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Forbes
21-07-2025
- Business
- Forbes
Unlocking Workplace Productivity: Tackling The Hidden Challenges Behind ADHD And More
Ofer A. Lidsky is an entrepreneur with over 30 years of experience and is the founder and CEO of Excellent Brain. In today's demanding corporate landscape, productivity isn't just a metric—it's a mandate. Yet despite the growing availability of performance-enhancing tools, many teams still grapple with underperformance, disengagement and burnout. What's often overlooked is that productivity issues aren't always the result of poor work ethic; rather, they're often symptoms of deeper cognitive and organizational challenges such as ADHD. The Invisible Productivity Killers While time management and motivation are usually the go-to concerns in performance reviews, underlying factors like attention regulation, task switching fatigue and executive function limitations play a much larger role than most business leaders realize. For example, difficulties in sustaining focus, organizing tasks, and resisting distractions affect employees across all departments. These cognitive bottlenecks can stem from a variety of sources: chronic stress, digital overload, neurodivergent conditions such as ADHD or even poor sleep hygiene. Left unaddressed, they lead to delays, friction and a general decline in team effectiveness. Late Diagnoses, New Awareness One eye-opening development in the corporate world is the rise of late diagnoses of attention-related disorders in adults (ADHD)—especially among mid-career professionals. A growing number of parents are realizing they themselves show signs of ADHD only after their children are evaluated. This has created a wave of professionals rethinking their work patterns, stress responses and long-standing struggles with focus or organization. While this new awareness helps individuals better understand their limitations, it also places a responsibility on companies to adapt. Business leaders must ask: Are we giving our people the tools they need to work at their best? From The Top Down: Productivity Challenges For Leaders These challenges aren't limited to junior staff. Founders and executives can also display traits like rapid idea generation, impulsivity and high-energy decision-making. While this can fuel innovation, it can also result in burnout, inconsistent follow-through and poor strategic execution if not managed properly. Productivity, in this sense, is not about working more—it's about working smarter and in alignment with one's cognitive strengths. Strategies for Boosting Workplace Performance To improve focus and output across an organization, companies should consider a range of strategies, including: • Designing Distraction-Free Environments: Open-plan offices and constant digital pings kill deep work. Quiet zones, clear communication policies and digital hygiene training can go a long way. • Offering Flexible Task Management Systems: Not all brains operate well with rigid task structures. Allowing personalized planning tools or work styles increases accountability and ownership. • Providing Cognitive Wellness Tools: Just as physical wellness is supported by gyms and ergonomic furniture, mental performance can benefit from dedicated interventions like meditation apps, coaching or advanced cognitive training. • Investing In Neurotechnology-Based Solutions: Emerging tools like neurofeedback (i.e., real-time brain training based on EEG data) are gaining interest as non-invasive methods to enhance focus, regulate emotions, and build attention stamina over time. While still underutilized in the corporate world, some forward-thinking organizations are exploring these as part of their leadership development or employee wellness offerings. Creating a Culture That Supports Cognitive Diversity Ultimately, solving productivity challenges requires recognizing the diversity of cognitive styles within any workforce. That means moving beyond 'one-size-fits-all' time management advice and instead creating systems that honor different brain types, energy cycles and workflows. By embracing tools that promote self-awareness, emotional regulation, and cognitive alignment, organizations can unlock untapped potential—both in individuals and across teams. Final Thoughts Productivity is more than just output. It's a reflection of how well people are supported cognitively, emotionally and structurally. Leaders who acknowledge the hidden roadblocks—whether they're rooted in attention challenges, stress patterns or lack of fit between roles and thinking styles—will be best positioned to lead high-performing, resilient teams. As neuroscience and workplace psychology continue to converge, the future of productivity will belong to those who invest not just in their tools but in their people's minds. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
18-06-2025
- Health
- Yahoo
Excellent Brain Ltd. Announces Joint Venture with MasNeuros to Launch Spanish Neurofeedback Trainers Course
Excellent Brain Ltd. Expands Global Reach with Spanish Neurofeedback Course Natanya, Israel , June 18, 2025 (GLOBE NEWSWIRE) -- Excellent Brain Ltd., an innovative Israeli start-up renowned for its advanced neurofeedback solutions, has announced a strategic joint venture with MasNeuros, a leading Spanish organization. This collaboration aims to deliver the Excellent Brain's Trainers Course in Spanish, focusing on Neurofeedback for ADHD, utilizing the cutting-edge Excellent Brain Neurofeedback Brain - Neurofeedback for ADHDThe first course, successfully completed in May 2025, marks a significant milestone in making neurofeedback training accessible to Spanish-speaking clinics. This initiative is set to empower healthcare professionals across Spanish-speaking countries, providing them with the most effective tools for managing ADHD in clinical settings. Ofer A. Lidsky, CEO and founder of Excellent Brain Ltd., expressed his enthusiasm for the collaboration, stating, "Partnering with MasNeuros allows us to extend our innovative neurofeedback training to a broader audience. This joint venture is a testament to our commitment to enhancing cognitive health and providing accessible solutions for ADHD management worldwide." The Excellent Brain Neurofeedback platform is celebrated for its ability to leverage EEG signal processing to enhance brain function. By offering training programs that improve various cognitive aspects, particularly for individuals with ADHD, the platform stands as a beacon of innovation in mental wellness and cognitive enhancement. This joint venture not only broadens the reach of Excellent Brain's pioneering technology but also reinforces its position as a leader in the field of neurofeedback. By collaborating with MasNeuros, Excellent Brain Ltd. is poised to make a significant impact on the mental health landscape in Spanish-speaking regions. The completion of the first course signifies the beginning of a new era in neurofeedback training, where language is no longer a barrier to accessing world-class cognitive enhancement tools. Clinics in Spanish-speaking countries can now integrate these advanced solutions into their practices, offering patients the benefits of cutting-edge ADHD management Training for improving ADHD symptomsAbout Excellent Brain Ltd. Excellent Brain Ltd., founded in 2015 by entrepreneur Ofer A. Lidsky, is an innovative Israeli start-up specializing in advanced neurofeedback solutions. The company's cutting-edge platform leverages EEG signal processing to enhance brain function, offering accessible training programs aimed at improving various cognitive aspects, particularly for individuals with ADHD. Excellent Brain's technology enables users to engage in neurofeedback and virtual reality-based training, promoting mental wellness and cognitive enhancement. Press inquiries Excellent Brain Ltd. Ofer Lidsky ofer@ A video accompanying this announcement is available at in to access your portfolio
