehydration, the healthiest option for you is clean, good-tasting water, which can keep you hydrated every day.' ALSO READ: More than acid reflux? Doctor says how to spot hiatus hernia and how to treat Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
India Today
26-05-2025
- Health
- India Today
Heat waves and hydration: 3 essential tips for every age group
Staying hydrated is becoming a basic component of daily health as heatwaves become more common and intense. Dehydration can affect individuals of all ages and often presents as fatigue, headaches, dizziness, or difficulty concentrating. In more serious cases, it can lead to heat exhaustion or even heatstroke. Hydration should be viewed not only as drinking water during high temperatures but as a comprehensive approach to supporting the body's response to heat-related stress. This includes replenishing essential minerals lost through sweat and maintaining the body's internal equilibrium. Prioritising hydration is vital to safeguarding overall health, especially in extreme attention to the signals from your body is crucial to maintaining the ideal hydration balance. By enhancing nutrient absorption and restoring lost electrolytes, choosing water that has been infused with essential minerals, like black alkaline water, improves hydration efficiency. This not only helps maintain hydration but also supports energy production and metabolic making smarter hydration choices, one can enhance endurance, improve digestion, and maintain peak performance throughout the day. This insight comes from expert Aakash Vaghela, Founder and Managing Director of Evocus. 1. KEEPING CHILDREN HYDRATED THE RIGHT WAYYoungsters are particularly susceptible to dehydration because their bodies lose fluids more quickly, particularly when they play outside. Parents must take the initiative, given that their children may not recognise or communicate their hydration needs. Offering electrolyte drinks with no caffeine, avoiding sugary or artificially flavoured beverages, and promoting frequent water breaks can all have an enormous effect. Choosing mineral-rich, additive-free hydration options ensures children stay cool, refreshed, and healthy during the hotter HYDRATION HACKS FOR TEENAGERS AND YOUNG ADULTSDue to their hectic schedules of work, school, sports, commuting, and exercise, teens and adults frequently neglect to drink enough water. Energy and focus can be greatly increased by adopting simple habits like keeping a water bottle close at hand, drinking before and after physical activity, and taking regular hydration breaks. Drinking Black Alkaline Water as part of their routine, with one glass in the morning and one at night, is recommended. This mineral-rich alkaline water supports recovery, helps maintain the body's balance, and can provide up to seven times better hydration.3. WHY SENIORS NEED TO PRIORITISE HYDRATIONThe importance of maintaining proper hydration is becoming increasingly critical for senior citizens. As people age, their natural sense of thirst diminishes, and certain medications or health conditions may lead to greater fluid loss. Instead of waiting to feel thirsty, it is recommended that they take small sips of water regularly throughout the day. Smooth-textured alkaline water, enriched with essential minerals, can be particularly beneficial as it is gentle on the digestive system and may help reduce acidity, an issue commonly experienced by older of age, one of the most effective ways to protect the body from the harmful effects of extreme heat is to ensure adequate water intake. Making hydration a daily priority during the summer months supports overall internal health while effectively alleviating thirst.
