Latest news with #FAEBeauty
Fashion Value Chain
26-05-2025
- Business
- Fashion Value Chain
Lipsticks Redefining India's Beauty Standards
Arya Prameh, Fashion Management Scholar, National Institute of Fashion Technology, Daman Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman The Indian beauty market is experiencing a significant shift toward inclusivity, as consumers increasingly demand products that cater to the full spectrum of skin tones, undertones, and gender identities. Social media and pop culture have amplified conversations around colour theory and undertones, empowering consumers to seek out brands that acknowledge and celebrate diversity rather than perpetuate one size fits all solutions. This has led to a rise in gender neutral campaigns and product portfolios, with brands recognizing the need to move beyond traditional beauty standards and include men, non-binary, and transgender individuals as well. Consumers are now vocal about their expectations, pushing brands to be more exclusive in their offerings and transparent in their marketing, especially regarding the representation of real, unfiltered beauty. FAE Beauty, founded by Karishma Kevalramani, seized this opportunity and built its brand ethos around inclusivity and authenticity. Recognizing that nearly 27% of the Indian market, primarily those with brown to dark brown skin tones, had been neglected by mainstream cosmetics, FAE Beauty developed products specifically formulated for Indian skin, with shades and undertones that resonate with the country's diverse population. The brand's commitment to inclusivity is reflected in its strict no Photoshop policy, ensuring that all images are unedited and that consumers see products as they truly are, free from unrealistic beauty standards. By listening closely to customer feedback and prioritizing their needs, FAE Beauty has cultivated a loyal community that feels seen and represented in the beauty space. Looking ahead, sustainability is poised to play a transformative role in the future of the lipstick market. As Gen Z and other environmentally conscious consumers increasingly prioritize eco-friendly choices, brands are being called upon to innovate in both packaging and formulation. Sustainable packaging, using biodegradable, refillable, or recyclable materials, can significantly reduce environmental impact by minimizing waste and lowering carbon emissions. At the same time, clean and responsible formulations are becoming more important, aligning with the broader movement toward planet friendly beauty products. In this evolving landscape, brands that champion both inclusivity and sustainability are likely to lead the next wave of growth in India's beauty industry.
India.com
05-05-2025
- Lifestyle
- India.com
Top Lip Liners to Shop During the Amazon Great Summer Sale
The Amazon Great Summer Sale offers a fantastic opportunity to stock up on high-quality lip liners and lip care products at discounted prices. With a range of options from trusted brands, you can find the perfect products to enhance your lip care routine. Don't miss out on these limited-time deals to achieve beautifully defined and nourished lips this summer. 1. e.l.f. Cream Glide Lip Liner Image Source: Order Now The e.l.f. Cream Glide Lip Liner offers a smooth, highly pigmented formula designed to define and contour the lips effortlessly. Its creamy texture makes it easy to apply, while the long-lasting formula helps prevent feathering and smudging throughout the day. Key Features: Creamy, Glide-On Formula: Applies smoothly without tugging. High Pigmentation: Delivers rich color in a single stroke. Smudge-Resistant: Helps keep lip color in place for hours. May break easily if over-twisted. Limited shade range compared to other brands. 2. FAE Beauty Re:Define Lip Liner Image Source: Order Now FAE Beauty's Re:Define Lip Liner is designed for everyday wear with a focus on comfort and clean beauty. It's a creamy, matte formula that blends effortlessly and doubles as a lip color. With a gender-neutral, inclusive approach, this product is formulated without harmful additives. Key Features: Multipurpose Use: Works as a liner or full lip color. Clean Beauty Formula: Free of parabens, sulfates, and fragrance. Creamy Matte Finish: Comfortable on the lips without drying them out. Not transfer-proof, especially when used as a lipstick. Soft texture may require frequent sharpening. 3. COLORESSENCE Long Stay Waterproof Creamy Lip Liner Pencil Image Source: Order Now This COLORESSENCE lip liner pencil delivers high color payoff with a creamy, waterproof formula. It features an in-built sharpener for on-the-go touch-ups, making it a convenient and affordable option for those looking for long-lasting definition. Key Features: Waterproof & Long-Stay: Lasts through meals and wear. Creamy Texture: Glides smoothly across the lips. Built-In Sharpener: Easy to maintain a precise tip. Can be slightly drying if lips aren't prepped. Sharpening may cause product wastage. 