Latest news with #F77MACH2
Time of India
5 hours ago
- Automotive
- Time of India
Ultraviolette vrooms into Europe with electric bikes
New Delhi: Less than three years after launching its electric motorcycle in India, Ultraviolette Automotive has now made its foray into the European market, beginning with Germany and France. The company has commenced shipments of its F77 MACH 2 and F77 SuperStreet models, with an initial batch of around 100 units headed to these two countries. Founded in 2016, the EV maker spent nearly six years developing its flagship high-performance electric motorcycle, the F77, which officially launched in the Indian market in November 2022. Over time, Ultraviolette has vertically integrated all core subsystems, including the in-house development of battery packs and battery management systems. Its bikes are manufactured at a facility in the Jigani Industrial Area, Bengaluru. 'From the beginning, we have always envisioned our products for the global market as well. Our international journey really took shape when we began participating in the Milan Motorcycle Show (EICMA) in 2023. That's where we started attracting serious interest from international distributors,' Niraj Rajmohan , CTO and Co-founder of Ultraviolette Automotive, told ETAuto. In 2023, Ultraviolette also applied for European certification for its electric motorcycles and secured approvals in September 2024. The certifications include UN 38.3 for lithium-ion battery safety, UNECE L3e-A1 homologation for two-wheelers, and ISO 9001:2015 for quality management and manufacturing processes, thereby meeting some of the most stringent regulatory standards required to sell and operate vehicles in the European market. From a three to five-year perspective, the Bengaluru-based EV maker expects India to remain its largest revenue contributor, accounting for 50 per cent or more. 'While international volumes may be smaller initially, we anticipate that higher price points in overseas markets could drive 30–40 per cent of our overall business during the same period,' Rajmohan said. The company is retailing completely built units (CBUs) in Europe through three primary distribution partners--Dream Center in Germany, Pink Mobility in France, and Moto Mondo, which manages operations in both the UK and the Netherlands. Ultraviolette will also supply spare parts and offer ongoing support to its partners' technical teams, who visited Bengaluru in March for comprehensive service training. 'Each distributor works with several dealer partners in their respective markets. The European market typically follows a two-tiered structure, where country-level distributors handle core functions such as marketing, training, and technical support, while local dealers, often multi-brand outlets, manage regional sales and customer service,' Rajmohan said. These distributors will serve as Ultraviolette's official representatives in each country, receiving vehicles directly from the company and overseeing imports, logistics, and coordination with local dealers. The dealers, typically smaller, multi-brand outlets, handle regional sales and customer engagement, while relying on the distributors for advanced technical support and spare parts management when needed. 'Motorcycling in Northern Europe is largely seasonal, concentrated in the summer months, while in Southern Europe, it continues year-round. The margins in these markets are also comparatively higher,' he added. Plan ahead By next month, Ultraviolette aims to export 500 units to key European markets, including Spain, the Netherlands, the UK, France, and Germany. Following this initial phase, it plans to expand its footprint into additional countries such as Portugal, Belgium, and other parts of Europe. The company will compete with global benchmarks like BMW and KTM. 'One of the key reasons we've been able to enter global markets is our focus on getting four fundamentals right– pricing, performance, design, and technology. You simply can't compromise on any of them,' Rajmohan said. When asked about the possibility of joint ventures or establishing local manufacturing units overseas, Ultraviolette confirmed that it has already engaged in early-stage discussions on the matter. 'We're open to a wide range of partnerships, whether it's expanding our distribution and dealer network or collaborating on charging infrastructure.' In the long term, the nine-year old company anticipates establishing global hubs for 'assembly or even manufacturing, depending on region-specific factors like import duties, government incentives, and local market dynamics.' Ultraviolette's electric motorcycles support two types of charging interfaces. The first is a Type 6 connector, integrated into the vehicle and compliant with both the European EN 62196 standard and the Indian IS 17017. Additionally, the company offers equipment that enables charging via the widely used Type 2 car charging infrastructure. Both formats are based on European standards, ensuring broad compatibility and flexibility across markets. India strategy Ultraviolette has sold nearly 2,000 units in India so far. While operations were limited to Bengaluru last year, it has since expanded to 15 cities nationwide as part of its domestic growth strategy. Since inception, Ultraviolette has raised approximately $70 million from key investors, including TVS Motor Company, Zoho Corporation, Qualcomm Ventures, Speciale Invest, and Lingotto, which is a subsidiary of EXOR NV, known for its majority stakes in several iconic global brands. While 2025 will serve as Ultraviolette's pilot year for international markets, the company is simultaneously ramping up manufacturing and scale in India. To support this growth, it is aiming to raise approximately $100 million by the next quarter, with plans afoot for an IPO by 2027. In March, Ultraviolette also launched the Shockwave electric bike along with its first-ever electric scooter, the Tesseract. Its current manufacturing facility has an annual capacity of up to 30,000 units. 'On the domestic front, our goal is to be present in 100 cities across India by the end of this year,' Rajmohan said.
