Latest news with #FAWSL
South Wales Argus
2 days ago
- Entertainment
- South Wales Argus
Lionesses legend Millie Bright launches special edition sports bra
The Millie Bright x MAAREE Empower Sports Bra features artwork inspired by Bright's tattoos, with symbols of strength, identity and growth. Inscribed on its racerback is the phrase Dream Big, a personal motto of the Chelsea captain. The cobalt blue bra also has gold Millie Bright and MAAREE logos, celebrating Bright's many sporting achievements which include winning the UEFA Women's EURO in 2022 with the Lionesses, eight FA WSL titles and six Women's FA Cups. Bright joined MAAREE as an investor and ambassador at the start of 2025, after spending her career struggling with pain and discomfort caused by ill-fitting sports bras. After hearing about the brand, she contacted its founder Mari Thomas-Welland who worked with her to find her perfect fit. The cobalt blue bra also has gold Millie Bright and MAAREE logos (Image: MAAREE) Thomas-Welland, a sports bra engineer who was working at Loughborough University, set up MAAREE in 2018. Frustrated with issues she faced herself wearing sports bras and working with sports brands, she developed a bra with a unique Overband Technology, which stops upward movement. Along with the bra, the range will also include a t-shirt and a cap, both in the same colours and style as the bra. The range will be unveiled in person by Millie Bright at a special event at Style of our Own (SOOO) in London on Thursday 7 August. Millie Bright said: 'I designed this collection with MAAREE as not only are they the best brand, but we align on the same values and believe in the same things when it comes to women and sport. 'Dream Big is an important motto for me. To dream it, you have to see it and visibility in women's sport is improving so much which is having a big impact. It shows women that things are possible, you can create or wear something that makes you feel powerful, brave and determined. 'This collection is really personal to me. It reflects what is important to me and has allowed me to achieve what I have so far in my career. I'm really proud of it and I can't wait to showcase it.' Mari Thomas-Welland said: 'We're really pleased to bring this collection out with Millie. She is the perfect ambassador for us and represents just what our brand is about, which is supporting and empowering women. 'This has been an enjoyable, creative process and we wanted Millie to have a lot of input. This collection is for all women, we wanted to build the message around that and it has evolved in an authentic way. 'It's been a really exciting year for us so far as a business, just as women's sport is going from strength to strength. Launching a range in a really unique, women-focused venue such as SOOO is a special moment for us.' MAAREE works with many athletes and teams, including England Netball shooter Eleanor Cardwell, FC Como and Sale Sharks. Tennis great Serena Williams has recently posted on Instagram wearing the MAAREE Solidarity and Battle bra. SOOO London is an innovative new store built for fans of women's sport and the people who play it. Home to predominantly women-led businesses, the store brings together bold, brilliant offerings designed for women in sports. The Millie Bright x MAAREE Empower Sports Bra is priced at £59.00 and is available via The Millie Bright x MAAREE t-shirt is £39.00, and the cap is £25.00. For more information, please visit
Powys County Times
2 days ago
- Entertainment
- Powys County Times
Lionesses legend Millie Bright launches special edition sports bra
Chelsea and England defender Millie Bright has created a limited-edition sports bra and wider collection in partnership with innovative sportswear company MAAREE. The Millie Bright x MAAREE Empower Sports Bra features artwork inspired by Bright's tattoos, with symbols of strength, identity and growth. Inscribed on its racerback is the phrase Dream Big, a personal motto of the Chelsea captain. The cobalt blue bra also has gold Millie Bright and MAAREE logos, celebrating Bright's many sporting achievements which include winning the UEFA Women's EURO in 2022 with the Lionesses, eight FA WSL titles and six Women's FA Cups. Bright joined MAAREE as an investor and ambassador at the start of 2025, after spending her career struggling with pain and discomfort caused by ill-fitting sports bras. After hearing about the brand, she contacted its founder Mari Thomas-Welland who worked with her to find her perfect fit. Thomas-Welland, a sports bra engineer who was working at Loughborough University, set up MAAREE in 2018. Frustrated with issues she faced herself wearing sports bras and working with sports brands, she developed a bra with a unique Overband Technology, which stops upward movement. Along with the bra, the range will also include a t-shirt and a cap, both in the same colours and style as the bra. The range will be unveiled in person by Millie Bright at a special event at Style of our Own (SOOO) in London on Thursday 7 August. Millie Bright said: 'I designed this collection with MAAREE as not only are they the best brand, but we align on the same values and believe in the same things when it comes to women and sport. 'Dream Big is an important motto for me. To dream it, you have to see it and visibility in women's sport is improving so much which is having a big impact. It shows women that things are possible, you can create or wear something that makes you feel powerful, brave and determined. 'This collection is really personal to me. It reflects what is important to me and has allowed me to achieve what I have so far in my career. I'm really proud of it and I can't wait to showcase it.' Mari Thomas-Welland said: 'We're really pleased to bring this collection out with Millie. She is the perfect ambassador for us and represents just what our brand is about, which is supporting and empowering women. 'This has been an enjoyable, creative process and we wanted Millie to have a lot of input. This collection is for all women, we wanted to build the message around that and it has evolved in an authentic way. 'It's been a really exciting year for us so far as a business, just as women's sport is going from strength to strength. Launching a range in a really unique, women-focused venue such as SOOO is a special moment for us.' MAAREE works with many athletes and teams, including England Netball shooter Eleanor Cardwell, FC Como and Sale Sharks. Tennis great Serena Williams has recently posted on Instagram wearing the MAAREE Solidarity and Battle bra. SOOO London is an innovative new store built for fans of women's sport and the people who play it. Home to predominantly women-led businesses, the store brings together bold, brilliant offerings designed for women in sports. The Millie Bright x MAAREE Empower Sports Bra is priced at £59.00 and is available via The Millie Bright x MAAREE t-shirt is £39.00, and the cap is £25.00.