4. e.l.f. Love Triangle Lip Filler Liner Image Source: Order Now The e.l.f. Love Triangle Lip Filler Liner has a unique triangle-shaped tip that allows for both lining and filling the lips. With a semi-matte finish and a comfortable formula, it's perfect for achieving fuller-looking lips with precision. Key Features: Triangle-Shaped Tip: Precision lining + easy filling. Dual-Use Design: Acts as both liner and lipstick. Soft Matte Finish: Not too drying, ideal for everyday use. Triangle tip can wear down quickly with frequent use. Limited availability of shades in some markets. The Amazon Great Summer Sale is the perfect time to elevate your makeup game with high-quality lip liners at discounted prices. From the creamy glide of e.l.f. to the clean, conscious formula of FAE Beauty, and the long-wear performance of COLORESSENCE, there's something for every style and budget. These lip liners not only define and enhance your lips but also help lock in your lipstick for all-day wear. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this
India.com
28-04-2025
- Health
- India.com
Gloss Goals: Best Lip Glosses for Hydrated, Plump, and Shiny Lips
Zee Media Bureau Apr 28, 2025 Glossy, hydrating, and lightweight — our lip gloss gives your lips irresistible shine and lasting softness. Explore Now This FAE Beauty set of hyaluronic-infused gloss trios combines skincare and hydration in one fashionable product. Order Now Maybelline Lifter Gloss in "Moon" isn't just shine—instead, it plumps, moisturizes, and sculpts your lips using hyaluronic acid. Order Now For an everyday fruity flush, COLORS QUEEN Lip Gloss in Strawberry has a shiny, bright finish in a light color. Order Now Mila Beauté Peptide Lip Gloss Balm is a hero balm beauty that is packed with hyaluronic acid, peptides, and SPF. Order Now Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this Web Story. Read Next Story
Business Standard
22-04-2025
- Business
- Business Standard
FAE Beauty partners with Unicommerce to streamline its quick commerce operations
FAE Beauty, also known as Free and Equal Beauty, has partnered with Unicommerce eSolutions to streamline its online operations and enhance quick commerce capabilities. With Unicommerce's Uniware system, FAE Beauty can manage inventory across all marketplaces, ensuring smooth operations across pan-India. The technology eliminates manual processes, such as raising purchase orders, increasing operational speed and reducing complexities. Unicommerce's plug-and-play integration empowers FAE Beauty to process quick commerce orders on platforms like Blinkit efficiently by managing bulk deliveries at centralised warehouses and further distribution to dark stores. A centralised Unicommerce dashboard ensures timely deliveries and prevents stock-outs, enabling FAE Beauty to meet consumer demands speedily. With this solution, FAE Beauty is now equipped to handle the dynamic demands of quick commerce platforms while maintaining exceptional service quality.
Fashion Value Chain
22-04-2025
- Business
- Fashion Value Chain
FAE Beauty Enhances Quick Commerce with Unicommerce
India's beauty and personal care industry is poised for growth, projected to reach USD 34 billion by 2028. While global giants dominate the market, domestic brands like FAE Beauty are gaining popularity due to products tailored for Indian skin and hair types. FAE Beauty's appearance on a popular business reality show boosted its sales, leading to challenges in managing multiple online marketplace orders. To streamline operations, FAE Beauty partnered with Unicommerce, India's top e-commerce SaaS platform, to improve its quick commerce capabilities. Using Unicommerce's Uniware system, FAE Beauty now manages inventory across various platforms, ensuring seamless nationwide operations. The system automates manual tasks like purchase order creation, speeding up processes and reducing complexity. The integration also supports efficient order processing on quick commerce platforms like Blinkit, managing bulk deliveries and centralised warehouse operations. The centralised dashboard ensures timely deliveries and avoids stock-outs, meeting the growing demand. Kapil Makhija, CEO of Unicommerce, stated that the partnership with FAE Beauty exemplifies innovation in the beauty industry. Karishma Kewalramani, FAE Beauty's founder, described the collaboration as transformative, simplifying order management and enabling quicker customer service through the platform's seamless handling of quick commerce. FAE Beauty's success highlights the growing trend of startups and D2C brands using Unicommerce's solutions to scale efficiently.
