13-05-2025
- Entertainment
- South China Morning Post
What is Ex-Boyfriend Toast? Viral internet story now a hot seller in New York's PHiL Cafe
Food does not always go viral for its flavour – sometimes, it is the story that sells. That is the case with 'Ex-Boyfriend Toast'.
This simple dish – a slice of toasted bread topped with cream cheese and blueberry jam – has evolved from a viral internet post in Korea to a popular item at a cafe in Brooklyn, New York City.
'Treat yourself to a delicious toast – made with
blueberry preserves and cream cheese – that has an interesting background story as to why it got its name!' reads the item description on PHiL Cafe's Uber Eats menu.
Priced at US$10, it is reportedly one of the cafe's most frequently ordered items.
The backstory involves a Korean woman who missed the toast her ex-boyfriend used to make for her. After their break-up, she texted him asking for the recipe – making it clear she was not trying to rekindle the relationship. To her surprise, he sent back a detailed set of instructions.