North Wales Chronicle
2 days ago
- Entertainment
- North Wales Chronicle
Lionesses legend Millie Bright launches special edition sports bra
The Millie Bright x MAAREE Empower Sports Bra features artwork inspired by Bright's tattoos, with symbols of strength, identity and growth. Inscribed on its racerback is the phrase Dream Big, a personal motto of the Chelsea captain. The cobalt blue bra also has gold Millie Bright and MAAREE logos, celebrating Bright's many sporting achievements which include winning the UEFA Women's EURO in 2022 with the Lionesses, eight FA WSL titles and six Women's FA Cups. Bright joined MAAREE as an investor and ambassador at the start of 2025, after spending her career struggling with pain and discomfort caused by ill-fitting sports bras. After hearing about the brand, she contacted its founder Mari Thomas-Welland who worked with her to find her perfect fit. The cobalt blue bra also has gold Millie Bright and MAAREE logos (Image: MAAREE) Thomas-Welland, a sports bra engineer who was working at Loughborough University, set up MAAREE in 2018. Frustrated with issues she faced herself wearing sports bras and working with sports brands, she developed a bra with a unique Overband Technology, which stops upward movement. Along with the bra, the range will also include a t-shirt and a cap, both in the same colours and style as the bra. The range will be unveiled in person by Millie Bright at a special event at Style of our Own (SOOO) in London on Thursday 7 August. Millie Bright said: 'I designed this collection with MAAREE as not only are they the best brand, but we align on the same values and believe in the same things when it comes to women and sport. 'Dream Big is an important motto for me. To dream it, you have to see it and visibility in women's sport is improving so much which is having a big impact. It shows women that things are possible, you can create or wear something that makes you feel powerful, brave and determined. 'This collection is really personal to me. It reflects what is important to me and has allowed me to achieve what I have so far in my career. I'm really proud of it and I can't wait to showcase it.' Mari Thomas-Welland said: 'We're really pleased to bring this collection out with Millie. She is the perfect ambassador for us and represents just what our brand is about, which is supporting and empowering women. 'This has been an enjoyable, creative process and we wanted Millie to have a lot of input. This collection is for all women, we wanted to build the message around that and it has evolved in an authentic way. 'It's been a really exciting year for us so far as a business, just as women's sport is going from strength to strength. Launching a range in a really unique, women-focused venue such as SOOO is a special moment for us.' MAAREE works with many athletes and teams, including England Netball shooter Eleanor Cardwell, FC Como and Sale Sharks. Tennis great Serena Williams has recently posted on Instagram wearing the MAAREE Solidarity and Battle bra. SOOO London is an innovative new store built for fans of women's sport and the people who play it. Home to predominantly women-led businesses, the store brings together bold, brilliant offerings designed for women in sports. The Millie Bright x MAAREE Empower Sports Bra is priced at £59.00 and is available via The Millie Bright x MAAREE t-shirt is £39.00, and the cap is £25.00. For more information, please visit
The Herald Scotland
2 days ago
- Entertainment
- The Herald Scotland
Lionesses legend Millie Bright launches special edition sports bra
The cobalt blue bra also has gold Millie Bright and MAAREE logos, celebrating Bright's many sporting achievements which include winning the UEFA Women's EURO in 2022 with the Lionesses, eight FA WSL titles and six Women's FA Cups. Bright joined MAAREE as an investor and ambassador at the start of 2025, after spending her career struggling with pain and discomfort caused by ill-fitting sports bras. After hearing about the brand, she contacted its founder Mari Thomas-Welland who worked with her to find her perfect fit. The cobalt blue bra also has gold Millie Bright and MAAREE logos (Image: MAAREE) Thomas-Welland, a sports bra engineer who was working at Loughborough University, set up MAAREE in 2018. Frustrated with issues she faced herself wearing sports bras and working with sports brands, she developed a bra with a unique Overband Technology, which stops upward movement. Along with the bra, the range will also include a t-shirt and a cap, both in the same colours and style as the bra. The range will be unveiled in person by Millie Bright at a special event at Style of our Own (SOOO) in London on Thursday 7 August. Millie Bright said: 'I designed this collection with MAAREE as not only are they the best brand, but we align on the same values and believe in the same things when it comes to women and sport. 'Dream Big is an important motto for me. To dream it, you have to see it and visibility in women's sport is improving so much which is having a big impact. It shows women that things are possible, you can create or wear something that makes you feel powerful, brave and determined. 