India Today
20 hours ago
- Automotive
- India Today
Ultraviolette expands globally, F77 launched in 10 European countries
Bengaluru-based electric two-wheeler manufacturer Ultraviolette has officially launched its high-performance electric motorcycles — the F77 MACH 2 and F77 SuperStreet — across ten European countries. The global debut took place against the stunning backdrop of the Eiffel Tower in its entry into Germany, Ultraviolette's expansion now includes the UK, France, Ireland, Austria, Italy, Switzerland, Belgium, Netherlands, and Luxembourg — making it the first Indian electric two-wheeler brand to establish such a broad retail footprint in launch of the F77 in Europe is a defining milestone not just for Ultraviolette, but for India's automotive industry at large,' said Narayan Subramaniam, CEO & Co-founder. 'We are proud to present a product that reflects the best of Indian innovation, design, and engineering to the world.' The F77 MACH 2 offers an aggressive, race-inspired ride, while the F77 SuperStreet caters to riders looking for upright comfort blended with performance. Both bikes come equipped with a 10.3kWh battery, 30kW peak power, and 100Nm torque, enabling 0–60 km/h acceleration in just 2.8 seconds and a top speed of with tech, the motorcycles feature Ultraviolette's proprietary Violette A.I., switchable Bosch Dual-Channel ABS, 10 levels of regenerative braking, 4 traction control levels, and dynamic stability control, offering a next-gen electric riding experience with enhanced safety and Rajmohan, CTO & Co-founder, remarked, 'This launch is the result of years of R&D and relentless innovation from India. The F77 is our vision of the world's most advanced electric motorcycle, built to perform and compete globally.'To celebrate its European entry, Ultraviolette is offering special introductory prices for pre-bookings until July 31, 2025:F77 MACH 2: Starting at 8,990 (regular: 9,990)F77 SuperStreet: Starting at 9,290 (regular: 10,390)Ultraviolette is backed by global investors such as Lingotto (EXOR N.V.), Qualcomm Ventures, Zoho Corp, TVS Motor Company, and Speciale Invest, reflecting strong confidence in its global to Auto Today Magazine
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Business Standard
20 hours ago
- Automotive
- Business Standard
Ultraviolette launches F77 e-bikes in Paris, targets 10 EU markets
Bengaluru-based electric two-wheeler maker Ultraviolette launched its flagship motorcycles — F77 MACH 2 and F77 SuperStreet — in Paris today, and claimed to have become the first Indian e2W maker to export bikes to the European Union (EU). Speaking to Business Standard, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said that the certification process for their bikes in the EU took more than a year as it is stringent, but this opened up 40 other markets for the e2W maker. Subramaniam added, 'While we're going live in multiple countries, Paris was chosen for [the launch] for symbolic reasons. The Eiffel Tower is Europe's most iconic monument — a good place to start. But yes, we'll hold other country-specific events too.' Ultraviolette has already debuted in Germany. The prices have been consciously kept competitive with comparable ICE models in order to draw volumes. While the EU has a strong motorcycling culture — both for daily commute and longer drives — there are hardly many options in the electric motorcycle space with pricing parity with ICE, Subramaniam claimed, adding that BMW bikes are a popular option in Europe. For pre-bookings up to 31 July, the special starting price is €8,990 for the F77 MACH 2 (regular price thereafter €9,990), and the F77 SuperStreet will be available at a special price starting at €9,290 (regular price €10,390). The company is targeting countries like Germany, Italy, France, Spain, Portugal and the UK, which account for over 70 per cent of Europe's two-wheeler volumes, in the first phase. For FY26, it aims to pilot its vehicles in these markets, and Subramaniam expects to sell around 10,000 bikes — including India and exports — in FY26, the bulk of which would come from India. 'With our upcoming product launches, we are targeting a little over 100,000 vehicles next year,' he said. The firm plans to launch 10 products in three years. The company is in expansion mode — it can make 30,000 units a year working in three shifts and aims to take this to 300,000 units in two years. It is also scouting for land for the next phase of expansion. He added that when Ultraviolette started its journey in 2016–17, their (Subramaniam and his Co-founder Niraj Rajmohan's) goal was to build a 'global brand from India' leading in design and technology. 'So most of our product planning has always kept global markets in mind. For example, we recently unveiled a scooter called Tesseract, and while it gained traction in India with pre-orders, there is also a lot of interest in Europe and other global markets. We have included features like 14-inch wheels and radar tech keeping the international markets in mind,' he elaborated. The company has raised $70 million so far and has spent the bulk of it on R&D. Ultraviolette, which has so far sold around 2,000 electric two-wheelers, is backed by marquee investors such as Lingotto (a subsidiary of Exor N.V, which has controlling stakes in iconic brands like Ferrari, Stellantis, The Economist group, etc), Qualcomm Ventures, Zoho Corporation, TVS Motors and Speciale Invest. Niraj Rajmohan, CTO and Co-founder of Ultraviolette, added, 'This isn't just the introduction of motorcycles into new markets, it's the global unveiling of years of relentless research, engineering and innovation, born in India. We set out with a bold ambition to build the most advanced electric motorcycle in the world. Today, we are delivering that vision to international customers.' The founders believe that the European foray will boost sales in India as well, as consumers gain confidence in quality.