'This collection is really personal to me. It reflects what is important to me and has allowed me to achieve what I have so far in my career. I'm really proud of it and I can't wait to showcase it.' Mari Thomas-Welland said: 'We're really pleased to bring this collection out with Millie. She is the perfect ambassador for us and represents just what our brand is about, which is supporting and empowering women. 'This has been an enjoyable, creative process and we wanted Millie to have a lot of input. This collection is for all women, we wanted to build the message around that and it has evolved in an authentic way. 'It's been a really exciting year for us so far as a business, just as women's sport is going from strength to strength. Launching a range in a really unique, women-focused venue such as SOOO is a special moment for us.' MAAREE works with many athletes and teams, including England Netball shooter Eleanor Cardwell, FC Como and Sale Sharks. Tennis great Serena Williams has recently posted on Instagram wearing the MAAREE Solidarity and Battle bra. SOOO London is an innovative new store built for fans of women's sport and the people who play it. Home to predominantly women-led businesses, the store brings together bold, brilliant offerings designed for women in sports. The Millie Bright x MAAREE Empower Sports Bra is priced at £59.00 and is available via The Millie Bright x MAAREE t-shirt is £39.00, and the cap is £25.00. For more information, please visit
Daily Mirror
29-07-2025
- Business
- Daily Mirror
England Lionesses pair told they could earn as much as Emma Raducanu as stars bank £87k
After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu England Lionesses' stars Hannah Hampton and Chloe Kelly have been told they could rake in as much cash from endorsements as British tennis ace Emma Raducanu. Hampton and Kelly were the two standout heroes in the European Championship final triumph against Spain for Sarina Wiegman's side, particularly in the penalty shootout. Hampton, 24, saved spot-kicks from Mariona Caldentey and Aitana Bonmati, while Kelly, 27, set up Alessia Russo's equaliser in the 90 minutes, before smashing home the decisive penalty to secure another trophy for the Lionesses. Kelly, who plays for Arsenal, already has a reported net worth of around £2.3million, courtesy of lucrative endorsement deals with big names like Calvin Klein, Nike and many more. The latter deal was inked after she celebrated her winning goal against Germany in 2022 by revealing a Nike sports bra. Meanwhile, Hampton, who stepped in to became England's No. 1 after Mary Earps retired from representing the Lionesses, is also expected to ride a similar wave of endorsement opportunities. All members of the victorious Lionesses squad will pocket £87,000 each as their share of the UEFA prize money. However, it's suggested that Hampton and Kelly could see their wealth skyrocket through endorsements, mirroring the financial success of Raducanu after her US Open triumph as a teenager in 2021. The tennis sensation banked £10.5m in 2024 - predominantly through brand partnerships and sponsorship agreements - and is understood to have a net worth of around £10m. Speaking to The i Paper, media analyst Alex DeGroote reckons Kelly and Hampton could have similar financial success. Salaries in the FA Women's Super League (FAWSL) remain considerably lower than Premier League wages, with Chelsea striker Sam Kerr topping the table in the women's game with her £417,000 annual earnings. In the division, players earning less than £100,000 a year is not unusual. Though DeGroote doesn't expect FAWSL wages to climb dramatically anytime soon, he anticipates a surge in commercial opportunities. After describing Raducanu's £10.5m endorsement haul as a "benchmark" for Hampton and Kelly alike, the media expert said: "Kelly will not find it easy to improve her sports salary. "But endorsements are a different story. I would imagine her agents will want to nail down her brand attributes and then find it easy to sell her to brand advertisers in areas like fashion, cosmetics and financial services." Beyond their tournament performances, both players' personal journeys are expected to strike a chord with fans. Hampton, who represents Chelsea women, underwent operations to fix severe childhood eye conditions and was repeatedly warned she'd never reach football's elite level. She's also reportedly lined up for an interview with fashion publication Elle, where she will likely open up about her journey. Professor Ellis Cashmore, author of Celebrity Culture, also reckons the relatability and down-to-earth nature of Kelly, Hampton and the rest of their colleagues, will make them a massive hit with fans. Cashmore said: "Fans want relatable celebrity athletes. Chloe, Hannah and co. could easily be standing next to you at the Lidl checkout and you feel you could just strike up a conversation and they'd be totally natural. "This makes them perfect for advertisers and large-scale corporations. This tournament has been an inflection moment for women's football. "The amount sponsors have invested in the sport and the individual players confirms that the sport has sped off on a new trajectory. McDonalds, Amazon, Samsung, all geared to the Gen Z market, were big advertisers during ITV games."