Time of India
21 hours ago
- Automotive
- Time of India
Ultraviolette eyes 35% revenue from exports by 2028
Premium electric motorcycle manufacturer Ultraviolette has announced its official entry into the European market , marking a major milestone in its global expansion strategy. The company is aiming for international sales to contribute up to 35 per cent of its overall revenue by 2028, PTI reports. Ultraviolette will retail its flagship high-performance electric motorcycles — the F77 MACH 2 and F77 SuperStreet — across key European markets including Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg. The company will export completely built units (CBUs) from India, with distribution handled through local partners. Explaining the rationale behind choosing Europe as the first global destination, CEO and Co-founder Narayan Subramaniam cited the region's strong motorcycling culture and appreciation for design and performance. "The fact that certification for Europe allows us to now retail in 40 countries was a major factor. These are among the most stringent standards in the world," he told PTI. Built for Global Scale from Day One Ultraviolette's motorcycles have been developed with a global outlook from the outset. 'We were clear that we want to build a brand out of India that can scale globally. So, component selection, design, software architecture — all were designed with global markets in mind,' Subramaniam added. The company views 2025 as a 'pilot year' for the European venture, focusing on establishing brand presence, distributor networks, and understanding consumer preferences. Full-scale operations and expanded ambitions will follow over the next few years. Plans for Further Global Expansion Post-Europe Once firmly established in Europe, Ultraviolette plans to expand into Southeast Asia and Latin America. These markets are under consideration for future growth phases following success in Europe. On the possibility of setting up local manufacturing in Europe, Subramaniam said, "For now, we will be manufacturing in India and exporting to Europe, thanks to relaxed EV import duties ." However, he acknowledged that local assembly could be considered in the future as volumes increase. With its strategic European launch and ambitious export revenue targets, Ultraviolette is positioning itself as a global electric mobility innovator. By leveraging India's manufacturing strengths and targeting discerning international markets, the company aims to establish a strong global footprint in the premium electric motorcycle segment.
Time of India
a day ago
- Automotive
- Time of India
Ultraviolette enters Europe, eyes 35 pc of revenue from global exports by 2028
Premium electric motorcycle maker Ultraviolette on Monday announced its foray into the European market as part of plans to expand global footprint with an eye on up to 35 per cent of its revenue to come from exports by 2028. The company has launched its flagship performance motorcycles -- F77 MACH 2 and F77 SuperStreet -- for retail across Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg. "We were clear that we want to build a brand out of India that can scale globally. So, component selection, design, software architecture, all of these, we had taken decisions keeping global markets and European markets to begin with," Ultraviolette CEO & Co-founder Narayan Subramaniam told PTI. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The 20 Most Expensive Cars Of All Time Undo He was responding to a query on the company's global ambitions. The company chose Europe as the starting point due to its " motorcycling culture " with strong affinity for design and performance, he added. Live Events Besides, Subramaniam said, "The fact that certification for Europe allows us now to retail in 40 countries was also a major aspect and the European certifications are stringent." Ultraviolette will be exporting completely built units from India, which will be retailed through distributors in different European markets, he added. When asked about sales expectations, he said, "2025 for us will be a 'pilot market' of Europe, but I would say by 2028, probably 30 per cent to 35 per cent of our overall revenue should be from overseas markets." Once the company establishes its foot firmly in Europe, he said, Ultraviolette will look at entering South East Asia and Latin American markets. On the possibility of setting up local assembly plants in Europe, he said, "As of now there is a relaxation in taxes for electric vehicle import into now, we will be manufacturing in India and exporting to Europe." He further said, "At a certain point in time, once our scale builds up then we would have to look at a little more localisation." The F77 motorcycles are equipped with a 10.3 kWh battery pack delivering a peak power output of 30 kW and can accelerate from 0 to 60 kph in just 2.8 seconds with a top speed of 155 km/hr, the company said. PTI
